17. YouTube 40,000 people saw this great testimonial to a taxi business with great customer service - it’s well worth watching: http://www.youtube.com/watch?v=YG48U5iPESA
21. Start talking to your existing list – don’t sell, offer value: news, advice, fun. I’ve never bought from Roy but I feel like I know him. I will be his customer one day.
22. Leverage what others say “ professional and reliable..does a great job! Check him out on AskAround.ca” John Smith Happy repeat customer
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25. Last thoughts Don’t feel you have to do everything right away, but start something to become a better relationship marketer, even if it’s just listening
Bain and Company 81% of companies think they have great customer service – only 8% of consumers agree Building Buzz and Brand Workshop — Slide Handouts
Building Buzz and Brand Workshop — Slide Handouts
Building Buzz and Brand Workshop — Slide Handouts
Building Buzz and Brand Workshop — Slide Handouts
Building Buzz and Brand Workshop — Slide Handouts
Building Buzz and Brand Workshop — Slide Handouts
Used to one to one or one to few now its one to many Building Buzz and Brand Workshop — Slide Handouts