SlideShare ist ein Scribd-Unternehmen logo

Eating Our Own Dog Food: Using UX Methods to Build a UX Business

•Als PPT, PDF herunterladen•
•
Louis Rosenfeld
Louis Rosenfeld

Lou Rosenfeld's presentation for the Design Research Conference, IIT Institute of Design, Chicago, Illinois, September 22, 2007

BusinessTechnologie
1 von 22
Eating our Own Dog Food: Using UX Methods to Build a UX Business Lou Rosenfeld, Rosenfeld Media Design Research Conference Chicago, Illinois, USA September 22, 2007 www.rosenfeldmedia.com
Brief bio ,[object Object],[object Object],[object Object],[object Object]
Questions for us all ,[object Object],[object Object]
What challenges do publishers face? ,[object Object],[object Object],[object Object],[object Object]
Book Design: Market research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Book Design: User testing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Gold Standard (DMMT)
Interiors
Covers X √
Obvious lessons ,[object Object],[object Object],[object Object],[object Object]
Choosing proposals: Create and violate boundaries “ Horizontal” series √ Mental models √ Card sorting √ Prototyping √ Internal search analytics • Comics as design tool •  Contextual inquiry • Story-telling • … “ Vertical” series • UX for audiences (seniors, children, …) • UX for industries (health care, financial services, …) The metaphor breaks… √ Web form design • Shopping cart design • … Image from www.classicistranieri.com
Choosing Topics: UXzeitgeist.com
UXZ Person
UXZ Topic Index
UXZ Book Index
Good help isn’t so hard to find Editorial Board Liz Danzico Andrew Dillon Steve Krug Mike Kuniavsky Ginny Redish Marc Rettig Nathan Shedroff Rashmi Sinha Karen Whitehouse
Obvious lessons ,[object Object],[object Object],[object Object],[object Object],[object Object]
Book content: Dialogues succeed ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Revel in infrastructure ,[object Object],[object Object],[object Object],[object Object],[object Object]
Obvious lessons ,[object Object],[object Object],[object Object],[object Object],[object Object]
Obvious lessons of the general sort ,[object Object],[object Object],[object Object],[object Object],[object Object]
Contact me ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Empfohlen

CanUX Keynote
CanUX KeynoteCanUX Keynote
CanUX KeynoteLouis Rosenfeld
 
Design Thinking: Redesign the Book Cart
Design Thinking: Redesign the Book CartDesign Thinking: Redesign the Book Cart
Design Thinking: Redesign the Book CartKArchambault24
 
Innovation Boot Camp: Fostering a More Innovative Workplace (PPT)
Innovation Boot Camp: Fostering a More Innovative Workplace (PPT)Innovation Boot Camp: Fostering a More Innovative Workplace (PPT)
Innovation Boot Camp: Fostering a More Innovative Workplace (PPT)M.J. D'Elia
 
What is ux design? A behind the scenes tour
What is ux design? A behind the scenes tourWhat is ux design? A behind the scenes tour
What is ux design? A behind the scenes tourNeil Turner
 
Modern Web Concepts
Modern Web ConceptsModern Web Concepts
Modern Web ConceptsRyan Parsley
 
How to Be Terrible @ User Experience
How to Be Terrible @ User ExperienceHow to Be Terrible @ User Experience
How to Be Terrible @ User ExperienceMichelle Barber
 
How do I hack design.
How do I hack design.How do I hack design.
How do I hack design.andh
 
Designer Games - Creative Exercises to Enhance Your Work
Designer Games - Creative Exercises to Enhance Your WorkDesigner Games - Creative Exercises to Enhance Your Work
Designer Games - Creative Exercises to Enhance Your WorkJohn H Douglass
 

Empfohlen

CanUX Keynote
CanUX KeynoteCanUX Keynote
CanUX KeynoteLouis Rosenfeld
 
Design Thinking: Redesign the Book Cart
Design Thinking: Redesign the Book CartDesign Thinking: Redesign the Book Cart
Design Thinking: Redesign the Book CartKArchambault24
 
Innovation Boot Camp: Fostering a More Innovative Workplace (PPT)
Innovation Boot Camp: Fostering a More Innovative Workplace (PPT)Innovation Boot Camp: Fostering a More Innovative Workplace (PPT)
Innovation Boot Camp: Fostering a More Innovative Workplace (PPT)M.J. D'Elia
 
