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WEIGHING THE IMPACT
OF GREAT DESIGN
LIS HUBERT
ELISABETHHUBERT.COM
@LISHUBERT
STORY TIME
* this image isn’t mine. I got if off Google Images and forgot to note the source. Please don’t sue me.
* Image from http://images-cdn.moviepilot.com/
* from Tom Mrazek on Flickr
BACK IN THE DAY(s)
(when I was young… I’m not a kid anymore*)
* AHMAD, 1994 - If you don’t know the reference, that’s ok, just pay attention to the speaker now
2005 - 0.939 Billion Internet
users worldwide
2015 - 3.2 Billion Internet users
worldwide
2005 - 0.0466 Billion smart
phone users worldwide
* from Google Images
2015 - 1.8 Billion smart phone
users world wide
INTERLUDE
* Via Part III: The Impact of Mobile Phones on People’s Lives, Aaron Smith
* Image from The Odessey Online
* Image from https://www.theodysseyonline.com/your-phone* Image from Kindness Blog
* Image from The Odessey Online
“We’re turning into
Zombies walking
around because we’re
so glued to our
screens.”
* Listener quote from Note to Self Podcast, ‘On Wexting and Other Woes Dear Prudence’
HABIT FORMING DESIGN
Noun
Any design aimed at
triggering the user to
complete an action or task in
an unconscious, unaware
state.
* Tristan Harris on Medium
Hijack 1 - If you control the
menu, you control the choices
* Tristan Harris on Medium
Hijack 5 - Social Reciprocity
(Tit-for-tat)
Hijack 3 - Fear or Missing
Something Important (FOMSI)
Hijack 4 - Social Approval
* Tristan Harris on Medium
Hijack 6 - Bottomless bowls,
Infinite Feeds, and Autoplay
Hijack 7 - Instant Interruption vs.
“Respectful Delivery”
* Tristan Harris on Medium
Hijack 8 - Bundling Your
(business) Reasons with Their
(user) Reasons
* Tristan Harris on Medium
* Image from Erik Flowers
MY WORK IS AIMED AT
TAKING UP PEOPLE’S TIME.
HOLD UP (hey)… ISN’T
THE USER
RESPONSIBLE TOO?
* Article from Fast Company
DANG… THIS IS
DEPRESSING!
THERE IS HOPE!
LOOK UP EXAMPLE
LOOK UP
* http://look-up.launchrock.com/
* Article from Mashable
“SPACE OUT”
* Get the book at A Book Apart
* Get the book at O'Reilly
* Perka app
PERKA
HOW I’M TRYING TO
STOP CREATING
ZOMBIES
OTHER IDEAS …
THANK
YOU.
LIS HUBERT
ELISABETHHUBERT.COM
@LISHUBERT
LET ME ASK YOU
SOME QUESTIONS
WHAT CAN WE
DO?
HOW AM I (YOU)
RESPONSIBLE?
IS WHAT WE ARE
DOING OK?

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