SlideShare ist ein Scribd-Unternehmen logo
1 von 47
Downloaden Sie, um offline zu lesen
A Brief (and Practical) Introduction to Information Architecture Usability and Accessibility for the Web International Seminar Monterrey, Nuevo Leon July 26, 2007 Louis Rosenfeld www.louisrosenfeld.com
My path and biases
The “Polar Bear” book
Agenda:  emphasis on  practical ,[object Object],[object Object],[object Object],[object Object],[object Object]
Introduction:  IA in six slides
A definition and a diagram ,[object Object],[object Object]
Where we’re from/what we do: User-orientation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Methods Disciplines
Where we’re from/what we do: Content-orientation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Methods Disciplines
Where we’re from/what we do: Context-orientation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Methods Disciplines
What we do:  A series of balancing acts IAs improve knowledge of the former; neutral balancers Customers vs. business Technology agnostics who go beyond tech requirements Build vs. buy IAs integrate both as part of broader info ecology Formal vs. emergent IAs develop balanced workflows and processes Centralization vs. autonomy IAs stronger in the latter, though data is ascendant Structured vs. semi-structured
Information architecture’s  single rule ,[object Object],[object Object],[object Object]
Before we continue:  A question ,[object Object]
CiteSeer:  Strong on findability, weak on usability
UseIt:  Strong on usability, weak on findability
IA for novices  and  veterans:  Start with Two Big Questions
My questions for you ,[object Object],[object Object],[object Object]
Q1:  Who are your site’s  major audiences?
Audience definition is  surprisingly difficult ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Q2:  What are their  major information needs?  Photos:  http://www.flickr.com/photos/alexin/
Information needs are common tasks and topics ,[object Object],[object Object],[object Object],[object Object],[object Object]
Uncovering information needs: Ask people who would know ,[object Object],[object Object],[object Object],[object Object],[object Object]
Uncovering information needs: Analyze behavioral data ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Big Answers for Big Questions
The end of redesigns ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sample Method:  Search Analytics
Anatomy of a search log ,[object Object],[object Object],[object Object],[object Object],Full legend and more examples here: http://www.rosenfeldmedia.com/books/searchanalytics/blog/log_sample_google_appliance/
The Pareto Principle in action Sorting queries by frequency results in a Zipf Distribution Can we improve performance for the most popular queries?
What users want and when: Sorting and clustering queries
Diagnostics from search analytics:  What can you fix or improve? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Best Bet search results:  Big answers for Big Questions ,[object Object],[object Object],[object Object],[object Object]
Best Bets example:  NCI
Best Bets also improve navigation ,[object Object]
Guides: Bigger answers to Big Questions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Vanguard links to guides  on main page
Vanguard’s guide to its tax information
Guides are painless and efficient ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sample Design Approach:  Contextual Navigation
Contextual navigation: Focusing on  where  users are ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A common content model
Contextual navigation is  powered by  content models ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Hewlett-Packard content model for product information  ,[object Object],[object Object]
BBC content model for music artist descriptions album reviews album pages artist bios discography concert calendar TV listings
Content modeling use metadata to connect content objects artist description artist description artist description artist bio, discography, concert calendar, TV listing album review, artist description album page album review, discography, artist … link to other  Content Objects… Artist Name , Channel, Date, Time… Artist Name , Tour, Venue, Date, Time… Artist Name , Individual Artist Name… Artist Name , Desc Author, Desc Date… Artist Name ,  Album Name , Release Date… Album Name ,  Artist Name , Review Author, Source, Pub Date… Album Name ,  Artist Name , Label, Release Date… … by leveraging common Metadata Attributes TV listing concert calendar artist bio artist description discography album review album page Content Objects…
At last:  A little bit of inspiration
The past and future of IA… in logos time External IAs Internal IAs Senior information architect Director of User Experience Chief Experience Officer Chief Information Officer … CEO?
What I’ve covered ,[object Object],[object Object],[object Object],[object Object],[object Object]
How to reach me ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Más contenido relacionado

Was ist angesagt?

Introduction to Information Architecture and Design - SVA Workshop 03/23/13
Introduction to Information Architecture and Design - SVA Workshop 03/23/13Introduction to Information Architecture and Design - SVA Workshop 03/23/13
Introduction to Information Architecture and Design - SVA Workshop 03/23/13Robert Stribley
 
Best Practice Information Architecture
Best Practice Information ArchitectureBest Practice Information Architecture
Best Practice Information ArchitecturePatrick Kennedy
 
Enterprise Information Architecture: Because users don't care about your org...
Enterprise Information Architecture:  Because users don't care about your org...Enterprise Information Architecture:  Because users don't care about your org...
Enterprise Information Architecture: Because users don't care about your org...Louis Rosenfeld
 
2008 web-managers-hwilfert-final
2008 web-managers-hwilfert-final2008 web-managers-hwilfert-final
2008 web-managers-hwilfert-finalHallie Wilfert
 
8 Information Architecture Better Practices
8 Information Architecture Better Practices8 Information Architecture Better Practices
8 Information Architecture Better PracticesLouis Rosenfeld
 
Pratyush Pandab UX Researcher Portfolio
Pratyush Pandab UX Researcher PortfolioPratyush Pandab UX Researcher Portfolio
Pratyush Pandab UX Researcher PortfolioPratyush Pandab
 
Introduction to Information Architecture and Design - SVA Workshop 09/28/13
Introduction to Information Architecture and Design - SVA Workshop 09/28/13Introduction to Information Architecture and Design - SVA Workshop 09/28/13
Introduction to Information Architecture and Design - SVA Workshop 09/28/13Robert Stribley
 
Introduction to Information Architecture and Design - SVA Workshop 062312
Introduction to Information Architecture and Design - SVA Workshop 062312Introduction to Information Architecture and Design - SVA Workshop 062312
Introduction to Information Architecture and Design - SVA Workshop 062312Robert Stribley
 
