SlideShare ist ein Scribd-Unternehmen logo
1 von 18
Downloaden Sie, um offline zu lesen
April 28th, 2020
Janine Chamberlin
Director,
Talent Solutions
John McCall
Manager
Talent Attraction EMEA
Marie Herlihy
SeniorTalent
Acquisition Partner
Julian Constance
Global Employer Brand
Solutions Consultant
Speakers
Core
Focus
Areas External
Candidate First
Internal
Team First
External Focus | Candidate-centric
Adapting to a dynamic, evolving ‘new normal’
Immediate &
Operational
Adapting
our
creative
content
To reflect
the new
realities
of work
Adapting to a dynamic, evolving ‘new normal’
Forward-thinking &
Strategic
Engage our
candidates in
meaningful
conversations and
share skills.
Recruiting
For Good
And do our
part to help
combat
Covid-19
External Focus | Candidate-centric
Immediate
People-centric
Clear comms for internal candidates,
stakeholders and scheduled to start
employees.
Recruiter Upskilling
Leveraging LinkedIn Learning to upskill
our team on:
o Project management
o Data analysis
o Leverage online collaboration
tools
o Remote working
Internal l Focus | Team First
Medium-Term
Focus on Strategic TA Projects
o Internal Mobility
o Data driven innovation & talent
intelligence
o Identifying and nurturing talent
of the future with specific focus
on diversity & inclusion
o Partnering with the business to
deliver customer
value #inittogether
Employer branding
What are our members telling us?
Now is not the time to go silent, rather to step up and lead
40% of LinkedIn Members report reading the news more frequently
30% are checking social media more often to stay up-to-date as a result of the COVID-10 outbreak
60% year-on-year increase in content creation on LinkedIn
55% year-on-year increase in conversations on Linkedin as people look to reconnect with their networks
90% say brands must do everything they can to protect the well-being and financial security of their
employees and their suppliers, even if it means suffering big financial losses until the pandemic ends
71% say brands and companies placing their profits before people during this crisis will lose their trust
forever
Sources: 1) Coronavirus Professional Impact survey fielded March 11-17, 2020 among 2455 LinkedIn members in the US in a Vision Critical Insights Community
2) Edelman Special Report: Brand Trust and the Coronavirus Pandemic 2020
Conversations
on LinkedIn are
shifting in
relations to
today’s
environment
Top 10 trending
#Hashtags
Jan 2020
Top 10 trending
#Hashtags
Feb 2020
#Marketing
#Leadership
#business
#realestate
#hiring
#jobs
#innovation
#kudos
#digitalmarketing
#marketing
#leadership
#business
#realsestate
#hiring
#innovation
#jobs
#digitalmarketing
#recruitment
#coronovirus
#covid19
#marketing
#iwd2000
#leadership
#realsestate
#business
#hiring
#eachforequal
Top 10 trending
#Hashtags
Mar 2020
Source: LinkedIn Data , top trending #Hashtags on LinkedIn.com in 2020
What do people want to hear?
Talent Voices Webinar: Employer Brand, where to from here?
Manage employees through change
• Where does your Employee Value
Proposition (EVP) align with the
principle’s pillars?
• Where is the relationship between
your company’s values and those
tenets strongest?
• Crowdsource stories that illustrate
that pillar in action in your
organization.
• Create content (e.g. articles,
videos, photos of employees)
highlighting those human stories.
• Share your content.
Manage employees
through change
• Where does your Employee Value
Proposition (EVP) align with the
principle’s pillars?
• Where is the relationship between
your company’s values and those
tenets strongest?
• Crowdsource stories that illustrate
that pillar in action in your
organization.
• Create content (e.g. articles, videos,
photos of employees) highlighting
those human stories.
• Share your content.
Adapt to drive business continuity
• Has senior leadership directly
communicated your company’s
evolving response?
• If not, identify 2-3 new initiatives
that promote the emotional and
physical health of employees.
• Assume a leadership role and
proactively engage your executive
team.
• Create content that spotlights their
unique point-of-view (e.g. first-
person blog posts, short videos of
executives describing the
response).
• Share your content.
Adapt to drive business continuity
• Has senior leadership directly
communicated your company’s
evolving response?
• If not, identify 2-3 new initiatives that
promote the emotional and physical
health of employees.
• Assume a leadership role and
proactively engage your executive
team.
• Create content that spotlights their
unique point-of-view (e.g. first-person
blog posts, short videos of executives
describing the response).
• Share your content.
Lead with trust
• Are there existing corporate
communications containing
collateral and/or strategic
messaging you can build from?
• If not, then which pillar has defined
your company’s response?
• Leverage that differentiating
principle and create content (e.g.
articles, videos, first-person
employee testimonials) capturing it
in action.
• Collaborate with other business
units to hone messaging and tone.
• Share your content.
Always remember the fundamentals of content creation
Talent Voices Webinar: Employer Brand, where to from here?

