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Recapture Lost Loans



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Our Credit Prospecting service saves you money, improves response, AND boosts engagement.

How? We identify credit-worthy prospects with a likelihood to respond to your loan offer. LKCS utilizes credit bureau data to effectively target your best loan campaign prospects.
You set the credit, payment history requirements, and geographic and demographic criteria and LKCS delivers your loan offers to those who qualify!

Want to identify members that apply for credit outside your credit union and capture those loans for yourself?
Use Credit Alerting to:
Keep your client relationships in-house
Grow wallet share
Reduce attrition

Car dealers, mortgage companies, retail financing, and fintech companies are all contending with you for loans. Credit Alerting gives you the ability to close loans that are defecting to your competition by alerting you in near real-time when a member applies for credit.

LKCS will provide a FREE analysis of your members’ borrowing activity over the past 30 days.


About LKCS:
LKCS provides financial institutions with marketing, graphic design, commercial printing, mailing, internet development, e-marketing, newsletter production, database and one-to-one marketing, statement processing, e-statements and transpromotional marketing services. Our clients have counted on us for unrivaled experience, excellent quality, competitive pricing and superior service for over five decades.

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Recapture Lost Loans

  1. 1. MARKETING | DIGITAL | PRINT & MAIL | STATEMENTS Recapture Lost Loans! Attract qualified loans with Credit Prospecting!
  2. 2. LKCS 2
  3. 3. What is Credit Prospecting? 3 • Credit Prospecting ▪ Proactive marketing that targets account holders and/or prospects ▪ Target credit-worthy refinance opportunities ▪ Target new loan opportunities to your best possible loan campaign prospects ▪ All based on actual Credit Bureau data!
  4. 4. Credit Bureau Data 4 • Purchasing Actual Data from the Credit Bureaus • All Three Bureaus ▪ LKCS has relationships that enable us to provide data from any or all of the three major bureaus. ▪ Not all bureaus have information on all people it is important to source data from multiple bureaus. ▪ Up to 70% increase in leads when pulling data from three bureaus as opposed to one. ▪ No additional cost to obtain data from multiple bureaus.
  5. 5. Data Available from All Three Bureaus 5 • Select which of the credit bureau(s) you want to receive data from. ▪ Even though you may prefer to work with one bureau in particular, account holders may be shopping with a company that uses a different bureau. ▪ bureaus. #ofInquiries
  6. 6. Data Aggregation Overview 6 • LKCS multi sources credit and non-credit data creating a very unique compilation of data. • Financial Services-centric and significant incremental advantages.
  7. 7. Using Credit Data 1. Specify Your Lending Guidelines • Only market to prospects and account holders meeting your specific credit criteria (ie FICO Score, LTV, Credit History, etc.). 2. Firm Offers of Credit • Credit data can only be used when you are • Must be compliant with the Fair Credit Reporting Act. • LKCS helps with this! 7
  8. 8. Firm Offers of Credit 8 • When using Credit Bureau data, marketing materials must include: ▪ Indications that the recipient is pre-selected, pre-screened, pre-approved, or pre-qualified. ▪ Terms and conditions; eligibility requirements. ▪ Including why credit may not be extended after all. ▪ Minimum dollar amount for which the recipient has been qualified. ▪ Opt-out notice and disclosure.
  9. 9. Credit Prospecting 9 • Available for any pre-screen marketing campaigns: ▪ Auto Loans ▪ Mortgages ▪ HELOCs ▪ Auto and Mortgage Refinancing ▪ Credit Cards • Pre-screen your existing account holders or reach out to credit-qualified prospects in your area(s).
  10. 10. Credit Prospecting Campaigns 10 • Extend pre-approved offers of credit to account holders and non-account holders based on actual credit score information. ▪ Set criteria to identify recipients that will qualify for a loan offer based on your specific pre-screen requirements. ▪ Send direct mail loan offers, e-mail offers, statement- based campaigns and make outbound phone calls to qualified account holder and non-account holder prospects. ▪ And, of course, you can utilize the DataFlex reporting engine to measure the results of these campaigns!