Introduction to Information Architecture and Design - SVA Workshop 06/22/13
Introduction to Information Architecture and Design - SVA Workshop 06/22/13Introduction to Information Architecture and Design - SVA Workshop 06/22/13
Introduction to Information Architecture and Design - SVA Workshop 06/22/13Robert Stribley
 
SIMS Quantitative Course Lecture 1
SIMS Quantitative Course Lecture 1SIMS Quantitative Course Lecture 1
SIMS Quantitative Course Lecture 1Rashmi Sinha
 
Closing the Findability Gap: 8 better practices from information architecture
Closing the Findability Gap: 8 better practices from information architectureClosing the Findability Gap: 8 better practices from information architecture
Closing the Findability Gap: 8 better practices from information architectureLouis Rosenfeld
 
Search Analytics: Diagnosing what ails your site
Search Analytics:  Diagnosing what ails your siteSearch Analytics:  Diagnosing what ails your site
Search Analytics: Diagnosing what ails your siteLouis Rosenfeld
 
Internet Freedom Festival Recap, 2016
Internet Freedom Festival Recap, 2016Internet Freedom Festival Recap, 2016
Internet Freedom Festival Recap, 2016Robert Stribley
 
Information Architecture: The Journey, The Destination, The Return Trip
Information Architecture: The Journey, The Destination, The Return TripInformation Architecture: The Journey, The Destination, The Return Trip
Information Architecture: The Journey, The Destination, The Return TripFrancis Zablocki
 
Design to Refine: Developing a tunable information architecture
Design to Refine: Developing a tunable information architectureDesign to Refine: Developing a tunable information architecture
Design to Refine: Developing a tunable information architectureLouis Rosenfeld
 
Ux Research Portfolio
Ux Research PortfolioUx Research Portfolio
Ux Research PortfolioTao Zhang
 

Was ist angesagt? (20)

Introduction to Information Architecture and Design - SVA Workshop 03/23/13
Introduction to Information Architecture and Design - SVA Workshop 03/23/13Introduction to Information Architecture and Design - SVA Workshop 03/23/13
Introduction to Information Architecture and Design - SVA Workshop 03/23/13
 
Best Practice Information Architecture
Best Practice Information ArchitectureBest Practice Information Architecture
Best Practice Information Architecture
 
Writing for the Web
Writing for the WebWriting for the Web
Writing for the Web
 
Enterprise Information Architecture: Because users don't care about your org...
Enterprise Information Architecture:  Because users don't care about your org...Enterprise Information Architecture:  Because users don't care about your org...
Enterprise Information Architecture: Because users don't care about your org...
 
2008 web-managers-hwilfert-final
2008 web-managers-hwilfert-final2008 web-managers-hwilfert-final
2008 web-managers-hwilfert-final
 
8 Information Architecture Better Practices
8 Information Architecture Better Practices8 Information Architecture Better Practices
8 Information Architecture Better Practices
 
Pratyush Pandab UX Researcher Portfolio
Pratyush Pandab UX Researcher PortfolioPratyush Pandab UX Researcher Portfolio
Pratyush Pandab UX Researcher Portfolio
 
Introduction to Information Architecture and Design - SVA Workshop 09/28/13
Introduction to Information Architecture and Design - SVA Workshop 09/28/13Introduction to Information Architecture and Design - SVA Workshop 09/28/13
Introduction to Information Architecture and Design - SVA Workshop 09/28/13
 
Introduction to Information Architecture and Design - SVA Workshop 062312
Introduction to Information Architecture and Design - SVA Workshop 062312Introduction to Information Architecture and Design - SVA Workshop 062312
Introduction to Information Architecture and Design - SVA Workshop 062312
 
Introduction to Information Architecture and Design - SVA Workshop 06/22/13
Introduction to Information Architecture and Design - SVA Workshop 06/22/13Introduction to Information Architecture and Design - SVA Workshop 06/22/13
Introduction to Information Architecture and Design - SVA Workshop 06/22/13
 
SVA Winter 0210
SVA Winter 0210SVA Winter 0210
SVA Winter 0210
 
SIMS Quantitative Course Lecture 1
SIMS Quantitative Course Lecture 1SIMS Quantitative Course Lecture 1
SIMS Quantitative Course Lecture 1
 
Closing the Findability Gap: 8 better practices from information architecture
Closing the Findability Gap: 8 better practices from information architectureClosing the Findability Gap: 8 better practices from information architecture
Closing the Findability Gap: 8 better practices from information architecture
 
Search Analytics: Diagnosing what ails your site
Search Analytics:  Diagnosing what ails your siteSearch Analytics:  Diagnosing what ails your site
Search Analytics: Diagnosing what ails your site
 
Internet Freedom Festival Recap, 2016
Internet Freedom Festival Recap, 2016Internet Freedom Festival Recap, 2016
Internet Freedom Festival Recap, 2016
 
Information Architecture: The Journey, The Destination, The Return Trip
Information Architecture: The Journey, The Destination, The Return TripInformation Architecture: The Journey, The Destination, The Return Trip
Information Architecture: The Journey, The Destination, The Return Trip
 
SVA Summer 0710
SVA Summer 0710SVA Summer 0710
SVA Summer 0710
 
Design to Refine: Developing a tunable information architecture
Design to Refine: Developing a tunable information architectureDesign to Refine: Developing a tunable information architecture
Design to Refine: Developing a tunable information architecture
 
Ux Research Portfolio
Ux Research PortfolioUx Research Portfolio
Ux Research Portfolio
 
SVA Workshop 0711
SVA Workshop 0711SVA Workshop 0711
SVA Workshop 0711
 

Andere mochten auch

Introduction to Information Architecture
Introduction to Information ArchitectureIntroduction to Information Architecture
Introduction to Information ArchitectureAbby Covert
 
Information Architecture
Information ArchitectureInformation Architecture
Information ArchitectureGerson Abesamis
 