What is ux design? A behind the scenes tour
What is ux design? A behind the scenes tourWhat is ux design? A behind the scenes tour
What is ux design? A behind the scenes tourNeil Turner
 
Modern Web Concepts
Modern Web ConceptsModern Web Concepts
Modern Web ConceptsRyan Parsley
 
How to Be Terrible @ User Experience
How to Be Terrible @ User ExperienceHow to Be Terrible @ User Experience
How to Be Terrible @ User ExperienceMichelle Barber
 
How do I hack design.
How do I hack design.How do I hack design.
How do I hack design.andh
 
Designer Games - Creative Exercises to Enhance Your Work
Designer Games - Creative Exercises to Enhance Your WorkDesigner Games - Creative Exercises to Enhance Your Work
Designer Games - Creative Exercises to Enhance Your WorkJohn H Douglass
 
Going from Here to There: Transitioning into a UX Career
Going from Here to There: Transitioning into a UX CareerGoing from Here to There: Transitioning into a UX Career
Going from Here to There: Transitioning into a UX Careerdpanarelli
 
User Experience: An Industry (Always) in Transition
User Experience: An Industry (Always) in TransitionUser Experience: An Industry (Always) in Transition
User Experience: An Industry (Always) in TransitionGino Zahnd
 
Design Basics for Nashville Software School (full pres)
Design Basics for Nashville Software School (full pres)Design Basics for Nashville Software School (full pres)
Design Basics for Nashville Software School (full pres)Susan Culkin
 
Designing for Customer needs: A UX Perspective
Designing for Customer needs: A UX PerspectiveDesigning for Customer needs: A UX Perspective
Designing for Customer needs: A UX PerspectiveRichard O'Brien
 
Ppt big data
Ppt big dataPpt big data
Ppt big datashai123
 
UI For Alien Cowboys
UI For Alien CowboysUI For Alien Cowboys
UI For Alien CowboysMatt Jones
 
Design principles philopsohy of ux -Whitney Hess
Design principles philopsohy of ux -Whitney HessDesign principles philopsohy of ux -Whitney Hess
Design principles philopsohy of ux -Whitney Hesswww.usarte.co
 
Design Principles: The Philosophy of UX
Design Principles: The Philosophy of UXDesign Principles: The Philosophy of UX
Design Principles: The Philosophy of UXWhitney Hess
 
Intro to the LA Design Community
Intro to the LA Design CommunityIntro to the LA Design Community
Intro to the LA Design CommunityHuge
 
Zoe's UX Portfolio
Zoe's UX PortfolioZoe's UX Portfolio
Zoe's UX PortfolioZoe Lewis
 
Designing Useful and Usable Augmented Reality Experiences
Designing Useful and Usable Augmented Reality Experiences Designing Useful and Usable Augmented Reality Experiences
Designing Useful and Usable Augmented Reality Experiences Yan Xu
 
Introduction to Information Architecture & Design - SVA Workshop 06/21/14
Introduction to Information Architecture & Design - SVA Workshop 06/21/14Introduction to Information Architecture & Design - SVA Workshop 06/21/14
Introduction to Information Architecture & Design - SVA Workshop 06/21/14Robert Stribley
 
Intro to Agile and Lean UX
Intro to Agile and Lean UXIntro to Agile and Lean UX
Intro to Agile and Lean UXJacklyn Burgan
 
The elements of product success for designers and developers
The elements of product success for designers and developersThe elements of product success for designers and developers
The elements of product success for designers and developersNick Myers
 
Fundamentals of UX Design
Fundamentals of UX DesignFundamentals of UX Design
Fundamentals of UX DesignThe Wisdom Daily
 
UX Circuit Training - Delivered at Fluxible 2013 and the KW Girl Geek Dinner
UX Circuit Training - Delivered at Fluxible 2013 and the KW Girl Geek DinnerUX Circuit Training - Delivered at Fluxible 2013 and the KW Girl Geek Dinner
UX Circuit Training - Delivered at Fluxible 2013 and the KW Girl Geek DinnerKate Wilhelm
 
Psychology, design and computer science
Psychology, design and computer sciencePsychology, design and computer science
Psychology, design and computer scienceDiego Mendes
 
Library Website Evaluation
Library Website EvaluationLibrary Website Evaluation
Library Website EvaluationJay Baker
 
