New Product Launch Marketing Plan Part 1 Team B

New Product Launch Marketing Plan Part 1 Team B
New Product Launch Marketing Plan, Part 1
Erin Maze, Shana Sullivan, Sierra Clements, Nicole Rocha, and Cody Hogue
MKT571
December 9, 2014
Joseph Ordyna
1.0 Executive Summary – Absolut Element
The Absolut Company grew from the success of Absolut Vodka, a unique Swedish vodka that conquered the world on its own terms. In a little more
than 30 years, Absolut Vodkahas become one of the world's best–selling spirits and has created a unique legacy of quality, creativity and originality
that lives on to this day. At Absolut it is believed that greatness isn't so much about what you leave behind you as what you see in front of you. The
past is inspirational, future is aspirational. Greatness is all about vision (The Absolut Company,... Show more content on Helpwriting.net ...
The organic vodka line will be rolled out with a wide variety of flavor selections. The product is 100% certified USDA organic. It is distilled with
organic sugar cane which has been blended with mineral water from the deep ocean. The organic vodka is naturally gluten–free, contains no GMOs,
pesticides, or herbicides. Absolut, will become the industry leader in organic vodka as it will be the only product to be sold in stores around the world.
3.2Product identification
Absolut's organic vodka line, known as Absolut Element, will carry the iconic Absolut brand name and logo in the US and International markets. The
bottles will be sold in individual packages following flavor and color schemes provided by other Absolut vodka lines for brand consistency. Element's
packaging and pricing will differentiate itself from other Absolut and competitor brands to highlight the natural, organic ingredients along while also
meeting the target market's standards for proof, distillery methods, and taste. The only difference between packaging in English speaking markets and
non–English speaking markets will be in translation text on bottle packaging.
3.3Product Justification
Vodka, a product enjoyed all over the world, has stood the test of time through various alcohol fads and changes over the years. Absolut understands

that there is an increase in interest of natural,
... Get more on HelpWriting.net ...

Absolut Vodka
Brand Management and Communication Professor Sandor Czellar May 2010
ABSOLUT VODKA– BRAND ANALYSIS
TEAM 8 Julien Bruderer David Fleury Matteo Giabbani Fabrizio Padula Jonathan Queloz
Brand Management and Communication
Absolut Vodka– Brand Analysis
TABLE OF CONTENTS
INTRODUCTION ............................................................................................................................ 3 1. FIRM PRESENTATION
............................................................................................................. 3 1.1 The origin of the name
.......................................................................................................... 3 1.2 The new owner: Pernod–Ricard ... Show more content on Helpwriting.net ...
BrГ¤nnvin literally means "burnt wine" and is analogous to the German "Branntwein". The term is also used in Norway, Denmark and Iceland.
Afterwards Smith decided to switch the name to "Absolut Rent BrГ¤nvin" (Absolutely Pure Vodka), in order to market his much improved product.
Smith challenged the city of Stockholm 's liquor marketing monopoly with his superior vodka. It was sold at a lower price than the monopoly 's
product, just outside the city border. Smith even offered free boat rides to the distillery and "Rent BrГ¤nvin" made Smith a fortune. In 1917, the
alcohol industry in Sweden was monopolized by the Swedish government. Vodka was then sold nationwide under the name "Absolut Rent BrГ¤nnvin".
The name changed with intervals, Renat BrГ¤nnvin or Absolut Rent BrГ¤nnvin. In 1979, the old name Absolut was picked up when the upper–price
range Absolut Vodka was introduced.1 Until the 24th of July 2008 Absolut was owned by V&S Group, which was owned by the Swedish government.
That day the Government took the decision to sell the company to Pernod Ricard.
1.2 The new owner: Pernod–Ricard Before focusing our attention on the category brand itself, it is important to describe shortly the owner of this
alcoholic drink; Pernod–Ricard, who is a French

Classical Analysis Essays
Alyssa Huskinson COMS 100B, Fall 2012 8 October 2012 Classical Analysis In an Absolut World Absolut vodka is based on 500 years of tradition
originating in Sweden. Under the original name "Absolut rent branvin," which means "absolutely pure vodka," Absolut was introduced in the United
States in 1979 and since has become one of the world's most famous spirits. The advertisement campaign, In an Absolut World, was just another
successful entry in the company's advertising history, and Absolut advertising continues to be recognized as pure genius (cite). The purpose of the In
an Absolut World campaign was to convey the idea that Absolut is indeed in a world of its own. The campaign challenges customary view points by
presenting a... Show more content on Helpwriting.net ...
Could the Absolut world be the answer to drinking and driving? Given the opportunity, would people still take taxis home from the bar or use a
designated driver, or is this notion of "absolute safety" real only In an Absolut world? According to the Center for Disease and Control (year), U.S.
drivers got behind the wheel after drinking too much about 112 million times in 2010; of those 112 million, 4 out of 5 men were responsible (81%)
for that statistic. [I think you should mention here that one way to ensure a complete end of drinking and driving would be to end drinking; however,
such a solution would be highly negative to Absolut's bottom line, which is why a perfect world according to Absolut still has drinking in it. The fact
that they would ignore one solution to the social problem (drinking and driving) while advocating a second solution calls their credibility (ETHOS)
into question, which also damages the effectiveness of the artifact. Don't forget to connect to your method!] Given the description, then, doing things
differently can lead to extraordinary growth. Absolut's message promotes a different impression of the brand. To establish this kind of message, it can
be anticipated that it is useful to recall the past and to make guesses at the future (Stoner & Perkins, 2005). The In an Absolut World campaign
comes from a credible company; the new campaign started after the successful 25 year

A Joint Venture With Pernod Ricard
The Republic of Poland, also known by its shortened name of Poland, has strong ties to the United States. America has been a very powerful ally to
Poland for many years. The spirits sector of Poland's alcohol market is quickly growing with the vodka segment as one of the country's largest sources
of income. As a lucrative business already established in the US and attempting to enter Polish markets, we will enter a joint venture with Pernod Ricard
, a very successful alcohol and spirits company with operations here in America and abroad in Poland. Through an in–depth look at Poland's spirits
market we will provide support for why we are choosing to enter Poland through a joint venture and how we plan to control our abroad operations. A
strategic plan detailing how we will use our joint venture and then market, position, price, and promote our products are also included..
Pernod Ricard is an extablished alcohol and spirits company with operations in both the US and in Poland. In the past it has entered two lucrative joint
ventures. The first took place in 1993 with Havana Club International, which was a 50/50 joint venture (Pernod Ricard, 18). In 2011 Pernod Ricard
entered into a joint venture with Tequila AviГ
іn but it only held a minority percentage of 20% in this joint venture until recently (Viladon). In July
2014, it spent approximately $100 million to gain the majority share in this joint venture giving it control with 84% (Viladon). With this joint venture
Pernod Ricard

Summary: The Influence Of Alcohol On College Students
To begin showing the effect that alcohol has on college students, a few surveys are going to be shown and drafted into a conclusion. An online
survey given by Jill Coymen shows the correlation between college age kids drinking, and effects on their academics. Coymen conducts a survey
with 74 questions given to her college peers. There were only 223 that responded. These questions go as following: "In an average week, about how
many days do you consume alcohol?" There were several options for these students to choose from. "I do not drink, about 1 day per week, about 2 days
per week, about 3 days per week, or about 4 times per week." Her second question regards the students' academic Grade Point Average. (Coymen,
2014, p. 5) These surveys were ... Show more content on Helpwriting.net ...
Alcoholism isn't a problem that has started in the last decade, these patterns can have been seen emerging even looking back centuries ago. What can
be done to stop this growing epidemic? Self–control is a main idea. There is no way to ban alcohol, even during prohibition in the 1920s, there were
still bootleggers that made it possible to obtain alcohol. This is a problem that we must address at the local and national level. As Richard Wilsnack,
Sharon Wilsnack, and Isidore Obot mention, drinking has become a social hobby. (Wilsnack, et. al, p. 1) Alcohol may enhance people's emotions
differently, and when people lash out because they have been drinking, it causes problems with relationships. Another way people are trying to
decrease the use of alcohol is by educating younger people about the negative effects of drinking, and how drinking can result in different
consequences. One of the main programs that has been used in elementary school and junior high is D.A.R.E. ( Drug Abuse Resistance Education)
This organization helps teach and educate children who are in the adolescence stage, and are more likely to try drugs or alcohol based on peer

