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Episerver Update – September 2017
Innovation: Fail and learn
S ø r e n T h i n g h o l m
B u s i n e s s D i r e c t o r
where experiences
are engineered
USA
Canada
Argentina
France
UK
Germany
Sweden
Netherlands
Denmark
Switzerland
India
Singapore
Australia
China
Over 2,500 people, one Agile organization. >1,000 +
international digital projects. Delivered.
30+ offices, 14 countries, 5 continents.
a truly global organization.
we design, build and nurture
digital ecosystems
CUSTOMER
RESPONSIVE
PLATFORMS
EXPERIENCE
DRIVEN
COMMERCE
SERVICE
DESIGN
THINKING
ANALYTICS &
BIG DATA
OMNI-
CHANNEL
Enabling seamless
multi-channel
marketing through
proactive client
platforms
Taking the next
evolutionary step in
e-commerce
solutions
Ensuring
valuable
differentiation in
your market
Providing evidence
for improved
decision making
through internal
and external data
Reaching
consumers through
interactions on
every channel
The Millenniums are here
7
SORRY, UNCLE SØREN. BUT TEXTING IS FOR OLD PEOPLE
How my niece is
seeing me…
and all of you.
The greatest barrier to adopting digital
strategies is not skepticism about their
promise, but rather inexperience
with their execution.
“
“
So in a fast changing world – how do many track success?
HITS
How
Idiots
Track
Success
How do we become smarter?
BIG DATA & AI
OMNI-CHANNELPERSONALIZATION OMNI-CHANNEL
Please think about your last digital
interaction with a company.
Shopped online, researched, self
service or any other interaction.
Customers Company
Expectations Ability
The Experience
Gap
The Experience Gap
is the fuel for disruption!
We all know these experience gaps, and
as customers we react when our
expectations aren’t met.
Experience Gaps
Especially when you are busy
Innovation is tough!
Factors
that need to
be in place
to create
innovation
CAPACITY AGILITY ABILITY
Explorative
Space
/Transform
and
Create /Network
of
Innovators//
Innovations that we work with our clients on right now
03
InCar Commerce
Buy your stuff directly from
the head unit in your car.
01
Connected Bottle
Track how much water you
drink (not just for the
healthy freaks out there)
04
Valtech Vantage
Tracking what people do in
a physical world
02
Connected Store
New life to a retail space
that haven’t changed in a
100 years.
Innovations that we work with our clients on right now
07
Amazon Echo & Google Home
+30 million devices connect
customers and companies
05
Virtual reality
Extend the physical retail
space using advanced VR-
technology with built in
eCommerce
08
Data
Building world changing
services based on data
06
A/B test in store
Why not use A/B-tests in
they physical store?
Sometimes you win,
sometimes you learn.
A bit of advice when wanting to
achieve Digital Innovation
GET THE RIGHT
PEOPLE ON BOARD
LEARN FROM START UPS
– EAT PIZZA
CLOSE THE DIGITAL
DEPARTMENT
BE SMART
BE ITERATIVE
Please swing by our stand today
for a talk about Digital Innovation
valtech.com
where experiences are engineered
Thank you for your time.
Let us connect on LinkedIn and exchange ideas about innovation.
https://www.linkedin.com/in/sorenjensen/
Kanonbaadsvej 2
1437 Copenhagen K
DK-Denmark
Søren Thingholm
Business Director, Retail & Commerce
soren.thingholm@valtech.com
thank you

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Innovation: Fail and Learn

Hinweis der Redaktion

  1. Recommended Narrative: Hi, I’m XYZ and I’m INSERT ROLE. At Valtech our success is based on us understanding your business inside and out. I’d like to take the next 15 minutes to quickly give you an overview of our business and how we look at the world. At the end I'll share some work that we believe is relevant to your business. Or we could jump into discussing some of your current challenges or needs.
  2. Explorative Space: Ask yourself: Does the current physical space you work in, inspire change? Does it enable you to think outside the box and past the gates and fences, so often put up by big-business bureaucracy? By physically removing you from your corporate comfort zone and disrupting those routines that might stand in the way of innovative and ingenious ideas, Co_lab lets you get inspired. Co_lab surrounds you with people who have made a living by being innovative and daring. With the core start-up scene of Copenhagen, Digital Strategists from Valtech and Management Consultants from Box Associates as your neighbors, Co_lab gives you all in one place. Transform and create: Transform your thinking and create something amazing By challenging the way you think and letting other like-minded, friendly faces do the same, you might uncover and create the next great step for your business or realize a potential that’s been right there all along. Network of innovators: Let successful innovators inspire your business At Co_lab you’ll establish an incomparable network of relevant niche experts, feeding off each other’s great minds: Look to your right and get inspired by your desk-neighbor who co-founded Endomondo or look to your left and get advice from the Nordic Uber team who know all the ins and outs of digital first businesses. And of course, you also get the digital minds of Valtech, right there next to you.
  3. Get the right people on board: - Also make sure, that the management team knows digital Be smart – be iterative: Create a roadmap. Walk before you run. Focus on the right stuff. Establish true customer centricity: Create a seemless experience across touchpoints, with the customer in the center Close the digital department: - Digital isn’t a sales channel. It is the WHOLE company. Close the digital department, and embed digital in the entire company.