Introduction to Information Architecture & Design - 12/06/14
Introduction to Information Architecture & Design - 12/06/14Introduction to Information Architecture & Design - 12/06/14
Introduction to Information Architecture & Design - 12/06/14Robert Stribley
 
Demystifying Information Architecture
Demystifying Information ArchitectureDemystifying Information Architecture
Demystifying Information ArchitecturePatrick Kennedy
 
Hospital of the future -Study from IESE-
Hospital of the future -Study from IESE-Hospital of the future -Study from IESE-
Hospital of the future -Study from IESE-Francesc Montolio
 
Hospital solutions
Hospital solutionsHospital solutions
Hospital solutionsSHARADLIVE
 
The hospital of the future presentation to #IMS15
The hospital of the future presentation to #IMS15The hospital of the future presentation to #IMS15
The hospital of the future presentation to #IMS15croseveare
 
VIRTUAL HOSPITALS OF FUTURE IN DEVELOPING COUNTRIES
VIRTUAL HOSPITALS OF FUTURE IN DEVELOPING COUNTRIESVIRTUAL HOSPITALS OF FUTURE IN DEVELOPING COUNTRIES
VIRTUAL HOSPITALS OF FUTURE IN DEVELOPING COUNTRIESLutfi Abdallah
 
Process Redesign for Improving the Traceability of Medical Instruments: Case ...
Process Redesign for Improving the Traceability of Medical Instruments: Case ...Process Redesign for Improving the Traceability of Medical Instruments: Case ...
Process Redesign for Improving the Traceability of Medical Instruments: Case ...Afrooz Moatari-Kazerouni
 
Draft Brief - West Vancouver Centre for Art Architecture Design
Draft Brief - West Vancouver Centre for Art Architecture DesignDraft Brief - West Vancouver Centre for Art Architecture Design
Draft Brief - West Vancouver Centre for Art Architecture DesignStacy Reynaud
 
Intuitive Navigation for Future Hospitals
Intuitive Navigation for Future HospitalsIntuitive Navigation for Future Hospitals
Intuitive Navigation for Future HospitalsBen Kraal
 
Tools for understanding; tools for designing
Tools for understanding; tools for designingTools for understanding; tools for designing
Tools for understanding; tools for designingBen Kraal
 
Hospitals of the future of IT and public and private health sector in Turkey.
Hospitals of the future of IT and public and private health sector in Turkey.Hospitals of the future of IT and public and private health sector in Turkey.
Hospitals of the future of IT and public and private health sector in Turkey.MEDWIO
 
Eilish hardiman planning and designing the new children’s hospital
Eilish hardiman planning and designing the new children’s hospitalEilish hardiman planning and designing the new children’s hospital
Eilish hardiman planning and designing the new children’s hospitalInvestnet
 
Cedara healthcare-Hospital designing & planning consultants
Cedara healthcare-Hospital designing & planning consultantsCedara healthcare-Hospital designing & planning consultants
Cedara healthcare-Hospital designing & planning consultantshasnaalam
 
Green hospitals case study
Green hospitals case studyGreen hospitals case study
Green hospitals case studyfathima salim
 
Information Architecture for Products
Information Architecture for ProductsInformation Architecture for Products
Information Architecture for ProductsAbby Covert
 
Calatrava In Contemporary Architecture
Calatrava In Contemporary ArchitectureCalatrava In Contemporary Architecture
Calatrava In Contemporary Architecturemahambet
 
Hospital of the Future
Hospital of the FutureHospital of the Future
Hospital of the FutureNBBJDesign
 
The Architecture of Understanding (and Happiness)
The Architecture of Understanding (and Happiness)The Architecture of Understanding (and Happiness)
The Architecture of Understanding (and Happiness)Peter Morville
 

Andere mochten auch (20)

Introduction to Information Architecture
Introduction to Information ArchitectureIntroduction to Information Architecture
Introduction to Information Architecture
 
Information Architecture
Information ArchitectureInformation Architecture
Information Architecture
 
Introduction to Information Architecture & Design - 12/06/14
Introduction to Information Architecture & Design - 12/06/14Introduction to Information Architecture & Design - 12/06/14
Introduction to Information Architecture & Design - 12/06/14
 
Demystifying Information Architecture
Demystifying Information ArchitectureDemystifying Information Architecture
Demystifying Information Architecture
 
Hospital of the future -Study from IESE-
Hospital of the future -Study from IESE-Hospital of the future -Study from IESE-
Hospital of the future -Study from IESE-
 
Hospital solutions
Hospital solutionsHospital solutions
Hospital solutions
 
The hospital of the future presentation to #IMS15
The hospital of the future presentation to #IMS15The hospital of the future presentation to #IMS15
The hospital of the future presentation to #IMS15
 
VIRTUAL HOSPITALS OF FUTURE IN DEVELOPING COUNTRIES
VIRTUAL HOSPITALS OF FUTURE IN DEVELOPING COUNTRIESVIRTUAL HOSPITALS OF FUTURE IN DEVELOPING COUNTRIES
VIRTUAL HOSPITALS OF FUTURE IN DEVELOPING COUNTRIES
 
Process Redesign for Improving the Traceability of Medical Instruments: Case ...
Process Redesign for Improving the Traceability of Medical Instruments: Case ...Process Redesign for Improving the Traceability of Medical Instruments: Case ...
Process Redesign for Improving the Traceability of Medical Instruments: Case ...
 
Draft Brief - West Vancouver Centre for Art Architecture Design
Draft Brief - West Vancouver Centre for Art Architecture DesignDraft Brief - West Vancouver Centre for Art Architecture Design
Draft Brief - West Vancouver Centre for Art Architecture Design
 
Intuitive Navigation for Future Hospitals
Intuitive Navigation for Future HospitalsIntuitive Navigation for Future Hospitals
Intuitive Navigation for Future Hospitals
 
Tools for understanding; tools for designing
Tools for understanding; tools for designingTools for understanding; tools for designing
Tools for understanding; tools for designing
 
Hospitals of the future of IT and public and private health sector in Turkey.
Hospitals of the future of IT and public and private health sector in Turkey.Hospitals of the future of IT and public and private health sector in Turkey.
Hospitals of the future of IT and public and private health sector in Turkey.
 
