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Combine Direct Mail with Online Advertising Slide 1 Combine Direct Mail with Online Advertising Slide 2 Combine Direct Mail with Online Advertising Slide 3 Combine Direct Mail with Online Advertising Slide 4 Combine Direct Mail with Online Advertising Slide 5 Combine Direct Mail with Online Advertising Slide 6 Combine Direct Mail with Online Advertising Slide 7 Combine Direct Mail with Online Advertising Slide 8 Combine Direct Mail with Online Advertising Slide 9 Combine Direct Mail with Online Advertising Slide 10 Combine Direct Mail with Online Advertising Slide 11 Combine Direct Mail with Online Advertising Slide 12 Combine Direct Mail with Online Advertising Slide 13 Combine Direct Mail with Online Advertising Slide 14 Combine Direct Mail with Online Advertising Slide 15 Combine Direct Mail with Online Advertising Slide 16 Combine Direct Mail with Online Advertising Slide 17 Combine Direct Mail with Online Advertising Slide 18 Combine Direct Mail with Online Advertising Slide 19 Combine Direct Mail with Online Advertising Slide 20 Combine Direct Mail with Online Advertising Slide 21 Combine Direct Mail with Online Advertising Slide 22 Combine Direct Mail with Online Advertising Slide 23 Combine Direct Mail with Online Advertising Slide 24 Combine Direct Mail with Online Advertising Slide 25 Combine Direct Mail with Online Advertising Slide 26 Combine Direct Mail with Online Advertising Slide 27 Combine Direct Mail with Online Advertising Slide 28 Combine Direct Mail with Online Advertising Slide 29 Combine Direct Mail with Online Advertising Slide 30 Combine Direct Mail with Online Advertising Slide 31
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Combine Direct Mail with Online Advertising

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Improve your mail results and extend its relevance with automated online advertising follow up. Add LKCS’ Campaign Suite tracking tools to improve your conversion rates on your next direct mail campaign.

Would you like to:
- Integrate your direct mail with Google and Facebook? (Cool, right?)
- Track your prospects on the internet?
- Keep your online ads in front of your direct mail prospects?
- Try campaign suite once, and you’ll never want to send another direct mail campaign without it.

See it for yourself. Learn more by attending our free webinar.

Our clients love Campaign Suite because it is effective, measurable, automated and affordable!

Your direct mail piece will now be more effective than ever before!

-----------------------------------------------------------

http://www.lk-cs.com
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About LKCS:
LKCS provides financial institutions with marketing, graphic design, commercial printing, mailing, internet development, e-marketing, newsletter production, database and one-to-one marketing, statement processing, e-statements and transpromotional marketing services. Our clients have counted on us for unrivaled experience, excellent quality, competitive pricing and superior service for over sixty years.

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Combine Direct Mail with Online Advertising