Introduction to User Experience Design
Introduction to User Experience DesignIntroduction to User Experience Design
Introduction to User Experience DesignKiera McMaster
 
UX? WTF? - Intro To User Experience Design Pt. 1
UX? WTF? - Intro To User Experience Design Pt. 1UX? WTF? - Intro To User Experience Design Pt. 1
UX? WTF? - Intro To User Experience Design Pt. 1Sebastian Tory-Pratt
 
Information Architecture for Truth
Information Architecture for TruthInformation Architecture for Truth
Information Architecture for TruthLouis Rosenfeld
 
Falling in and out and in love with Information Architecture
Falling in and out and in love with Information ArchitectureFalling in and out and in love with Information Architecture
Falling in and out and in love with Information ArchitectureLouis Rosenfeld
 

Weitere ähnliche Inhalte

Ähnlich wie Eating Our Own Dog Food: Using UX Methods to Build a UX Business

Going from Here to There: Transitioning into a UX Career
Going from Here to There: Transitioning into a UX CareerGoing from Here to There: Transitioning into a UX Career
Going from Here to There: Transitioning into a UX Careerdpanarelli
 
User Experience: An Industry (Always) in Transition
User Experience: An Industry (Always) in TransitionUser Experience: An Industry (Always) in Transition
User Experience: An Industry (Always) in TransitionGino Zahnd
 
Design Basics for Nashville Software School (full pres)
Design Basics for Nashville Software School (full pres)Design Basics for Nashville Software School (full pres)
Design Basics for Nashville Software School (full pres)Susan Culkin
 
Designing for Customer needs: A UX Perspective
Designing for Customer needs: A UX PerspectiveDesigning for Customer needs: A UX Perspective
Designing for Customer needs: A UX PerspectiveRichard O'Brien
 
Ppt big data
Ppt big dataPpt big data
Ppt big datashai123
 
UI For Alien Cowboys
UI For Alien CowboysUI For Alien Cowboys
UI For Alien CowboysMatt Jones
 
Design principles philopsohy of ux -Whitney Hess
Design principles philopsohy of ux -Whitney HessDesign principles philopsohy of ux -Whitney Hess
Design principles philopsohy of ux -Whitney Hesswww.usarte.co
 
Design Principles: The Philosophy of UX
Design Principles: The Philosophy of UXDesign Principles: The Philosophy of UX
Design Principles: The Philosophy of UXWhitney Hess
 
Intro to the LA Design Community
Intro to the LA Design CommunityIntro to the LA Design Community
Intro to the LA Design CommunityHuge
 
Zoe's UX Portfolio
Zoe's UX PortfolioZoe's UX Portfolio
Zoe's UX PortfolioZoe Lewis
 
Designing Useful and Usable Augmented Reality Experiences
Designing Useful and Usable Augmented Reality Experiences Designing Useful and Usable Augmented Reality Experiences
Designing Useful and Usable Augmented Reality Experiences Yan Xu
 
Introduction to Information Architecture & Design - SVA Workshop 06/21/14
Introduction to Information Architecture & Design - SVA Workshop 06/21/14Introduction to Information Architecture & Design - SVA Workshop 06/21/14
Introduction to Information Architecture & Design - SVA Workshop 06/21/14Robert Stribley
 
Intro to Agile and Lean UX
Intro to Agile and Lean UXIntro to Agile and Lean UX
Intro to Agile and Lean UXJacklyn Burgan
 
The elements of product success for designers and developers
The elements of product success for designers and developersThe elements of product success for designers and developers
The elements of product success for designers and developersNick Myers
 
UX Circuit Training - Delivered at Fluxible 2013 and the KW Girl Geek Dinner
UX Circuit Training - Delivered at Fluxible 2013 and the KW Girl Geek DinnerUX Circuit Training - Delivered at Fluxible 2013 and the KW Girl Geek Dinner
UX Circuit Training - Delivered at Fluxible 2013 and the KW Girl Geek DinnerKate Wilhelm
 
Psychology, design and computer science
Psychology, design and computer sciencePsychology, design and computer science
Psychology, design and computer scienceDiego Mendes
 
Library Website Evaluation
Library Website EvaluationLibrary Website Evaluation
Library Website EvaluationJay Baker
 
Introduction to User Experience Design
Introduction to User Experience DesignIntroduction to User Experience Design
Introduction to User Experience DesignKiera McMaster
 