Eilish hardiman planning and designing the new children’s hospital
Eilish hardiman planning and designing the new children’s hospitalEilish hardiman planning and designing the new children’s hospital
Eilish hardiman planning and designing the new children’s hospital
 
Cedara healthcare-Hospital designing & planning consultants
Cedara healthcare-Hospital designing & planning consultantsCedara healthcare-Hospital designing & planning consultants
Cedara healthcare-Hospital designing & planning consultants
 
Green hospitals case study
Green hospitals case studyGreen hospitals case study
Green hospitals case study
 
Information Architecture for Products
Information Architecture for ProductsInformation Architecture for Products
Information Architecture for Products
 
Calatrava In Contemporary Architecture
Calatrava In Contemporary ArchitectureCalatrava In Contemporary Architecture
Calatrava In Contemporary Architecture
 
Hospital of the Future
Hospital of the FutureHospital of the Future
Hospital of the Future
 
The Architecture of Understanding (and Happiness)
The Architecture of Understanding (and Happiness)The Architecture of Understanding (and Happiness)
The Architecture of Understanding (and Happiness)
 

Ähnlich wie A Brief (and Practical) Introduction to Information Architecture

Information Architecture: Putting the "I" back in IT
Information Architecture:  Putting the "I" back in ITInformation Architecture:  Putting the "I" back in IT
Information Architecture: Putting the "I" back in ITLouis Rosenfeld
 
Search Analytics for Fun and Profit
Search Analytics for Fun and ProfitSearch Analytics for Fun and Profit
Search Analytics for Fun and ProfitLouis Rosenfeld
 
Process And Methodology Research
Process And Methodology ResearchProcess And Methodology Research
Process And Methodology ResearchMiles Price
 
Search Analytics: Powerful diagnostics for your site
Search Analytics:  Powerful diagnostics for your siteSearch Analytics:  Powerful diagnostics for your site
Search Analytics: Powerful diagnostics for your siteLouis Rosenfeld
 
Search Analytics For Content Strategists @CSofNYC
Search Analytics For Content Strategists @CSofNYCSearch Analytics For Content Strategists @CSofNYC
Search Analytics For Content Strategists @CSofNYCWIKOLO
 
Using Search Analytics to Diagnose What’s Ailing your Information Architecture
Using Search Analytics to Diagnose What’s Ailing your Information ArchitectureUsing Search Analytics to Diagnose What’s Ailing your Information Architecture
Using Search Analytics to Diagnose What’s Ailing your Information ArchitectureLouis Rosenfeld
 
Search Analytics: Conversations with Your Customers
Search Analytics: Conversations with Your CustomersSearch Analytics: Conversations with Your Customers
Search Analytics: Conversations with Your Customersrichwig
 
Information Architecture
Information ArchitectureInformation Architecture
Information ArchitectureOlivier Tripet
 
Ordering the chaos: Creating websites with imperfect data
Ordering the chaos: Creating websites with imperfect dataOrdering the chaos: Creating websites with imperfect data
Ordering the chaos: Creating websites with imperfect dataAndy Stretton
 
Search Analytics: Diagnosing what ails your site
Search Analytics:  Diagnosing what ails your siteSearch Analytics:  Diagnosing what ails your site
Search Analytics: Diagnosing what ails your siteLouis Rosenfeld
 
My presentation at Kent State IAKM
My presentation at Kent State IAKMMy presentation at Kent State IAKM
My presentation at Kent State IAKMKeith Instone
 
Information Architecture for Drupal
Information Architecture for DrupalInformation Architecture for Drupal
Information Architecture for DrupalVanessa Turke
 
Sweeny group think-ias2015
Sweeny group think-ias2015Sweeny group think-ias2015
Sweeny group think-ias2015Marianne Sweeny
 
Information Architecture in Real Life - Part II
Information Architecture in Real Life - Part IIInformation Architecture in Real Life - Part II
Information Architecture in Real Life - Part IIAre Halland
 
Making IA Real: Planning an Information Architecture Strategy
Making IA Real: Planning an Information Architecture StrategyMaking IA Real: Planning an Information Architecture Strategy
Making IA Real: Planning an Information Architecture StrategyChiara Fox Ogan
 
Data Driven Design: Using Web Analytics to Improve Information Architectures
Data Driven Design: Using Web Analytics to Improve Information ArchitecturesData Driven Design: Using Web Analytics to Improve Information Architectures
Data Driven Design: Using Web Analytics to Improve Information ArchitecturesAndrea Wiggins
 
Designing Web Sites for SEO Visibility, by iCrossing's Rob Garner for SEMPO
Designing Web Sites for SEO Visibility, by iCrossing's Rob Garner for SEMPODesigning Web Sites for SEO Visibility, by iCrossing's Rob Garner for SEMPO
Designing Web Sites for SEO Visibility, by iCrossing's Rob Garner for SEMPORob Garner
 
Site Search Analytics eMetrics Madrid 2009
Site Search Analytics eMetrics Madrid 2009Site Search Analytics eMetrics Madrid 2009
Site Search Analytics eMetrics Madrid 2009WIKOLO
 
Berlin 6 Open Access Conference: Wolfram Horstmann
Berlin 6 Open Access Conference: Wolfram HorstmannBerlin 6 Open Access Conference: Wolfram Horstmann
Berlin 6 Open Access Conference: Wolfram HorstmannCornelius Puschmann
 

Ähnlich wie A Brief (and Practical) Introduction to Information Architecture (20)

Information Architecture: Putting the "I" back in IT
Information Architecture:  Putting the "I" back in ITInformation Architecture:  Putting the "I" back in IT
Information Architecture: Putting the "I" back in IT
 
