Social Media Monitoring Tools and Services Presentation 2018

SOCIAL MEDIA
MONITORING
TOOLS
SOCIAL
LISTENING
TOOLS
SOCIAL
INTELLIGENCE
TOOLS
SOCIAL MEDIA
ANALYTICS
SOCIAL MEDIA
MANAGEMENT
TOOLS
SOCIAL MEDIA
MARKETING
TOOLS
SOCIAL MEDIA
CUSTOMER CARE
TOOLS
SOCIAL SUITES

Introduction
Social Media Monitoring Concepts, Benefits and Product Use Cases
Understanding SMM Market and Market Trends
Overview of Key Product Features
Content
Key Factors Impacting Purchasing Decision
Report Structure, Content, Tables and Figures
© 2018 Ideya, Ltd. All rights reserved; http://ideya.eu.com/publications/publications.html

Introduction – SMM Tools and Services Report 2017
Customer position





Customer
Questions
The report provides pricing information on more than 150 SMM tools allowing users to easily select
the tools that meet their budget requirements
The report provides comparison of tools based on key product functions and use cases to support
selection process
The report provides industry specializations of tools and reference list of clients to demonstrate the
vendors experience in specific industry
The report provides comparison table where users can easily identify tools that offer workflow
management features and can then check individual profiles of these tools to learn more into detail
about the workflow management support each tool offers.
For each tool we provide a list of languages supported by a tool’s sentiment analysis
The report explains influencer analysis and profiling into details and provides a listing of metrics and
companies that offer influencer profiling and analysis
The report not only provides a comparison tables indicating if a tool offers engagement or publishing
function, but also indicates in each profile which social media channel has been supported by either
engagement or publishing function. Each function has been explained into detail in each of the
product profile.
Readers can easily identify tools offering monitoring of social campaigns, as well as specific metrics
including virality measures.
The reports provides a comparison of tools based on competitive analysis. In addition, each profile
provides more specific information about the type of competitive analysis offered by a specific tool.
What are your
specific
business goals
and monitoring
requirements?

Customer
Questions
We have segmented SMM products based on the type of tools they offer (e.g., social intelligence,
social customer care tools, social marketing tools, social media management tools, social media
monitoring tools, and social suites that offer several or all technology types. In some situations, some
companies will select one tool for long term monitoring, but will use other tools for specific projects
as some tools may offer unique type of analysis/intelligence or provide advanced content
management and publishing function.
The reports provides detailed information on media, language and geographic coverage, so users
can easily select a tool that meets their requirements.
The reports allows users to quickly identify tools offering engagement function, social customer care
technology and use cases .
The report provides details on workflow management capabilities of each tool in their profiles and
provides a list of metrics for measuring team performance. We also provide a list a tools that support
employee advocacy programs.
The report provides a listing of SMM tools that are currently developing or employing image
recognition technology.
The report allows users to easily identify which tool offers threshold alerts.
The report provides information on historical data provided by each tool, so users can easily select
the tools that meets their needs.
The reports provides the latest updates from social network providers - Facebook, Instagram,
WhatsApp, Twitter, Snapchat, YouTube et al for the last 2 years, as well as the latest technology
progress made in the SMM market space
What are your
specific
business goals
and monitoring
requirements?

 Analysis and Directory





SOCIAL MEDIA
MONITORING
TOOLS
SOCIAL
LISTENING
TOOLS
SOCIAL
INTELLIGENCE
TOOLS
SOCIAL MEDIA
ANALYTICS
SOCIAL MEDIA
MANAGEMENT
TOOLS
SOCIAL MEDIA
MARKETING
TOOLS
SOCIAL MEDIA
CUSTOMER CARE
TOOLS
SOCIAL SUITES




UNDERSTAND KEY SOCIAL
MEDIA MONITORING
CONCEPTS , FUNCTIONS AND
APPLICATIONS
SEE HOW THEY CAN BE APPLIED
WITHIN YOUR ORGANIZATION
UNDERSTAND SMM MARKET
AND MARKET TRENDS
- MARKET DYNAMICS
- TECHNOLOGY INNOVATION
- CUSTOMER POSITION
LEARN ABOUT SMM TOOL
COVERAGE AND KEY FEATURES
QUESTIONS TO ASK AND
FACTORS TO CONSIDER WHEN
SELECTING SMM TOOL AND
SERVICES
PRICING AND PRODUCT AND
SERVICE AVAILABILITY
LEARN ABOUT DIFFERENT
PRODUCT AND SERVICES,
PRICING PLANS AND FREE
OFFERS
VENDOR EXPERIENCE:
- CLIENTS SERVED
- # OF YEARS IN SMM BUSINESS
- PARTNERHIPS
- INDUSTRY FOCUS
- COMPANY SIZE
Strategic Approach to Selecting and Employing SMM Tools and Services

WHO WILL BENEFIT FROM
THE REPORT
MATURE BUSINESSES
That are interested in broadening their understanding of SMM tools and
decide whether to develop their own tools or use external solution
START-UPs, SMALL AND
MIDSIZE COMPANIES
That are interested in leveraging SMM tools and services to monitor SM
communications and activities and to reach and engage with their customers
and prospects in efficient and effective manner
SMM TOOLS AND
SERVICE PROVIDERS
That are interested in the market landscape and opportunities for
partnerships, sales, or acquisitions
SOCIAL MEDIA
CONSULTANTS
Who are looking for information about tools and tool features to
complement their resources and expand their services
INVESTORS
Who are looking for investment opportunities and seeking information on
technologies and companies.

SMM Tools Directory - Profiles of 142 Paid SMM Tools & Services
 Adobe® Social
 Agility PR Solutions
 Akio Spotter
 Astute Social™
 Audiense
 bc.lab
 BIG Engagement, Publishing and Monitoring
 BirdSong
 Blogmeter Social Suite
 blueReport (Cognita AG)
 BoomSonar
 Brand24
 BrandChats
 Brand Embassy
 BrandMetric Sonar BM
 BrandProtect SMART Platform
 BrandsEye
 BrandSpotter
 Brandwatch
 BurrellesLuce iMonitor
 Buzzcapture
 BuzzForce™ and Social Media Dashboard /Oceanus
 Cogia Web Observer 3.0/ Text Mining /Web Audit /
Report / Alerts & News Clipping / MeMo News /
Sometoo® Engagement Tool / EmotionsRadar
 Cisco® SocialMiner
 Cision Communications Cloud™
 Cision Social Software
 Clipit
 Cogito
 Commetric Media Analytics
 Commetric Influencer Network Analysis
 complexium MATRIX, GALAXY, KYEPLEX
 Converseon
 Confirmit Horizons: Confirmit Genius Social Analytics
 Coosto
 Crimson Hexagon ForSight™
 Crimson Hexagon HelioSight
 Crowd Analyzer
 Curalate
 CustomScoop Media Monitoring / CARMA
 CX Social /Clarabridge
 Daumsoft Social Metrics™
 Digimind Intelligence
 Digimind Social
 Ebiquity Sonar
 Echobot
 eClincher
 evolve24 Evolution Platform
 Factiva (Dow Jones)
 Falcon.io
 Glean.info
 FirstRain
 Hearsay Social
 HottoLink
 HubSpot
 Iconosquare
 IBM Watson Analytics for Social Media
 IBM® SPSS® Modeler Premium
 iContact Pro Select
 Infegy Atlas
 Isentia Brandtology
 IWOMmaster Platform
 J.D. Power Social Media Insights
 Kantar Media Social Media Intelligence
 Klarity Analytics
 Landau Media Online Monitoring
 Launchmetrics
 Lexalytics Salience
 LexisNexis® Newsdesk
 LexisNexis® Social Analytics
 Linkfluence Radarly
 ListenLogic
 Linguamatics I2E Text Mining Solution for News & Social
Media
 Lithium Social Media Management
 Lithium Social Analytics
 LRWMotiveQuest
 Lucidya
 M-Adaptive
 Mediaportal
 Meltwater Media Intelligence Platform
 Mention
 Microsoft Social Engagement
 MutualMind / Shapiro+Raj
 NetBase™
 Netmonita
 Networked Insights
 Nexalogy
 Nielsen Social
 NUVI™
 OBI4wan
 Onalytica
 OpenText Explore
 Opinion Tracker
 Oracle Social Cloud and Oracle SRM
 Polecat – Incisive Intelligence
 Pulsar TRAC
 Pulsar CORE
 ReplyOne
 Reputation Control
 Reputation.com
 RepuTrace /RepuTrack
 Revinate
 ReviewPro
 Rio Social Local Platform
 Semantria
 Sendible
 Scanbuzz
 ScribbleLive Insights and Engagement
 SemanticForce
 SentiMetrix
 Sentiment (Sentiment Metrics)
 SentiOne
 Silverbakk
 Simplify360
 SmartFocus
 Social360
 Socialbakers
 SocialFlow
 SocialEye™
 SOCIALEYEZ™
 Social Studio / Salesforce Social Media Marketing
 SoDash
 Spredfast
 Sprinklr
 Sprout Social
 Symscio
 Synthesio
 Sysomos Platform
 Tagboard
 Tailwind
 Traackr
 Tracebuzz
 Trackur
 Tracx
 TrustYou
 Twilert
 uberMetrics Delta
 VendAsta's Reputation Management Platform
 Verint Text Analytics
 VICO Analytics
 VICO PRISY
 WaveMetrix
 YouScan

SMM Tools Directory - Profiles of 21 SMM Tools With Free/Paid Services
 AgoraPulse
 Appreciation Engine
 Buzzmonitor / E.Life
 Cyfe
 Echosec
 Followerwonk
 Hashtags
 Hootsuite
 HowSociable
 Klout
 Kred
 Mediatoolkit
 Netvibes
 NodeXL
 quintly
 Simply Measured
 Social Searcher
 Talkwalker
 Twingly
 ViralWoot
 Zuum Social
Profiles of 10 Free SMM Tools
 Board Reader
 BoomSocial
 Facebook Insights
 LinkedIn Analytics
 Mentionmapp
 NexaMe (Nexalogy)
 Search (Facebook)
 Talkwalker Alerts
 Talkwalker Free Social Search
 TweetDeck
10
21
142
Free Free/Paid Paid
NumberofToolsandServices
SMM Tools and Services by Current Status
Source: Social Media Monitoring Tools and Services Report, November 2017 © 2018 Ideya, Ltd. All rights reserved; http://ideya.eu.com/publications/publications.html