Research Paper On Flowers For Algernon
Many books have been banned from school libraries. Have it be the language, racial themes, sex, violence,negativity, witchcraft, unpopular religious
views,or even unpopular political views found in the books.What about Flowers for Algernon by Daniel Keyes a book about a 32–year–old man
named charlie who is developmentally disabled and has the opportunity to undergo a surgical procedure that will dramatically increase his mental
capabilities.Why ban this book? Well in this book you can find references to the use of alcohol, references to sexual content and Bullying.The book's
references to sexual content, alcohol use, and bullying influenced many parents to have this book be banned,but is the banning of this book throughout
the nation justified.
One reason why Flowers of algernon by daniel keyes was banned in many schools was because of the reference to the use of alcohol. In progress
report 16 the use of alcohol is mentioned a few times "Fay had taken off her shoes and was sitting on the floor, sipping gin out of the bottle," This
makes it sound like drinking alcohol is a casual thing.Alcohol is also mentioned again in progress report 16," "is it wise of you to drink so
heavily?" , "No, but i'm trying to relax..." " This part of the conversation between two people makes it sound like alcohol is a remedy to stress. With
alcohol being used casually and as a remedy to stress in the book, it's easy to see why parents would not want their children to read this book, although

Case Analysis Of Smirnoff Vodka
Vodka remains the biggest globally exchanged soul and Russia is still the biggest business sector notwithstanding the decrease there in the category.
The US and Russia represent the lion's share of the premium–and–above market: The US only us has a 74% offer (18.9m cases), while Russia has a
11.5% offer (2.9m cases), took after by Brazil with a 2.3% offer (601,250 cases). An alternate key pattern is the proceeded with development in
seasoned vodka. Actually, while unbiased vodka was basically level in 2012, volumes of enhanced vodka climbed by 5.7% to 23.2m cases. Flavors
included 4.7% of the worldwide vodka advertise in 2012, up from 3.4% in 2008, report expressed. The US market represents 60% of the aggregate
enhanced vodka business, took after via Poland with 15.4% and India with 5%.
The accompanying offers an expansive representation of a few markets of premium: additional data and exchange information is accessible on
application.
Smirnoff ... Show more content on Helpwriting.net ...
Chief opponent Absolut may have the edge the extent that pattern setting is concerned, however Smirnoff has measure on its side. It is sold in more
than 130 nations around the world, with a general lead improved by the way that, for very nearly 30 years after the Second World War, it was for all
intents and purposes the main vodka accessible for buy outside socialist Russia. All the more as of late the brand has delighted in extensive
accomplishment with prepared to–drink twist off Smirnoff Ice. In America this purported "malternativealternative" doesn't even contain vodka,
permitting it to contend no holds barred with the neighborhood brew

Creative Writing: Loving an Alcoholic Essay
Will he be blue? Is he dead?
At the doorway, momentarily, I hesitated. Should I continue? Should I call the police instead? Should I even be here, pondering over to help the man
who constantly abused his children and deserved to die? Should I?
The children?s pale faces came to mind suddenly. The hollowness of their stares. The frightened gleam in their eyes, the hopelessness in their
expressions. They?d already been unwillingly dragged into this chaos. They had no choice over the matter. If they can do this, why can?t you? I
scolded myself silently.
Calming myself down but no less terrified, I stepped inside the living room with caution. Almost immediately, the familiarity of the place that had once
been my home caused a web of ... Show more content on Helpwriting.net ...
Two crescent like figures lay quietly beside their father, who had obviously drunk himself to death. If I hadn?t been around to stop them they might
have stayed like that, curled up beside their good–for–nothing father for days.
His body, motionless of course, was stretched out on the sofa. His head lay against one of his shoulders, and one of his arms trailed down the sofa?his
fingers limp and lifeless. There was silence. The atmosphere of lifelessness was prevalent inside the room. I stared hard at his chest, watching for the
slightest sign of movement. Nothing.
The children turned around to face me. Scars. So many scars on their otherwise beautiful faces. Obviously their father?s doing. The anger inside me
rose rapidly to boiling point. Unable of keep it inside me anymore, I picked up one of the empty bottles and flung it at him. Hard.
?WHAT?!? he screamed suddenly, causing me to stumble backwards until I fell. I sat up, waiting for him to open his eyes and acknowledge our
presence. The children were wailing, and after appeasing them I explained to them that their father was only sleeping, and that he was very tired. A
long while later, they willingly stepped outside to play.
?We need to talk.? I said emotionally with a look of disdain, not to the man who was on the sofa, but to the wall facing the sofa.

He proceeded to shower, to change, and to eat, without even paying me the slightest bit of attention, as I sat on a chair

Absolut Vodka Essay
Introduction Absolut Vodka is a French–owned brand of vodka, produced near Г…hus, SkГҐne, in southern Sweden. Since March 2008, the company
has been owned by the French firm Pernod Ricard, having been sold by V&S Group, which is owned by the Swedish government. Absolut is the
third largest brand of alcoholic spirits in the world after Bacardi and Smirnoff, and is sold in 126 countries. Absolut's beautiful "Anthem" commercial
was the result of a collaborative effort by a group of artists, who created art installations in scenic locations around the world. The art pieces in the
commercial spell out the core philosophy of the company, "See something different in an ABSOLUT WORLD." "Anthem" is a both literal and
symbolic manifestation of... Show more content on Helpwriting.net ...
Market Share: Vodka, an alcoholic beverage believed to have originated in Russia, is one of the most consumed spirits in the world. Vodka that was
once rarely consumed outside of Europe before the 1905s has captured the international markets including the United States and by 1975, vodka market
has

Example Of Dramatic Monologue
Tuesday, April 12, 2017 at 22:03 City units were dispatched to a suspicious call, at the North Beach parking lot. The anonymous caller said that two
cars pulled up and some kids got out and were playing their music loud and looked like they were going to party on the beach.
Officer Stuart and I arrived in the area and were not initially able to locate the subjects, but the two cars reported were there. After searching the big
field in Fort Warden, Officer Stuart cleared the scene, and I walked down the beach heading east into the Fort warden State park.
I walked around one hundred and forty yards east, passing the first dog–leg and then found four minors, sitting on a log at the top of the beach, under
the bluff.
I contacted all of them ... Show more content on Helpwriting.net ...
I wrote an intoxicated minor in public citation (7Z0541613) to Ward who is 18 years old, as she had consumed the alcohol and admitted it to me
serval times throughout the course of the contact, her eyes were red and watery.
Morgan and May were under 18 years old and they were advised they were being arrested for a Minor in Possession or consumption of alcohol. And
that they would be released to a parent.
May's Grandmother Linda Brown arrived after being called and took custody of May and gave a ride to the other 18 year old adults. It appeared that
the three females were somehow related or had been related though marriage at one point. So the grandmother Linda said she would be responsible for
anyone who needed a ride home.
Morgan was taken to the ER by Officer Stuart for an alcohol evaluation, and to be released and taken home by her mother Lisa Minnihan (who was
called while we were on scene at North

