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Make it Easier for People to FIND YOU!

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Local Search Engine Optimization (SEO) has become a critical factor when implementing digital marketing. Local SEO boosts your institution’s visibility in location-based searches.

How do you fix the invalid information and increase your ranking?

It is imperative to monitor these listings. But it can be very time consuming, very difficult, and very overwhelming. This is where LKCS’ Business Citation Listing Service comes in.

Use LKCS’ Business Citation Listing Service to:
- Find and update your branch listings on several dozen leading business listing sites
- Provide local search metrics to show your local search activity
- Leverage direct API integrations with over 37 business listing directories, including Google Maps, Yelp, YellowPages, Bing, and Facebook
- Submit manual updates to hundreds of other local listing sites
- Boost your visibility on location-based searches, increase your local search rating, generate positive reviews (extremely important for ranking), and make it easier for prospects to find you online.

Boost Your Local SEO!

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About LKCS:
LKCS provides financial institutions with marketing, graphic design, commercial printing, mailing, internet development, e-marketing, newsletter production, database and one-to-one marketing, statement processing, e-statements and transpromotional marketing services. Our clients have counted on us for unrivaled experience, excellent quality, competitive pricing and superior service for over sixty years.

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Make it Easier for People to FIND YOU!

  1. 1. MARKETING | DIGITAL | PRINT & MAIL | STATEMENTS Boost Your Local SEO
  2. 2. LKCS 2
  3. 3. 4 Local SEO Strategies 3 Citation Signals Google My Business On-Page SEO Review Generation
  4. 4. Why Does It Deserve Our Attention? ◦ 46% of all searches on Google have local intent. ◦ 97% of people learn more about a local company online. ◦ 70% of consumers who do a search will visit a location. ◦ 88% will call or visit within 24 hours. 4 BrightLocal ‘Local Consumer Review Survey’
  5. 5. 5 Local SEO How it’s different.
  6. 6. Google Search Results Page 6 Top Organic Listings
  7. 7. Google Local Search Results Page 7 Localized Search Results
  8. 8. Google Local Pack Results 8 Local Pack Results
  9. 9. What Are Search Engines Looking For? 9 Proximity • How close a user is in relationship to the physical location of a financial institution. Prominence • Signals of trustworthiness from other sources. Relevance • How relevant the information on the website is to what the user is searching for.
  10. 10. 10 On-Page SEO Optimizing your website.
  11. 11. Keyword Research 11 o What are people searching for to find the information you have? o Use keyword research tools for suggestions. o Understand how your account holders speak and describe your services. □ Mortgages vs. Home Loans □ Car Loans vs. Auto Loans o Localize keywords to narrow it down to specific locations.
  12. 12. Keyword Research 12 General Keywords o Credit Unions o Auto Loans o Auto Loan Refinancing o Mortgages Localized Keywords o Credit Unions Loveland, CO o Auto Loans Greeley, CO o Auto Loan Refinancing Fort Collins, CO o Mortgages Loveland, Colorado
  13. 13. Essential On-Page SEO Strategies 13 Page Title Tags Include primary keyword with location.
  14. 14. Essential On-Page SEO Strategies 14 Page Title Tags Include primary keyword with location. Meta Descriptions Encourage click-throughs with an engaging description.
  15. 15. Essential On-Page SEO Strategies 15 Page Title Tags Include primary keyword with location. Meta Descriptions Encourage click-throughs with an engaging description. Content Mix short form content & in depth content to focus on various topics/keywords.
  16. 16. Essential On-Page SEO Strategies 16 Page Title Tags Include primary keyword with location. Meta Descriptions Encourage click-throughs with an engaging description. Content Mix short form content & in depth content to focus on various topics/keywords. Location Details Include your branch details and/or create landing pages for each.
  17. 17. Essential On-Page SEO Strategies 17 Page Title Tags Include primary keyword with location. Meta Descriptions Encourage click-throughs with an engaging description. Content Mix short form content & in depth content to focus on various topics/keywords. Location Details Include your branch details and/or create landing pages for each. User Experience Keep users interested with an engaging website.
