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Change: business & design strategy

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Luca Mascaro
Luca Mascaro

how design thinking, business design, strategic design and service design change the way we define new business

Design
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business & design Change
experience architect Luca Mascaro
issue design & business
discipline Business & Administration
discipline Business & strategic design
a good product
product service business a good...
a good product how to?
product service business business approach ...
product service business design thinking approach...
start from people
∞ customer experience user experience
∞ need desire aspiration ... usability desirability feeling ...
new design driven business
story Apple
story Square
story Spotify
story Neonurture
a new frontier design + business
abstract business design strategic service design design experience design concrete
product service business
“un buon prodotto vive sempre in un buon sistema” Bruno Munari
thank you @lucamascaro www.lucamascaro.info www.sketchin.ch

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