UX? WTF? - Intro To User Experience Design Pt. 1
UX? WTF? - Intro To User Experience Design Pt. 1UX? WTF? - Intro To User Experience Design Pt. 1
UX? WTF? - Intro To User Experience Design Pt. 1Sebastian Tory-Pratt
 

Ähnlich wie Eating Our Own Dog Food: Using UX Methods to Build a UX Business (20)

Going from Here to There: Transitioning into a UX Career
Going from Here to There: Transitioning into a UX CareerGoing from Here to There: Transitioning into a UX Career
Going from Here to There: Transitioning into a UX Career
 
User Experience: An Industry (Always) in Transition
User Experience: An Industry (Always) in TransitionUser Experience: An Industry (Always) in Transition
User Experience: An Industry (Always) in Transition
 
Design Basics for Nashville Software School (full pres)
Design Basics for Nashville Software School (full pres)Design Basics for Nashville Software School (full pres)
Design Basics for Nashville Software School (full pres)
 
Designing for Customer needs: A UX Perspective
Designing for Customer needs: A UX PerspectiveDesigning for Customer needs: A UX Perspective
Designing for Customer needs: A UX Perspective
 
Ppt big data
Ppt big dataPpt big data
Ppt big data
 
UI For Alien Cowboys
UI For Alien CowboysUI For Alien Cowboys
UI For Alien Cowboys
 
Design principles philopsohy of ux -Whitney Hess
Design principles philopsohy of ux -Whitney HessDesign principles philopsohy of ux -Whitney Hess
Design principles philopsohy of ux -Whitney Hess
 
Design Principles: The Philosophy of UX
Design Principles: The Philosophy of UXDesign Principles: The Philosophy of UX
Design Principles: The Philosophy of UX
 
Intro to the LA Design Community
Intro to the LA Design CommunityIntro to the LA Design Community
Intro to the LA Design Community
 
Zoe's UX Portfolio
Zoe's UX PortfolioZoe's UX Portfolio
Zoe's UX Portfolio
 
Designing Useful and Usable Augmented Reality Experiences
Designing Useful and Usable Augmented Reality Experiences Designing Useful and Usable Augmented Reality Experiences
Designing Useful and Usable Augmented Reality Experiences
 
Introduction to Information Architecture & Design - SVA Workshop 06/21/14
Introduction to Information Architecture & Design - SVA Workshop 06/21/14Introduction to Information Architecture & Design - SVA Workshop 06/21/14
Introduction to Information Architecture & Design - SVA Workshop 06/21/14
 
Intro to Agile and Lean UX
Intro to Agile and Lean UXIntro to Agile and Lean UX
Intro to Agile and Lean UX
 
The elements of product success for designers and developers
The elements of product success for designers and developersThe elements of product success for designers and developers
The elements of product success for designers and developers
 
Fundamentals of UX Design
Fundamentals of UX DesignFundamentals of UX Design
Fundamentals of UX Design
 
UX Circuit Training - Delivered at Fluxible 2013 and the KW Girl Geek Dinner
UX Circuit Training - Delivered at Fluxible 2013 and the KW Girl Geek DinnerUX Circuit Training - Delivered at Fluxible 2013 and the KW Girl Geek Dinner
UX Circuit Training - Delivered at Fluxible 2013 and the KW Girl Geek Dinner
 
Psychology, design and computer science
Psychology, design and computer sciencePsychology, design and computer science
Psychology, design and computer science
 
Library Website Evaluation
Library Website EvaluationLibrary Website Evaluation
Library Website Evaluation
 
Introduction to User Experience Design
Introduction to User Experience DesignIntroduction to User Experience Design
Introduction to User Experience Design
 
UX? WTF? - Intro To User Experience Design Pt. 1
UX? WTF? - Intro To User Experience Design Pt. 1UX? WTF? - Intro To User Experience Design Pt. 1
UX? WTF? - Intro To User Experience Design Pt. 1
 

Mehr von Louis Rosenfeld

Information Architecture for Truth
Information Architecture for TruthInformation Architecture for Truth
Information Architecture for TruthLouis Rosenfeld
 
Falling in and out and in love with Information Architecture
Falling in and out and in love with Information ArchitectureFalling in and out and in love with Information Architecture
Falling in and out and in love with Information ArchitectureLouis Rosenfeld
 