Temperance Reform In The 19th Century
In the 19th century people did not like what the American society was turning into, so to control behaviors, and shape cultures the way they wanted.
They created reforms to create a better environment. Reforms were made for temperance, abolitionist, antiprostitution, and other things that people
thought they needed to change in the United States. They would do this by using popular things like songs, plays, novels, and narratives. Reformers
wanted their information to develop to a large audience, so they could participate in their reforms. Although, not all the reforms were effective one that
was very successful was the temperance reform. The 19th century was when people would drink large amounts of alcohol, especially men, which is
why the temperance reform was put in place. On average, Americans drank about seven gallons of hard alcohol, including whiskey and other distilled
spirits. These people did not think that drinking was harmful, and they said that alcohol was cleaner than water. Drinking was becoming out of control.
For example, Ten Nights in a Bar–Room is about how Mary's father that goes to the bar way too often, and Mary goes to the bar to tell her father to
come home almost every night because she wants him to come home. One of the times she shows up, and one the men throws a bottle at her father,
but it hits her, and she dies. This shows how out of control drinking was, and men had no self–control. "There was so much of biting contempt in the
tones, as

Farmer's Mixes
Our Roots
Farmer's Mixes was created to bring organic, non–GMO cocktail blends to the market. It is the heart of our farmer to consumer commitment. Straight
from the garden, farmer's mixes becomes farmer's cocktails.
The Farmer's Mixes family has been in the hospitality industry for over 30 years. Their love of wholesome and delicious recipes comes naturally
having span from Vienna, Cuba and Miami. Moments around the table with family and friends while enjoying libations led to the creation of Farmer's
Mixes. For a taste that's as good as it makes you feel, Farmer's Mixes small–batch mixery is Miami–produced and bottled locally.
Try Farmer's Mixes today – and experience a completely rich and natural taste with our line of mixes.
Our Mixes ... Show more content on Helpwriting.net ...
This martini is a precious blend of sweet, spicy and hearty flavors. Ingredients include agave nectar, brewed black mint ice tea, organic ginger juice
(citric acid), organic tomato juice, freshly squeezed lemon and lime juice, scotch bonnet peppers, vanilla and salt. This mix may be enjoyed with either
tequila or mescal. Be sure to add equal parts Farmer's Martini mix.
Shake before use. Keep refrigerated.
Straight from the Garden, and Into Your Cocktail.
We perfected our Farmer's Mixes so you can enjoy them as a healthy bottled beverage.
Want to kick it up a notch? All of our mixes are intended to compliment your preferred spirits or cocktail. Our mixes are packed with all the ingredients
you need to recreate your favorite drink of choice; all you need to do is add a spirit of your choice.
Our line of blends makes a great addition to your holiday and celebratory events. It makes a great gift for cocktail enthusiasts.
Get your drink on, and join the fresh revolution.
Let's Partner!

With Farmer's Mixes' power–packed combinations stocked at your bar or establishment you'll be able to brighten up your beverage program and make
a positive impact on your bottom line. Our cocktail mixes provide our partners with efficiency, nutrition and great taste. It's the turnkey solution to your
trendy drink

Advertising of Hard Liquor on TV in The United States Essay
What Are The History, Laws, Profitability, and Responsibilities To The Consumer
Of Advertising Hard Liquor on TV In The United States?
INTRODUCTION
Purpose
The goal of this report is to inform the reader of the recent events that prompted hard liquor advertising on TV. In addition, the laws associated with
advertising across this media, as well as recent legislative endeavors to control such advertising. Furthermore, the report also focuses on the potential
profitability the distilled spirit's industry will gain from advertising across this media and the industries social responsibilities to the consumer.
Sources and Methods
Research for this report is gathered mainly from information found on the World
Wide Web. Some information was... Show more content on Helpwriting.net ...
The case of 44 Liquormart, Inc. vs.
Rhode Island upholds the industry's commercial free speech rights by insuring that beverage alcohol is allowed the same protection under the First
Amendment as other legal products and services.
In addition, the Courts also ruled that truthful and non–misleading advertising is an essential part of the free enterprise system. Withholding this form
of advertising deprives the consumers of knowledge that is needed to make conscious and informed decisions.
Federal Regulations
Advertising hard liquor on TV is a constitutionally protected right, however, the industry must follow strict Federal regulations. An advertisement of
distilled spirits can not contain any false or misleading statement that tends to create a misleading impression of the product to the consumer.
Furthermore, a statement in an advertisement cannot say anything bad about a competitor's product. Provisions are made also for a statement's design

that cannot contain any material that is obscene or indecent.
Federal regulations do not permit claims of distilled spirits having curative or therapeutic qualities. This practice was very popular in the 1800's and
early
1900's. Traveling salespersons would often stage a show in the middle of small towns claiming a miracle cure for various sicknesses. Most often, the
cure would involve alcohol consumption causing the consumer to become intoxicated.
This advertising was false and misleading.
Flags, seals,

The Taste Of Vodka
Description of the Taste of Vodka
Vodka is a clear and colorless liquor, it was originally made from potatoes in Russia. However, some of the vodka which taste odorless and tasteless.
There are usually made from grain, mainly from barley and wheat and sometimes from rye. Furthermore, vodka cover a strong alcoholic taste because
it contain of 40%–60% of alcoholic contents. A smoother taste which mean it doesn't have any strong taste after drink consider good vodka.
Nevertheless, a bad vodka has a kind of rubbing taste, dry and has a bad or strong taste after drink.
Sight – Good vodka commonly have thick and creamy texture when frozen. It may be also having a bluish or yellowish tint.
Smell – Fine vodka usually have a creamy smell, sweet–smelling or grainy smell. While bad vodka smell like medicine or "aggressive" with a strong
ethyl spirits' smell.
... Show more content on Helpwriting.net ...
It should not taste bitter.
Taste of Dragon Bleu Vodka We have chosen Dragon Bleu Vodka. Dragon Bleu Vodka is one of the most popular vodka brands. It is basically in
crystal clear colour. When we sniff the vodka, it has a traditional vodka aroma. The aroma which with fresh baked bread with notes of wheat and
rye. This French vodka is distilled four times from mixture of barley, wheat, rye and pure water from Gensac Springs. It is somehow like a pure
vodka because it is bottling at 80 proofs. The entry that created by the sweet creamy grain are leading to build vanilla and lemongrass peak. Dragon
Bleu Vodka has the actual smooth with southing warmth taste, mineral taste and a mild sting. It has a hint of sweetness to balances out the vodka.
Dragon Bleu Vodka is a really great sipping vodka. http://www.snooth.com/articles/funky
–spirits/?viewall=1 Read more:

Russian Standard Vodka: Strategies for Global Branding and...
Russian Standard Vodka: Strategies for Global Branding and Expansion into the US Market
An Individual Case Study Prepared by Yanan MIAO under the Supervision of Pro. Hans MUHLBACHER for International Marketing Course
T1–2011–2012
Background
Russian Standard vodka, known as Russia's number one premium vodka brand, was founded by Roustam Tariko and initially launched in 1998. Four
years later the sales of this authentic Russian premium vodka surpassed all imported premium vodkas, achieving the number one position in the
premium segment with a 27% market share in its domestic market.
Brand Identity
The first truly premium Russian vodka that "Embraced the past...and inspired progress".
Company's Objective
Equals to the founder ... Show more content on Helpwriting.net ...
в—Џ Analysis of the macro–environment: Advanced infrastructure system/Diversified culture/Comparatively flexible trade regulation/high degree of
political and economic stability etc.
в—Џ Determination and analysis of attractive segments:
Premium Segment: The first three best–seller vodkas in US: Smirnoff, Absolut and Skyy–all of them were in the Premium Segment and the two of
them were local brands. Yet the majority of Smirnoff sales came from Smirnoff Red, positioned in the standard price segment. Thus the main
competitors in the Premium segment would be Absolute and Skyy.
Super–premium segment: The first two bestsellers in this segment were Grey Goose and Belvedere, accounting for 48.7% and 23.9% segment market
share respectively. Yet none of them were distilled in Russia, where vodka had almost become the country's emblem.
в—Џ Distinctive competences:
1. Outstanding quality and brand heritage
(1) Produced in accordance with the formula for premium vodka established by the Czar's government panel headed by Mendeleev in 1984.
(2) Only "deluxe" grain from Central Russia used.
(3) Pure undistilled water from Liviz, one of Russa's oldest distilleries.
No other premium vodka can claim this level of authenticity.
2. Distinctive premium packaging consistent with its brand identity: the overall shape of the bottle was inspired by the Giant Bell housed in the

