Websites, email blasting, and social media can provide small nonprofit organizations with big benefits without a huge investment. In this seminar, we talk through the best practices and the low cost tools that can help you take advantage of the internet to better serve your mission – without breaking your budget.

1. Online Communications On A Shoestring October 2008

2. Logistics You’re on a muted phone line - we can’t hear you if you speak. Enter questions into the Chat with Presenter box We have great folks standing by for your questions!

4. Introductions Me!

5. Introductions Eric Leland Leland Design Colin Delany epolitics.com

7. The Three Components of Online Communications

8. Three Components of Internet Communication

9. Your Website

17. Website Tools for a Shoestring Budget Very easy but very generic website-in-a-box. $5-$50 per month depending on number of pages and more . www.homestead.com www.squarespace.com More complex to set up, but offers more options for those publishing articles, news, or content on an ongoing basis. $7 - $12/month www.wildapricot.com Website editing, blast emailing, payment processing, and membership management for small nonprofits. $25-$200 per month.

18. More Advanced Shoestring Tools Much more advanced than previous, with sophisticated and expandable features. Will require at least someone with a sense of technical adventure, if not a consultant, to get setup. Free to download. www.joomla.org www.drupal.org Even more advanced than Joomla, especially for multi-site organizations or sophisticated user-generated content, but more complex to setup. Free to download.

19. Email

20. Repeat After Me…

28. Online Outreach

29. A Powerful Part of Your Marketing Mix Online outreach can be a powerful method to reach new people… as part of your overall marketing strategy Online methods tend to be inexpensive but time-consuming

30. It Starts with a Story and an Audience No marketing technique will work without… A compelling story about your organization and the good you do in the world And a clear vision of your audience

31. Search Engine Optimization Pay attention to words, headings, and page titles, and try to get others to link to you. Consider Google Ad Grants

32. Reach Out to Existing Communities Join a niche conversation via email Outreach (gently!) about things important to you

33. Make Connections with Relevant Blogs Join the conversation by reading and commenting Community and niche bloggers are often eager for interesting things to post about

34. “Viral” Resources Create something – a report, message, action, video, image, or functionality - so compelling that people share it with others “ Going viral” is more of an aspiration than a strategy

35. Social Networking Sites Reach out to the (largely younger) audience who spend a lot of time on Facebook, MySpace, niche sites Create a Group, Fan Page, or sophisticated applications to interest current and new supporters

36. Ask Supporters to Participate Solicit stories, photos, or other content from a wide audience

37. Distributed Campaigns http://www.storewars.org Ask your staff and friends to fundraise – or solicit other things Personal fundraising pages also allow your friends to link from their own blogs or profiles

38. Spreading the Word Through Other Sites

40. Three Components of Internet Communication

41. Assessing Methods Effective and function computers and networks At least a basic website presence Well thought out email strategy Enlist people in spreading the word/ creating content Search engine optimization, outreach to existing communities Start with the most proven strategies first

42. Learning More

46. Questions?