Introduction – Distribution of SMM Tools
and Services by Provider’s HQs Location
HQs Location
Number of
Tools/Service
Providers
HQs Location
Number of
Tools/Service
Providers
United States 74 Turkey 2
United Kingdom 22 Australia 1
Germany 13 Austria 1
Canada 11 Brazil 1
France 9 Chile 1
Netherlands 5 Croatia 1
United Arab Emirate 3 Denmark 1
Luxembourg 3 Finland 1
China 3 Japan 1
Ukraine 2 Norway 1
Spain 2 Saudi Arabia 1
India 2 Singapore 1
Sweden 2 South Africa 1
Russia 2 South Korea 1
Italy 2 Switzerland 1
Poland 2
US, 74
UK, 22
Germany, 13Canada, 11
France, 9
Netherlands , 5
United Arab
Emirates, 3
Luxembourg, 3
China, 3
Ukraine, 2
Spain, 2
India, 2
Sweden, 2
Russia, 2 Italy , 2 Turkey 2
Number of Tools and Services
US
UK
Germany
Canada
France
Netherlands
United Arab Emirates
Luxembourg
China
Ukraine
Spain
India
Sweden
Russia
Italy
Poland
Turkey
Australia
Norway
Japan
Austria
Chile
Brazil
Denmark
Saudi Arabia
Switzerland
Singapore
Finland
South Africa
Croatia
South Korea
Source: Social Media Monitoring Tools and Services Report, November 2017; http://ideya.eu.com/publications/publications.html

Key SMM Concepts – Social Tools Product Definition


 What is a definition of each category and how they differ?
 Who are the leading providers in each category?
SOCIAL MEDIA
MONITORING
TOOLS
SOCIAL
LISTENING
TOOLS
SOCIAL
INTELLIGENCE
TOOLS
SOCIAL MEDIA
ANALYTICS
SOCIAL MEDIA
MANAGEMENT
TOOLS
SOCIAL MEDIA
MARKETING
TOOLS
SOCIAL MEDIA
CUSTOMER CARE
TOOLS
SOCIAL SUITES

Key SMM Concepts – Social Tools Product Definition
 In this report, we define and categorize the social
technologies and platforms presented in this report based on
the type of social tools they offer. We offer a map of Social
technologies and platforms and product comparison tables
137
110
73
100
40
42
29
16
81%
65%
43%
59%
24%
25%
17%
9%
0 20 40 60 80 100 120 140
Social Media Monitoring Tools
Social Media Listening Platforms
Social Intelligence Tools
Social Media Analytics
Social Media Management Tools
Social Media Marketing Tools
Social Media Customer Care Tools
Social Suites
Number of Social Technologies and Platforms
TypeofSocialTool
Social Tools
Social Media
Monitoring
Tools
Social Media
Listening
Tools
Social
Intelligence
Tools
Social
Media
Analytics
Social Media
Management
Tools
Social Media
Marketing
Tools
Social Media
Customer
Care Tools
Social
Suites
BoomSonar y y y y y y Y
Lucidya y y y y
Sprinklr y y y y y y y Y
TABLE 5. Social Technologies and Platforms Comparison
Based on the Type of Social Tools Offered
FIGURE 4. Map of Featured Social Technologies and Platforms Based on the Type
of Tools They Offer - Social Media Listening, Social Media Monitoring, Social
Media Analytics, Social Media Intelligence, Social Media Management, Social
Media Marketing Tools, Social Media Customer Care Tools and Social Suites
FIGURE 5. Number and Percentage of Featured Social Technologies and Platforms by
the Type of Social Tools They Offer

Key SMM Concepts – Media Coverage
Social Networks
 Social Networks: Facebook, Google+, LinkedIn, Meetme, Meetup, MySpace, Ning, Tagged, and others
 Professional Social Networks: Academia.edu, bmj, Convo, Doximity (physicians), LinkedIn, Muck Rack, Rallypoint,
Researchgate, Salesforce Chatter, Sermo, Slideshare.net, Swabr, Viadeo, Xing, Workplace, Yammer, and others
 Private Social Networks: 23Snaps, Nextdoor, Notabli, Salesforce Chatter, slack, Swabr, Yammer/Microsoft, and others
 International Social Networks: 51.com (China), Bai Sohu (China), Cloob (Iran), Cyworld (South Korea), Cloob (Persian
language social network /Iran), Copains d Avant (France), Douban (China), Kaixin001 (China), Koprol (Indonesia),
MeinVZ (Germany), MiGente.com (Hispanic SN), Mixi (Japan), Odnoklassniki.ru (Russia), Pengyou (China), RenRen
(China), SkyRock (France), StudyVZ (Germany), Taringa (Latin America), Tixxt (Germany), Tuenti (Spain), Qzone/Tencent
(China), Ushi.cn (China), VKontakte (Russia), and Virbuz (Italy), and others.
Micro-Blogging / Micro Messaging
Disqus, Identi.ca, Twitter, Tumblr, Plurk (Taiwan), Sina Weibo (China), Tencent Weibo (China), and others.
Blogs
Blogger, Blogster, Blogdrive, Blogbus (China), Ghost, LiveJournal, Medium, MovableType, Squarespace, Pen.io, Penzu,
Posthaven, Postach.io, Storify, Svbtle, Squarespace, Tistory (South Korea), TypePad, Weebly, Wix, WordPress, and others.
Discussion Boards, Forums and Reviews:
 Forums: vBulletin, IMDb, moneysavingexpert.com, pistonheads.com, babycenter.com, Baidu Tieba (Chinese)),
 Classified (e.g., CraigList), and others
 Consumer Reviews: Amazon Customer Reviews, Google My Business, TripAdvisor, Review Centre, CNET, Glassdoor and
others
 Business Ratings and Reviews: Angie’s List, Customer Lobby, Insiderpages, Epinions.com, yelp.com, and others
 Social Commerce & Payment: Dwolla, ebay, Etsy, Facebook Marketplace, Fancy, Gilt City, Groupon, Kickstarter,
Livingsocial, Plum District, Paypal, Popmoney, Polyvore, Spreesy, Shopkick, Venmo, Yipit, and others
 Community Q&A: Ask.com, Allexperts, Answerbag, Blurtit, Fandom, Jelly, Piazza, Quora, Yahoo! Answers, and others
 Interest Communities: Travel Social, Dating Network, Business Social, Enterprise Social, Light Blog, Photo Social, Short-
vide Social, Social E-commerce, and others
 Social Travel Networks: Lonely Planet, Travellerspoint, Travbuddy, Tripline, Trip Advisor, Wayn, Wikitravel, etc.
Multimedia Sharing Services:
 Photo Sharing: Flickr, Fotki, Fotolog, Giphy, Imageshack, Imgur, Instagram, Path/Daum Kakao (South Korea), Photobucket,
Pinterest, Shutterfly, Snapchat, Stocksnap, TinyPic, Weheartit, and others
 Video Sharing: DailyMotion, Funny or Die, Metacafe, Musical.ly, Screencast, Tapstack, Tudou (China), Vevo, Vimeo, Vine,
VideoLectures.net, Wistia, Youku (China), YouTube, YY, and others
 Livecasting/Livestreaming: Dacast, Facebook Live, Hang W/, Houseparty, Livestream, Periscope, Streamp, BlogTV, Ustream,
Veetle, Viva Live, Younow, YouTube Live, and others
 Music and Audio Sharing: 8tracks, Audiosplitter, Bandcamp, ccMixter, Google Play, Grooveshark, Last.fm, Pandora, Spotify,
SoundCloud, and others
 Presentation sharing: SlideShare, Scribd, and others
 Podcast and other forms of Audio Content: iTunes, Librivox, Mixcloud, Overcast, Pocket Casts, Spotify, Soundcloud Podcasting,
Stitcher, and others.
Location Based:
Coeverywhere, Eventbrite, FourSquare, Meetme, Meetup, Nextdoor, Swarm, Yik Yak, Waze, and others.
Mobile Social and Messaging Apps
Facebook Messenger, Google Hangouts, Groupme, Kakao Talk, Kik Messenger, Life 360, Line, MessageMe, Pinger, Slack, Snapchat,
Skype, Telegram Messenger, Tencent QQ/QQ (Chinese), Viber, WeChat, WhatsApps, and others
Wikis
Collaborative Publishing: Appropedia, Ballotpedia, Baike.com (China), Citizendium, Conservapedia, Gardenology.org, Scholarpedia,
TV Tropes, Wikissource, Wikispecies, Wikihow, Wikipedia, Wikimapia, Wikimedia, Wikiquote, Wikieducator, Wikibooks, Wikitravel,
and others
Social Bookmarking and Social Tagging
e.g., StumbleUpon, Diigo, Evernote, MeiWei, and others
Social News
e.g., Banjo, Buzzfeed, Blog Lovin’, Digg, Everypost, Feedly, Flipboard, Medium, Reddit, Scoop.it, Storify, and others
Social Gaming and Virtual World
e.g., Battle.net, Discord, Imvu, Origin, Playstation, Second Life, Smallworlds, Teamspeak, Twitch, Zynga, Xbox Live, and others.
Product Name Media Coverage Language Coverage
Sprinklr Listening/Monitoring: covers mainstream social networks primarily through direct API relationships
with vendors such as Facebook, Twitter, LinkedIn, Instagram, Pinterest, Tumblr, Google+, YouTube, Sina
Weibo, Tencent Weibo, Renren, Flickr, Vimeo, Youku, VKontakte, & others; can access content broadly
via blogs and blog posts, forums, mainstream news sources, review sites, rating, and others; holds
multiple badges for channel management, advanced analytics, paid media, and other capabilities with
each of the mainstream social networks. Both inbound and outbound messages can be analyzed
through the Listening module for any owned social accounts, as well as content identified via broad
search where such functionality is available.
Sprinklr Apps: expand unified ecosystem and connect social to existing enterprise systems such as CRM,
marketing automation, asset management, reporting and analytics, profile and message enrichment
systems, and much more;
Sprinklr Marketplace – integrations with social sources like WordPress and Jive, chat tools, customer
service ticketing systems, and web analytics providers.
Publishing for over 20 social networks including Facebook, Twitter, LinkedIn, Google+, YouTube
Instagram, Jive, Flickr, Pinterest, RenRen, Sina Weibo, Tencent Weibo, Foursquare, Slideshare, Tencent
Weibo, LiveChat, Tumblr, Vkontakte, Zendesk, SurveyMonkey, and WordPress.
Languages: Users can identify, translate, or filter 65
languages to engage with global audiences. Sprinklr also
performs text analytics in over 65 languages including Arabic,
Danish, Dutch, English, French, German, Hebrew, Indonesian,
Italian, Japanese, Korean, Malay, Mandarin/Chinese
Traditional, Mandarin/Chines Simplified, Norwegian, Polish,
Portuguese, Russian, Spanish, Singlish, Swedish, Turkish, and
others.
Sentiment Analysis available for 22 languages including
English, Arabic, Danish, Dutch, French, German, Hebrew,
Indonesian, Italian, Japanese, Korean, Malay,
Mandarin/Chinese Traditional, Mandarin/Chines Simplified,
Norwegian, Polish, Portuguese, Russian, Spanish, Singlish,
Swedish, and Turkish. Geographic Coverage: Worldwide;
Talkwalker Monitoring: Facebook, Twitter (full firehose), Pinterest, Flickr, Google+, Instagram, Foursquare,
YouTube, Vimeo, as well as blogs, forums, and online news sites. Users can expand their monitoring
environment beyond online and social media by adding print, newswires (LexisNexis), TV and radio
broadcast monitoring. It provides the most complete global coverage of owned and earned media in 187
languages. Users can also add their own data to combine social data with lead gen figures, sales,
weather data, and much more. All search results can be automatically translated in the language
selected by user.
Analytics: Users can also set up Twitter profiles, Facebook pages, YouTube channels, Instagram profile
and Google+ profiles in the system and discover insights about relevant content, influencers, geography,
sentiment, trending topics and much more.
Language: Talkwalker aggregates 187 languages with a
possibility to add more languages based on a client needs.
Talkwalker’s user interface is available in five languages:
English, German, French, Spanish, Italian and Turkish.
Sentiment analysis is offered in 25 languages including
English, Arabic, Chinese, Croatian, Czech, Danish, Dutch,
Finish, French, German, Hungarian, Indonesian, Italian,
Malay, Norwegian, Polish, Portuguese, Russian, Slovak,
Spanish, Swedish, Turkish, and others. Geographic Coverage:
Worldwide