  11. 11. Potential Credit Prospecting Campaigns 11 • Leverage credit data to generate loans. • Here are just a few EXAMPLES. ▪ Be creative brainstorm campaigns that make sense for your institution. • ADJUST as needed. ▪ Adjust the credit parameters, etc. as needed to fit your lending guidelines and goals.
  12. 12. Potential Campaigns AUTO REFIS 12 • Lease Expirations ▪ FICO Scores 640+ ▪ Exclude auto lates ▪ 1-3 months left on their current lease • Loan Payoff ▪ FICO Scores 630+ ▪ Exclude auto lates ▪ Loan Balance is greater than $5,000 ▪ Minimum $XX savings on monthly payment
  13. 13. Potential Campaigns (cont.) 13 • Credit Card Balance Transfer ▪ FICO Scores 620+ ▪ Revolving balance above $10,000 ▪ Using 30% 70% of credit limit ▪ No more than one late payment • Conventional Mortgage ▪ FICO Scores 680+ ▪ Mortgage Balance $100K+ ▪ No FHA/VA/Reverse mortgages ▪ Age of loan between 13 72 months ▪ Up to 95% LTV
  14. 14. Sample Campaigns 14 • Direct Mailer
  15. 15. Sample Campaigns 15 • Personalized Letter or Statement Cover Letter
  16. 16. Sample Campaigns 16 • E-Mail Marketing
  17. 17. Campaign Suite 5 Marketing Essentials 17 • The old way of handling direct mail is outdated! Campaign Suite seamlessly maximizes marketing impact by operating on a 5 step process where traditional mail only operates on one. ▪ Direct Mail ▪ Mail Tracking ▪ Online Follow Up Ads ▪ Social Media / Facebook ▪ Call Tracking
  18. 18. Linking Offline Efforts to the Online World 18 Offline- Direct Mail is Proven: • 92% of people are influenced by direct mail to make purchasing decisions. • 40% of consumers made a purchase in the last 3 months because of direct mail. • direct mail. Online Visitors Need to Convert: • 90% of people who are interested in ANYTHING go to the and mortar location • 96% of unique website visitors will leave your site without taking ANY sort of action
  19. 19. How It All Fits Together 1. Mailing is sent to your prospect list • Direct mail remains a tried and true marketing medium with unmatched targeting. 2. Mailing is tracked with cutting edge barcode technology • • as expected. 19
  20. 20. Mail Tracking Client Dashboard 20
  21. 21. How It All Fits Together 3. Continuous Improvement • We use a unique phone number to track the number of calls you mailing generates. • We also record calls so you can monitor the quality of your lead reception and sales processes. 21
  22. 22. Phone Call Tracking Dashboard 22
  23. 23. How It All Fits Together 4. Automated Follow-up • When a direct mail recipient visits your website, we save tracking cookies on their computer. • Google and Facebook look for these tracking cookies. • follow your website visitors around the internet after they leave your site. • You stay in touch until leads take the desired action (fill out a form or application, etc.) 23
  24. 24. Google Display Network 24
  26. 26. Online Follow-Up Client Dashboard 26
  27. 27. Facebook Follow-Up Client Dashboard 27
  28. 28. Credit Prospecting and Campaign Suite Benefits • Higher Return on Investment • Keep tabs on your mailings with easy to use online tracking • No Leads Left Behind • Leverage both Google and Facebook ad networks to display follow-up ads to your prospects keeping leads warm until they are ready to act • A Flawless Sales System • Included call tracking allows you to see the exact data and results of your campaigns • Listen to recorded sales calls and improve quality for better results as they are rolling in and in the future 28
  29. 29. 29 • Credit Prospecting Pricing Depends on Several Factors: ▪ Number of records purchased ▪ Demographic selects purchased ▪ Credit bureau minimum charges ▪ Setup charges • FREE List Counts and Estimates ▪ LKCS will run counts to determine the feasibility and cost of your next pre-screen marketing campaign.
  30. 30. 30 • Campaign Suite ▪ Just pennies per piece to add onto any direct mail campaign. ▪ Pricing is fixed based on direct mail volume so budgeting is easy!
  31. 31. 31 THANK YOU! John Dudek VP of Sales 815.410.2151 | 866.LKCS.866