  18. 18. Essential On-Page SEO Strategies 18 Page Title Tags Include primary keyword with location. Meta Descriptions Encourage click-throughs with an engaging description. Content Mix short form content & in depth content to focus on various topics/keywords. Location Details Include your branch details and/or create landing pages for each. User Experience Keep users interested with an engaging website. Schema Structured Data Make listings stand out & optimize for Voice Search.
  19. 19. Essential On-Page SEO Strategies 19 A Review Rich Snippet
  20. 20. 20 Google My Business The free local business listing.
  21. 21. Google My Business Listing 21
  22. 22. Google My Business Listing 22 Phone Number Address Hours
  23. 23. Google My Business Listing 23 Phone Number Address Hours Photos Website Link Reviews Category
  24. 24. Google My Business Listing 24 Posts
  25. 25. Google My Business Listing 25 o Claim a listing for each branch. o Ownership gives you control over the information listed. o Choose to accept or reject user submitted updates. o Receive review notifications.
  26. 26. Google My Business Listing 26 Identifying an unclaimed GMB listing
  27. 27. 27 Citation Signals Sending consistent signals from multiple sources.
  28. 28. Be Consistent With Your 28 o Name o Address o Phone
  29. 29. Be Consistent With Your 29 o Name o Address o Phone o Hours of Operation o Categorization o Description o Tagline o Links to Social Media o Images
  30. 30. Mismatched Information 30 User Submitted Information New vs. Old Address Outdated Information Duplicate Listings
  31. 31. Fix It! scan.lk-cs.com 31
  32. 32. Local Listings Management 32 Syncs Your Data with Online Directories & Maps • LKCS is considered a trusted source of data for online directories & map services. Your Data Goes Beyond our Partnerships • The sites LKCS syncs with have their own network of websites that will display your correct data. Detects Duplicate Listings • Our tool will pick up duplicate listings and give you the opportunity to review and suppress them. LKCS Will Manage Your Listings for You • Notify our team and we will submit your updates on your behalf.
  33. 33. 33 Reviews Generating reviews to improve SEO.
  34. 34. Benefits of Building Reviews 34 o Build Trust o Convert Searches Into Leads o Boost Local Search Rankings
  35. 35. Benefits of Building Reviews 35 15% Of Google’s local pack ranking factors. ◦ Websites ranking in the top 1- 3 local positions have an average of 47 reviews on their Google My Business Listing. ◦ A 5-star rating earns a business 39% more clicks.
  36. 36. Benefits of Building Reviews ◦ 88% of consumers trust online reviews as much as personal recommendations. ◦ 82% of consumers read online reviews for local businesses. ◦ This includes 93% of people aged 35-54. ◦ Consumers spend 14 minutes on average reading reviews before making a decision. ◦ 48% of consumers will read/value reviews written in the last 2 weeks. 36 BrightLocal ‘Local Consumer Review Survey’
  37. 37. Responding to Reviews ◦ 97% of consumers will read your responses to reviews. ◦ 45% of consumers say they’re more likely to visit a business that has responded to their negative reviews. ◦ 53% expect a response within a week. 37 BrightLocal ‘Local Consumer Review Survey’
  38. 38. Do NOT get defensive when it comes to responding to negative reviews. The main goal is to be empathetic and to take the conversation offline. Responding to Reviews 38
  39. 39. Responding to Reviews ◦ Address the reviewer by name. ◦ Thank them for their feedback. ◦ Apologize. ◦ Take responsibility. ◦ Make things right. ◦ Move the conversation offline. ◦ Ask for a second chance. 39
  40. 40. How to Build Reviews 40 Send an Email with links to your review site(s). But make it easy– show them where to leave a review. Just ask! Follow up with those who haven’t responded.
  41. 41. How to Build Reviews ◦ Request reviews via email or text message. ◦ Send requests one at a time or in bulk. ◦ Customize your requests to individualize it. ◦ Set up automatic follow up requests. ◦ Segment your review collection by branch. ◦ Set up notifications for new reviews. 41 LKCS Review Management
  42. 42. 42 5 Take-Aways Actionable items you can do today.
  43. 43. 5 Take-aways ◦ Go to scan.lk-cs.com and scan your branches for citation accuracy. ◦ Check to make sure your Google My Business Listings are claimed. ◦ Make a list of keywords and locations to rank for. ◦ Review your site’s user experience and content. ◦ Create a plan for requesting reviews. 43
  44. 44. 44 THANK YOU! Jessica Guadiana Digital Marketing Specialist 815.410.2153 | 866.LKCS.866 jessica.guadiana@lk-cs.com lk-cs.com

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