What to do when you don't know what to do
What to do when you don't know what to doWhat to do when you don't know what to do
What to do when you don't know what to doLouis Rosenfeld
 
Redesign Must Die (updated Feb 2014)
Redesign Must Die (updated Feb 2014)Redesign Must Die (updated Feb 2014)
Redesign Must Die (updated Feb 2014)Louis Rosenfeld
 
8 Information Architecture Better Practices
8 Information Architecture Better Practices8 Information Architecture Better Practices
8 Information Architecture Better PracticesLouis Rosenfeld
 
Search Analytics for Content Strategists
Search Analytics for Content StrategistsSearch Analytics for Content Strategists
Search Analytics for Content StrategistsLouis Rosenfeld
 
Closing the Findability Gap: 8 better practices from information architecture
Closing the Findability Gap: 8 better practices from information architectureClosing the Findability Gap: 8 better practices from information architecture
Closing the Findability Gap: 8 better practices from information architectureLouis Rosenfeld
 
Site search analytics workshop presentation
Site search analytics workshop presentationSite search analytics workshop presentation
Site search analytics workshop presentationLouis Rosenfeld
 
Design to Refine: Developing a tunable information architecture
Design to Refine: Developing a tunable information architectureDesign to Refine: Developing a tunable information architecture
Design to Refine: Developing a tunable information architectureLouis Rosenfeld
 
Adaptable Information Workshop slides
Adaptable Information Workshop slidesAdaptable Information Workshop slides
Adaptable Information Workshop slidesLouis Rosenfeld
 
Site Search Analytics in a Nutshell
Site Search Analytics in a NutshellSite Search Analytics in a Nutshell
Site Search Analytics in a NutshellLouis Rosenfeld
 
Is there such a thing as a good business model for publishing these days?
Is there such a thing as a good business model for publishing these days?Is there such a thing as a good business model for publishing these days?
Is there such a thing as a good business model for publishing these days?Louis Rosenfeld
 
User Experience + Publishing
User Experience + PublishingUser Experience + Publishing
User Experience + PublishingLouis Rosenfeld
 
Improving Findability through Site Search Analytics
Improving Findability through Site Search AnalyticsImproving Findability through Site Search Analytics
Improving Findability through Site Search AnalyticsLouis Rosenfeld
 
Marrying Web Analytics and User Experience
Marrying Web Analytics and User ExperienceMarrying Web Analytics and User Experience
Marrying Web Analytics and User ExperienceLouis Rosenfeld
 
Site Search Analytics: Conversations with your customers
Site Search Analytics: Conversations with your customersSite Search Analytics: Conversations with your customers
Site Search Analytics: Conversations with your customersLouis Rosenfeld
 

Mehr von Louis Rosenfeld (20)

Information Architecture for Truth
Information Architecture for TruthInformation Architecture for Truth
Information Architecture for Truth
 
Falling in and out and in love with Information Architecture
Falling in and out and in love with Information ArchitectureFalling in and out and in love with Information Architecture
Falling in and out and in love with Information Architecture
 
What to do when you don't know what to do
What to do when you don't know what to doWhat to do when you don't know what to do
What to do when you don't know what to do
 
Redesign Must Die (updated Feb 2014)
Redesign Must Die (updated Feb 2014)Redesign Must Die (updated Feb 2014)
Redesign Must Die (updated Feb 2014)
 
8 Information Architecture Better Practices
8 Information Architecture Better Practices8 Information Architecture Better Practices
8 Information Architecture Better Practices
 
Search Analytics for Content Strategists
Search Analytics for Content StrategistsSearch Analytics for Content Strategists
Search Analytics for Content Strategists
 
Closing the Findability Gap: 8 better practices from information architecture
Closing the Findability Gap: 8 better practices from information architectureClosing the Findability Gap: 8 better practices from information architecture
Closing the Findability Gap: 8 better practices from information architecture
 
Site search analytics workshop presentation
Site search analytics workshop presentationSite search analytics workshop presentation
Site search analytics workshop presentation
 
Design to Refine: Developing a tunable information architecture
Design to Refine: Developing a tunable information architectureDesign to Refine: Developing a tunable information architecture
Design to Refine: Developing a tunable information architecture
 
Redesign Must Die
Redesign Must DieRedesign Must Die
Redesign Must Die
 
Adaptable Information Workshop slides
Adaptable Information Workshop slidesAdaptable Information Workshop slides
Adaptable Information Workshop slides
 
Site Search Analytics in a Nutshell
Site Search Analytics in a NutshellSite Search Analytics in a Nutshell
Site Search Analytics in a Nutshell
 
Beyond User Research
Beyond User ResearchBeyond User Research
Beyond User Research
 
Is there such a thing as a good business model for publishing these days?
Is there such a thing as a good business model for publishing these days?Is there such a thing as a good business model for publishing these days?
Is there such a thing as a good business model for publishing these days?
 