  1. 1. MARKETING | DIGITAL | PRINT & MAIL | STATEMENTS Combine Direct Mail with Online Advertising!
  2. 2. 2
  3. 3. “You never know how strong you are until being strong is the only choice you have.” ~Bob Marley 3 Don’t Stop Marketing!!! Let’s investigate a bit more on how LKCS can help! With most of us still practicing social distancing nowadays we continue looking forward to checking out the mail box to see what has arrived. Why not combine your direct mail offer with LKCS’ Campaign Suite to keep your account holders informed and get a better return on investment?
  4. 4. 7 Marketing Essentials The old way of handling direct mail is outdated. Campaign Suite maximizes marketing impact by operating on a 6 step process where traditional mail only operates on one. ◦ Direct Mail ◦ Mail Tracking ◦ USPS Informed Delivery ◦ Online Follow up Ads ◦ Social Media/Facebook ◦ Call Tracking No more one step direct mail campaigns! We need to go where our target audience is going to go! 4
  5. 5. 3 5 Primary hurdles for Direct Mail Marketers in the 21st Century
  6. 6. MARKETING | DIGITAL | PRINT & MAIL | STATEMENTS Difficult to track campaign results Difficult to prove campaign effectiveness No way to link offline efforts to the online world 6 3 2 1
  7. 7. Tracking Campaign Results 7 1 • In the past, marketers have relied on:  Receptionists or sales reps asking the prospect: “How did you hear about us?”  Prospects to mention “I received a mail piece with this offer…”  Direct mail is my only marketing channel so I know where my leads are coming from. THESE METHODS NO LONGER WORK People no longer receive a mail piece and pick up the phone or walk into your brick and mortar location. THEY GO ONLINE.
  8. 8. Wait a second… what about: 8 1 Landing Pages/Purls Google Analytics Promotional Codes • What happens with the visitor leaves without filling out a form or calling? Who are they? How do I recapture their interest and convert them to a lead? • Woo hoo! We’re getting increased traffic! But now what? • They have to apply or open an account right? What if they are not ready to “buy” yet?
  9. 9. 9 2 Proving Campaign Effectiveness Hey Amy, I’m rather concerned about the direct mail campaign. No one has brought in the mail piece or called about the offer. Hey Mark, Thank you for calling! Have you been receiving more than your normal call volume since sending out the mailing? Well, we have been getting more calls and we have seen some increase in business lately. Awesome! The mailing is working! People may not be mentioning the offer, but they must have heard about you from the mailers. YEAH RIGHT- THAT CONVERSATION DOESN’T FLY ANYMORE!
  10. 10. Linking OFFLINE EFFORTS to the ONLINE WORLD 10 3 Offline- Direct Mail is Proven: • 92% of people are influenced by direct mail to make purchasing decisions. • 40% of consumers made a purchase in the last 3 months because of direct mail. • 39% say they’d try a business for the first time because of direct mail. Online – Visitors Need to Convert: • 90% of people who are interested in ANYTHING go to the company’s website first before calling or visiting the brick and mortar location • 96% of unique website visitors will leave your site without taking ANY sort of action
  11. 11. 11 Let’s Compare Response Rates Direct Mail Digital Channels Response Rate House List Between 2.0%-3.0% Prospect List 1.0% Direct mail response rates outperform digital channels by a long shot. Response Rate Mobile 0.2% E-mail 0.1% Social Media 0.1% Paid Search 0.1% Display Advertising 0.02% Cost Per Acquisition Direct Mail $19 Cost-per-acquisition for direct mail is very competitive. Cost Per Acquisition Mobile $16-18 E-mail $11-15 Social Media $16-18 Paid Search $21-30 Display Advertising $41-50
  12. 12. The Next Step: LKCS Campaign Suite 12 MAIL TRACKING CALL TRACKING ONLINE FOLLOW-UP
  13. 13. Campaign Suite in Action! 13 DAY 1: Prospect receives your mail piece.
  14. 14. 14 Campaign Suite in Action! DAY 1: Prospect visits the website on the card and then leaves going about their business.
  15. 15. 15 Campaign Suite in Action! DAY 2: They visit their usual websites and start to see YOUR banner ad.
  16. 16. 16 DAY 3: They visit their usual websites and start to see YOUR banner ad. AGAIN. Campaign Suite in Action!
  17. 17. 17 Campaign Suite in Action! DAY 4: Even on games and other mobile apps!
  18. 18. 18 Campaign Suite in Action! They are constantly reminded of their initial interest and click on the ad, taking them right back to YOUR SITE.
  19. 19. Gone are the days when one hears: 19 MY CAMPAIGN ISN’T WORKING! I’M NOT GETTING ANY CALLS! DIRECT MAIL DOESN’T WORK! JUNK MAIL IS NOT JUNK- IT WORKS AND WE CAN PROVE IT! What if you could see: • If the mail pieces actually hit mailboxes yet • How many calls have been received • How many people have visited the website and are now being followed online • How many people left the website and came back as a result of the follow up ads
  20. 20. How this all fits together 1. Mailing is sent to your prospect list Direct mail remains a tried and true marketing medium with unmatched targeting. 20 2. Mailing is tracked with cutting edge barcode technology You’ll know exactly when your mail is due to arrive in your prospect’s mailboxes. And you’ll be able to verify it is being delivered as expected.
  21. 21. Mail Tracking 21
  22. 22. Mail Tracking 22
  23. 23. 23 How this all fits together 3. Continuous Improvement • We use a unique phone number to track the number of calls you mailing generates. • We also record calls so you can monitor the quality of your lead reception and sales processes.
  24. 24. How this all fits together 24 4. Automated Follow-up • When a direct mail recipient visits your website, we save tracking cookies on their computer. • Google and Facebook look for these tracking cookies. • Image ads matching your campaign’s design and offer follow your website visitors around the internet after they leave your site. • You stay in touch until leads take the desired action (fill out a form or application, etc.)
  25. 25. What you can expect 25 WEBSITE VISITORS WHO MORE LIKELY TO ARE RETARGETD WITH CONVERT ON YOUR DISPLAY ADS ARE WEBSITE OF CUSTOMERS WILL RETURN TO A SITE THROUGH RETARGETING 70% 26%
  26. 26. Online Follow-Up 26
  27. 27. Facebook Follow-Up 27
  28. 28. USPS Informed Delivery The USPS has created a wonderful way to know what you are receiving in the mail before it’s delivered. Some benefits are: 28 • View grayscale images of your mail pieces that are scheduled to arrive • Be notified via text or email to track delivery status’ of your mail pieces and packages. • It’s FREE! • We can link an ad, that will be displayed along with your mail piece from the USPS directly to your website/landing page. This will allow your account holders get started before even receiving that mail piece!
  29. 29. Benefits of Campaign Suite 29 • Higher Return on Investment • Keep tabs on your mailings with easy to use online tracking • No Leads Left Behind • Leverage both Google and Facebook ad networks to display follow-up ads to your prospects keeping leads warm until they are ready to act • A Flawless Sales System • Included call tracking allows you to see the exact data and results of your campaigns • Listen to recorded sales calls and improve quality for better results as they are rolling in and in the future
  30. 30. Pricing 30 • Campaign Suite adds just pennies per piece to your direct mail campaign • Pricing is fixed based on direct mail volume so budgeting is easy!
  31. 31. 31 Thank you! Any Questions? Amy Rankin Sales Representative Direct: 815.220.3911 amy.rankin@lk-cs.com

Improve your mail results and extend its relevance with automated online advertising follow up. Add LKCS’ Campaign Suite tracking tools to improve your conversion rates on your next direct mail campaign. Would you like to: - Integrate your direct mail with Google and Facebook? (Cool, right?) - Track your prospects on the internet? - Keep your online ads in front of your direct mail prospects? - Try campaign suite once, and you’ll never want to send another direct mail campaign without it. See it for yourself. Learn more by attending our free webinar. Our clients love Campaign Suite because it is effective, measurable, automated and affordable! Your direct mail piece will now be more effective than ever before! ----------------------------------------------------------- http://www.lk-cs.com http://www.facebook.com/lkcsperu http://www.youtube.com/lkcsperu https://twitter.com/lkcsperu http://www.slideshare.net/lkcsperu About LKCS: LKCS provides financial institutions with marketing, graphic design, commercial printing, mailing, internet development, e-marketing, newsletter production, database and one-to-one marketing, statement processing, e-statements and transpromotional marketing services. Our clients have counted on us for unrivaled experience, excellent quality, competitive pricing and superior service for over sixty years.

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