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Experience change...
in the agile world
experience architect
Luca Mascaro
challenge
efficient ways to build value & quality
create and validate
in a iterative way
how
toyota
Factory
Kaizen [改善]
change for the better / find a good change
Lean manufacturing [lean]
focus on the value stream
Agile
lightweight, iterative and incremental
create and validate
in a iterative way
organization
prioritization
validation
feedback
value
a new challenge
Lean startup [or lean ux]
the “customer development”
create and validate
in a multiple iterative way
organization
prioritization
validation
feedback
validated
learning
ok
we are working on the experience
experience
human
adoption engagement
loyalty
need expectation
behavior
experience
model
today’s
experience
understand
real
experience
identify
pain / win
point
change
touchpoint
change
(behaviour)
experience
restart
and
improve
humans
we talk about that
question
what can be changed
starting from the user?
human
change everything
product
service
process
business
model
experience change everything
if you approach in an agile way the final user you
have to be ready to change everything in your
project and business!
the
most important thing
product owner
can change everything... alone?
great ux
Set expectation over customer
experience.
Deliver better!
thank you
@lucamascaro
www.lucamascaro.info
www.sketchin.ch

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