Kremlin; the embossed

Marijuana Vs Marijuana Essay
Alcohol vs Marijuana: Which is more harmful to your health?
By Alfonzo Porter
Is getting drunk on alcohol worse than getting high on cannabis? This has been one of the most debated questions throughout the majority of the 20th
century until this very day. It's been nearly 85 years since the 21st Amendment to the Constitution repealed the prohibition ofalcohol in the U.S. in
1933. With liquor now legal, citizens were free to indulge without restriction. This, while marijuana continued to be classified as a schedule one drug
and remained illegal nationally until the states of Colorado and Washington legalized recreational pot in 2012. However, the hypocrisy of alcohol's
legalization decades ago did not go unnoticed.
The research into the health effects of marijuana is still in its infancy. However,
It has been demonstrated that using either alcohol or marijuana can have health consequences. They are both intoxicants and can have long terms
effects on the mind and body. It is a complex issue because the two are difficult to compare.
Drinking too much liquor can be deadly. If your body is incapable of metabolizing alcohol as fast as it is consumed leads to a build up of toxins in the
brain that causes vital functions, needed for survival, to shut down. Marijuana, on the other hand, has been found to increase the heart rate and blood
pressure. Yet,cannabis has not caused death as a result of overuse.
If you are on medication, alcohol might not mix well or interact with

Should Liquor Consumption Be An Unending Issue?
Liquor consumption may be an unending issue. However, if figured out, harm of the mind could a chance to be ceased to some degree turned around.
Moreover, with issue drinking, the sickness may be described eventually side effects including an impeded control through alcohol, enthusiastic
contemplations over alcohol, also bended speculation. Liquor abuse could additionally lead indirectly, through abundance consumption, should physical
reliance ahead alcohol.
Drinking keeps on being a national open wellbeing worry. Alcohol–related negative results go starting with poor academic performance, on sexual
assault, with vandalism, Furthermore, actually passing. Same time male understudies need been marked an "at–risk" one assembly by the national
organization of liquor misuse. Moreover, Alcoholism, female scholars have consistently expanded their levels about liquor utilization in days gone by
decade, for the number about ladies marked similarly as overwhelming drinkers hosting expanded fundamentally. Females would particularly at–risk to
a lot of people alcohol–related negative results because of the inalienable physiological contrasts that cause them should experience the inebriating
impacts at more levels from claiming liquor over men. Indeed The point when figure measure is held constant, ladies still bring that 's only the tip of
the iceberg fat tissue form water with weaken alcohol, and bring liquor dehydrogenase catalyst in the stomach to break down liquor. Examination

Vodka 42 Below
Marketing Management
42 Below Vodka Introduction:
In 1999, 42 Below vodka was founded by Geoff Ross, A drinks manufacturing company based in Downtown Auckland, New Zealand. Their flagship
vodka is the Vodka 42 Below and Gin South gin as well 420 spring water (still and sparkling mineral water) and the House QualityVodkabrand Still
Vodka. It was a family owned business, financed by personal sources. 42 Below vodka is New Zealand's first premium vodka. The main ingredients of
42 Below vodka are GE–free wheat, water sourced from crystal–clear spring flowing through a position just north of Wellington beneath an extinct
volcanic area at 42degree of latitude. The name 42 Below vodka tells a story in itself relates to the 42 ... Show more content on Helpwriting.net ...
Tie ups and mergers:– 42 below is looking for its business expansions overseas and it is must to make some joint ventures with some local companies
to understand customer taste and market response. Definitely company is going to make tie–ups for better future world widely.
Approach to new market and promotion techniques
New potential customers
If Bacardi moves the production of "42 Below" outside New Zealand, it would have a major effect on its Brand Appeal.
The most exclusive and distinctive feature of a product 's appeal is its brand, which signifies what it
represents. The brand image of any product is the worth of its value in the market. As far as the case of
42 Below Vodka is concerned, it has made landmark in the spirits industry worldwide, bringing in light
the significant symbol of New Zealand 's image of purity, creativity, uniqueness and cleanliness.
It emphasizes on the purity of ingredients used for distilling fine and exclusive taste of world class
premium vodka, First from New Zealand.
42 Below Vodka, now owned by Bacardi Ltd has unleashed new horizons in liquor industry with its
power of ' New Zealand in a Bottle ' image to join the world 's premium vodkas.

If Bacardi shifts production of 42 Below Vodka out of New Zealand, it could have drastic shifts in the
brand appeal of this product.
No more claim of purity:– 'Pure New Zealand ' itself is a claim of fame for the product,

Smirnov Vodka Empire in The King of Vodka
Although "the King of Vodka" concerns itself with a different time period and a distant land, the history of founding and eventual disintegration of the
Smirnov Vodka Empire seems resonant in today's business environment. The famous brand was built in one of the most tumultuous periods in Russian
history, yet the founder had struggled with many of the same business problems we see today.
In 1831, Pyotr A. Smirnov was born to illiterate Russian serfs in a village so remote that walking at night required clanking metal sticks together to
scare off the wolves hidden in the forest. Smirnov spent his childhood during one of Russia's worst cholera epidemics. However, vodka was his ticket
out of this peasant life. Settling in Moscow during the reforms that began with emancipation, his genius grassroots marketing popularized his products
and established his brand. His life became one of privilege. His ascent would have continued uninterrupted had it not been for a series of devastating
labor strikes, social uprisings, and a government imposed vodka monopoly. Ultimately, the Smirnov lost it all, as victims of the Bolshevik revolution
and the chaos it unleashed.
Fortunately for Smirnov, his family was ambitious. The success of uncle Grigoriy who made enough money to buy his own freedom inspired a young
Pyotr to move to Moscow and pursue his own liberation. It was from Grigoriy that Pyotr was inducted into the world of entrepreneurship. Smirnov's
story is one of fierce

Hangover Research Paper
The problem with hangover remedies? That you're already hung over to begin with. You can have a Bloody Mary and eggs to soothe your throbbing
headache and unruly guts, but that usually means the treacherous haul from your bed (or someone else's) to brunch. And that's just too much
discomfort to face after a good night of partying.
As has often been said, an ounce of prevention is worth a pound of hangover cure. But is there any way to actually prevent hangovers other than to, you
know, not drink?
Maybe! Enter Drinkwel, an "alcohol nutrition supplement" that promises short–term relief and long–term support against the negative effects of
alcohol and claims to be approved by actual doctor types. So, follow the instructions and feel less/no hangover? ... Show more content on
Helpwriting.net ...
"The combination of vitamins and antioxidants combat the effects of drinking on your entire body –– not just your headache –– and they promote
overall nutrition."
I decided to put the magic pills to the test over my five–year college reunion because I was obviously going to get faced there. The trick, McAdams
told us, is to start taking the vitamins prior to any night of heavy drinking. It's not about one–off prevention but boosting up your system over time.
But, as ICP might ask, how does it work?
Like most pills that claim to prevent or assuage hangovers, it's a mix of natural ingredients designed to support the organs that have to work the
hardest to cleanse your body of sweet, poisonous alcohol. But since hangovers themselves aren't an exact science ("Toxins?" Dehydration? Vitamin
depletion?), it's hard to say exactly what you're curing. Thankfully, Drinkwel takes a broad–spectrum approach. From their site:
1. Milk Thistle, Bupleurum & other botanicals to support liver health.
2. Amino acids to help process alcohol induced toxins.
3. Superfruits rich in antioxidants to neutralize free radicals.
4. Vitamin B–Complex to aid metabolism and maintain

