CIM Personal Branding Presentation

Punch Above Your Weight v 3.0 Dr Alan Rae, Managing Partner www.howtodobusiness.com Dr Lisa Harris, University of Southampton

Why 3.0 ,[object Object],[object Object]

Who we are ,[object Object],[object Object]

The ‘Punch Above Your Weight’ Research Project ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

“ Change we can believe in” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Small Company Marketing – the reality ,[object Object],[object Object],[object Object],[object Object],[object Object]

How you do it ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What can you practically do? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

When you start in business ,[object Object],[object Object],[object Object],[object Object],[object Object]

As you get more established ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Eventually it takes on a life of it own ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

For Customers ,[object Object],[object Object],[object Object],[object Object]

Values of some Brands ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

You can’t start too early to construct a brand ,[object Object],[object Object],[object Object],[object Object],[object Object]

Early history is defining ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

It has to position you - at a glance ,[object Object],[object Object],[object Object]

So your narrative must capture ,[object Object],[object Object],[object Object],[object Object]

And it needs symbolising ,[object Object],[object Object],[object Object],[object Object],[object Object]

Brands reduce risk for some customers ,[object Object],[object Object],[object Object]

It’s about what phrase you want to own ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Your task is to build a brand that attracts business to you over and above what you can do by selling and networking

You have limited time Median marketing activity is 12 hours a week ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Our “Gifted Amateurs ” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Ellis Pratt – CherryLeaf ,[object Object],[object Object],[object Object],[object Object],[object Object]

Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Twitter ,[object Object],[object Object],[object Object]

Personal Branding with Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Practical examples ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Mike Southon Beermat Entrepreneur ,[object Object],[object Object],[object Object],[object Object]

History ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

He does write some stuff himself ,[object Object],[object Object],[object Object]

Andrew Woolley ,[object Object],[object Object],[object Object]

We interviewed him last year ,[object Object],[object Object],[object Object]

Blogs on Ecademy Andrew is ranked 59 th – 19 blogs in 3 months

Tags and Keywords he’s actually used someone who knows what they’re doing! ,[object Object],[object Object],[object Object]

So here is Andrew’s Autosignature when he blogs on Ecademy Each phrase is a key word that is the anchor text For a specific page on his site

This Builds your Brand in Google’s mind

What does this say about Andrew’s brand? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Gary Vaynerchuk ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

http://personalbrandingblog.wordpress.com

Where is personal branding going ,[object Object],[object Object],[object Object],[object Object]

CIM Personal Branding Presentation

Empfohlen

Empfohlen

Weitere ähnliche Inhalte

Was ist angesagt?

Was ist angesagt? (20)

Ähnlich wie CIM Personal Branding Presentation

Ähnlich wie CIM Personal Branding Presentation (20)

Mehr von Lisa Harris

Mehr von Lisa Harris (20)

Kürzlich hochgeladen

Kürzlich hochgeladen (20)

CIM Personal Branding Presentation