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Formstack + LKCS Supercharge Your Website Conversions

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You have a beautiful, shiny website. And you’re ready for a flood of new leads. But that predicted deluge is nothing more than a trickle. You need to implement ways for users to “convert” by giving them the ability to take action. Well-designed, user-friendly online forms are the answer.

Less is More = More New Customers!
Decrease the number of form fields. As the number of fields increase, the conversion rate decreases. Be strategic. Don’t ask for First Name, Last Name, Middle Initial, and Suffix. Ask for Full Name. Only ask for essential information. Clearly mark required and non-required fields. Add hints to explain what respondents need to provide. Break long forms into multiple pages, even allowing users to save it and resume later.

Digitally Easy = Exceptional User Experience
The best way to get people to convert is to give your customers a good reason to do so. Users want to conduct business on your site. So, give them ways to do that. They don’t want to visit your branches to fill out a paper form. Convert those paper forms into digital forms. Existing customers will use them. Prospective customers will see how useful your website is compared to their existing institution.

Mobile Easy = New Accounts
Your forms need to be optimized for mobile use. This is no longer an option; it is a necessity. If your forms don’t fit on a smartphone or are difficult to complete on a mobile device, people will abandon them.

No Coding Needed = Easy Do It Yourself Setup
LKCS’ Form Builder will allow you to easily create secure online forms without coding knowledge. This drag-and-drop form tool will work with any website, with or without a Content Management System (CMS).

The recent pandemic has shown that institutions without mature digital workflows suffered greatly. Get ahead of the curve and improve your website results, save time and money with Form Builder.

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About LKCS:
LKCS provides financial institutions with marketing, graphic design, commercial printing, mailing, internet development, e-marketing, newsletter production, database and one-to-one marketing, statement processing, e-statements and transpromotional marketing services. Our clients have counted on us for unrivaled experience, excellent quality, competitive pricing and superior service for over sixty years.

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Formstack + LKCS Supercharge Your Website Conversions

  1. 1. Supercharge Your Website Conversions Well-designed, user-friendly online forms are the answer.
  2. 2. Today’s Presenters Jake Dudek Sales Representative LKCS Bryce DeHart Partner Growth Manager Formstack
  3. 3. You Are What Your Site Offers ● New Members = Online ● Most Dedicated Employee = Your Website ● Your Website + Strong Online Presence = Growth and Conversions
  4. 4. Less Is More ● 37% of people will abandon a form if it asks for a phone number, unless the field is optional, which nearly doubles completion ● Decrease the number of form fields. ● As the number of fields increase, the conversion rate decreases.
  5. 5. Deliver Value ● 8 in 10 Americans prefer digital banking to physically visiting a branch ● Convert those paper forms into digital forms. ● Let your users take action!
  6. 6. Mobile Easy ● Globally, 54% of website traffic was on mobile device in Q1 of ‘21 ● Mobile-Friendly is no longer an option ● Convenience is king
  7. 7. Online Forms = Success ● Make it easy with LKCS and Formstack ● No Extra Cost! ● Prebuilt Templates ● Help and Support From Start to Finish
  8. 8. 1 2 3 LKCS and Formstack Awesome features and powerful capabilities at any scale. A Perfect Match! User friendly interface. Programming-free form building. Fully responsive. Secure form processing. Data flows directly into LKCS’ Forms Manager. Dozens of integrations with the most popular web services, CRMs, marketing automation platforms, etc. 4
  9. 9. Formstack Forms Design & Branding Start with templates or build from scratch. Incorporate your corporate colors and logo. Drag & Drop Build your forms with drag and drop ease without any coding knowledge required! Conditional Logic Easily allow people to skip irrelevant form questions to save time and improve the user experience. Save & Resume Give people the convenience to save a form and return to it later. Accessible Formstack forms are compliant with WCAG Level AA accessibility standards. Form Importer Save hours of time by importing forms with the click of a button.
  10. 10. LKCS’ Bundled Features A/B Testing Test two forms against each other to see which one is better. Partial Submissions Capture all of the data that a member entered before they abandoned your form. No lost leads! Field Bottlenecks Pinpoint any trouble areas that cause people to leave your forms. Social Autofill Let visitors prefill form fields with data from their social media profiles, saving them time. Analytics & UTM Tracking Leverage key insights and collect valuable campaign data to improve your marketing with direct Google Analytics integration. Routing Workflow Leverage LKCS’ Forms Manager to route form results through your institution, record notes, and track each opportunities to completion.
  11. 11. Key Takeaways 1. You are what your website offers ○ Your website is your most dedicated employee. 1. Less is more ○ As the number of fields increase, the conversion rate decreases. 1. Deliver value ○ Convert your paper forms to digital forms. 1. Mobile Easy ○ Your customers want processes to be quick & easy.
  12. 12. Thank you! Jake Dudek Jaked@lk-cs.com 815-220-3913 Bryce DeHart bryce.dehart@formstack.com

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