Weitere ähnliche Inhalte

Was ist angesagt?

LinkedIn Talent Solutions - Product Updates Webinar - Sept 2018
LinkedIn Talent Solutions - Product Updates Webinar - Sept 2018LinkedIn Talent Solutions - Product Updates Webinar - Sept 2018
LinkedIn Talent Solutions - Product Updates Webinar - Sept 2018LinkedIn Talent Solutions
 
4 Ways to Improve Your Passive Candidate Recruiting Strategy on LinkedIn [We...
4 Ways to Improve Your Passive Candidate Recruiting Strategy on LinkedIn  [We...4 Ways to Improve Your Passive Candidate Recruiting Strategy on LinkedIn  [We...
4 Ways to Improve Your Passive Candidate Recruiting Strategy on LinkedIn [We...LinkedIn Talent Solutions
 
How to Use Content to Tackle the Gender Diversity Challenge [Webcast]
How to Use Content to Tackle the Gender Diversity Challenge [Webcast]How to Use Content to Tackle the Gender Diversity Challenge [Webcast]
How to Use Content to Tackle the Gender Diversity Challenge [Webcast]LinkedIn Talent Solutions
 
LinkedIn Talent Pool Report EMEA
LinkedIn Talent Pool Report EMEALinkedIn Talent Pool Report EMEA
LinkedIn Talent Pool Report EMEALinkedIn Europe
 
The Transformation of South African Recruitment - Patrick Traynor, LinkedIn
The Transformation of South African Recruitment  - Patrick Traynor, LinkedInThe Transformation of South African Recruitment  - Patrick Traynor, LinkedIn
The Transformation of South African Recruitment - Patrick Traynor, LinkedInLinkedIn Europe
 
Crash Course: Free vs. Paid Hiring Tools on LinkedIn
Crash Course: Free vs. Paid Hiring Tools on LinkedInCrash Course: Free vs. Paid Hiring Tools on LinkedIn
Crash Course: Free vs. Paid Hiring Tools on LinkedInLinkedIn Talent Solutions
 
ConnectIn São Paulo 2015: Conecte-se. Transforme-se. Inspire-se. The Power o...
ConnectIn São Paulo 2015: Conecte-se. Transforme-se. Inspire-se.  The Power o...ConnectIn São Paulo 2015: Conecte-se. Transforme-se. Inspire-se.  The Power o...
ConnectIn São Paulo 2015: Conecte-se. Transforme-se. Inspire-se. The Power o...LinkedIn
 
Dream or Reality? The Implementation of Recruitment 3.0 & 4.0: Inside the Aut...
Dream or Reality? The Implementation of Recruitment 3.0 & 4.0: Inside the Aut...Dream or Reality? The Implementation of Recruitment 3.0 & 4.0: Inside the Aut...
Dream or Reality? The Implementation of Recruitment 3.0 & 4.0: Inside the Aut...LinkedIn Europe
 
LinkedIn Jobs: The Secret Ingredient to Your Recruiting Strategy [Webcast]
LinkedIn Jobs: The Secret Ingredient to Your Recruiting Strategy [Webcast]LinkedIn Jobs: The Secret Ingredient to Your Recruiting Strategy [Webcast]
LinkedIn Jobs: The Secret Ingredient to Your Recruiting Strategy [Webcast]LinkedIn Talent Solutions
 