Key SMM Concepts – Media Coverage


 What are your media coverage requirements for social media monitoring?

-
Online news, print, TV, radio, internal and
external databases (e.g., client data,
information aggregators and databases such
as LexisNexis, Factiva, professional specialized
database, etc.)
The content clients may license directly
or
Specific sources that the client wants to
process.

Key SMM Concepts and Benefits

Increase Sales,
Market Share,
Customer Retention,
Operating Margin,
ROI
Generate More Qualified Leads
Shorten the Sales Cycle
Create Thought Leadership
Improve Visibility, Awareness, Advance Brand Advocacy and Increase Brand Value
Improve Brand Reputation and Counter Negative Perception
Identify and Create New Partnerships
Reduce Marketing, Market Research, Research & Development, IT, Recruitment, and other Operating Costs
Test Ideas and Launch Product
Increase Operational Efficiency
Improve Customer Services, Engagement, Experience, Satisfaction and Customer Retention
Key Business Goals:
Key Benefits:

Key SMM Concepts – Key Product Applications

Marketing & Corporate
Communication
Event Management
Public Relations (PR)
Search Engine Marketing Advertising
Investor Relations (IR)
Business Development,
Sales and Lead
Generation
Social Media Marketing Market Research
Product R&D and
Innovation Management
Operations
Customer Services Human Resources
Legal
Open Source Intelligence
Key Benefits
for Each
Business
Function:

Market Size and Growth
 Size and Growth:
http://bit.ly/ZpZbEa
 Key Market Characteristics
 Key Growth Factors
Market Dynamics





Partnerships on the Rise and Evolving

1,247 partnership relationships
 Type of partnerships and examples

 Which SMM Technology Providers have the largest partner ecosystem?
Which type of platforms these providers offer?
 Why the partner ecosystem should be taken into consideration when
choosing the SMM Tool and Services?
Partnership Ecosystem Map of Featured SMM Technology
Vendors – produced by Social Media Research Foundation via
NodeXL

Mergers & Acquisitions

 Which SMM vendors scored the largest number of acquisitions in the last 2 years?
 What are some potential acquisitions we can expect to see in 2018?
5 5
13
35
53
43
30
48
36
27
32
0
10
20
30
40
50
60
2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 3rd Quarter
NumberofDeals
M&A Activity in SMM Market (Period 2007-2017)

Technology Innovation





Customer Position






Bringing Owned and Earned Media Together


Media Type Definition Media Components (Examples)
OWNED MEDIA
Company’s owned media managed by a brand and built
for long term relationships with their customers &
earned media. Typically used for targeting customers.
Company’s Website, Mobile site, Company’s social media accounts
including Company’s blog & microblogs (Twitter, etc.), Company’s social
network accounts (e.g., Facebook, LinkedIn, etc.), online communities,
sales collateral like email newsletters/brochures, etc.
EARNED
MEDIA
Organic mentions of a company’s brand on other
websites, social platforms, online communities, etc.,
often resulted from a successfully executed and well
managed owned and paid media campaigns (e.g.,
Marketing and PR efforts). Typically used for targeting
advocates.
Word of mouth, Buzz on Facebook Twitter, Dig, YouTube, Flickr, blogs,
forums, communities, etc.
PAID MEDIA
Paid by a brand and feeds into owned and creates
earned media. Typically used for targeting prospects.
Traditional ads, Paid Search, Sponsorship, Print, Magazine, Television,
Radio, Cinema, Banners, Direct mail, in-store media, etc.
Which SMM tools bring together owned & earned media?

The growing importance of mobile platforms continues
 Which other SMM tools offer mobile app?
Brand24 Desktop and Mobile Dashboards
–Access Mentions, Reach Trend Analysis and Volume
of Mentions by Media Type Across Devices Coosto: Customer Engagement Application
on Different Devices
Ubermetrics DELTA Dashboards
– Access Mentions Across any Devices including
Desktop, iPhone and iPad

More SMM Tools Employing AI and Image Recognition to Tackle Visual Content
IMAGE RECOGNITION (EXAMPLE)
Sprinklr Visual Insights – Measure the full impact of a brand outside text
mentions Sprinklr automatically scans photos for logos, brand names, and
other unstructured brand-related contents across social channels and web
and highlights attributes such as audience gender, sentiment, style, and
channel specific behavior
 Which other SMM tools are employing or developing image recognition technology?

Social Selling: Curalate’s Live Shoppable Instagram Gallery – Allows Users to Drive
More Traffic from Instagram with Like2Buy by Directing to PDPs and Showing
Recommended Products. Curalate’s Like2Buy turns Instagram visitors into customers
and fans by connecting Instagram content to the products it represents.
Businesses are increasingly investing in social
programmes like Social Selling, Employee
Advocacy and Branded Customer
communities, Social Apps (e.g., chatbots),
Influencer Relationship Management,
Event/Sponsorship Activation, Social
Advertising, and Social Commerce.
 Which SMM tools are starting to
support programmes such as social
selling, employee advocacy, social
advertising, social apps like chatboots,
etc.?

Businesses are increasingly investing in social
programmes like Social Selling, Employee
Advocacy and Branded Customer
communities, Social Apps (e.g., chatbots),
Influencer Relationship Management,
Event/Sponsorship Activation, Social
Advertising and Social Commerce.
 Which SMM tools are starting to
support programmes such as social
selling, employee advocacy, social
advertising, social apps like chatboots,
etc.?
Social Advertising: Quintly - Social Ads Performance Table Showing Objective, Reach, Impressions,
Page Likes, Reactions, Comments, Clicks, Post Type, Creative Type
Quintly: Social Ads Key Metrics Table Showing Ads, Total Spend, Page Likes, Reactions, Comments,
Clicks, Impressions, Avg. Reach per Ad
Quintly: Social Ad Costs Table Showing Frequency, Spend CPM, CPC, CPP, CPE, Creative TypeSource: Social Media Monitoring Tools and Services Report, November 2017;
http://ideya.eu.com/publications/publications.html

SMM Tools – Key Product Features and Factors
Impacting the Selection Process
Data
Management
Data Acquisition Coverage Media Coverage
Language Coverage
Geographic Coverage
Industry Specific
Coverage
Data Latency
Data Cleaning For Spam
Alerts
Data Export
Application Programming Interface (API)
Integration
Data Archiving
Data Analysis
and
Visualization
Media Statistics
Filtering and Sorting of Results
Sentiment Analysis
Influencer Profiling and Analysis
Audience Analysis and Targeting
Viral Content Tracking and Analysis
Trend Analysis
Topic and Theme Analysis
Word/Tag Cloud
Competitive Monitoring and Analysis
Predictive Analytics
Campaign Monitoring and Measurements
Process
Management
and User
Interface
Dashboard
Workflow Management
Engagement Function / Publishing
Customer Relationship Management
Factors
Pricing
Clients and Partners
Year of Product Release
Product Applications
Industry Focus
Company Size

Products Differ In Terms
Of Product Features, But
the Difference is Slowly
Diminishing
77%
84%
78%
76%
76%
63%
67%
35%
72%
46%
NA
NA
84%
17%
14%
95%
81%
63%
84%
73%
66%
72%
68%
27%
53%
81%
88%
83%
81%
84%
73%
84%
44%
73%
50%
10%
29%
84%
26%
18%
95%
83%
65%
88%
77%
68%
75%
68%
31%
54%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Data Alerts
Data Export
API Integration
Data Archiving
Filtering by Media
Filtering by Geography
Filtering by Keywords
Filtering by Demographics
Automated Sentiment Analysis
Human Sentiment Analysis
Social Network Analysis
Audience Analysis and Targeting
Influencer Analysis & Profiling
Viral Content Tracking
Trend Analysis
Topic /Theme Analysis
Word / Tag Cloud or Clusters
Competitive Analysis
Campaign Mgmt & Monitoring
Customizable Dashboard
Workflow Management
Engagement Function
Publishing
CRM
Key Product Features - % of Companies 2017 2016% of Products,
Offering Specific
Feature
2017 vs. 2016

Data Acquisition: Data
Coverage (Media, Language,
Geographic, Industry), Data
Latency, Data Cleaning
Data Alerts
Data Management
Features
Data Export
Application Programming
Interface (API) Integration
Data Archiving
Coverage




 Which tools offer the broadest media, geographic and language coverage?
 Which tools offer sentiment analysis in more than 10 languages?
Data Latency

 Which tools offer near to zero data latency?
Data Quality


 What are your requirements in terms of media, geographic, or language coverage?