Search Analytics for Fun and Profit
Search Analytics for Fun and ProfitSearch Analytics for Fun and Profit
Search Analytics for Fun and Profit
 
Process And Methodology Research
Process And Methodology ResearchProcess And Methodology Research
Process And Methodology Research
 
Search Analytics: Powerful diagnostics for your site
Search Analytics:  Powerful diagnostics for your siteSearch Analytics:  Powerful diagnostics for your site
Search Analytics: Powerful diagnostics for your site
 
Search Analytics For Content Strategists @CSofNYC
Search Analytics For Content Strategists @CSofNYCSearch Analytics For Content Strategists @CSofNYC
Search Analytics For Content Strategists @CSofNYC
 
Using Search Analytics to Diagnose What’s Ailing your Information Architecture
Using Search Analytics to Diagnose What’s Ailing your Information ArchitectureUsing Search Analytics to Diagnose What’s Ailing your Information Architecture
Using Search Analytics to Diagnose What’s Ailing your Information Architecture
 
Search Analytics: Conversations with Your Customers
Search Analytics: Conversations with Your CustomersSearch Analytics: Conversations with Your Customers
Search Analytics: Conversations with Your Customers
 
Information Architecture
Information ArchitectureInformation Architecture
Information Architecture
 
Ordering the chaos: Creating websites with imperfect data
Ordering the chaos: Creating websites with imperfect dataOrdering the chaos: Creating websites with imperfect data
Ordering the chaos: Creating websites with imperfect data
 
Search Analytics: Diagnosing what ails your site
Search Analytics:  Diagnosing what ails your siteSearch Analytics:  Diagnosing what ails your site
Search Analytics: Diagnosing what ails your site
 
My presentation at Kent State IAKM
My presentation at Kent State IAKMMy presentation at Kent State IAKM
My presentation at Kent State IAKM
 
Information Architecture for Drupal
Information Architecture for DrupalInformation Architecture for Drupal
Information Architecture for Drupal
 
Sweeny group think-ias2015
Sweeny group think-ias2015Sweeny group think-ias2015
Sweeny group think-ias2015
 
Information Architecture in Real Life - Part II
Information Architecture in Real Life - Part IIInformation Architecture in Real Life - Part II
Information Architecture in Real Life - Part II
 
Making IA Real: Planning an Information Architecture Strategy
Making IA Real: Planning an Information Architecture StrategyMaking IA Real: Planning an Information Architecture Strategy
Making IA Real: Planning an Information Architecture Strategy
 
Beyond User Research
Beyond User ResearchBeyond User Research
Beyond User Research
 
Data Driven Design: Using Web Analytics to Improve Information Architectures
Data Driven Design: Using Web Analytics to Improve Information ArchitecturesData Driven Design: Using Web Analytics to Improve Information Architectures
Data Driven Design: Using Web Analytics to Improve Information Architectures
 
Designing Web Sites for SEO Visibility, by iCrossing's Rob Garner for SEMPO
Designing Web Sites for SEO Visibility, by iCrossing's Rob Garner for SEMPODesigning Web Sites for SEO Visibility, by iCrossing's Rob Garner for SEMPO
Designing Web Sites for SEO Visibility, by iCrossing's Rob Garner for SEMPO
 
Site Search Analytics eMetrics Madrid 2009
Site Search Analytics eMetrics Madrid 2009Site Search Analytics eMetrics Madrid 2009
Site Search Analytics eMetrics Madrid 2009
 
Berlin 6 Open Access Conference: Wolfram Horstmann
Berlin 6 Open Access Conference: Wolfram HorstmannBerlin 6 Open Access Conference: Wolfram Horstmann
Berlin 6 Open Access Conference: Wolfram Horstmann
 

Mehr von Louis Rosenfeld

Information Architecture for Truth
Information Architecture for TruthInformation Architecture for Truth
Information Architecture for TruthLouis Rosenfeld
 
Falling in and out and in love with Information Architecture
Falling in and out and in love with Information ArchitectureFalling in and out and in love with Information Architecture
Falling in and out and in love with Information ArchitectureLouis Rosenfeld
 
What to do when you don't know what to do
What to do when you don't know what to doWhat to do when you don't know what to do
What to do when you don't know what to doLouis Rosenfeld
 
Redesign Must Die (updated Feb 2014)
Redesign Must Die (updated Feb 2014)Redesign Must Die (updated Feb 2014)
Redesign Must Die (updated Feb 2014)Louis Rosenfeld
 
Search Analytics for Content Strategists
Search Analytics for Content StrategistsSearch Analytics for Content Strategists
Search Analytics for Content StrategistsLouis Rosenfeld
 
Site search analytics workshop presentation
Site search analytics workshop presentationSite search analytics workshop presentation
Site search analytics workshop presentationLouis Rosenfeld
 
Adaptable Information Workshop slides
Adaptable Information Workshop slidesAdaptable Information Workshop slides
Adaptable Information Workshop slidesLouis Rosenfeld
 
Site Search Analytics in a Nutshell
Site Search Analytics in a NutshellSite Search Analytics in a Nutshell
Site Search Analytics in a NutshellLouis Rosenfeld
 
Is there such a thing as a good business model for publishing these days?
Is there such a thing as a good business model  for publishing these days?Is there such a thing as a good business model  for publishing these days?
Is there such a thing as a good business model for publishing these days?Louis Rosenfeld
 
User Experience + Publishing
User Experience + PublishingUser Experience + Publishing
User Experience + PublishingLouis Rosenfeld
 
Improving Findability through Site Search Analytics
Improving Findability through Site Search AnalyticsImproving Findability through Site Search Analytics
Improving Findability through Site Search AnalyticsLouis Rosenfeld
 
Marrying Web Analytics and User Experience
Marrying Web Analytics and User ExperienceMarrying Web Analytics and User Experience
Marrying Web Analytics and User ExperienceLouis Rosenfeld
 