How Gainsight doubled their follower base and halved their dependence on staf...
How Gainsight doubled their follower base and halved their dependence on staf...How Gainsight doubled their follower base and halved their dependence on staf...
How Gainsight doubled their follower base and halved their dependence on staf...LinkedIn Talent Solutions
 
Key Note Jochen Kleinknecht - Unlock your Power of Data with LinkedIn
Key Note Jochen Kleinknecht - Unlock your Power of Data with LinkedIn Key Note Jochen Kleinknecht - Unlock your Power of Data with LinkedIn
Key Note Jochen Kleinknecht - Unlock your Power of Data with LinkedIn LinkedIn D-A-CH
 
Audience 360 Netherlands 2014
Audience 360 Netherlands 2014Audience 360 Netherlands 2014
Audience 360 Netherlands 2014LinkedIn Europe
 
LinkedIn athenahealth-case-study
LinkedIn athenahealth-case-studyLinkedIn athenahealth-case-study
LinkedIn athenahealth-case-studyLinkedIn Europe
 
How to attract top graduates on LinkedIn
How to attract top graduates on LinkedInHow to attract top graduates on LinkedIn
How to attract top graduates on LinkedInLinkedIn Europe
 

Was ist angesagt? (20)

LinkedIn Talent Solutions - Product Updates Webinar - Sept 2018
LinkedIn Talent Solutions - Product Updates Webinar - Sept 2018LinkedIn Talent Solutions - Product Updates Webinar - Sept 2018
LinkedIn Talent Solutions - Product Updates Webinar - Sept 2018
 
LinkedIn Day MENA
LinkedIn Day MENALinkedIn Day MENA
LinkedIn Day MENA
 
Make Your Jobs Work for You
Make Your Jobs Work for YouMake Your Jobs Work for You
Make Your Jobs Work for You
 
Dublin LinkedIn Day
Dublin LinkedIn DayDublin LinkedIn Day
Dublin LinkedIn Day
 
4 Ways to Improve Your Passive Candidate Recruiting Strategy on LinkedIn [We...
4 Ways to Improve Your Passive Candidate Recruiting Strategy on LinkedIn  [We...4 Ways to Improve Your Passive Candidate Recruiting Strategy on LinkedIn  [We...
4 Ways to Improve Your Passive Candidate Recruiting Strategy on LinkedIn [We...
 
How to Use Content to Tackle the Gender Diversity Challenge [Webcast]
How to Use Content to Tackle the Gender Diversity Challenge [Webcast]How to Use Content to Tackle the Gender Diversity Challenge [Webcast]
How to Use Content to Tackle the Gender Diversity Challenge [Webcast]
 
LinkedIn Talent Pool Report EMEA
LinkedIn Talent Pool Report EMEALinkedIn Talent Pool Report EMEA
LinkedIn Talent Pool Report EMEA
 
The Transformation of South African Recruitment - Patrick Traynor, LinkedIn
The Transformation of South African Recruitment  - Patrick Traynor, LinkedInThe Transformation of South African Recruitment  - Patrick Traynor, LinkedIn
The Transformation of South African Recruitment - Patrick Traynor, LinkedIn
 
Crash Course: Free vs. Paid Hiring Tools on LinkedIn
Crash Course: Free vs. Paid Hiring Tools on LinkedInCrash Course: Free vs. Paid Hiring Tools on LinkedIn
Crash Course: Free vs. Paid Hiring Tools on LinkedIn
 
ConnectIn São Paulo 2015: Conecte-se. Transforme-se. Inspire-se. The Power o...
ConnectIn São Paulo 2015: Conecte-se. Transforme-se. Inspire-se.  The Power o...ConnectIn São Paulo 2015: Conecte-se. Transforme-se. Inspire-se.  The Power o...
ConnectIn São Paulo 2015: Conecte-se. Transforme-se. Inspire-se. The Power o...
 
Dream or Reality? The Implementation of Recruitment 3.0 & 4.0: Inside the Aut...
Dream or Reality? The Implementation of Recruitment 3.0 & 4.0: Inside the Aut...Dream or Reality? The Implementation of Recruitment 3.0 & 4.0: Inside the Aut...
Dream or Reality? The Implementation of Recruitment 3.0 & 4.0: Inside the Aut...
 