Data Alerts
Data Management
Features
Data Export
Data Archiving
Product
Name
Media Coverage
Language Coverage & Geographic
Coverage
Sprinklr Listening/Monitoring: covers mainstream social networks primarily through direct API
relationships with vendors such as Facebook, Twitter, LinkedIn, Instagram, Pinterest, Tumblr,
Google+, YouTube, Sina Weibo, Tencent Weibo, Renren, Flickr, Vimeo, Youku, VKontakte, &
others; can access content broadly via blogs and blog posts, forums, mainstream news sources,
review sites, rating, and others; holds multiple badges for channel management, advanced
analytics, paid media, and other capabilities with each of the mainstream social networks. Both
inbound and outbound messages can be analyzed through the Listening module for any owned
social accounts, as well as content identified via broad search where such functionality is available.
Sprinklr Apps: expand unified ecosystem and connect social to existing enterprise systems such as
CRM, marketing automation, asset management, reporting and analytics, profile and message
enrichment systems, and much more;
Sprinklr Marketplace – integrations with social sources like WordPress and Jive, chat tools,
customer service ticketing systems, and web analytics providers.
Publishing for over 20 social networks including Facebook, Twitter, LinkedIn, Google+, YouTube
Instagram, Jive, Flickr, Pinterest, RenRen, Sina Weibo, Tencent Weibo, Foursquare, Slideshare,
Tencent Weibo, LiveChat, Tumblr, Vkontakte, Zendesk, SurveyMonkey, and WordPress.
Languages: Users can identify, translate, or filter 65
languages to engage with global audiences. Sprinklr
also performs text analytics in over 65 languages
including Arabic, Danish, Dutch, English, French,
German, Hebrew, Indonesian, Italian, Japanese,
Korean, Malay, Mandarin/Chinese Traditional,
Mandarin/Chines Simplified, Norwegian, Polish,
Portuguese, Russian, Spanish, Singlish, Swedish,
Turkish, and others.
Sentiment analysis available for 22 languages
including English, Arabic, Danish, Dutch, French,
German, Hebrew, Indonesian, Italian, Japanese,
Korean, Malay, Mandarin/Chinese Traditional,
Mandarin/Chines Simplified, Norwegian, Polish,
Portuguese, Russian, Spanish, Singlish, Swedish, and
Turkish. Geographic Coverage: Worldwide;
Talkwalker
Monitoring: Facebook, Twitter (full firehose), Pinterest, Flickr, Google+, Instagram, Foursquare,
YouTube, Vimeo, as well as blogs, forums, and online news sites. Users can expand their
monitoring environment beyond online and social media by adding print, newswires (LexisNexis),
TV and radio broadcast monitoring. It provides the most complete global coverage of owned and
earned media in 187 languages. Users can also add their own data to combine social data with
lead gen figures, sales, weather data, and much more. All search results can be automatically
translated in the language selected by user.
Analytics: Users can also set up Twitter profiles, Facebook pages, YouTube channels, Instagram
profile and Google+ profiles in the system and discover insights about relevant content,
influencers, geography, sentiment, trending topics and much more.
Language: Talkwalker aggregates 187 languages with
a possibility to add more languages based on a client
needs. Talkwalker’s user interface is available in five
languages: English, German, French, Spanish, Italian
and Turkish.
Sentiment analysis is offered in 25 languages
including English, Arabic, Chinese, Croatian, Czech,
Danish, Dutch, Finish, French, German, Hungarian,
Indonesian, Italian, Malay, Norwegian, Polish,
Portuguese, Russian, Slovak, Spanish, Swedish,
Turkish, and others. Geographic Coverage:
Worldwide
TABLE 8 SMM Product Comparisons by Media & Language Coverage
(a Sample out of 173 tools)
What are your requirements in terms of media, geographic, or language coverage?

Data Management
Features
TABLE 9. Industry Coverage – List of SMM Tools and Services
 Is industry specialization important to you?
 What is your industry focus?
SMM Tools & Services Industry Focus
Lucidya
Lucidya caters to businesses and brands across all industry segments, with special focus on
Media & Journalism, Retail, Telecoms, Finance, FMCG, and Marketing Agencies
Sprinklr
Sprinklr caters to agencies and large, global organizations across industry sectors with
special focus on Financial Services, Hospitality and Travel, High Tech, Consumer Products,
Manufacturing, Media & Publishing, Pharmaceutical, and Retail verticals
YouScan
YouScan caters to businesses across all B2C industry sectors including FMCG, Automotive,
Pharmaceutical, Consumer Electronics, Finance and others.
Data Alerts
Data Export
Data Archiving
(A Sample Out of 173 SMM Tools Profiles)

Data Management
Features
Data Alerts
Data Export
Data Archiving
Data Alerts
 STANDARD ALERTS:
 THRESHOLD ALERTS:


Data Export


 Which tools offer standard or /and threshold alerts?

Data Management
Features
Data Alerts
Data Export
Data Archiving
Threshold Alerts: Lucidya Alerts - Real-
Time Threshold Alerts Based on Volume
of Mentions and Influence
Examples – Data Alerts
Alerts: Standard Alerts
– Twilert Dashboard – Create New Twilert

Data Management
Features
Data Alerts
Data Export
Data Archiving
Application Programming Interface (API) Integration (2017: 83% of Featured SMM Tools)












Data Archiving for Historical Benchmarking & Compliance (2017: 81% of Featured SMM Tools)


Data Management
Features
Data Alerts
Data Export
Data Archiving
API Integration: Sprinklr Market Place -
Integration with existing CRM Systems,
Analytics, Marketing Automation, Asset
Management, Profile, Message
Enrichment Systems, etc.
Examples – API Integration
API Integration: quintly Integrations with Facebook Ads - Social Ads Performance Table Showing Objective, Reach,
Impressions, Page Likes, Reactions, Comments, Clicks, Post Type, Creative Type

Data Management
Features
Data Alerts
Data Export
Data Archiving
TABLE 18. SMM Product Comparison Based on the Key Data
Management Features: Alerts, Data Export, API Integration, and Data
Archiving – List of SMM Tools and Services
SMM Tools & Services Alerts Data Export API Integration Data Archiving
 SemanticForce Yes Yes Yes Yes
 YouScan Yes Yes Yes Yes

Data Analysis and
Visualization Features
Filtering and Sorting
Sentiment Analysis
Influencer Profiling & Analysis
Audience Analysis & Targeting
Viral Content Tracking & Analysis
Trend Analysis
Word/Tag Cloud
Clustering
Campaign Monitoring
Media Statistics
Media Statistics

Type of Metrics
 Channel Metrics:
 Cross Channel Social Performance
 Category Metrics:
 What are the key metrics under each category and which
tools offer them?
 What are the key measurement challenges?


Data Analysis and
Sentiment Analysis
Trend Analysis
Word/Tag Cloud
Clustering
Campaign Monitoring
Media Statistics
Examples – Media Statistics
Media Statistics: Curalate’s Onsite Gallery Reporting –
Allows Users to View Overall Revenue Metrics Driven by
Onsite Gallery, or Dive into Performance of Individual
Content Pieces, Contributors, and Products
Quintly: News RSS – Key Metrics Table (Alexa Rank,
Alexa Reach Per Million, Alexa Page Views per User,
Alexa Sites Linking In, Posts, Facebook Interactions),
Trend Analysis (Posts, Average Facebook Interaction Per
Post), Posts Table (Posts List, Authors, Facebook
Interactions)
Sprout Social Reports – Instagram Profiles
Top Instagram Posts by Engagement and Daily Audience
Growth

Data Analysis and
Sentiment Analysis
Trend Analysis
Word/Tag Cloud
Clustering
Campaign Monitoring
Media Statistics
Lucidya Dashboard: Metrics View: Key Metrics Including Unique
People, Potential Reach, Potential Impressions, Trend Analysis,
Top Hashtags, Language Distribution, Latest Posts
bc.lab Monthly Channel Report: Development of
Owned Channels by Fans, Interactions, Impressions,
Likes & Shares, Reach, Influencers etc.

Data Analysis and
Sentiment Analysis
Trend Analysis
Word/Tag Cloud
Clustering
Campaign Monitoring
Media Statistics
Echobot Dashboard: Web Media Result
Page with Key Statistics and Charts
Social Customer Service Metrics (Example):
SemanticForce - SemanticDesk Business Insights
(Tickets Stats, Average Response Time, Customer
Satisfaction Ratio, Tickets Categories)

Data Analysis and
Sentiment Analysis
Trend Analysis
Word/Tag Cloud
Clustering
Campaign Monitoring
Media Statistics
Filtering of Results (44% - 84% Featured SMM Tools)




 How specific you want to be in your analysis? (city level, country level, specific
language, specific demographics of the author, etc.)
Sorting of Results


Data Analysis and
Sentiment Analysis
Trend Analysis
Word/Tag Cloud
Clustering
Campaign Monitoring
Media Statistics
Examples – Filtering & Sorting of Results
BoomSonar Filters and Categories -
The platform provides over 3,000 categories and numerous filtering
options for data analysis
BoomSonar Monitoring Dashboard with Extensive Filtering Options
- BoomSonar Results Can Be Filtered for Time Ranges, Language,
Specific Keywords, Site Categories, Influencers, Domains and more

Data Analysis and
Sentiment Analysis
Trend Analysis
Word/Tag Cloud
Clustering
Campaign Monitoring
Media Statistics
Examples – Filtering & Sorting of Results
Echobot Media Database: Sorting of Media Sources by Language,
Media Type, Alphabetical, and Reach
YouScan Report: Dashboard with Multi-dimensional Filtering
such as Resource Type, Post Type, Time Period: Only Posts
(Without Comments and Reposts) from Social Networks
(Excluding Forums, News, etc.) Displaying Mentions’ Dynamics,
Hot Trends, the Map of Mentions, and Most Important Metrics
YouScan Mentions Flow Screen Filtered by Media Type (Mentions
only from Social Networks) Sorted by Engagement

Data Analysis and
Sentiment Analysis
Trend Analysis
Word/Tag Cloud
Clustering
Campaign Monitoring
Media Statistics
Examples – Geo-Analysis
Geo-Analysis: Lucidya Dashboard: Hawk Eye Geo-Analysis
- Visualization of Live-Streaming and Historical Posts in Real-time on Maps with Clusters, Heat-map or Pins
Views and Option to Display Share of Voice by Selected Topics (Comparison)

