It is time for insurance distributors to ensure they are digitally enabled and data-driven in providing customers with the experience they expect. The impact of digital is transforming what customers expect, creating fresh opportunities to get closer to the customer and moving non-life insurance from a price to a value consideration. The key objective for insurers is developing a business strategy for the digital age. CRM is at the centre of this transformation. One key way for insurance companies to grow business is to maintain and improve customer loyalty by offering superior customer service whether this is related to sales or claims it is underpinned by CRM. Great customer service encourages repeat purchase by pre-existing customers. Reduces customer churn Increases lifetime value Helps in acquiring new customers via referrals Reflects positively in customer ratings Insurance companies without CRM lack the insight required for crafting personalised sales, claims and service interactions for large numbers of clients that CRM software can provide. For more information: contact@aventusplatform.com

2. There has never been a more relevant time for
insurance distributors to ensure they are digitally
enabled and data-driven in providing customers
with the experience they expect.
The impact of digital is transforming what
customers expect, creating fresh opportunities to
get closer to the customer and moving non-life
insurance from a price to a value consideration.
The key objective for insurers is developing a
business strategy for the digital age.
Insurance Customers have
shifted to Digital Channels

3. Centralised data allows cross-sell and upsell,
powered by automated marketing tools.
Customers are searchable through name,
number, email, policy number, address and date
of birth
Personal identifiers enable the Insurance CRM to
search for all opportunities, regardless of
channel and whether completed online by the
customer or offline by an agent
Centralised data allows cross-sell and upsell,
powered by automated marketing tools
Insurance needs a single customer view
Policies

4. CRM connects Business
Customer
Agents/brokers
Insurance
Companies
Third Party Administration
Single customer view
Automated communication
and processes
Upsell and Cross-Sell opportunities
Customer Service
CRM SYSTEM

5. CRM creates Business Efficiency
Aventus makes it easy to manage the customer experience from online to
offline, to upsell and cross-sell.
By leveraging first and third-party data sources, question sets are shorter,
and ratings are more accurate.
Status Quo
Inefficient manual processes
Multiple data points
Data Silos
Duplicative data entry
Future State
Operational efficiency gains
Single customer view
Automated communication and processes

6. One key way for insurance companies to grow business is to
maintain and improve customer loyalty by offering superior
customer service whether this is related to sales or claims it is
underpinned by CRM.
Great customer service encourages repeat purchase by pre-
existing customers.
Reduces customer churn
Increases lifetime value
Helps in acquiring new customers via referrals
Reflects positively in customer ratings
Insurance companies without CRM lack the insight required for
crafting personalised sales, claims and service interactions for
large numbers of clients that CRM software can provide.
CRM is key for customer service Analysis
Anytime/anywhere
access to database
For customer loyalty
Targeted
communication
Acquire & nurture
Documentation
Provide customer care
Share success PR
CRM
Customer Relationship
Management

7. Aventus
See how easy it is to manage the
customer experience from online to
offline, to upsell and cross-sell.
Easy for Agents
Easy for Customers
Insurance companies with CRM
have the insight required for
crafting personalised sales, claims
and service interactions for large
numbers of clients with multiple
policies.
Watch now

8. Insurance businesses can quote, bind and manage policies with Salesforce
Policy document generation is integrated into Salesforce
Massive efficiency gains from automation and data use
Making Management of the Policy Life Cycle Simple
Aventus for Salesforce gives insurers, brokers and MGAs a single view of the customer.
Aventus enables a powerful insurance ecosystem by integrating with Salesforce for
management of the policy lifecycle.
Salesforce App Store.

9. Stella demonstrates true innovation of the motor insurance product,
coupled with a seamless customer experience.
Key features:
• Online quote & buy
• Customer portal
• Quick quote
• Shortened question sets
• Integrated third-party motor data
• Ecosystem of 6 integrated providers
• Insurance CRM for back-office staff
• Automated marketing solution
Customer Case Study

10. Ecosystem Approach
Ecosystems have the potential to open
new revenue streams for insurers.
The substantial value comes from touch
points along the insurance value chain,
data on the customer’s preferences and
activities, or the services themselves
(exhibit).
An ecosystem approach can help
generate new leads, lower distribution
costs, increase customer retention, and
improve prevention and assistance to
reduce claims.
Ecosystems in insurance: The next
frontier for enhancing productivity.
Mckinsey 2020