Bryan Burdick, Global Head of B2B for LinkedIn Marketing Solutions, covered about the challenges and opportunities posed by an increasingly complex buyer’s journey and share valuable insights on how to not only keep pace, but forge confidently ahead. Visit the URL below for photos of TECHconnect Singapore 2015 at the RedDot Design Museum: https://business.linkedin.com/marketing-solutions/ms/e/15/tech-connect-sg/highlights

2. ​ Bryan A. Burdick
​ Global Head of B2B
​ LinkedIn Marketing Solutions

3. Today’s Reality

4. Target Customer

5. (Massive) Missed Opportunity

7. 95%LEAVE WITHOUT CONVERTING

8. 95%LEAVE WITHOUT CONVERTING
20%OPEN EMAIL

9. 1%
Success Rate

10. The Crux of the Problem:
Relevance at Scale

13. Bob Dylan
“The Times They Are a Changin”

14. Five Trends Putting Wind in Our Sails
FIVE TRENDS

15. Relevance in Mobile Becomes Reality
TREND ONE

16. 50% of unique visiting
members are mobile visitors

17. Brands Leverage Data to be Relevant
With Better Content and Experiences
TREND TWO

18. “Hello, Mr. Burdick. We
recognize you by your phone
number. Are you calling about
your flight tomorrow?”

19. Technology is Unlocking a Vast
Nurturing Opportunity
TREND THREE

20. Target Customer
Relevance Marketing

21. We’re Getting Better at Predicting
Success
TREND FOUR

24. The Fusion of Advertising & Marketing
Technology
TREND FIVE

25. Marketing Automation
Ad Technology
Relevance Marketing
Scale
Personalization

27. 27

28. Our Audience

29. = Over 370 million members in over 200 countries and territories.

30. Publishing
Platform

31. Publishing
Platform
1M
Posts

32. Publishing
Platform
10K
Posts / Day

33. Be The Most Effective Platform For
Marketers to Engage With Professionals

35. Be Relevant Early

37. Be Relevant On and Off Desktop

39. Be Relevant to Known and Anonymous
Audiences, Wherever They Travel Online

41. WEEK 1 MESSAGE WEEK 2 MESSAGE WEEK 3 MESSAGE

42. Measure Your Relevance

45. Target Customer
Relevance Marketing

46. ©2015 LinkedIn Corporation. All Rights Reserved.