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Facebook Dynamic
Product Adverts
20160107
DPA
DPA
DPA
( )
DPA
( )
DPA
( )
DPA
( )
DPA
( )
( )
( )
( )
DPA
Retargeting
+
Remarking
DPA
DPA
Conversion Lift
+
Dynamic Targeting
+
Facebook Big Data
DPA
DPA
DPA
( ) ( )
DPA
Facebook DPA
Step 1
➡
Step 2
➡ Pixel
Step 3
➡
Step 4
➡
CSV or TSV
RSS/ATOM XML
( + )
http  https  ftp  sftp
FTP SFTP
Id
/ /
/ / /
600*600 / 1200*628
+ (950 TWD)
gtin / mpn / brand
/ / /
/
ISO‑8601 (YYYY‑MM‑DD)
/ /
Id iPhone 7 iPhone 7
Id
Google
( >
NB PC > )
(2014-11-01T12:00-
0300/2014-12-01T00:00-0300)
+ + +
( : :
:450 NTD)
Pixel
Pixel
ViewContent
AddToCart
Purchase
Pixel
Id
PE
Product Audience
• Facebook dynamic product adverts (https://
www.facebook.com/business/a/online-sales/
dynamic-product-ads)

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Facebook Dynamic Product Adverts