LinkedIn Jobs: The Secret Ingredient to Your Recruiting Strategy [Webcast]
LinkedIn Jobs: The Secret Ingredient to Your Recruiting Strategy [Webcast]LinkedIn Jobs: The Secret Ingredient to Your Recruiting Strategy [Webcast]
LinkedIn Jobs: The Secret Ingredient to Your Recruiting Strategy [Webcast]
 
How Gainsight doubled their follower base and halved their dependence on staf...
How Gainsight doubled their follower base and halved their dependence on staf...How Gainsight doubled their follower base and halved their dependence on staf...
How Gainsight doubled their follower base and halved their dependence on staf...
 
LinkedIn day Abu Dhabi
LinkedIn day Abu DhabiLinkedIn day Abu Dhabi
LinkedIn day Abu Dhabi
 
Key Note Jochen Kleinknecht - Unlock your Power of Data with LinkedIn
Key Note Jochen Kleinknecht - Unlock your Power of Data with LinkedIn Key Note Jochen Kleinknecht - Unlock your Power of Data with LinkedIn
Key Note Jochen Kleinknecht - Unlock your Power of Data with LinkedIn
 
Taming Employee Turnover | INFOGRAPHIC
Taming Employee Turnover | INFOGRAPHICTaming Employee Turnover | INFOGRAPHIC
Taming Employee Turnover | INFOGRAPHIC
 
Audience 360 Netherlands 2014
Audience 360 Netherlands 2014Audience 360 Netherlands 2014
Audience 360 Netherlands 2014
 
How to be a Rockstar Recruiter
How to be a Rockstar RecruiterHow to be a Rockstar Recruiter
How to be a Rockstar Recruiter
 
LinkedIn athenahealth-case-study
LinkedIn athenahealth-case-studyLinkedIn athenahealth-case-study
LinkedIn athenahealth-case-study
 
How to attract top graduates on LinkedIn
How to attract top graduates on LinkedInHow to attract top graduates on LinkedIn
How to attract top graduates on LinkedIn
 

Ähnlich wie Talent Voices Webinar: Employer Brand, where to from here?

HR and the Challenge of Agile Talent
HR and the Challenge of Agile TalentHR and the Challenge of Agile Talent
HR and the Challenge of Agile TalentHuman Capital Media
 
Content Inspiration to Supercharge your Employer Brand
Content Inspiration to Supercharge your Employer BrandContent Inspiration to Supercharge your Employer Brand
Content Inspiration to Supercharge your Employer BrandLinkedIn Europe
 
4 Essential Tips to Convert your Employees to Talent Brand Ambassadors
4 Essential Tips to Convert your Employees to Talent Brand Ambassadors 4 Essential Tips to Convert your Employees to Talent Brand Ambassadors
4 Essential Tips to Convert your Employees to Talent Brand Ambassadors LinkedIn Talent Solutions
 
How to Repair the Crumbling Foundation of Employee Engagement in Uncertain Times
How to Repair the Crumbling Foundation of Employee Engagement in Uncertain TimesHow to Repair the Crumbling Foundation of Employee Engagement in Uncertain Times
How to Repair the Crumbling Foundation of Employee Engagement in Uncertain TimesAnisa Aven, BCC, NLPC: 281-469-4244
 
5 Tips For Boosting Your Brand Through Content Marketing
5 Tips For Boosting Your Brand Through Content Marketing5 Tips For Boosting Your Brand Through Content Marketing
5 Tips For Boosting Your Brand Through Content MarketingMichael Cirrito
 
5 essential steps to a social talent brand featuring sky
5 essential steps to a social talent brand featuring sky5 essential steps to a social talent brand featuring sky
5 essential steps to a social talent brand featuring skyLinkedIn Europe
 
The Death of Marketing & The Rise of the Content Engineer 2
The Death of Marketing & The Rise of the Content Engineer 2The Death of Marketing & The Rise of the Content Engineer 2
The Death of Marketing & The Rise of the Content Engineer 2schulmanthorogood
 
Small Business Recruiting Made Simple: The Essential Checklist | Webcast
Small Business Recruiting Made Simple: The Essential Checklist | WebcastSmall Business Recruiting Made Simple: The Essential Checklist | Webcast
Small Business Recruiting Made Simple: The Essential Checklist | WebcastLinkedIn Talent Solutions
 
