Information Architecture: Putting the "I" back in IT

Information Architecture: Putting the I back in IT April 26, 2007 Louis Rosenfeld www.louisrosenfeld.com

My perspective ,[object Object],[object Object],[object Object],[object Object]

What I’m going to cover ,[object Object],[object Object],[object Object],[object Object],[object Object]

Everyone wants a seat at the strategy table http://www.tsawwasseninn.com/images/boardroom%201_640.jpg

Why there’s no seat for IT managers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

IT organizations out of balance http://www.magnumad.com/adm/photo/425_web-ERE-seesaw-PAR116898.jpg

What’s out of whack? ,[object Object],[object Object],[object Object],[object Object],[object Object]

How exactly does one commoditize IT when facing these issues? ,[object Object],[object Object],[object Object],[object Object],[object Object]

So we’re all drowning. As usual. http://www.silverbearcafe.com/private/images/drowning.jpg

Do you agree? ,[object Object],[object Object],[object Object]

Should IT managers be involved in organizing the company? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

“Information people” are the tail that wags the dog ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://whatisee.org/mt/archives/images/dogtail.jpg

Why IT managers need information architects ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Other flavors of IA: John Zachman ,[object Object],[object Object],[object Object],[object Object]

Other flavors of IA: Richard Saul Wurman ,[object Object],[object Object],[object Object],[object Object]

Information architects help by rebalancing information systems ,[object Object],[object Object],[object Object],[object Object],[object Object]

Why are information architects good balancers? ,[object Object]

Information architects aren’t just high-paid librarians ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Information architects are serious about methodology ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

How do we use our methods? To prioritize ,[object Object],[object Object],[object Object]

Major audiences: Who are they? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Big questions: What are they? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Big questions: How do you determine them? 1/2 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Big questions: How do you determine them? 2/2 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

A closer look at methods: Search analytics Sorting queries by frequency results in a Zipf Distribution Can we improve performance for the most popular queries?

Anatomy of a search log (from Google Search Appliance) ,[object Object],[object Object],[object Object],[object Object],Full legend and more examples here: http://www.rosenfeldmedia.com/books/searchanalytics/blog/log_sample_google_appliance/

What users want and when: Sort and cluster those queries

Diagnostics from search analytics: What can you fix or improve? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Best bet search results: Big answers for big questions ,[object Object],[object Object],[object Object],[object Object]

Best bets example: BBC’s “best links” ,[object Object],[object Object],[object Object]

Best bets also improve navigation ,[object Object]

Guides: Even bigger answers to big questions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Guides: Painless and efficient ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Contextual navigation: Focusing on where users are ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Contextual navigation is powered by content models ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Content models: Hewlett-Packard example ,[object Object],[object Object]

Content models: BBC example artist descriptions album reviews album pages artist bios discography concert calendar TV listings

Content modeling use metadata to connect content objects artist description artist description artist description artist bio, discography, concert calendar, TV listing album review, artist description album page album review, discography, artist … link to other Content Objects… Artist Name , Channel, Date, Time… Artist Name , Tour, Venue, Date, Time… Artist Name , Individual Artist Name… Artist Name , Desc Author, Desc Date… Artist Name , Album Name , Release Date… Album Name , Artist Name , Review Author, Source, Pub Date… Album Name , Artist Name , Label, Release Date… … by leveraging common Metadata Attributes TV listing concert calendar artist bio artist description discography album review album page Content Objects…

Small steps start to add up ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Information architects can help IT managers avoid boiling the ocean ,[object Object],[object Object],[object Object],[object Object],[object Object]

The farmer and the cowman can be friends (with apologies to Oklahoma) ,[object Object],[object Object],[object Object],[object Object]

Putting the I back in IT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What I’ve covered ,[object Object],[object Object],[object Object],[object Object],[object Object]

How to reach me ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Information Architecture: Putting the "I" back in IT

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Information Architecture: Putting the "I" back in IT