Using business data to power an ecommerce firm must be central to any ecommerce strategy. How can you tell how well your website – or your entire business – works without reliable data? In this presemntation, we’ll discuss the top ten crucial metrics when analyzing your data and how optimizing for it makes your store successful.

1. Top 10 Metrics
To Track For
Ecommerce
Businesses

2. Data is important
in Ecommerce
Using business data to power an
ecommerce firm must be central to
any ecommerce strategy. How can
you tell how well your website – or
your entire business – works
without reliable data?

3. 1. Sales
revenue
is the total amount of money your business
generates from sales. Tracking sales
revenue is important because it allows you
to see how your business is performing
financially and can help you identify trends
or sales changes over time.

4. 2. Average
order value
This is the average amount of money a
customer spends per order. Tracking
average order value can help you see how
much your customers are willing to pay
and inform your pricing and marketing
strategies.

5. 3. Conversion
rate
This is the percentage of visitors to your
website who make a purchase. Tracking
conversion rates can help you to identify
areas of your website that may be causing
customers to abandon their carts or not
complete an investment and can inform
optimization efforts.

6. 4. Customer
acquisition
cost
is the total amount of money you spend to
acquire a new customer, including
marketing and advertising expenses.
Tracking customer acquisition costs can
help you see how much you are spending
to reach new customers and inform your
marketing budget and strategies.

7. 5. Customer
lifetime value
This is the total amount of money a
customer is expected to spend with your
business throughout their lifetime. Tracking
customer lifetime value can help you see
the long-term value of your customer base
and inform your customer retention efforts.

8. 6. Return on
investment
This is a measure of the profitability of your
business, calculated by dividing the profit
generated by your marketing and
advertising efforts by the total cost of those
efforts. Tracking ROI can help you to see
the effectiveness of your marketing and
advertising.

9. 7. Traffic This is the total number of visitors to your
website. Tracking traffic can help you see
how many people are visiting your website
and inform your marketing and
optimization efforts.

10. 8. Bounce rate This is the percentage of visitors to your
website who leave after only viewing one
page. A high bounce rate can indicate a
poor user experience or a lack of
relevance to the visitor. Tracking bounce
rates can help you identify and address
issues causing visitors to leave your
website.

11. 9. Customer
retention rate
This is the percentage of customers who
repeat purchases from your business.
Tracking customer retention rates can help
you see how well you retain customers and
inform your customer retention efforts.

12. 10. Cart
abandonment
rate:
This is the percentage of shoppers adding
items to their cart but not completing the
purchase. Tracking cart abandonment
rates can help you identify and address
issues causing shoppers to abandon their
carts.

13. Questions?
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