DIY Employer Brand: 4 Steps to a Compelling Employer Brand from Scratch
DIY Employer Brand: 4 Steps to a Compelling Employer Brand from ScratchDIY Employer Brand: 4 Steps to a Compelling Employer Brand from Scratch
DIY Employer Brand: 4 Steps to a Compelling Employer Brand from ScratchAndy, Xinbin Hu
 
Shaping Your 2021 Talent Strategy: EMEA and Latin America Event
Shaping Your 2021 Talent Strategy: EMEA and Latin America EventShaping Your 2021 Talent Strategy: EMEA and Latin America Event
Shaping Your 2021 Talent Strategy: EMEA and Latin America EventLinkedIn Talent Solutions
 
Linkedindaba 2015 content marketing
Linkedindaba 2015 content marketingLinkedindaba 2015 content marketing
Linkedindaba 2015 content marketingSpark Media
 
Employer Brand Playbook
Employer Brand PlaybookEmployer Brand Playbook
Employer Brand PlaybookMatt Tummon
 
Employer Branding - Turning Your Messaging Inside Out
Employer Branding - Turning Your Messaging Inside OutEmployer Branding - Turning Your Messaging Inside Out
Employer Branding - Turning Your Messaging Inside OutLindsey Barnett
 
5 Steps to Boosting Your Talent Brand through Content
5 Steps to Boosting Your Talent Brand through Content5 Steps to Boosting Your Talent Brand through Content
5 Steps to Boosting Your Talent Brand through ContentTabitha Eade
 
5 steps to boosting your talent brand
5 steps to boosting your talent brand5 steps to boosting your talent brand
5 steps to boosting your talent brandJoe Brummitt III
 
5 Steps to Boosting Your Talent Brand Through Content
5 Steps to Boosting Your Talent Brand Through Content5 Steps to Boosting Your Talent Brand Through Content
5 Steps to Boosting Your Talent Brand Through ContentLinkedIn_Elevate
 
Linkedin Content Marketing Playbook
Linkedin Content Marketing PlaybookLinkedin Content Marketing Playbook
Linkedin Content Marketing PlaybookMichael Cirrito
 
5 Steps to Boosting Your Talent Brand Through Content
5 Steps to Boosting Your Talent Brand Through Content5 Steps to Boosting Your Talent Brand Through Content
5 Steps to Boosting Your Talent Brand Through ContentJack Arroyo
 
5 steps to boosting your talent brand through content
5 steps to boosting your talent brand through content5 steps to boosting your talent brand through content
5 steps to boosting your talent brand through contentPremier Tech
 
Content marketing-guide-two-en-us
Content marketing-guide-two-en-usContent marketing-guide-two-en-us
Content marketing-guide-two-en-usBjörn Jacobs
 

Ähnlich wie Talent Voices Webinar: Employer Brand, where to from here? (20)

HR and the Challenge of Agile Talent
HR and the Challenge of Agile TalentHR and the Challenge of Agile Talent
HR and the Challenge of Agile Talent
 
Content Inspiration to Supercharge your Employer Brand
Content Inspiration to Supercharge your Employer BrandContent Inspiration to Supercharge your Employer Brand
Content Inspiration to Supercharge your Employer Brand
 
4 Essential Tips to Convert your Employees to Talent Brand Ambassadors
4 Essential Tips to Convert your Employees to Talent Brand Ambassadors 4 Essential Tips to Convert your Employees to Talent Brand Ambassadors
4 Essential Tips to Convert your Employees to Talent Brand Ambassadors
 
How to Repair the Crumbling Foundation of Employee Engagement in Uncertain Times
How to Repair the Crumbling Foundation of Employee Engagement in Uncertain TimesHow to Repair the Crumbling Foundation of Employee Engagement in Uncertain Times
How to Repair the Crumbling Foundation of Employee Engagement in Uncertain Times
 
5 Tips For Boosting Your Brand Through Content Marketing
5 Tips For Boosting Your Brand Through Content Marketing5 Tips For Boosting Your Brand Through Content Marketing
5 Tips For Boosting Your Brand Through Content Marketing
 