Site Search Analytics: Conversations with your customers
Site Search Analytics:  Conversations with your customersSite Search Analytics:  Conversations with your customers
Site Search Analytics: Conversations with your customersLouis Rosenfeld
 
PhillyCHI Site Search Analytics presentation (April 2, 2008)
PhillyCHI Site Search Analytics presentation (April 2, 2008)PhillyCHI Site Search Analytics presentation (April 2, 2008)
PhillyCHI Site Search Analytics presentation (April 2, 2008)Louis Rosenfeld
 
Site Search Analytics Workshop Presentation
Site Search Analytics Workshop PresentationSite Search Analytics Workshop Presentation
Site Search Analytics Workshop PresentationLouis Rosenfeld
 
Eating Our Own Dog Food: Using UX Methods to Build a UX Business
Eating Our Own Dog Food:  Using UX Methods to Build a UX BusinessEating Our Own Dog Food:  Using UX Methods to Build a UX Business
Eating Our Own Dog Food: Using UX Methods to Build a UX BusinessLouis Rosenfeld
 

Mehr von Louis Rosenfeld (20)

Information Architecture for Truth
Information Architecture for TruthInformation Architecture for Truth
Information Architecture for Truth
 
Falling in and out and in love with Information Architecture
Falling in and out and in love with Information ArchitectureFalling in and out and in love with Information Architecture
Falling in and out and in love with Information Architecture
 
What to do when you don't know what to do
What to do when you don't know what to doWhat to do when you don't know what to do
What to do when you don't know what to do
 
Redesign Must Die (updated Feb 2014)
Redesign Must Die (updated Feb 2014)Redesign Must Die (updated Feb 2014)
Redesign Must Die (updated Feb 2014)
 
Search Analytics for Content Strategists
Search Analytics for Content StrategistsSearch Analytics for Content Strategists
Search Analytics for Content Strategists
 
Site search analytics workshop presentation
Site search analytics workshop presentationSite search analytics workshop presentation
Site search analytics workshop presentation
 
Redesign Must Die
Redesign Must DieRedesign Must Die
Redesign Must Die
 
Adaptable Information Workshop slides
Adaptable Information Workshop slidesAdaptable Information Workshop slides
Adaptable Information Workshop slides
 
Site Search Analytics in a Nutshell
Site Search Analytics in a NutshellSite Search Analytics in a Nutshell
Site Search Analytics in a Nutshell
 
Is there such a thing as a good business model for publishing these days?
Is there such a thing as a good business model  for publishing these days?Is there such a thing as a good business model  for publishing these days?
Is there such a thing as a good business model for publishing these days?
 
User Experience + Publishing
User Experience + PublishingUser Experience + Publishing
User Experience + Publishing
 
Improving Findability through Site Search Analytics
Improving Findability through Site Search AnalyticsImproving Findability through Site Search Analytics
Improving Findability through Site Search Analytics
 
Marrying Web Analytics and User Experience
Marrying Web Analytics and User ExperienceMarrying Web Analytics and User Experience
Marrying Web Analytics and User Experience
 
Redesign Must Die
Redesign Must DieRedesign Must Die
Redesign Must Die
 
Site Search Analytics
Site Search AnalyticsSite Search Analytics
Site Search Analytics
 
Site Search Analytics: Conversations with your customers
Site Search Analytics:  Conversations with your customersSite Search Analytics:  Conversations with your customers
Site Search Analytics: Conversations with your customers
 
PhillyCHI Site Search Analytics presentation (April 2, 2008)
PhillyCHI Site Search Analytics presentation (April 2, 2008)PhillyCHI Site Search Analytics presentation (April 2, 2008)
PhillyCHI Site Search Analytics presentation (April 2, 2008)
 
Site Search Analytics Workshop Presentation
Site Search Analytics Workshop PresentationSite Search Analytics Workshop Presentation
Site Search Analytics Workshop Presentation
 
CanUX Keynote
CanUX KeynoteCanUX Keynote
CanUX Keynote
 
Eating Our Own Dog Food: Using UX Methods to Build a UX Business
Eating Our Own Dog Food:  Using UX Methods to Build a UX BusinessEating Our Own Dog Food:  Using UX Methods to Build a UX Business
Eating Our Own Dog Food: Using UX Methods to Build a UX Business
 

Último

A Comprehensive Case Study on the IL&FS Crisis (final).pptx
A Comprehensive Case Study on the IL&FS Crisis (final).pptxA Comprehensive Case Study on the IL&FS Crisis (final).pptx
A Comprehensive Case Study on the IL&FS Crisis (final).pptxShainaMaheshwari1
 
pitchdeck ORPC 2019 data info turine.pdf
pitchdeck ORPC 2019 data info turine.pdfpitchdeck ORPC 2019 data info turine.pdf
pitchdeck ORPC 2019 data info turine.pdflebob12
 
"InShorts: A Game-Changer in the Digital News Age"
"InShorts: A Game-Changer in the Digital News Age""InShorts: A Game-Changer in the Digital News Age"
"InShorts: A Game-Changer in the Digital News Age"Adharsh45
 
EPC Contractors aspects Presentation.pdf
EPC Contractors  aspects Presentation.pdfEPC Contractors  aspects Presentation.pdf
EPC Contractors aspects Presentation.pdfGiuseppe Tommasone
 
Importance of Commercial Vehicle Insurance.pptx
Importance of Commercial Vehicle Insurance.pptxImportance of Commercial Vehicle Insurance.pptx
Importance of Commercial Vehicle Insurance.pptxBonano Insurance
 
The 10 Most Influential Women Making Difference In 2024.pdf
The 10 Most Influential Women Making Difference In 2024.pdfThe 10 Most Influential Women Making Difference In 2024.pdf
The 10 Most Influential Women Making Difference In 2024.pdfInsightsSuccess4
 