Data Analysis and
Sentiment Analysis
Trend Analysis
Word/Tag Cloud
Clustering
Campaign Monitoring
Media Statistics
Sentiment Analysis: Automated Sentiment Analysis (2017: 73% of Featured
SMM Tools); Human Sentiment Analysis (2017: 50% of Featured SMM Tools)

 50% of featured SMM technology providers offer sentiment analysis that involves
human expertise, either through the support of their analysts or allowing users to
review and manually override system generated sentiments based on their own
assessment.
 Key Questions:
 Key Metrics:






Data Analysis and
Sentiment Analysis
Trend Analysis
Word/Tag Cloud
Clustering
Campaign Monitoring
Media Statistics
Examples: Sentiment Analysis
bc.lab Monthly Social Media Report: Topic Analysis by Sentiment, Tonality
Analysis, Sources, Timeline by Sentiment
Clipit Dashboard:
Analysis Covering Sentiment Analysis,
Trends, and Key Topics
Mediatoolkit: Automated Sentiment Distribution

Data Analysis and
Sentiment Analysis
Trend Analysis
Word/Tag Cloud
Clustering
Campaign Monitoring
Media Statistics
Examples: Sentiment Analysis
Cogia Intelligence Web Observer 3.0:
Sentiment Timeline, Emotion Timeline,
Emotion Tag Cloud, Sentiment
Benchmark, Emotion Benchmark
Infegy Atlas: Detection and Measurement of Emotions and
Themes Indicating an Intent to Purchase; Infegy Atlas uses
linguistic analysis to measure a range of emotions including
anticipation, trust, joy, surprise, feat, anger, disgust, sadness.
Infegy Atlas Dashboard: Top Topics
- Word Cloud indicating Sentiment and
Interactive Sentiment Trending Chart with Filtering Options

Data Analysis and
Sentiment Analysis
Trend Analysis
Word/Tag Cloud
Clustering
Campaign Monitoring
Media Statistics
Examples: Automated Sentiment Analysis
Buzzcapture Dashboard: Sentiment Analysis
SemanticForce: Aspect Level Sentiment Dashboard

Data Analysis and
Sentiment Analysis
Trend Analysis
Word/Tag Cloud
Clustering
Campaign Monitoring
Media Statistics
Examples: Human Sentiment Analysis
Manual Assignment of Sentiment - Mediatoolkit
Dashboard Showing Preview of Query Results by Topic
and the List of Mentions Filtered by Croatian Language
With Option to Manually Assign Sentiment to Each
Mentions and Key Statistics (Likes, Shares, Comments,
Tweets, Reach, Virality)
Manual Assignment of Sentiment - bc.lab
Monitor Dashboards - Crowd Feed Displaying
Posts with Engagement and Manual
Sentiment Assignment Options for each Post,
Extensive Filtering Options for More Relevant
Results and Volume Statistics by Channel

Data Analysis and
Sentiment Analysis
Trend Analysis
Word/Tag Cloud
Clustering
Campaign Monitoring
Media Statistics
Influencer Analysis and Profiling (2017 84% of Featured SMM Tools)
 IDENTIFY KEY INFLUENCERS/OPINION LEADERS
 ACCESS INFLUENCER INFORMATION AND PROFILES
 ENGAGE WITH INFLUENCERS
 Key Metrics:
 Which tools offer comprehensive Influencer Analysis and Profiling?
 Opinion Leaders:




Data Analysis and
Sentiment Analysis
Trend Analysis
Word/Tag Cloud
Clustering
Campaign Monitoring
Media Statistics
Examples: Influencer Analysis and Profiling
Traackr Influencer Identification: Extensive Search and
Filtering Options Including Topic/Keyword, Location,
Demographics, Social Platform, Influence Score Range
(Reach, Resonance, and Relevance), Source, etc.
Traackr Influencers: Posts-Showing Influencer Name, Metrics
(Audience, Reach, Resonance), Influencer Posts, Trending Hashtags, etc.
Traackr Influencer’s Digital Footprint
Traackr Influencer Relationship Funnel
- Tracking the Key Relationship Stages throughout the Relationship
Process: Unware, Aware, Interested, Engaged, Advocate

Data Analysis and
Sentiment Analysis
Trend Analysis
Word/Tag Cloud
Clustering
Campaign Monitoring
Media Statistics
Akio Spotter Influencers Table: Overview
- Influence Score, Tweets, Mentions,
Followers, Retweets, Retweets Sent,
Replies, Favourites, Listed, Klout Score,
Direct Reach, Echo Reach, and Total Reach
Brand24: Analysis - Influencers’ Mentions, Influence Score, Influence
and Reach, Key Metrics (Volume of Results, Social Media Results,
Results Beyond Social Media, Estimated Social Media Reach, Positive &
Negative Mentions), Word Cloud
Brand24: Analysis - Mentions by Category, Influence of Social
Media Authors, and Most Active Social Media Authors

Data Analysis and
Sentiment Analysis
Trend Analysis
Word/Tag Cloud
Clustering
Campaign Monitoring
Media Statistics
SemanticForce: Influencer Profiling and Analysis (Top Authors by
Volume of Mentions, Number of Friends, Klout Score, and
Sentiment)
YouScan: List of Authors That Can Be Ranked by Volume of Mentions or
Influence and Filtered by Various Criteria (e.g., Gender, Country) for
Targeting; Sentiment Info Allows Users to Easily Identify Brand
Advocates and Detractors

Data Analysis and
Sentiment Analysis
Trend Analysis
Word/Tag Cloud
Clustering
Campaign Monitoring
Media Statistics
Social Network Analysis (SNA) – (2017: 10% of Featured SMM Tools)
 Social Network Analysis





Social Network Analysis: NodeXL Visualization of a Twitter Network
using “Graph in Box” Layout Applied to Network Clusters
 Which other SMM tools offer
comprehensive Social Network
Analysis?

Data Analysis and
Sentiment Analysis
Trend Analysis
Word/Tag Cloud
Clustering
Campaign Monitoring
Media Statistics
Examples: Social Network Analysis (SNA)
Talkwalker’s Influencer Network Analysis:
Interactive Influencer Network Analysis Map
Visually Displaying Key Influencers and Their
Relationships within the Network
Commetric Influencer Network Analysis: Interactive Social
Network Analysis Map with Filtering Options (e.g., Weight,
Influencer Score, etc.) Showing Individuals in a Group who are
Drivers of Change, Trend-Setters and Industry Opinion Makers
Traackr Influence Network Map: An Interactive Network Visualization
Map Showing Who Influences the Influencer and Who They Influence

Data Analysis and
Sentiment Analysis
Trend Analysis
Word/Tag Cloud
Clustering
Campaign Monitoring
Media Statistics
Audience Analysis & Targeting (2017: 29% of Featured SMM Tools)
 Audience Analysis
 basic audience analysis


 Which tools offer comprehensive Audience Analysis and Segmentation? Check out the
Report.




Data Analysis and
Sentiment Analysis
Trend Analysis
Word/Tag Cloud
Clustering
Campaign Monitoring
Media Statistics
Viral Content Tracking and Analysis (2017: 26% of Featured SMM Tools)


 Which tools offer comprehensive Viral Content Tracking and Analysis?
Talkwalker Viral Content Tracking and Analysis: Virality Map uberMetrics DELTA Viral Content Tracking and Analysis:
Virality Chart Measuring How Specific Articles Spread
through Different Media Channels and Identify those with
the Highest Impact
Examples: Viral Content Tracking and Analysis

Data Analysis and
Sentiment Analysis
Trend Analysis
Word/Tag Cloud
Clustering
Campaign Monitoring
Media Statistics
Trend Analysis (2017: 95% of Featured SMM Tools)

 Historical Data Coverage:
 Which tools offer more than 1 year of historical coverage?



Trend Analysis: Opinion Tracker
- Interactive Timeline

Data Analysis and
Sentiment Analysis
Trend Analysis
Word/Tag Cloud
Clustering
Campaign Monitoring
Media Statistics
Examples: Trend Analysis
Trend Analysis: BlogmeterNow Dashboard - Social Listening Twitter
Stream covering Trends, Top Hashtags, Top Profiles Sorted by Mentions,
Key Twitter Metrics, Top Tweets Sorted by Engagement and Reach
Trend Analysis: Mediatoolkit Dashboard
- Sentiment Trending
Trend Analysis: BrandSpotter Metrics Dashboard - Number
of Unique Authors over Time, Potential Reach over Time,
Number of Posts by Sources, Mentions per Unique Author,
Sentiment Trending, Reputation Index Over Time
Trend Analysis: bc.lab Monthly Social Media
Report Offering Timeline by Sentiment

Data Analysis and
Sentiment Analysis
Trend Analysis
Word/Tag Cloud
Clustering
Campaign Monitoring
Media Statistics
Examples: Trend Analysis
Trend Analysis: Astute Social -
Sentiment and Emotion Trending
Trend Analysis: SentiOne
Customizable Dashboard Showing
Volume of Mentions Over Time and
Sentiment Trending

Data Analysis and
Sentiment Analysis
Trend Analysis
Word/Tag Cloud
Clustering
Campaign Monitoring
Media Statistics
Topic and Theme Analysis (2017: 83% of Featured SMM Tools)


Word/Tag Cloud (2017: 65% of Featured SMM Tools)




Clustering

 Which tools offer advanced Topic Analysis and Clustering?