Taking a look at Sky Spirits LLC
During 1992, one of the strongest opponents of V&S Absolut Spirits was born. SKYY Spirits LLC entered the market for alcoholic beverages without
having any difficulties, despite the fact that Absolut had established itself in the States for the past 13 years. The entrance of the SKYY Company was
mostly due to the lack of entry market barriers from the Absolut Vodka. The SKYY Company was founded in 1992 by Maurice Kanbar in San
Francisco, California and ever since then, both its popularity and the sales volumes have actually increased phenomenally . Nowadays, SKYY
Spirits LLC is one of the fastest growing enterprises as their main product is high priced vodka of high quality. However, there is still the question
of why and how the success of this company was brought. It offers the same products with Absolut, yet it had much more success and fame. The
similarities of the two companies are quite striking. An example of that the flavors of vodka that can be found in both companies are berry, vanilla,
citrus, orange, peach and melon. If we were to use Marketing terminology we could refer to it as the "Me–too–product". If we take into consideration
us, meaning the customer, it does not make any sense to buy a new and unknown vodka that offers the exact same flavors as Absolut. Thus, in order to
do so, the SKYY Company had to change the way it was presented as it had lots of competition in the market. As theAbsolut Vodkaestablished itself
with the "universal shape of the

Svedka Case Study Analysis Essay
Svedka Vodka:
Case Study Analysis
Summary In 1998, entrepreneur and MBA Guillaume Cuvelier was preparing for the launch of his new distilled spirit, Svedka Vodka. Cuvelier has
decided to start a vodka company after working many years in the spirits industry. Vodka makes up a large share of the spirits American's drink at 24%
of all alcohol consumed (Zuckerman). Vodkaconsumption is also rising across the US. Svedka is going to be a newcomer in the vodka marketplace
going up against many big opponents in products such as Smirnoff, Grey Goose, Stolichnya and Absolut. Cuvelier's Svedka has gotten rave reviews
from many critics for its quality, so a successful marketing campaign will not depend much ... Show more content on Helpwriting.net ...
The risks associated with this pricing option are heavily outweighed by the benefits that can be found with establishing a new market and, therefore,
this option should be pursued. This strategy matches the pricing objective Cuvelier had in mind; to optimize market share (Module 8A). However, it is
critical to the success of the establishment of this new market segment that Svedka successfully brand themselves.
Promotion Options and Solution Branding is critical to a successful new product launch because brands better allow a customer to identify a firm and
judge the product's quality. Brands benefit the firm in that they secure competitive advantage, allow for a price premium over competitors and create
strong brand loyalty (module 7A). All of these factors are critical to a product's final identity and the connections that consumers will associate with it.
Consumers also tend to associate an added benefit with successful brands. This is known as brand equity (module 7A). Svedka had established their
brand identity early on. They wanted to be known as high quality vodka at a relatively inexpensive cost.
A successful branding technique that Svedka could employ would involve piggy backing off of the success of one of their main competitors: Absolut
vodka. Prior to this time, Absolut has been the sole distiller of Vodka that is exported from Sweden, and is considered to be extremely high in quality.
By branding themselves as the other Swedish vodka, Svedka

Porter's Five Forces
Five Forces Analysis
Michael Porter's Five Forces Analysis is a framework that used for industry analysis and understand the level of competition in an industry in order
to develop business strategy (Tang, 2014). There are two key players in the local malt liquor market (MLM) industry of Malaysia, GAB Berhad and
CBMB who have occupied 95% of the total beer and stout market shares in Malaysia (CMBB, 2015). Therefore, the competition among existing
brewers are low as there are only two major brewers in the local MLM industry. The threat of new entrants is minimum as government policies and
complicated tax on beers have restricted other investors in the market. The switching cost among competitors is low as the price difference between
the products of competitors are minimised. This has been proved by a research, which has been done at a local shopping centre, Aeon Mahkota Cheras
Store & Shopping Centre, which located in Cheras, Selangor, Malaysia. As figure11 shown, the minimum price difference between a competitor is only
RM1.00 for mainstream product, and the maximum price difference is RM3.00 for Premium beer ... Show more content on Helpwriting.net ...
Figure 11: Product portfolio and price of GAB and CBMB.
The figure below shown the beer market size in Malaysia is growing continuously in term of total value (RM) and total volume (litre) since the
year of 2005. As the figure below shown, Tiger beer and Carlsberg beer are occupied the highest market shares, both top brands have 35% & 34%
of market shares in Malaysia respectively. On the other hand, Both Heineken and Guinness Stout, which from GAB Berhad have lead the premium
beer market with 7% and 12% of the stout market share each. As a result, GAB leads the beer market shares with 58%, however, CBMB has
occupied the remaining 42%. Figure 12: Beer's market size in Malaysia, 2005 – 2010 (Brand Equity, 2010).
Figure 13: Beer's market share in Malaysia (Brand Equity,

Remote Land Case Study
Consideration for a conditional use permit on the location of north east corner on north peach and east olive avenue. It is vacant 4–acre undeveloped
lot surrounding the site is single family residential to the East, vacant land to the North, multifamily residential to the West, to the South multifamily
residential, and a small piece of commercial. The conditional use permit filed by land use development consultants on behalf of Circle K. The
applicant proposed a community commercial planned land use, to construct a 4,968 Ft convenience store to include: a type 21 ABC license which
authorizes the sale of beer, wine, and distilled spirits. Gas station with 10 dispensers and car wash all in which that operate 24 hours a day.Fresno's
Development ... Show more content on Helpwriting.net ...
The Planning Commission claimed that the letter from the police department states the standard requirement that they impose upon anybody whose
selling liquor in which the applicant meets. Next, a standard response from the Fresno Unified School District stating that whatever the police
statement and ABC says they were in complete agreement. As stated earlier the project does meet all the conditions even in regard to schools and
other establishments selling liquor as well. In a motion carried by Luisa Medina for denying the appeal against the applicant Circle K and upholds the
conditional use permit in which all 4 members were in favor

Cooley Distillery Essay
Cooley Distillery: The Independent Spirit of Ireland Cooley Distillery, found in Dundalk, Co. Louth, was the first new whiskey distillery to be set up
in Ireland in over 100 years and it is Ireland's youngest, smallest and only independent whiskey distillery ("The Cooley Distillery"). John Teeling, a
successful business enthusiast, investor, and Harvard Business school scholar, who found great interest and opportunity in Irish whiskey, established it
in 1987. Cooley began distilling in 1989. The origins of Irish whiskey dates back to around 600 A.D., when Irish monks brought the alembic and the
secret of distillation from the Middle East, according to the history of Irish Distillers. The Irish name "uisce beatha" translates to "water ... Show more
content on Helpwriting.net ...
Cooley is a non–listed public company with 290 shareholders and 9,098,935 shares outstanding (Kennelly, 1).
The macro environment surrounding alcohol sales and consumption has generally been stable and has experienced incremental growth throughout
history. In the United States, the number of per capita consumption of alcohol has declined slightly, but has consistently remained around 2.5 gallons,
per person, per year. The lower class, specifically females in the lower class are responsible for a majority of alcohol consumption in the United
States. The highest per capita consumption worldwide is as follows: Luxembourg, Ireland, France, Hungary, and Denmark, (the US ranks 22nd.)
According to one article, "the beverage alcohol industry contributed over $21 billion directly to state and local revenues during 2010. Of that amount,
distilled spirits accounted for over $8.8 billion or 41% of this direct revenue" ("Distillery Spirits").
The Irish whiskey industry in particular has suffered tremendously in the 20th century. in 1779, Ireland had 1,200 distilleries that accounted for nearly
60% of the world market. However, into the 80s, there were only two remaining distilleries. At its lowest point, Irish whiskey sales accounted for only
2% of scotch whiskey sales, and seemed that it would inevitably be obsolete. However, there was a

