5 Things startups need to know about product design. By our managing partner Thomas Joos

1. 5 things
startups need to know
about product design.
Thomas Joos, Little Miss Robot

2. 1. INVOLVEMENT
Translating mission + vision into tangible user experiences requires
involvement from business, design and technology.
The best product design happens when everybody is involved.

3. BUSINESS
DESIGN
TECHNOLOGY

4. 2. DESIGN IS NOT AN AFTERTHOUGHT
Too often, design is a visual layer added on top in the end.
Design is not just about how your product looks & feels,
it’s about how your product works.

5. 90%
of startups are managed by business people and
technical experts, lacking design thinking expertise.

7. 3. CONTENT MANAGEMENT MATTERS
Integrating content is where most projects break.
Don’t start designing without real content, and fuck lorem ipsum.
Content management should be a focus point on it’s own.

8. 4. DESIGN LEADS, TECHNOLOGY INFORMS
Include design thinking throughout the entire development process,
in order to deliver inspiring product experiences.
A product designer takes the lead by inspiring product owners
and guiding visual & technical experts into innovative directions.

9. 5. KEEP ASKING WHY
Ask yourself ‘why’ 5 times more every day.
You will be working on the same product for a long time.
Never take stuff for granted and learn to ask why.
Challenge the status quo.

10. 5 things
startups need to know about product design.
Thomas Joos, Little Miss Robot