Record of Module Forensic photography in
Record of Module Forensic photography inRecord of Module Forensic photography in
Record of Module Forensic photography inalexademileighpacal
 
Olympus 38DL Plus Ultrasonic Thickness Gauge
Olympus 38DL Plus Ultrasonic Thickness GaugeOlympus 38DL Plus Ultrasonic Thickness Gauge
Olympus 38DL Plus Ultrasonic Thickness GaugeStephenKim86
 
CORPORATE SOCIAL RESPONSIBILITY - FINAL REQUIREMENT.pdf
CORPORATE SOCIAL RESPONSIBILITY - FINAL REQUIREMENT.pdfCORPORATE SOCIAL RESPONSIBILITY - FINAL REQUIREMENT.pdf
CORPORATE SOCIAL RESPONSIBILITY - FINAL REQUIREMENT.pdfLouis Malaybalay
 
Business Models and Business Model Innovation
Business Models and Business Model InnovationBusiness Models and Business Model Innovation
Business Models and Business Model InnovationMichal Hron
 
Unleashing the Power of Fandom: A Short Guide to Fan Business
Unleashing the Power of Fandom: A Short Guide to Fan BusinessUnleashing the Power of Fandom: A Short Guide to Fan Business
Unleashing the Power of Fandom: A Short Guide to Fan Businesstompeter3736
 
Mist Cooling & Fogging System Company in Egypt
Mist Cooling & Fogging System Company in EgyptMist Cooling & Fogging System Company in Egypt
Mist Cooling & Fogging System Company in Egyptopstechsanjanasingh
 
3BBE: THE FUTURE OF ECOMMERCE PRESENTATION - LOUIS MALAYBALAY
3BBE: THE FUTURE OF ECOMMERCE PRESENTATION - LOUIS MALAYBALAY3BBE: THE FUTURE OF ECOMMERCE PRESENTATION - LOUIS MALAYBALAY
3BBE: THE FUTURE OF ECOMMERCE PRESENTATION - LOUIS MALAYBALAYLouis Malaybalay
 
Strategic Resources Corporate Presentation - March 2024 Update
Strategic Resources Corporate Presentation - March 2024 UpdateStrategic Resources Corporate Presentation - March 2024 Update
Strategic Resources Corporate Presentation - March 2024 UpdateAdnet Communications
 
Bus Eth ch3 ppt.ppt business ethics and corporate social responsibilities ppt
Bus Eth ch3 ppt.ppt business ethics and corporate social responsibilities pptBus Eth ch3 ppt.ppt business ethics and corporate social responsibilities ppt
Bus Eth ch3 ppt.ppt business ethics and corporate social responsibilities pptendeworku
 
Streamlining Your Accounting A Guide to QuickBooks Migration Tools.pptx
Streamlining Your Accounting A Guide to QuickBooks Migration Tools.pptxStreamlining Your Accounting A Guide to QuickBooks Migration Tools.pptx
Streamlining Your Accounting A Guide to QuickBooks Migration Tools.pptxPaulBryant58
 
Meet Raj Shamani: A Trailblazing Entrepreneur
Meet Raj Shamani: A Trailblazing EntrepreneurMeet Raj Shamani: A Trailblazing Entrepreneur
Meet Raj Shamani: A Trailblazing Entrepreneurramya202104
 
Shravan Kumaran and sanjay kumaran.pdf..
Shravan Kumaran and sanjay kumaran.pdf..Shravan Kumaran and sanjay kumaran.pdf..
Shravan Kumaran and sanjay kumaran.pdf..ranjithapriya2
 
Dashboards y paneles - CP Home - Area de Operaciones
Dashboards y paneles - CP Home - Area de OperacionesDashboards y paneles - CP Home - Area de Operaciones
Dashboards y paneles - CP Home - Area de OperacionesLPI ONG
 

Último (20)

A Comprehensive Case Study on the IL&FS Crisis (final).pptx
A Comprehensive Case Study on the IL&FS Crisis (final).pptxA Comprehensive Case Study on the IL&FS Crisis (final).pptx
A Comprehensive Case Study on the IL&FS Crisis (final).pptx
 
pitchdeck ORPC 2019 data info turine.pdf
pitchdeck ORPC 2019 data info turine.pdfpitchdeck ORPC 2019 data info turine.pdf
pitchdeck ORPC 2019 data info turine.pdf
 
"InShorts: A Game-Changer in the Digital News Age"
"InShorts: A Game-Changer in the Digital News Age""InShorts: A Game-Changer in the Digital News Age"
"InShorts: A Game-Changer in the Digital News Age"
 
EPC Contractors aspects Presentation.pdf
EPC Contractors  aspects Presentation.pdfEPC Contractors  aspects Presentation.pdf
EPC Contractors aspects Presentation.pdf
 
Importance of Commercial Vehicle Insurance.pptx
Importance of Commercial Vehicle Insurance.pptxImportance of Commercial Vehicle Insurance.pptx
Importance of Commercial Vehicle Insurance.pptx
 
WAM Corporate Presentation Mar 12 2024.pdf
WAM Corporate Presentation Mar 12 2024.pdfWAM Corporate Presentation Mar 12 2024.pdf
WAM Corporate Presentation Mar 12 2024.pdf
 
The 10 Most Influential Women Making Difference In 2024.pdf
The 10 Most Influential Women Making Difference In 2024.pdfThe 10 Most Influential Women Making Difference In 2024.pdf
The 10 Most Influential Women Making Difference In 2024.pdf
 
Record of Module Forensic photography in
Record of Module Forensic photography inRecord of Module Forensic photography in
Record of Module Forensic photography in
 
Olympus 38DL Plus Ultrasonic Thickness Gauge
Olympus 38DL Plus Ultrasonic Thickness GaugeOlympus 38DL Plus Ultrasonic Thickness Gauge
Olympus 38DL Plus Ultrasonic Thickness Gauge
 