Essay about Engelska B assignment 4 Sweden
ENGENG06 Course Assignment 4
Instructions:
As the student you should write your answer in the grey box . You can click into the first box and then use the Tab key to move forward to the next box.
The tutor uses the grey box with the red outline to mark faults and will write marks and comments in the grey fields below the exercise
Name: Hometown: MalmГ¶,Sweden
A. Vocabulary
Fill in the missing words or phrases in the following text.
A Reasonable Fear
Eric has a disgusting habitof biting his fingernails when he is nervous. "I need a cigarette." He said. "Don't you know that smoking can seriously
harmyour health?" I teased, "Don't you know that airplanes falling out of the sky can also be ... Show more content on Helpwriting.net ...
"The psychologist insists that my fear of flying is psychological," he said "But I prefer to think of it as a rare genetic factor. My uncle was scared of
water and never went swimming but it did him no good because water killed him anyway!"
"He drowned?"
"No, he was run over by a RamlГ¶sa truck. Anyway in order to cure me my therapist has ordered that I forgetmy fears as often as possible, so here I
am, do you think I have enough time for another vodka before we land?"
I tried to distract him by going over our notes about information for schools for the convention. "Ok, so the students receive much information on the
importance of eatingand exercise, but not often the dangers of obsessive dieting..."
"Don't you think that this rainstorm is a cause for crash?" Eric interrupted, "We're coming in to land soon and one is always hearing how heavy rain
and strong winds causeto a crash."
"I think the pilot knows how to deal witha bit of bad weather." I said reassuringly and tried to change the subject again: "So many young people live
with a fear ofbecoming fat and often young people with bulimia feelguilty and depressed after a binge..."
"Don't you think that the plane is at a very steep landing? ...is all that bumping normal?"
"I'm sure everything is quite normal," I said, wishing now that I had ordered another vodka as well.

Suddenly the fasten seatbelts sign lit and the intercom pinged, a

Vodka, Cuisine And Culture By Linda Civitello
"They say milk gives you strength. Drink three glasses and try moving a wall. You can't. Drink three shots of vodka and it moves all by itself" a
simple and anonymous quote that describes the powerful impact vodka has on an individual. Vodka's ability to greatly impact someone's behavior by
consuming a small amount provides reasoning on why it has become the most popular acholic drink in the world. Although, the book, Cuisine and
Culture by Linda Civitello, discussed a variety of topics related to world cuisines, vodka was a common subject of discussion. For example, in the third
course, Civitello mentions vodka when discussing traditional foods and drinks in Russian and Polish cuisines. Another instance where the author
discusses vodka is ... Show more content on Helpwriting.net ...
Not to mention, a social event in 1425 that occurred was the church 's decision to limit the brewing of beer and support grain spirit production, which,
would indicate the production of vodka. Regardless of the date, the birth of vodka was found to be in Russia.
Soon after its birth, vodka would become a symbol for Russia. According to the Encyclopedia of Russian History by Kate Transchel, vodka would
become popular very quickly which, drew the attention of the government. The government saw opportunity to increase revenues and quickly took
control of the production of vodka. In 1544, vodka was only sold and distilled in state–owned and regulated shops. Then the government continued to
grow its power and created "the Law Code of 1649 [which] extended state control to all the Russian provinces and established a monopoly over
production, distribution, and sale of spirits, from which the nobility were exempt" (Transchel 1646). Furthermore, the government's greed grew and
they imposed a liquor tax in 1760. The amount of this "alcohol taxation was based on alcoholic strength" and it would retain its place till 1863
(Madden). Then in 1860, an exercise system was applied but, it did not work due to the difficulty to regulate the system. The liquor tax was reinstated
and the Monopoly was recreated. This tax and monopoly would stay present until 1989. According to Transchel, the impact of this tax

Tanqueray Research Paper
Gin is one of my favorite spirits as well as the number one ingredient chosen to create cocktails by bartenders around the world. It is a neutral grain
spirit that is redistilled with botanicals to extract the aromatic compounds, with the predominant flavor being juniper berries. The variations among gin
products are the results of the differences in combinations and concentrations of these botanicals in the distillation process. In this article, I will
introduce you to some remarkable gins to demonstrate that, although different in aroma and flavor, each brand of gin is exquisite in its own way with
the fusion of the botanicals it uses.
First, Tanqueray Gin, a renowned gin originated in Bloomsbury, London, has the smallest number of botanicals. Its recipe contains only four
botanicals: juniper, coriander seed, angelica root, and licorice. Thus, Tanqueray is one of the few gins which focus greatly in the juniper note. Although
the lack of citrus botanical makes it slightly drier than others, the dominant juniper can give out floral, citrus, and even black pepper spice notes.
Tanqueray's much younger brother, Tanqueray No. Ten Gin, has all four base... Show more content on Helpwriting.net ...
It is an artisanal and distinctive gin with a collection of nine classic gin aromatics together with a further twenty–two locally sourced botanicals, all of
which hand–picked by foragers across the hills, bogs and shores of Islay, Scotland. Some notable botanicals like the local juniper berries, the
chamomile, meadowsweet and spearmint leaves make their appearances easier to identify than the rest. The Botanist is a highly complex gin with
overall floral and herbal notes balance out a clear juniper scent. People might think that this gin, which contains thirty–one herbs and flowers
exclusively from Islay, is a disorderly heap, but it is a wonderful gin with a harmonious, well–balanced flavor

Originated from Bassano del Grappa, more than 1600 years...
Originated from Bassano del Grappa, more than 1600 years ago, the famous Italian drink Grappa becomes more and more famous all around the world.
Not till 1960s, grappa transformed from a cheap provincial Italian drink into a World Wide known drink. Traditionally made from byproducts of the
winemaking process (vinaccia): pomace, discarded seeds and stalks, Grappa was considered as a cheap and low quality drink for farmers and other
lower class workers. Very similar with the French Brandies and Cognac, grappa is also a distilled beverage and can get up to 55–60 percent alcohol.
The main difference is that it is not distilled from the "base wine", but from the grape pomace. The ideal combination for making grappa is 65% ... Show
more content on Helpwriting.net ...
"It was precisely this process of getting the fragrant essence out of things with fire, water, steam and an invented apparatus." – Patrick SГјskind one of
the most famous distillers of all times. The distillation process allows the most volatile substances such as alcohol and water evaporate at the
temperature of about 79 degrees celsius (as a mixture) and be separated from the rest of the substance. To maintain a great quality of the product the
Distiller should remove "the heads and tails from the distillate". In other words, remove the unpleasant parts of the substance. At the end of this long
process a yellow liquid is being produce with nearly 70 percent of alcohol in it. Th next step is reduction of alcohol content in this liquid, to make the
taste more pleasant. To
reduce the alcohol content there is basically added water (demeniralised), until the percentage of alcohol drops to the point about 45 – 50 percent. In
order to give Grappa its crystal clear appearance the last process is taking place, filtration. After of quite long journey the untasty and unpleasant red
substance is transformed in a crystal clear good tasting drink. At the same time as just an alcohol drink, for centuries Italians used it to ddd this drink
into some meals or just into their morning espresso. "Cafe Corretto" is a very famous Italian after – dinner concoction, due to its mixture with Grappa.
"Down the coffee in one

