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Eating our Own Dog Food: Using UX Methods to  Build a UX Business Lou Rosenfeld, Rosenfeld Media CanUX:  Banff, Alberta, Canada November 26, 2007 www.rosenfeldmedia.com
Brief bio ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Rodney Dangerfield Era  of UX is over Design thinking is ascendant, and UX practitioners are upwardly mobile What happens when actually we get our hands on the keys to the car?
Design challenges in publishing ,[object Object],[object Object],[object Object]
Design challenge #1:  Designing books ,[object Object],[object Object],“… book covers do sell books, just like packaging sells other products…” --Dan Poynter
Question:  What makes a good UX book good? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Anecdotal answers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
…and that favorite UX book?
Interiors
Covers Ehh… Better
Book testing:  print and PDF ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What we’re learning from testing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Design challenge #1:  Designing books ,[object Object]
Design challenge #2:  Acquiring books ,[object Object],[object Object]
Choosing proposals ,[object Object],[object Object],[object Object],[object Object],[object Object]
Adding rigor to book acquisition ,[object Object],[object Object],[object Object],[object Object],[object Object]
Good help is there if you ask for it Editorial Board Liz Danzico Andrew Dillon Steve Krug Mike Kuniavsky Ginny Redish Marc Rettig Nathan Shedroff Rashmi Sinha Karen Whitehouse
Another source of input:  social networks (e.g., LinkedIn Answers)
Quantitative topic evaluation:  UXZeitgeist.com
UXZ Person
UXZ Book
UXZ Book Index
UXZ Topic Index
Design challenge #2:  Acquiring books ,[object Object]
Design challenge #3:  Developing books ,[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Books as dialogues:  engaging with stakeholders
Book sites:  grounds for engagement
Further engagement:  mapping the market  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Design challenge #3:  Developing books ,[object Object]
Lesson:  Build platforms for engagement ,[object Object],[object Object],[object Object]
Another lesson:  Sweat the soft stuff ,[object Object],[object Object],[object Object]
One last lesson: cobblers and their kids ,[object Object],[object Object],[object Object]
Image credits ,[object Object],[object Object],[object Object],[object Object]
More information ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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  1. Maybe I should have changed the title; this conference used to be About, With and For, and you’re all still attending