18. ACTIVITY
OVERVIEW
FOOD NETWORK WANTS TO CREATE
A MOBILE APP FOR DISCOVERY
CALLED FEEDME THAT TELLS USERS
WHAT TO MAKE FOR DINNER
!
BIG GOAL
ACQUIRE NEW USERS (GET THEM TO
SIGN UP FOR AN ACCOUNT)
!
USER GOALS
FIND SOMETHING TO MAKE
LEARN HOW TO MAKE IT
START YOUR FRAMEWORK
BRAINSTORM FEATURES
ORGANIZE AND CATEGORIZE
25. ACTIVITY
OVERVIEW
FOOD NETWORK WANTS TO CREATE
A MOBILE APP FOR DISCOVERY
CALLED FEEDME THAT TELLS USERS
WHAT TO MAKE FOR DINNER
!
BIG GOAL
ACQUIRE NEW USERS (GET THEM TO
SIGN UP FOR AN ACCOUNT)
!
USER GOALS
FIND SOMETHING TO MAKE
LEARN HOW TO MAKE IT
PRIORITIZE
RE-ORDER
MAP
29. ACTIVITY
OVERVIEW
FOOD NETWORK WANTS TO CREATE
A MOBILE APP FOR DISCOVERY
CALLED FEEDME THAT TELLS USERS
WHAT TO MAKE FOR DINNER
!
BIG GOAL
ACQUIRE NEW USERS (GET THEM TO
SIGN UP FOR AN ACCOUNT)
!
USER GOALS
FIND SOMETHING TO MAKE
LEARN HOW TO MAKE IT
DEFINE A GUIDING KPI
DEFINE ANY OTHER METRICS
30. ACTIVITY OVERVIEW
FOOD NETWORK WANTS TO CREATE
A MOBILE APP FOR DISCOVERY
CALLED FEEDME THAT TELLS USERS
WHAT TO MAKE FOR DINNER
!
BIG GOAL
ACQUIRE NEW USERS (GET THEM TO
SIGN UP FOR AN ACCOUNT)
!
USER GOALS
FIND SOMETHING TO MAKE
LEARN HOW TO MAKE IT
USERS AREN’T USING THE APP
FOR DISCOVERING NEW RECIPES.
THEY USE IT AS A “2ND SCREEN”
TO FIND AND ARCHIVE RECIPES
WHILE WATCHING TV.
!
NEW GOAL: FIND AND ARCHIVE
RECIPES FROM FOOD NETWORK
SHOWS
!
ADAPT!
31. ACTIVITY
OVERVIEW
FOOD NETWORK WANTS TO CREATE
A MOBILE APP FOR DISCOVERY
CALLED FEEDME THAT TELLS USERS
WHAT TO MAKE FOR DINNER
!
BIG GOAL
ACQUIRE NEW USERS (GET THEM TO
SIGN UP FOR AN ACCOUNT)
!
USER GOALS
FIND AND ARCHIVE RECIPES FROM
FOOD NETWORK SHOWS
THE BUSINESS NOW NEEDS TO
INSTEAD INCREASE REVENUE
(AD-BASED)
!
ADAPT!