Descriptive Essay
Cantaloupe
I
Inspections Phillip's piercing blue eyes stared back at him from his bathroom mirror. He studied his unshaven face and careless physique, and
eventually began plucking the graying hairs from his breast and dropping them one by one into the sink. A silent apartment surrounded him, all but
the street noise of the locals and trust funders of Bushwick below. He peered down to the sea of hairs from weeks of plucking and itched his red,
irritated chest before quickly shuffling to the closet of his apartment. He weaved naked through the clutter of cheap vodka bottles and cigarette butts,
whizzing by the takeout pizza boxes piled high on the flower upholstered sofa. He brushed by old photographs of distance, nameless relatives ... Show
more content on Helpwriting.net ...
Step–by–Step, he imagined the two lovebird's daily affairs. Camille, an administrative assistant, had pawned the children off on her sister and forced
Cameron, the overworked manager of a modern art gallery, to call in sick and stowaway for a day together, just the two of them. The back story felt
like a bit too much, a little more "rom–com" than usual, of course, but it was early in the morning and there was all day to contemplate their lives
during the foregoing inspection. If luck presented itself, he could get close enough to take a whiff of her hair or perfume, or some cologne, perhaps?
Inspections were the life's blood of Phillip's day. He followed the couples – inspecting their lives together– sometimes incorporating himself in the
fantasy and sometimes without. The inspections had become the inevitable companions to his dreary existence, where his world– an unfamiliar,
motherless Bushwhick– was now alien to him. The burned–out cars, stray dogs, and packs of street kids from his youth had been replaced by natural
food bodegas and an army of twenty–somethings armed with their fathers' gold cards. But the inspections gave him meaning, allowed him to at least
visualize an intimacy he may never again experience. He loved to see the light in their eyes before they embraced. Phillip slithered out the front door of
his building, scanning the surrounding street for his

Absolute Vodka: Defending A1.0-Executive Summary V&S...
Absolute Vodka: Defending a1.0–Executive Summary V&S group, a Swedish company owned by the government created V&S Spirits to produce
market and sell Absolut Vodka which is the companyГўв‚¬в„ўs strongest brand (created in 1979). To maximise the brandГўв‚¬в„ўs market share and
strengthen its competitive position, the company established a jointed venture called Future Brands LLC to distribute its products more effectively
strictly in the USA, which is AbsolutГўв‚¬в„ўs strongest market. Although the brand is the second largest premium vodka, its market share is
threatened by the constant growth of the market leader Smirnoff. Therefore, V&S Spirits need to take further measures to ensure its brandГўв‚¬в„ўs
image and market share is protected and advanced. V&SГўв‚¬в„ўs ... Show more content on Helpwriting.net ...
Since its launching in 1979, the brand has continued to achieve enormous success with a steady increase in sales volume and is now being sold in
126 markets nationwide, with North America being its top market. In the year of 2001 and in an attempt to be more aggressive in terms of increasing
the brandГўв‚¬в„ўs market share, V&S Spirits formed a joint venture with Beam Global Spirits called Future Brands LLC to distribute Absolut Vodka
strictly in the USA which is by far considered the brands strongest market. Additionally, the company acquired shares in Maxxium Worldwide which
became the distributor of Absolut Vodka in 60 other major markets around the world. Although Absolut Vodka retains a strong position in its market
segment, the brand is faced by the constant and threatening growth of Smirnoff, its biggest competitor and the worldГўв‚¬в„ўs market leader.
Furthermore, AbsolutГўв‚¬в„ўs position in its biggest market, the USA has reached saturation and has low brand awareness in major markets like
Eastern Europe (which is a strong consumer of vodka) compared to Smirnoff. Therefore, further analysis and action need to be taken by V&S either to
preserve or to increase its strongest brandГўв‚¬в„ўs market share 4.0–Advantage/Disadvantages of joint venture: The decision of V&S to form a joint
venture with Jim Beam brands and establish its own distribution company in 2001 seems to

Monologue in Prison Meeting Room Essay
Monologue in Prison Meeting Room
Young woman is sitting on a plastic chair behind a table.
Its one of those 'I hate to say I told you so' situations. I know, you warned me about him. You warned me about him till you were blue in the face. But,
you know, in some ways that made it all the more exciting, gave him some mystery. You were the one who introduced him to me, the night we went to
The Fleece and Furkin, to watch King Adora. You remember? He bought me avodka and orange, and he called it a screwdriver. I'd never heard it called
a screwdriver before. And he was so charming. Youthought it too, you thought he was charming. ... Show more content on Helpwriting.net ...
I didn't, and you knew it. Everyone else seemed insignificant compared to him. And I guess it was about October that you and Paul started seeing
each other. That was great. You were so happy and you were staying at Paul's every Wednesday and sometimes at the weekend as well. And when
you were away, he would stay at ours. I adored him, I really did. It got so intense. And I just wanted to tell you, all the things we did together. You'd
tell me about Paul, and about Derby. I just wanted to spill. God, so much. Did you know I was hiding something? Every now and then I think you did.
Pause –––––
It was at least 5 months, we were together whenever when you were away. I knew I should have told you. And then he suggested we go away, just
the two of us. Leave the stack of essays and warm beers. Amsterdam. Not go far, stay in Europe, and I felt so comfortable with him. I didn't really see
anything but him. It was infatuation by the February.
Pause
(Laughs) And don't you remember...you must remember. We went into the centre of town, we went shopping. I didn't go out that week, not even on
Friday, just so I had a bit of money saved up. I ate cuppa soups and egg noodles just so I had some money to get something special. We went into
town, to the little shop, the one run by the beautiful old woman. If only we

Texas Sin Tax
All tax revenue in the state of Texas help fund state programs available. Sin tax is no different. 'Sin Tax' is a tax on items that are considered
harmful, like tobacco, alcohol, and gambling. In Texas, casinos are illegal so most revenue from sin taxes are based off the sale of tobacco products
and alcohol. Texas also has placed sin taxes on places of business that host live nude shows and allow alcohol consumption at the business. This
specific sin tax has been nicknamed the 'pole tax' for obvious reasons. Sin taxes of some form can date back to the Revolutionary War when Alexander
Hamilton first proposed the whiskey tax in 1791. (Minton) This tax stated that for every gallon of distilled alcohol sold, seven cents would go to the
government. ... Show more content on Helpwriting.net ...
Sin taxes account for approximately 4.9 percent of the Texas state budget. That does not sound like a significant amount, but that 4.9 percent is
approximately four billion dollars! That is enough money to buy 54,800,000 textbooks for Texas high school students or that money could pave
3,068,762,908 miles of a four lane road (mprocter). Yes sin taxes were created to help balance out the negative effects of the sin being purchased, but
unfortunately the state does not always spend the money on lung cancer research or alcoholics anonymous. This does not mean that the money does
not go towards something just as good for

Advertising Alcoholic Beverages to Children Essay
Advertising Alcoholic Beverages to Children
Alcohol manufacturers use a variety of unscrupulous techniques to advertise alcoholic beverages to children. Perhaps the worst example is
Anheuser–Busch Co., the world's largest brewer, which uses child–enticing cartoon images of frogs, dogs, penguins and lizards in ads for Budweiser
beer. These Budweiser cartoon characters are hugely popular with children, just like Joe Camel ads. A KidCom Marketing study once found these
Budweiser cartoon character ads were American children's favorite ads. This is no accident. Anheuser–Busch is conducting an advertising campaign to
get children to start drinking beer. These Budweiser ads are unconscionable. So are Phillip Morris's Miller Lite "twist to ... Show more content on
Helpwriting.net ...
A municipality may not, therefore, simply pass a law saying "All alcohol advertising shall be prohibited." This would clearly be an unconstitutional
infringement on commercial speech, as well as vague and overly broad. Municipalities must be selective and regulate those types of advertising which
they can prove are linked to increasing minor consumption of alcohol.
Billboards
Billboards are a major forum for alcohol advertising. Children and teenagers are regularly subjected to these types of advertisements, but parents
cannot effectively control their children's exposure to alcohol billboards. Billboards cannot be "turned off" like other types of advertising. A
municipality probably may ban billboards advertising alcohol, if it can demonstrate that these billboards have an adverse effect on minors. The
Supreme Court has found that billboards are a unique form of advertising and subject to extensive regulation. The City of Baltimore recently banned
outdoor alcohol advertising and defeated the advertiser's free speech argument in court. A federal circuit court upheld the ban on alcohol advertising on
billboards as not an unconstitutional infringement of the advertiser's right of free speech.
Warning Labels
Children and teenagers are adversely affected by advertising that glamorizes alcohol consumption. Unlike cigarette