User Experience + Publishing
User Experience + PublishingUser Experience + Publishing
User Experience + Publishing
 
Improving Findability through Site Search Analytics
Improving Findability through Site Search AnalyticsImproving Findability through Site Search Analytics
Improving Findability through Site Search Analytics
 
Marrying Web Analytics and User Experience
Marrying Web Analytics and User ExperienceMarrying Web Analytics and User Experience
Marrying Web Analytics and User Experience
 
Redesign Must Die
Redesign Must DieRedesign Must Die
Redesign Must Die
 
Site Search Analytics
Site Search AnalyticsSite Search Analytics
Site Search Analytics
 
Site Search Analytics: Conversations with your customers
Site Search Analytics: Conversations with your customersSite Search Analytics: Conversations with your customers
Site Search Analytics: Conversations with your customers
 

Kürzlich hochgeladen

2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis Usage2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis UsageNeil Kimberley
 
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...lizamodels9
 
8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCRashishs7044
 
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu MenzaYouth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menzaictsugar
 
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607dollysharma2066
 
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdfNewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdfKhaled Al Awadi
 
Organizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessOrganizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessSeta Wicaksana
 
Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737Riya Pathan
 
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfIntro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfpollardmorgan
 
Islamabad Escorts | Call 03070433345 | Escort Service in Islamabad
Islamabad Escorts | Call 03070433345 | Escort Service in IslamabadIslamabad Escorts | Call 03070433345 | Escort Service in Islamabad
Islamabad Escorts | Call 03070433345 | Escort Service in IslamabadAyesha Khan
 
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...lizamodels9
 
Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Kirill Klimov
 
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...lizamodels9
 
The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024christinemoorman
 
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...ictsugar
 
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...lizamodels9
 
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptxContemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptxMarkAnthonyAurellano
 
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City GurgaonCall Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaoncallgirls2057
 
International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...ssuserf63bd7
 
Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Seta Wicaksana
 

Kürzlich hochgeladen (20)

2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis Usage2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis Usage
 
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
 
8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR
 
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu MenzaYouth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
 
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
 
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdfNewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
 
Organizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessOrganizational Structure Running A Successful Business
Organizational Structure Running A Successful Business
 
Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737
 
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfIntro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
 
Islamabad Escorts | Call 03070433345 | Escort Service in Islamabad
Islamabad Escorts | Call 03070433345 | Escort Service in IslamabadIslamabad Escorts | Call 03070433345 | Escort Service in Islamabad
Islamabad Escorts | Call 03070433345 | Escort Service in Islamabad
 
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...
 
Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024
 
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...
 
The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024
 
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
 
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
 
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptxContemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
 
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City GurgaonCall Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
 
International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...
 
Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...
 

Eating Our Own Dog Food: Using UX Methods to Build a UX Business

  • 1. Eating our Own Dog Food: Using UX Methods to Build a UX Business Lou Rosenfeld, Rosenfeld Media Design Research Conference Chicago, Illinois, USA September 22, 2007 www.rosenfeldmedia.com
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 10.
  • 11. Choosing proposals: Create and violate boundaries “ Horizontal” series √ Mental models √ Card sorting √ Prototyping √ Internal search analytics • Comics as design tool •  Contextual inquiry • Story-telling • … “ Vertical” series • UX for audiences (seniors, children, …) • UX for industries (health care, financial services, …) The metaphor breaks… √ Web form design • Shopping cart design • … Image from www.classicistranieri.com
  • 12. Choosing Topics: UXzeitgeist.com
  • 16. Good help isn’t so hard to find Editorial Board Liz Danzico Andrew Dillon Steve Krug Mike Kuniavsky Ginny Redish Marc Rettig Nathan Shedroff Rashmi Sinha Karen Whitehouse
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.

Hinweis der Redaktion

  1. Maybe I should have changed the title; this conference used to be About, With and For, and you’re all still attending