This document compares Facebook pages and groups, explaining that pages allow businesses to customize their brand presence and visibility through a unique URL and like box embedding, while groups are more personal but lack customization options and promoting requires a direct link. It encourages sharing the knowledge through social media buttons and subscribing to the consultancy's newsletter.

1. ARTAM CONSULTANCY
CREATING CONVERSATION AROUND THE GLOBE
www.ARTAMconsultancy.com

3. Page or Group?
In this we video we will explain the difference between a Facebook Page and
Facebook Group

4. Facebook isn’t just for teenagers who want to send messages and play games.

5. Facebook is also a useful addition to business marketing

6. Examples of well known brands who use Facebook – Coca-Cola, Porsche,
Harley-Davidson and McDonalds

7. So what is the difference between a Facebook Page and a
Facebook Group?

8. Let’s look at Facebook Pages.

9. You can customize your Facebook Page to show off your brand.

10. Facebook Pages help focus your brand and makes it visible to everyone on the
internet.

11. To join a Facebook Page people can be invited or they simply ‘LIKE’ the page.

12. https://www.facebook.com/artamconsultancy
You can have a unique URL with a Facebook Page, this adds credibility. This is
our Facebook Page’s URL.

13. You can easily embed a Facebook ‘Like Box’ on your site to increase visibility.

14. Facebook Groups are more personal but you can’t really customize them.

15. Facebook Groups can be open or closed, you choose.

16. You can add people to Facebook Groups but be careful, you could become
annoying to people and see your numbers decrease.

17. To promote your Facebook Group on your site you will need to use a direct
link.

18. Now you know the difference between a Facebook Page and a Facebook Group.

19. Share
Please share this knowledge by using the Facebook ‘LIKE’ button, the Twitter
‘TWEET’ button or other social media.

20. Get our FREE social media newsletter: visit www.ARTAMconsultancy.com

21. ARTAM CONSULTANCY
CREATING CONVERSATION AROUND THE GLOBE
www.ARTAMconsultancy.com