CORPORATE SOCIAL RESPONSIBILITY - FINAL REQUIREMENT.pdf
CORPORATE SOCIAL RESPONSIBILITY - FINAL REQUIREMENT.pdfCORPORATE SOCIAL RESPONSIBILITY - FINAL REQUIREMENT.pdf
CORPORATE SOCIAL RESPONSIBILITY - FINAL REQUIREMENT.pdf
 
Business Models and Business Model Innovation
Business Models and Business Model InnovationBusiness Models and Business Model Innovation
Business Models and Business Model Innovation
 
Unleashing the Power of Fandom: A Short Guide to Fan Business
Unleashing the Power of Fandom: A Short Guide to Fan BusinessUnleashing the Power of Fandom: A Short Guide to Fan Business
Unleashing the Power of Fandom: A Short Guide to Fan Business
 
Mist Cooling & Fogging System Company in Egypt
Mist Cooling & Fogging System Company in EgyptMist Cooling & Fogging System Company in Egypt
Mist Cooling & Fogging System Company in Egypt
 
3BBE: THE FUTURE OF ECOMMERCE PRESENTATION - LOUIS MALAYBALAY
3BBE: THE FUTURE OF ECOMMERCE PRESENTATION - LOUIS MALAYBALAY3BBE: THE FUTURE OF ECOMMERCE PRESENTATION - LOUIS MALAYBALAY
3BBE: THE FUTURE OF ECOMMERCE PRESENTATION - LOUIS MALAYBALAY
 
Strategic Resources Corporate Presentation - March 2024 Update
Strategic Resources Corporate Presentation - March 2024 UpdateStrategic Resources Corporate Presentation - March 2024 Update
Strategic Resources Corporate Presentation - March 2024 Update
 
Bus Eth ch3 ppt.ppt business ethics and corporate social responsibilities ppt
Bus Eth ch3 ppt.ppt business ethics and corporate social responsibilities pptBus Eth ch3 ppt.ppt business ethics and corporate social responsibilities ppt
Bus Eth ch3 ppt.ppt business ethics and corporate social responsibilities ppt
 
Streamlining Your Accounting A Guide to QuickBooks Migration Tools.pptx
Streamlining Your Accounting A Guide to QuickBooks Migration Tools.pptxStreamlining Your Accounting A Guide to QuickBooks Migration Tools.pptx
Streamlining Your Accounting A Guide to QuickBooks Migration Tools.pptx
 
Meet Raj Shamani: A Trailblazing Entrepreneur
Meet Raj Shamani: A Trailblazing EntrepreneurMeet Raj Shamani: A Trailblazing Entrepreneur
Meet Raj Shamani: A Trailblazing Entrepreneur
 
Shravan Kumaran and sanjay kumaran.pdf..
Shravan Kumaran and sanjay kumaran.pdf..Shravan Kumaran and sanjay kumaran.pdf..
Shravan Kumaran and sanjay kumaran.pdf..
 
Dashboards y paneles - CP Home - Area de Operaciones
Dashboards y paneles - CP Home - Area de OperacionesDashboards y paneles - CP Home - Area de Operaciones
Dashboards y paneles - CP Home - Area de Operaciones
 

A Brief (and Practical) Introduction to Information Architecture

  • 1. A Brief (and Practical) Introduction to Information Architecture Usability and Accessibility for the Web International Seminar Monterrey, Nuevo Leon July 26, 2007 Louis Rosenfeld www.louisrosenfeld.com
  • 2. My path and biases
  • 4.
  • 5. Introduction: IA in six slides
  • 6.
  • 7.
  • 8.
  • 9.
  • 10. What we do: A series of balancing acts IAs improve knowledge of the former; neutral balancers Customers vs. business Technology agnostics who go beyond tech requirements Build vs. buy IAs integrate both as part of broader info ecology Formal vs. emergent IAs develop balanced workflows and processes Centralization vs. autonomy IAs stronger in the latter, though data is ascendant Structured vs. semi-structured
  • 11.
  • 12.
  • 13. CiteSeer: Strong on findability, weak on usability
  • 14. UseIt: Strong on usability, weak on findability
  • 15. IA for novices and veterans: Start with Two Big Questions
  • 16.
  • 17. Q1: Who are your site’s major audiences?
  • 18.
  • 19. Q2: What are their major information needs? Photos: http://www.flickr.com/photos/alexin/
  • 20.
  • 21.
  • 22.
  • 23. Big Answers for Big Questions
  • 24.
  • 25. Sample Method: Search Analytics
  • 26.
  • 27. The Pareto Principle in action Sorting queries by frequency results in a Zipf Distribution Can we improve performance for the most popular queries?
  • 28. What users want and when: Sorting and clustering queries
  • 29.
  • 30.
  • 32.
  • 33.
  • 34. Vanguard links to guides on main page
  • 35. Vanguard’s guide to its tax information
  • 36.
  • 37. Sample Design Approach: Contextual Navigation
  • 38.
  • 40.
  • 41.
  • 42. BBC content model for music artist descriptions album reviews album pages artist bios discography concert calendar TV listings
  • 43. Content modeling use metadata to connect content objects artist description artist description artist description artist bio, discography, concert calendar, TV listing album review, artist description album page album review, discography, artist … link to other Content Objects… Artist Name , Channel, Date, Time… Artist Name , Tour, Venue, Date, Time… Artist Name , Individual Artist Name… Artist Name , Desc Author, Desc Date… Artist Name , Album Name , Release Date… Album Name , Artist Name , Review Author, Source, Pub Date… Album Name , Artist Name , Label, Release Date… … by leveraging common Metadata Attributes TV listing concert calendar artist bio artist description discography album review album page Content Objects…
  • 44. At last: A little bit of inspiration
  • 45. The past and future of IA… in logos time External IAs Internal IAs Senior information architect Director of User Experience Chief Experience Officer Chief Information Officer … CEO?
  • 46.
  • 47.