Essay on Media Advertising
The Absolut Advertising Campaign
Texts are political. Political in the sense that they produce messages that carry specific ideas and beliefs targeted toward a certain thinking body of
people. A familiar phrase in America is, "art imitates life." It defines life as essential to art, but can we say the reverse? Could life imitate art? The
semantics of the phrase seem too ambiguous for such a statement. What is the definition of art, of life? The phrase suggests that art reinforces cultural
and social beliefs by using the verb imitate. If art imitates life, then life imitates art. The verb is reflexive and positioned in the middle of the two words
it is reflecting. It is true then, the language speaks for itself, and this ... Show more content on Helpwriting.net ...
The campaign has been in progress for about twenty years, and has been called the most successful ad campaign in American history. [2] The
standard image of the Absolut bottle is recognizable by many people, and has purposely been reproduced in every ad establishing it as a social symbol
in America. Each advertisement includes a culturally significant person, place, object, or idea along side the standard bottle. Absolut Vodka ads reveal
mixed messages about culture to their audience masked on the surface by a culturally significant artifact.
The most successful ad campaign in American history is characterized by an overwhelming number of individual ads that are separated into genres.
When looking at a series of ads, we have a better idea of the cultural significance attached to the images. The text exists in relation to others. The
image of the Absolut bottle has become a cultural icon, and the advertising aim is to make it recognizable as a distinct symbol of class to everyone
who sees it. In order to make sense of the ad, the reader must identify the vodka bottle within the text. This expectation relies on the network of ads
that have preceded it. Instant identification of the symbol makes the reader of an Absolut ad a member of an exclusive club. The Absolut Vodka ad
campaign aims to enroll everyone as a member of this club

Evolution Of Whiskey Essay
The Evolution of Whiskey Victor Hong San Jose State University Whiskey is the art of distillation and Whiskey was created in Ireland and was
called "Usquebah" and during the 15th century. A document that was written by Morysson, a secretary of a lord during the rebellion in Ireland
that dates back to 1599 stating that Dublin and many other cities in Ireland had taverns where alcohol was sold but it also carried a distinctive
alcohol called the Usquebah/Usige beath (water of life) which is the best of it's kind. During the same era, it was enjoyed by James IV the king of
Scotland. The whiskey was also made in England as well, but the quality was not the same. It is believed that whiskey was introduced to England in
during the reign of Henry II. A sanction was made by the Ireland government in 1823 to help preserve the quality of whiskey from illicit distilling by
issuing license to certain distillers. The highlanders who were massive landowners and whiskey fanatics were able to obtain the license to make
whiskey, but were not financially motivated as the lowlanders. Malt Whiskey take years to process which the highlanders wanted to stay with the same
process where as the lowlanders synthesize grain whiskey and malt whiskey which take little time to mature. The trade of the blended whiskey from the
lowlanders flourished and created the company Trade Associations of Lowland Distillers which traded exclusively with the English at the time. The
name was

American Temperance Movement Essay
The desire to control alcohol consumption, or advocate temperance, has been a goal of humanity throughout countless periods of history. Many
countries have had organized temperance movements, including Australia, Canada, Britain, Denmark, Poland, and of course, the United States. The
American temperance movement was the most widespread reform movement of the 19th century, culminating in laws that completely banned the sale
of all alcoholic beverages. The movement progressed from its humble local roots to nationwide organizations with millions of members and large
amounts of political power. The growth of the temperance movement resulted from the changes in society between the original American settlers and
the post–Revolutionary War ... Show more content on Helpwriting.net ...
This creation of a strong domestic market involved extension of trade links between communities that were previously not joined. The production of
domestic goods increased while the price of the goods decreased, allowing urban growth and specialization among manufacturers. During this time, a
division formed between men and women, where men's work moved away from home while women's became fixed there. A new society was formed
after the Revolutionary War, and the norms of colonial America soon became a thing of the past. Consumption of alcohol changed greatly after the
war as well. Whiskey became the America's favorite liquor, and a deeply valued trade item. It was efficient to make, saved materials, and cheap for
people to buy. Whiskey was suddenly being consumed in record amounts, and was even used to instead of water and milk in cities, where the water was
often polluted and the milk expensive (Blocker 9). Drinking changed in ways other than higher consumption rates and cheaper whisky in cities.
Whereas in the colonies drinking took place in community situations, in the cities drinking often took place outside the home. It was no longer being
produced by families but had to be purchased with money that can ultimately hurt the family. People began drinking more in informal individual
situations instead of closely tied community events, creating hostility

Alcohol Tax Impact
The Impact of Alcohol Taxes and Prices on Consumption
Introduction
In the United States, the consumption of alcoholic beverages including beer, wine, and liquor is quite prevalent throughout the nation's population.
Approximately 87.6 percent of people ages 18 or older have reportedly consumed alcohol at some point in their lifetime, 71 percent have consumed
alcohol within the past year, and 57 percent have consumed alcohol within the past month in 2014 (National Institute of Health, 2016). Alcoholic
beverages are intended for adults who are of legal drinking age; however, teenagers and young adults under 21 years may also be under the influence
of alcohol through illegal means. From the data presented above, it appears that alcoholic beverages ... Show more content on Helpwriting.net ...
It is intended to provide a brief overview of alcohol consumption within the nation as well as recommendations and suggestions for research and
policies in the future. The paper will look at three different literatures including a brief background about each study as well as the methods used and
relevant research findings in relation to the literature analysis. These findings will be critical in developing a deeper understanding about the effects of
prices and taxes on alcohol consumption. Moreover, the next section will explore the revenue collected from the alcohol excise tax and its significance
to the economic model of consumer

Negative Long term Effects of Advertising
Advertisements are a way to promote sales of a product or service through visual communication. Magazine covers, advertisements or any publication
embed a set of ideologies. O'Shaughnessy and Standler describe ideologies as "sets of social values, ideas, beliefs, feelings and representations by
which people collectively make sense of the world they live in" (2012; 174). Ideologies try to "manipulate people into buying a way of life as well as
goods" (Dyer, 1982:5). Adverts such as the Pravda vodka example above, which appeared in the January 2014 issue of GLAMOUR magazine add
relevance to a product whether it's a certain trend, desire or mutual value in order for the product to become a highly favoured commodity. Glamour
magazine is popular amoungst young women of all races who are middle class citizens. This specific advert was used to introduce Pravda's new
vodka range aimed at women. It communicates ideologies of feminism, class, leisure, night life and enjoyment. The purpose of this essay is to use
semiology to analyse the attached article. The Advertiser, "should do more than just label or identify the product; it should also bring flattering
associations to mind, associations which will help to sell it."(Dyer, 1982:141) and that is where semiology comes into play.
Semiology is the study of signs and sign systems (O'Shaughnessy & Standler, 2012). The history of semiology is further explained and the main cause
of intercession: Semiology originated at the end of the

New Product Launch Marketing Plan Part 1 Team B

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