Data Analysis and
Sentiment Analysis
Trend Analysis
Word/Tag Cloud
Clustering
Campaign Monitoring
Media Statistics
Examples: Topic Analysis, Word/Tag Cloud, Clustering
Emerging Topics, Hot Topics and Word Cloud:
Akio Spotter Dashboard Displaying
Sentiment, Visibility, Must Read, Risk Scores,
Emerging Topics, Hot Topics, Word Cloud,
Top Stories, Competitive Analysis/Top
Industry Players and Trends
Topic Analysis: Isentia Brandtology Dashboard
– Foam Tree

Data Analysis and
Sentiment Analysis
Trend Analysis
Word/Tag Cloud
Clustering
Campaign Monitoring
Media Statistics
Topic Analysis: Factiva Sample Dashboard
Displaying Corporate Topics: Topics Share of
Voice, Topic Trends and Top Blogs & Sources
Landau Media Dashboard / Analyze
- Top Themes by Number of Posts and Reach
Chinese Tool Buzzforce™ Topic Analysis showing a
graph with Brand Attributes, Competitors, Hot
Topics, Product Attributes, Products, Purchase
Related Concept

Data Analysis and
Sentiment Analysis
Trend Analysis
Word/Tag Cloud
Clustering
Campaign Monitoring
Media Statistics
Word Cloud: Salesforce Social Studio - Social
Listening/Analysis including Word Cloud
Word Cloud by Sentiment: Simplify360 Dashboard
Displaying Key Statistics, Trend Line Chart of
Mentions over Time, Word Cloud by Sentiment
Cluster Analysis: Crimson Hexagon ForSight™
Dashboard – Clusters

Data Analysis and
Sentiment Analysis
Trend Analysis
Word/Tag Cloud
Clustering
Campaign Monitoring
Media Statistics
Topic Analysis: Pulsar TRAC – The Bundle Visualization Showing
the Most Frequent Correlations between Keywords or Topics
Topic Analysis: NUVI™ Word Burst Chart with Keyword
Categorization and Sample Mentions

Data Analysis and
Sentiment Analysis
Trend Analysis
Word/Tag Cloud
Clustering
Campaign Monitoring
Media Statistics
Benchmarking and Competitive Monitoring
and Analysis (2017: 88% of Featured SMM Tools)
Benchmarking Analysis:


 Key measures (examples):
 Are you able to measure effectively how your
brand and products measure up to the
competition or industry as a whole?
 Which SMM Tools offer comprehensive
Benchmarking and/or Competitive Analysis?
Competitive Analysis: BoomSonar Analysis
Dashboard Allows Brands to Analyze Competition
(e.g., Competition Trends, Share of Voice, Channel
Insights), the Influencing Users on All Results, and
Measure Web and Social Media Campaigns

Data Analysis and
Sentiment Analysis
Trend Analysis
Word/Tag Cloud
Clustering
Campaign Monitoring
Media Statistics
Examples: Benchmarking and Competitive Monitoring and Analysis
Competitive Analysis: Blogmeter Social Analytics Dashboard
Offering Instagram Competitor Engagement Map Used For
Comparison of Brand and Competitors’ Instagram Performance
by Engagement and Number of Followers, Comparison Ranking
and Trend by the main metrics (engagement, followers, new
followers, posts and unique authors)
Competitive Analysis: Cision Communications Cloud/Analytics –
Competitive Analysis Including Company Mindshare, Share of
Voice, Prominence and Impact

Data Analysis and
Sentiment Analysis
Trend Analysis
Word/Tag Cloud
Clustering
Campaign Monitoring
Media Statistics
Competitive Analysis: Brand24 - Competitive Analysis including
Volume of Mentions Over Time by Competitors, Competitor
Data such as Volume of Mentions, Sentiment, Share of Voice by
Media Source and Share of Sentiments
Competitive Analysis: Coosto Brand Comparison in
Media Monitoring Module
Mediatoolkit: Competitive Analysis
– Share of Voice by Competitors

Data Analysis and
Sentiment Analysis
Trend Analysis
Word/Tag Cloud
Clustering
Campaign Monitoring
Media Statistics
Competitive Analysis: Lucidya Competitive Analysis
Dashboard Featuring Comparison of Volume of Mentions over
Time, Top Hashtags, Latest Posts and Language Distribution
by Competitors, Unique People, Potential Reach and Potential
Impression
Competitive Analysis: Quintly Basic Competitive Facebook Analysis
(T-Mobile/AT&T) – Interaction Rate, Avg. PTAT, PTAT, Avg.
Interaction per Post over Time, Interaction Rate by Post Type
Talkwalker’s Preconfigured Use Case Dashboard: Competitive
Analysis - Key Metrics Including Share of Topics, Reach vs
Engagement and Share of Voice Comparison by Competitors

Data Analysis and
Sentiment Analysis
Trend Analysis
Word/Tag Cloud
Clustering
Campaign Monitoring
Media Statistics
Competitive Analysis: Simplify360 Channel Dashboard – Comparing
Engagement Trends, Relative Share of Engagement, Total Fans, and
Relative Share of Fans by Competitors
VICO PRISY Dashboard – Review Monitoring Overview
VICO PRISY Dashboard – Review Monitoring Product List
VICO PRISY Dashboard – Price Monitoring

Data Analysis and
Sentiment Analysis
Trend Analysis
Word/Tag Cloud
Clustering
Campaign Monitoring
Media Statistics
Predictive Analysis (2017: 18% of Featured SMM Tools)



 We have identify 32 SMM Tools currently offering Predictive Analytics. Which SMM tools
offer Predictive Analytics?
PREDICTIVE ANALYTICS (EXAMPLE)
IBM Watson Analytics for Social Media:
Predictive Analytics for Everyone -
Predictive Models and Discoveries

Data Analysis and
Sentiment Analysis
Trend Analysis
Word/Tag Cloud
Clustering
Campaign Monitoring
Media Statistics
Campaign Monitoring and Measurement (2017: 73% of Featured SMM Tools)


 Which SMM tools offer campaign monitoring?
 What are the most important metrics for measuring campaign performance?






Data Analysis and
Sentiment Analysis
Trend Analysis
Word/Tag Cloud
Clustering
Campaign Monitoring
Media Statistics
Examples: Campaign Monitoring and Management
Sprinklr Dashboard Reporting - Campaign Insights
Providing Engagement (Likes, Comments, Shares) Over Time,
Engagement by Type, Engagement Trending by Media Type, Share of
Voice by Media Type, Message Scorecard
Sprinklr Content Marketing: Omni-channel Marketing Calendar of
Record to Plan and Manage Holistic Campaigns and Increase Brand
Reach, Campaign Effectiveness and Content Reuse
Sprinklr Production Dashboards to Keep Pulse on Global Campaigns -
List of Messages Including Message Name, Content, Campaign,
Scheduled Time, Author, Market

Data Analysis and
Sentiment Analysis
Trend Analysis
Word/Tag Cloud
Clustering
Campaign Monitoring
Media Statistics
Examples: Campaign Monitoring and Management
Adobe® Social - Social Campaign Details including
Goal Progress, Performance (Revenue, Click
Through, Engagements, Conversion Rate,
Engagement Rate), Campaign Timeline, Revenue by
Link, Revenue by Post Type, and others
Talkwalker’s Preconfigured Use Case Dashboard - Hashtag
Campaigns Measuring the Volume, Engagement and Reach of
the Company's Campaigns

Data Analysis and
Sentiment Analysis
Trend Analysis
Word/Tag Cloud
Clustering
Campaign Monitoring
Media Statistics
TABLE 27. SMM Product Comparison Based on the Key Data Analysis
and Visualization Features:
Automated Sentiment Analysis, Human Sentiment Analysis, Influencer Analysis and
Profiling, Trend Analysis, Topic/Theme Analysis, Word/Tag Cloud or Clusters,
Competitive Analysis, Social Network Analysis, Audience Analysis & Targeting,
Campaign Management & Monitoring
SMM Tool
Automated
Sentiment
Analysis
Human
Sentiment
Analysis
Influencer
Analysis &
Profiling
Trend
Analysis
Topic
/Theme
Analysis
Word / Tag
Cloud or
Clusters
Competitive
Analysis
Social
Network
Analysis
Audience
Analysis
and
Targeting
Campaign
Mgmt. &
Monitoring
BoomSonar Yes Yes Yes Yes Yes Yes Yes Yes Yes
Lucidya Yes Yes Yes Yes Yes Yes Yes Yes Yes
NodeXL Yes Yes Yes Yes Yes Yes Yes
Sprinklr Yes Yes Yes Yes Yes Yes Yes
Yes as a part
of
Advertising
Cloud Yes
Talkwalker Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes
YouScan Yes Yes Yes Yes Yes Yes Yes Yes Yes
(A Sample Out of 173 SMM Tools)

Dashboard
Workflow Management
Process Management
and User Interface
Features
Engagement Function and
Publishing
Customer Relationship
Management (CRM)
Dashboard

Standard / Pre-defined Dashboards (2017: 32% of Featured SMM Tools)

Customizable Dashboards (2017: 68% of Featured SMM Tools)


 Which tools offer customizable dashboards?
Sprinklr Social Cloud Display:
Providing Sophisticated Design Capabilities
with Modern Templates to Visualize Live
Data, Insights, Analysis and Content, and
Style Editor for Visual Fine Tuning

Dashboard
Workflow Management
Process Management
and User Interface
Features
Publishing
Management (CRM)
Examples: Customizable / Standard Dashboards
quintly Discover Page: Popular Dashboards
Among quintly’s Users Allowing Users to Explore
500+ Default Metrics and Discover New Metrics
and Premade-Dashboards Templates
SentiOne Customizable Dashboard Allowing
Users to Select Widgets Based on Their Needs
(e.g., Trend Analysis by Source, Post Strength,
Gender Analysis, Gender Analysis Change, and
much more)
Commetric Social Media Analytics Customizable Dashboards
- Audience Analysis (Demographic Analysis by Gender and
Geographic Analysis by Country), Top Events Discussed and
Main Topics Discussed

Dashboard
Workflow Management
Process Management
and User Interface
Features
Publishing
Management (CRM)
Examples: Customizable / Standard Dashboards
Coosto: Customizable Performance
Center that is Easily Configurable Based
On Customers’ Needs
Talkwalker’s Preconfigured Use Case Dashboard - Crises
- Key Metrics Including Share of Sentiment, Negative Sentiment
Trends and Volume and Growth in Mentions, Engagement, and
Potential Reach
Talkwalker’s Customizable Dashboards
– Example of Custom-made Product
Analysis Dashboard

Dashboard
Workflow Management
Process Management
and User Interface
Features
Publishing
Management (CRM)
Workflow Management (2017: 75% of Featured SMM Tools)



Workflow Management is essential for organizations that either





Dashboard
Workflow Management
Process Management
and User Interface
Features
Publishing
Management (CRM)
Key Elements of Workflow Management (examples)
 COMPLEX PERMISSION MANAGEMENT
 STANDARD OR CUSTOMIZABLE WORKSPACE WITH SOCIAL INBOX, FOLDERS AND
TAGS
 PUBLISHING CONTENT ADMINISTRATION FUNCTIONALITY AND TOOLS
 CENTRAL FILE LIBRARY
 ACCOUNT MANAGEMENT FEATURES
 OTHER FEATURES:

Dashboard
Workflow Management
Process Management
and User Interface
Features
Publishing
Management (CRM)
Examples: Workflow Management Features
Simplify360 Workflow Management: Assigned/Re-Assigned Posts
With Options to Respond, Close, Ignore, Reject or Re-Assign
SpotterStudio Back Office Workflow
Management Tool for Project
Management, Sourcing, Queries,
Users, Data Qualification, Quality
Control, and Dashboard Management
Sprout Social Team Collaboration: Task Assignment

Dashboard
Workflow Management
Process Management
and User Interface
Features
Publishing
Management (CRM)
Examples: Workflow Management Features
Sprinklr Centralized Ads Creative Library To Use, Localize and
Reuse High Performing Ad Collateral
Sprout Social Publishing: Asset Library
Sprout Social Inbox: Messages With Extensive Filtering Options
by Profiles and Message Types
Sprout Social Publishing: Message Approval

Dashboard
Workflow Management
Process Management
and User Interface
Features
Publishing
Management (CRM)
Engagement Function (2017: 68% of Featured SMM Tools)


Publishing Function (2017: 31% of Featured SMM Tools)










Dashboard
Workflow Management
Process Management
and User Interface
Features
Publishing
Management (CRM)
Examples: Engagement Function and Publishing
Cogia Intelligence Engagement Console: Provides Scheduling of Posts In
Advance, Assignment Features, Posting Calendar, View of All Photos and
Videos, Reposting Tool and Publishing Approvals
BoomSonar Reply to Tweet Pop-Up: Users Can Reply, Retweet and
Direct Messages to Twitter Users within BoomSonar and Easily Create
Social CRM Records
Salesforce Social Studio: Social Engagement
OBI4wan Webcare Dashboard: Multi-User Webcare that Allows
Users to Respond Directly from One Solution for Optimal
Application of Customer Services or Crisis Management

Dashboard
Workflow Management
Process Management
and User Interface
Features
Publishing
Management (CRM)
Examples: Engagement Function and Publishing
Salesforce Social Studio: Social Publishing - Collaborative Calendar
OBI4wan Publishing Module with Content Calendar and
Scheduled Messages
Sprinklr Marketing Cloud Panel: Managing Content
Creation - From Brief Templates to Customizable Content
Creation Within One Collaborative Environment
Coosto: Publishing - Message Preview in Coosto
Publishing Module

Dashboard
Workflow Management
Process Management
and User Interface
Features
Publishing
Management (CRM)
Customer Relationship Management (CRM) (2017: 54% of Featured SMM Tools)



 54%
BoomSonar Social CRM: Integrated Social CRM
Allows Brands to Engage with Customers,
Assign Duties to Team Members, Track
Customer Relations and Archive Results
Examples: Social CRM

Dashboard
Workflow Management
Process Management
and User Interface
Features
Publishing
Management (CRM)
TABLE 28. SMM Product Comparison Based on Process Management
and User Interface:
Customized Dashboards, Workflow Management, Engagement,
Publishing, and CRM
SMM Tools
Customizable
Dashboard
Workflow
Management
Engagement
Function
Publishing
CRM System or Integration with
3rd party CRM systems
 BoomSonar Yes Yes Yes Yes Social CRM and integration options
 SemanticForce Yes Yes Yes
Allows integration with third party
client CRM systems

Pricing
Clients & Partners
Other Factors Impacting
the Selection Process
Product Applications / Use
Cases
Industry Focus
Company Size & Offices
What is your budget and how much can you spend on SMM Tool?
Pricing Models and Pricing Structure


Pricing Packages

 http://ideya.eu.com/publications/publications.html

Pricing
Clients
Cases
Industry Focus
TABLE 29. Pricing and Sample Client List (as of October 2017)
SMM Tools
& Services Pricing Information Key Clients
Sprinklr
The Sprinklr's platform is priced based on the number of enterprise users and
work groups and typically ranges from $75 to $200 per user per month. Sprinklr
price can starts at around 100k a year for global brands, depending on number
of users.
More than 1,000 globally recognized clients
including Bayer, Cisco, Dell, Deloitte, DuPont,
French Connection, Frontier Airlines, Groupon,
Hearst Digital, Hewlett Packard, Intel, Imax, JP
Morgan Chase & Co, KPMG, Listerine, McDonalds,
Microsoft, NASA, Nasdaq, Nestle, Newell
Rubbermaid, NHL, Nike, North Face (The), P&G,
Pfizer, Prestige Brands, Praytell Strategy, Samsung,
SAP, Starwood Hotels and Resorts, Timberland,
Toro, Trend Micro, Virgin America, and many
others.
YouScan
The company currently offers 3 plans:
 Monitoring Plan for £3,990/year of $399/month. The plan covers unlimited
results and users, 5 monitored topics, engagement tracking, automatic
sentiment detection, Smart Alerts about important mentions, emerging
trends discovery, and unlimited mentions tagging.
 Analytics Plan for $8,990/year or $899/month. The plan covers unlimited
results and users, 10 monitored topics, all features of Monitoring Plan plus
multi-dimensional analytics, audience insights and automatic detection of
commercial mentions. The plan is intended for companies and agencies who
need social media monitoring and deep analytics of discussions.
 Enterprise Plan for $23,990/year or $2,399/month. The plan covers
unlimited results and users, 25 monitored topics, all features of Analytics
Plan plus API access, CRM integration, and users' access rights. The plan is
intended for companies and agencies who need all features of social media
monitoring, deep analytics and integration of data to business process.
Each pricing plan includes: Monitoring of social networks, blogs, forums and
reviews, Data filtering by authors' geo and gender, Slack integration, Reports on
sources, authors and sentiments, Competing brands comparative reports,
Trending words clustering, Spam sources and authors filtering, Teamwork
features, Data export, and Free account setup and training
YouScan clients include leading global brands and
digital agencies:
 Corporate clients: Coca-Cola, Danone, Dyson,
Ferrero, L’Oréal, Lenovo, McDonalds, Michelin,
Nestle, PepsiCo, Estee Lauder, Vodafone,
McKinsey, Deloitte, Auchan, and others,
 Agencies: GroupM, Mindshare, Kantar TNS,
IPSOS, and many others.

Pricing
Clients & Partners
Cases
Industry Focus
SMM Tools &
Services
Key Functions/ Areas
Key Use Cases (Product
Applications)
Industry Focus
Lucidya
Search, Monitoring, Analysis,
Reporting
Marketing (Brand Monitoring, Campaign
Measurement, Brand Health), Market Research
(Consumer and Brand Insights, Competitive Analysis
& Benchmarking), PR (Reputation
Management/Crisis Management), Product
Development, and Customer Care
Lucidya caters to businesses and brands across
all industry segments, with special focus on
Media & Journalism, Retail, Telecoms, Finance,
FMCG, and Marketing Agencies
Sprinklr
Listening/Monitoring,
Management, Publishing,
Engagement, Analysis,
Reporting
Marketing and Communications, PR/Crisis
Management, Customer Care, Advertising, Sales,
Human Resources/Recruitment, Market Research,
Compliance
Sprinklr caters to agencies and large, global
organizations across industry sectors with
special focus on Financial Services, Hospitality
and Travel, High Tech, Consumer Products,
Manufacturing, Media & Publishing,
Pharmaceutical, and Retail verticals
YouScan
Monitoring, Analysis, Audience
Insights, Trends Detection,
Sales Lead Discovery
Marketing & PR (Lead Generation, Reputation
Management), Market Research (Consumer
Insights, Competitive Analysis), Customer Support
YouScan caters to businesses across all B2C
industry sectors including FMCG, Automotive,
Pharmaceutical, Consumer Electronics, Finance
and others.
TABLE 7. SMM Tools - Key Functions and Product Use Cases
TABLE 16. Industry Coverage – List of SMM Tools and Services

SMM Tools and Services Report 2017
- Report Structure
Report Structure
Customized Reports
Our Approach
Do It Yourself Approach
 Part 1: Analysis and Comprehensive Guide offering detailed overview of key product features, product screenshots, comparative
analysis of products based on key features, pricing, clients, and much more
 Part 2: SMM Tools and Service Directory featuring elaborate profiles of 173 SMM products and services
 Our services are fully adaptable to your needs:
 Analysis Part – expand your understanding of key SMM
concepts, benefits, product offerings, features and pricing
 Directory with access to 173 elaborate product profiles to
choose from
 Customized Reports specifically tailored to meet specific
clients’ needs
 Comparative Analysis of Selected SMM Products and
elaborate profiles

SMM Tools Report Table of Content
PART 1 – SOCIAL MEDIA MONITORING TOOLS AND SERVICES REPORT – ANALYSIS
1. INTRODUCTION 9
1.1 Who Will Benefit from this Report? 12
1.2 Scope of the Report 12
2. FEATURED SMM TOOLS AND SERVICES 15
2.1 SMM Tools and Services by Availability 15
2.2 HQs Locations of SMM Tool and Service Providers 17
2.3 Emergence of the SMM Tools and Services over the Past Decade 18
3. SOCIAL MEDIA TECHNOLOGIES AND APPLICATIONS 19
3.1 Definition of Key SMM Concepts 19
3.2 Data Coverage 31
3.3 Technology 33
3.4 SMM Use Cases and Benefits 38
4. MARKET TRENDS 62
4.1 Market Growth 62
4.2 Market Dynamics 64
4.3 Technology Innovation 95
4.4 Customer Position 110
5. A GUIDE TO SELECTING AND USING SMM TOOLS AND SERVICES 126
5.1 PLANNING FOR SUCCESS 126
5.2 CONSIDERATION OF KEY FEATURES 129
5.2.1 DATA MANAGEMENT 132
5.2.1.1 Coverage: Media, Language, and Industry Coverage 132
5.2.1.2 Data Latency and Real Time Monitoring 169
5.2.1.3 Data Cleaning 172
5.2.1.4 Alerts 172
5.2.1.5 Data Export 175
5.2.1.6 API Integration with Third Party Applications 175
5.2.1.7 Data Archiving and Historical Data 178
5.2.1.8 SMM Product Comparison Based on the Key Data Management Features 185
5.2.2 Data Analysis and Visualization 193
5.2.2.1 Media Statistics 193
5.2.2.2 Filtering and Sorting of Results 204
5.2.2.3 Sentiment Analysis 212
5.2.2.4 Influencer Profiling and Analysis 219
5.2.2.5 Social Network Analysis 235
5.2.2.6 Viral Content Tracking and Analysis 237
5.2.2.7 Trend Analysis 239
5.2.2.8 Topic and Theme Analysis 241
5.2.2.09 Word/Tag Cloud 245
5.2.2.10 Competitive Monitoring and Analysis 247
5.2.2.11 Predictive analytics 252
5.2.2.12 Audience Analysis and Targeting 253
5.2.2.13 Campaign Management/Measurement 255
5.2.2.14 SMM Product Comparison based on the Data Analysis and Visualizations Features 258
5.2.3 Process Management and User Interface 268
5.2.3.1 Dashboard 268
5.2.3.2 Engagement and Publishing Function 270
5.2.3.3 Workflow Management 273
5.2.3.4 Client Relationship Management (CRM) 279
5.2.3.5 Product Comparison Based on the User Interface and Process Management Features 281
5.3 Pricing and Clients 291
PART 2 – SOCIAL MEDIA MONITORING TOOLS AND SERVICES DIRECTORY
1. Introduction 9
2. Profiles of Paid SMM Tools And Services 18
3. Profiles of Free SMM Tools And Services 949

