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TASK	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  DESCRIPTION	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  SPECIFIC	
  STEPS	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  SYSTEMS	
  NEEDED	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  DOCUMENTATION	
  	
  	
  	
  	
  ACCOUNTABILITY	
   KPI’s	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
   	
  
	
  	
  	
  	
  	
  ©	
  2015	
  Ready2Grow	
  Associates	
  	
  	
  @ready2growlois	
  
WHAT	
  IS	
  THE	
  
TASK?	
  
WHAT	
  IS	
  
INVOLVED?	
  
What	
  SPECIFIC	
  STEPS	
  
are	
  required	
  to	
  
execute	
  the	
  task?	
  
What	
  SYSTEMS	
  will	
  
support	
  
implementation	
  of	
  
the	
  steps?	
  
What	
  
DOCUMENTATION	
  
will	
  support	
  the	
  
steps?	
  
ROLE	
  /	
  WHO	
  IS	
  
RESPONSIBLE,	
  
accountability	
  
KPIs	
  /	
  WAYS	
  OF	
  
MEASURING	
  	
  
SUCCESS	
  
	
  
Outside	
  Sales	
   	
   	
   	
   	
   	
   	
  
	
  
	
  
	
  
	
  
	
  
[	
  +	
  several	
  
more	
  
marketing	
  &	
  
sales	
  steps,	
  
then….]	
  
Networking	
  e.g.	
  
Chamber	
  of	
  
Commerce,	
  
professional	
  
associations.	
  
Market	
  research.	
  
Cold	
  calls.	
  
Warm	
  calls.	
  
Referral	
  
marketing.	
  
	
  
Develop	
  lead	
  list	
  (cold	
  
or	
  warm)	
  
Nurture	
  top-­‐20	
  clients.	
  	
  
Call	
  one	
  top-­‐20	
  once	
  
every	
  3	
  weeks.	
  
Review	
  and	
  analyze	
  
opportunities.	
  	
  
Join	
  X	
  association	
  to	
  
receive	
  auto	
  updates.	
  
	
  
CRM	
  
Tasks	
  &	
  reminders.	
  
Systematic	
  review	
  of	
  
proposal	
  sites.	
  
Join	
  local	
  
Construction	
  
Associations.	
  
Join	
  LinkedIn	
  
Construction	
  Groups.	
  
Input	
  contacts	
  in	
  
single	
  system.	
  	
  
Record	
  every	
  
interactionTag:	
  
A.	
  Clients.	
  
B.	
  Referral	
  
Partners/Alliances	
  
e.g.	
  homebuilders.	
  
Business	
  Developer	
  
Office	
  Manager	
  
Number	
  of	
  new	
  
leads	
  in	
  pipeline.	
  
Number	
  of	
  initial	
  
meetings.	
  
Number	
  of	
  
follow-­‐up	
  calls	
  to	
  
former	
  clients.	
  
Number	
  of	
  
closed	
  sales.	
  
	
  
Project	
  Mgmt	
   	
   	
   	
   	
   	
   	
  
Collect	
  
drawings	
  -­‐	
  
client	
  
Save	
  drawings	
  
into	
  master	
  folder	
  	
  
	
  
	
  
Save	
  onto	
  server	
  or	
  
DropBox	
  
DropBox,	
  server,	
  
paper	
  filing	
  cabinet	
  
Create	
  client	
  
specific	
  file,	
  
emailed	
  drawings	
  
go	
  into	
  file	
  
Office	
  Manager	
   Number	
  of	
  
drawings	
  
collected	
  
Qualify	
  job	
  –	
  
good	
  for	
  us?	
  
Size?	
  Scope?	
  
Review	
  drawings	
  
to	
  ensure	
  
accuracy	
  
	
  
Evaluate	
  type	
  of	
  client	
  
If	
  returning	
  customer,	
  
considered	
  good	
  client?	
  
