The tech and online video worlds are buzzing with news over HTML5 and what it means for video. But what does it mean for the world of e-commerce? In this Liveclicker webinar, we explore the ins and outs of HTML5 video to help e-commerce sites uncover what needs to be done to fully support HTML5 video. Among the topics covered: - Should you adopt HTML5 video? - HTML5 video: a technology, not a strategy - HTML5 video explained - HTML5 video adoption curves - Desktop web browsers - Mobile web browsers - Email clients - Challenges / Opportunities with HTML5 video - State of HTML5 video codecs - H.264, OGG Theora, WebM - Legal issues w/patents/MPEG-LA - HTML5 video v. Flash video - an objective look - Benefits and drawbacks of using HTML5 video - Many polls also included. For complete audio and video from the webinar, check out the following link: http://video-commerce.org/HTML5_Video_in_E_Commerce.wmv

1. HTML5 Video in E-Commerce 2010 Liveclicker Webinar Series June 2, 2010 Tweet: #videocommerce Follow: @videocommerce Email: justin@liveclicker.com, walt@liveclicker.com US Attendee: +1 (516) 453 0014, access code 206-395-002 UK Attendee: +44 (0) 203 318 6075, access code 206-395-002

2. Tips for Webinar Attendees Have Questions? Use the built-in “Questions” feature. Questions will be answered at the conclusion of the webinar. All registrants will receive a link to the presentation within 1 or 2 business days. Please participate in the interactive polls by having your computer at the ready US Attendee: +1 (516) 453 0014, access code 206-395-002 UK Attendee: +44 (0) 203 318 6075, access code 206-395-002

3. Speakers & Agenda Agenda Supporting HTML5 Video HTML5 Video Overview HTML5 Video Adoption Challenges and Complexities Flash vs. HTML5 Video HTML5 Video Applications Questions Walt Mann Founder/CTO Liveclicker Technical Perspective Justin Foster Founder/VP Market Dev. Liveclicker Market Perspective US Attendee: +1 (516) 453 0014, access code 206-395-002 UK Attendee: +44 (0) 203 318 6075, access code 206-395-002

4. Poll Is your organization using HTML5 video today? Yes. No, but planning on it. No, not planning on it. No, still unsure of whether or not to use HTML5 video.

5. Poll When did/will your organization implement HTML5 video? Prior to Q1 2010 Q1 2010 – Q2 2010 Q3 2010 – Q4 2010 Q1 2011 – Q4 2011 After Q4 2011

6. Should you support HTML5 video? HTML5 video is a technology. It will not fix an unsuccessful video commerce strategy.

7. Should you support HTML5 video? MOBILE OPTIMIZED INTERACTIVE SCALABLE DISTRIBUTED

8. Should you support HTML5 video?

9. Should you support HTML5 video?

10. HTML5 Video Overview

11. HTML5 Video Adoption Version 3+ Version 3.6+ Version 3+

12. HTML5 Video Adoption Of the browsers that support HTML5 video, what % of users are using an HTML5 compliant version? Source: Clicky Web Analytics, May 31, 2010

13. HTML5 Video Adoption Expected Final Ship 2011

14. HTML5 Video Adoption

16. 51.15 million iPhones sold to dateSource: Apple Computer earnings report, April 20, 2010.

18. Selling at 2.5X the rate of the original iPhoneSource: Apple Computer, via press release. May 31, 2010

19. Challenges and Complexities H.264

20. HTML5 Video Codecs

21. HTML5 Video Codecs YES, H.264 YES, BOLT 2.1 (MAY 27 ‘10) YES, H.264 YES, H.264 WebM/VP8 COMING SOON Source: StatCounter Global Stats, US Mobile Browser Market Share, Dec 2008 – May 2010

22. Challenges and Complexities H.264

23. Poll Over the next 3 years, do you believe a “standard” video codec will emerge as a clear winner? Definitely Probably Unsure Doubtful No – fragmentation is likely to persist

24. HTML5 Video vs. Flash vs.

25. A world with two video standards Complex browser support rules for HTML5 vs. Flash Even HTML5 isn’t just a single standard – multiple standards must be supported (for now) Unless you're Apple, you must support both Flash still useful for other applications: gaming, multimedia

27. Customize with Javascript

28. Open standard

29. Everywhere else

30. Broad developer base

32. HTML5 Video Applications <!-- Start Liveclicker HTML5 Video - Patents Pending --> <video width=“1" height="1" poster="http://em.liveclicker.net/service/clip?kind=poster&ID=5676&type=1" controls> <source src="http://em.liveclicker.net/service/clip?kind=video&ID=5676&type=1" /> <a href="#" alt="To make this clickable replace the # with your landing page URL"> <imgsrc="http://em.liveclicker.net/service/clip?kind=animation&ID=5676&type=1" border="0"/></a> </video> <!-- End Liveclicker Video -->

33. HTML5 Video Applications

34. Poll Where do you see the most potential for HTML5 video today? Mobile / Smartphone Mobile / Tablet Email General e-commerce using desktop web browsers Other

36. New email marketing opportunities

37. Potentially, new video SEO opportunities

38. Requires additional technology support (in-house or vendor)

39. Still developing rapidly (codecs)

41. Summary HTML5 video is a technology. It will not fix an unsuccessful video commerce strategy.

42. Poll Based on what you now know, how important do you think HTML5 video is to your overall video technology portfolio? Critical Very important Somewhat important Not important Still don’t know

43. Questions June 2, 2010 Tweet: #videocommerce Follow: @videocommerce Email: justin@liveclicker.com, walt@liveclicker.com