 Profiles are presented in structured and uniform way to provide a reader with an easy way to browse and learn about each SMM tool:
Name of the tool or service: Official name found at the official website
Name of the provider: Name of the company providing the tool or service
Contact information: Tool Website URL; Address, Telephone, E-Mail Address
Leadership: Name of the Founder, CEO, or Director
Geographical coverage: Location of the Company Headquarters (HQs), SMM technology providers' offices worldwide, language and market coverage.
Company status: Privately or Publically Owned
Vendor's company size: Number of employees
Industry focus: Company/tool specialization in major industry segments (if any)
Key product use cases:
Specific product applications (e.g., Marketing, Market Research, PR, Reputation Management, Social Advertising, Customer Care, Sales and Lead Generation,
HR, Legal and others)
Product and service availability: Web based solutions, On-Premise, Mobile, White Label, Agency, Consulting, and others
Monitored social media: e.g., Twitter, Facebook, Google+, LinkedIn, Instagram, YouTube, Snapchat, WhatsApp, Forums, Blogs, etc.
Language coverage: List of languages for text detection and sentiment analysis
Type of Social Tools Offered:
Social Media Listening, Social Media Monitoring, Social Media Analytics, Social Media Intelligence, Social Media Management, Social Media Marketing Tools,
Social Media Customer Care and Social Suites
Tool functionality: Listening, Monitoring, Analyzing, Engaging, Publishing, Collaboration, CRM, etc.
Third party technology: Whether a tool is using third party monitoring technology
Partnerships: List of Partners
Tool description and product features:
Product overview and description of key features including Data management features, Data analysis and visualization features, Process management and
user interface, media and language coverage, historical data coverage, etc.
Pricing and Client information: Pricing and Client information for over 150 featured tools - published or provided by a vendor
The year of tool or service introduction: The year the tool was publicly released.

SMM Tools Report – List of Tables
Table 1. Paid SMM Tools and Services (Total 142)
16
Table 2. SMM Tools with Free and Paid SMM Services (Total 21) 16
Table 3. Free SMM Tools (Total 10) 17
Table 4. Distribution of SMM Tools and Services by Provider’s HQs Location 17
Table 5. Social Technologies and Platforms Comparison Based on the Type of Social Tools Offered 23
Table 6. Common Social Media Platforms 31
Table 7. SMM Tools - Key Functions and Product Use Cases 47
Table 8. Top 15 SMM Technology Providers with the Largest Partner Ecosystem 71
Table 9. SMM Tools - Key Partnerships 73
Table 10. M&As in SMM Market (Period 2007-2017) 87
Table 11. SMM Tools Employing Image Recognition Technology 103
Table 12. Command Centre – List of SMM Tools and Services Offering Command Centre 110
Table 13
Summary List of Latest Updates Introduced by Major Social Networks: Facebook, Instagram, WhatsApp, Twitter, Pinterest, Snapchat,
and Google+ (Period 2016 - 2017)
114
Table 14. SMM Product Comparison by Media and Language Coverage 133
Table 15. Multilanguage Sentiment Analytics – List of SMM Tools and Language Coverage 159
Table 16. Industry Coverage – List of SMM Tools and Services 165

SMM Tools Report – List of Tables
Table 17. Historical Data Coverage – List of SMM Tools and Services Ranked by Historical Data Coverage 178
Table 18. SMM Product Comparison Based on the Key Data Management Features: Alerts, Data Export, API Integration, Data Archiving 185
Table 19. Key Social Metrics By Major Social Media Platforms 193
Table 20. Key Social Metrics by Major Categories 198
Table 21. Filtering by Results Media Type – List of SMM Tools and Services 207
Table 22. Filtering of Results by Keywords or Topic – List of SMM Tools and Services 208
Table 23. Filtering of Results by Geography – List of SMM Tools and Services 209
Table 24 Filtering of Results by Demographics – List of SMM Tools and Services 210
Table 25. Viral Content Tracking and Analysis – List of SMM Tools and Services 238
Table 26. Predictive Analytics – List of SMM Tools and Services 253
Table 27.
SMM Product Comparison Based on Key Data Analysis and Visualization Features: Automated Sentiment Analysis, Human Sentiment
Analysis, Influencer Analysis and Profiling, Trend Analysis, Topic/Theme Analysis, Word/Tag Cloud, Competitive Analysis, Campaign
Management and Monitoring
258
Table 28.
SMM Product Comparison Based on Process Management and User Interface: Customized Dashboards, Workflow Management,
Engagement, Publishing, CRM
281
Table 29. Pricing and Sample Client List 292

SMM Tools Report – List of Figures
Figure 1. Strategic Approach to Selecting and Employing SMM Tools and Services 11
Figure 2. SMM Tools and Services by Current Status 15
Figure 3. Featured SMM Tools and Services by the Year of Introduction (1998 –2017) 18
Figure 4. Map of Featured Social Technologies and Platforms Based on the Type of Tools They Offer 19
Figure 5. Number and Percentage of Featured Social Technologies and Platforms by Type of Social Tools 22
Figure 6. Social Network Sites Worldwide by Number of Active Users in Millions (as of August 2017) 32
Figure 7. The Ways Social Media Monitoring and Engagements Can Impact Your Business Performance 38
Figure 8. Key Use Cases of SMM Tools 41
Figure 9 Featured SMM Tools and Services – Number and Growth (%) (2005 – 2017) 63
Figure 10. Timeline – The Year of Tool/Service Introduction 65
Figure 11. Partnership Ecosystem Map of Featured SMM Technology Vendors 70
Figure 12. M&A Activity in the SMM Market (Period 2007-2017) 81
Figure 13. Cluster Analysis Chart 98
Figure 14. Predictive Analytics 100
Figure 15 Visual Insights – Measure the Full Impact of a Brand Outside Text Mentions - Automatically Scans Photos for Logos, Brand Names, & Other Brand-Related Contents & Highlights Attributes such as Audience Gender, Sentiment, Style & Channel
Specific Behavior
102
Figure 16. Access across Any Device Including Desktop, iPhone/iPad, and Android 105
Figure 17. Social Intelligence Center View, “Command-Style Center” Creation Capabilities 111
Figure 18. The Tool Key Features and Factors Impacting Selection Process 130
Figure 19. SMM Key Product Features - Percentage of SMM Products Offering Specific Feature 131
Figure 20. Alerts: Threshold Alerts Based on Volume of Mentions and Influence 173
Figure 21. Alerts: Standard Alerts 174
Figure 22. Integrations: Market Place - Integration with existing CRM Systems, Analytics, Marketing Automation, Asset Management, Profile and Message Enrichment Systems 176
Figure 23. Integrations with Facebook Ads - Social Ads Performance Table 177
Figure 24. Integrations with Facebook Ads - Social Ads Key Metrics Table 177
Figure 25. Integrations with Facebook Ads - Social Ad Costs Table Showing Frequency, Spend CPM, CPC, CPP, CPE, Creative Type 177
Figure 26. Filtering of Results: Filters and Semantic Analysis 206
Figure 27. Segmentation By Demographics: Filtering of Results by Gender 206
Figure 28. Geo-location Live View: Visualization of Posts and Trends by Country with Various View Options (Clusters, Heat-map or Pins) and Option to Display Share of Voice by Selected Topics (Comparison) 210
Figure 29. Sentiment Analysis - Share of Voice by Sentiment, Competitors' Sentiment Breakdown, Positive Sentiment Trending by Competitors 214
Figure 30. Sentiment Analysis: Total Mentions and Sentiment Scores by Industry Category and Trending Topics by Sentiment 214
Figure 31. Sentiment Analysis by Conversation Topics 215
Figure 32. Sentiment Analysis - Detection and Measurement of Emotions and Themes such as Discussions of Quality of Comments indicating an Intent To Purchase 215
Figure 33. Sentiment Analysis: Word Classification Bubble Chart, Brand Opinion, and Buzz Trend by Sentiment 216
Figure 34. Human Sentiment Analysis: Manual Assignment of Sentiment 217
Figure 35. Influencer Analysis - Showing Influence by Channel, Share of Influence, Influencer Network Map, Funnel Report, Influencer Relationship Funnel, Influencer Search with Comprehensive Filtering Options, Trending Content Shared by User’s
Influencers, Influencer Profiling
220
Figure 36. Influencer Network Analysis - Interactive Social Network Analysis Map with Filtering Options (e.g., Weight, Influencer Score, etc.) Showing Individuals in a Group who are Drivers of Change, Trend-Setters and Industry Opinion Makers 221
Figure 37. Top Influencers Dashboard Showing Influencer Info, Influencer’s Engagement, Engagement Growth, Engagement Rate, Reach, Reach Growth, Post Per Day and Volume of Posts 221
Figure 38. Bubble Stream Chart Combining Commenter's Influence and Sentiment 222
Figure 39. Influencers Profiling Table – Overview Influence Score, Tweets, Mentions, Followers, Retweets, Retweets Sent, Replies, Favorites, Listed, Klout Score, Direct Reach, Echo Reach, Total Reach 223
Figure 40. Influencer Profiling: A Comprehensive View of an Individual's Public Content across the Web 223
Figure 41. Author Interests Analysis 224
Figure 42. Influencer Analysis: Competitive Matrix 224
Figure 43. Influence Gap Report Showing Share of Influence versus Topic or Competitors 233
Figure 44. Social Network Analysis: Visualization of a Twitter Network using “Graph in Box” Layout 235

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