Margins	
  for	
  job	
  size	
  	
  
Location	
  
Schedule	
  
Min	
  $	
  value	
  (smaller	
  
jobs)	
  
Written	
  protocol,	
  
documented	
  &	
  
organized	
  
Flow	
  chart	
  with	
  
defined	
  items	
  
Checklist	
  
Score	
  list	
  
Written	
  protocol,	
  
documented	
  &	
  
organized	
  
Flow	
  chart	
  with	
  
defined	
  items	
  
Checklist	
  
Score	
  list	
  
Office	
  Manager	
  
Business	
  Developer	
  
	
  
Client	
  Suitability	
  
(Score	
  compared	
  
with	
  “Perfect”	
  
Client.)	
  
Number	
  of	
  
clients	
  scoring	
  8-­‐
10	
  on	
  our	
  scale.	
  
Assign	
  to	
  
project	
  	
  
estimator	
  
Based	
  on	
  scope	
  &	
  
availability	
  of	
  
staff	
  
Email	
  &	
  verbal	
  
communication	
  
Tag	
  lead	
  in	
  database	
  	
  
Email	
  
Enter	
  into	
  database	
  
	
  
Paper	
  file	
  
DropBox	
  file	
  
Office	
  Manager	
  
	
  
#	
  new	
  files	
  
opened	
  per	
  
month	
  
SAMPLE WORK FLOW CHART

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Work Flow Chart Sample

  • 1.     TASK                                                  DESCRIPTION                                SPECIFIC  STEPS                              SYSTEMS  NEEDED                        DOCUMENTATION          ACCOUNTABILITY   KPI’s                                                                                                                                                                                                                                                                                                                                                                                                                                    ©  2015  Ready2Grow  Associates      @ready2growlois   WHAT  IS  THE   TASK?   WHAT  IS   INVOLVED?   What  SPECIFIC  STEPS   are  required  to   execute  the  task?   What  SYSTEMS  will   support   implementation  of   the  steps?   What   DOCUMENTATION   will  support  the   steps?   ROLE  /  WHO  IS   RESPONSIBLE,   accountability   KPIs  /  WAYS  OF   MEASURING     SUCCESS     Outside  Sales                         [  +  several   more   marketing  &   sales  steps,   then….]   Networking  e.g.   Chamber  of   Commerce,   professional   associations.   Market  research.   Cold  calls.   Warm  calls.   Referral   marketing.     Develop  lead  list  (cold   or  warm)   Nurture  top-­‐20  clients.     Call  one  top-­‐20  once   every  3  weeks.   Review  and  analyze   opportunities.     Join  X  association  to   receive  auto  updates.     CRM   Tasks  &  reminders.   Systematic  review  of   proposal  sites.   Join  local   Construction   Associations.   Join  LinkedIn   Construction  Groups.   Input  contacts  in   single  system.     Record  every   interactionTag:   A.  Clients.   B.  Referral   Partners/Alliances   e.g.  homebuilders.   Business  Developer   Office  Manager   Number  of  new   leads  in  pipeline.   Number  of  initial   meetings.   Number  of   follow-­‐up  calls  to   former  clients.   Number  of   closed  sales.     Project  Mgmt               Collect   drawings  -­‐   client   Save  drawings   into  master  folder         Save  onto  server  or   DropBox   DropBox,  server,   paper  filing  cabinet   Create  client   specific  file,   emailed  drawings   go  into  file   Office  Manager   Number  of   drawings   collected   Qualify  job  –   good  for  us?   Size?  Scope?   Review  drawings   to  ensure   accuracy     Evaluate  type  of  client   If  returning  customer,   considered  good  client?   Margins  for  job  size     Location   Schedule   Min  $  value  (smaller   jobs)   Written  protocol,   documented  &   organized   Flow  chart  with   defined  items   Checklist   Score  list   Written  protocol,   documented  &   organized   Flow  chart  with   defined  items   Checklist   Score  list   Office  Manager   Business  Developer     Client  Suitability   (Score  compared   with  “Perfect”   Client.)   Number  of   clients  scoring  8-­‐ 10  on  our  scale.   Assign  to   project     estimator   Based  on  scope  &   availability  of   staff   Email  &  verbal   communication   Tag  lead  in  database     Email   Enter  into  database     Paper  file   DropBox  file   Office  Manager     #  new  files   opened  per   month   SAMPLE WORK FLOW CHART