5 essential steps to a social talent brand featuring sky
5 essential steps to a social talent brand featuring sky5 essential steps to a social talent brand featuring sky
5 essential steps to a social talent brand featuring sky
 
The Death of Marketing & The Rise of the Content Engineer 2
The Death of Marketing & The Rise of the Content Engineer 2The Death of Marketing & The Rise of the Content Engineer 2
The Death of Marketing & The Rise of the Content Engineer 2
 
Small Business Recruiting Made Simple: The Essential Checklist | Webcast
Small Business Recruiting Made Simple: The Essential Checklist | WebcastSmall Business Recruiting Made Simple: The Essential Checklist | Webcast
Small Business Recruiting Made Simple: The Essential Checklist | Webcast
 
DIY Employer Brand: 4 Steps to a Compelling Employer Brand from Scratch
DIY Employer Brand: 4 Steps to a Compelling Employer Brand from ScratchDIY Employer Brand: 4 Steps to a Compelling Employer Brand from Scratch
DIY Employer Brand: 4 Steps to a Compelling Employer Brand from Scratch
 
Shaping Your 2021 Talent Strategy: EMEA and Latin America Event
Shaping Your 2021 Talent Strategy: EMEA and Latin America EventShaping Your 2021 Talent Strategy: EMEA and Latin America Event
Shaping Your 2021 Talent Strategy: EMEA and Latin America Event
 
Linkedindaba 2015 content marketing
Linkedindaba 2015 content marketingLinkedindaba 2015 content marketing
Linkedindaba 2015 content marketing
 
Employer Brand Playbook
Employer Brand PlaybookEmployer Brand Playbook
Employer Brand Playbook
 
Employer Branding - Turning Your Messaging Inside Out
Employer Branding - Turning Your Messaging Inside OutEmployer Branding - Turning Your Messaging Inside Out
Employer Branding - Turning Your Messaging Inside Out
 
5 Steps to Boosting Your Talent Brand through Content
5 Steps to Boosting Your Talent Brand through Content5 Steps to Boosting Your Talent Brand through Content
5 Steps to Boosting Your Talent Brand through Content
 
5 steps to boosting your talent brand
5 steps to boosting your talent brand5 steps to boosting your talent brand
5 steps to boosting your talent brand
 
5 Steps to Boosting Your Talent Brand Through Content
5 Steps to Boosting Your Talent Brand Through Content5 Steps to Boosting Your Talent Brand Through Content
5 Steps to Boosting Your Talent Brand Through Content
 
Linkedin Content Marketing Playbook
Linkedin Content Marketing PlaybookLinkedin Content Marketing Playbook
Linkedin Content Marketing Playbook
 
5 Steps to Boosting Your Talent Brand Through Content
5 Steps to Boosting Your Talent Brand Through Content5 Steps to Boosting Your Talent Brand Through Content
5 Steps to Boosting Your Talent Brand Through Content
 
5 steps to boosting your talent brand through content
5 steps to boosting your talent brand through content5 steps to boosting your talent brand through content
5 steps to boosting your talent brand through content
 
Content marketing-guide-two-en-us
Content marketing-guide-two-en-usContent marketing-guide-two-en-us
Content marketing-guide-two-en-us
 

Mehr von LinkedIn Europe

Employer Brand Checklist for a Hiring Surge
Employer Brand Checklist for a Hiring SurgeEmployer Brand Checklist for a Hiring Surge
Employer Brand Checklist for a Hiring SurgeLinkedIn Europe
 
Designing for Diversity - Global Recruiter Summit
Designing for Diversity - Global Recruiter SummitDesigning for Diversity - Global Recruiter Summit
Designing for Diversity - Global Recruiter SummitLinkedIn Europe
 
LinkedIn Talent Insights Launch event
LinkedIn Talent Insights Launch eventLinkedIn Talent Insights Launch event
LinkedIn Talent Insights Launch eventLinkedIn Europe
 
Top Hacks to Prepare Your Employer Brand for a Hiring Spike
Top Hacks to Prepare Your Employer Brand for a Hiring SpikeTop Hacks to Prepare Your Employer Brand for a Hiring Spike
Top Hacks to Prepare Your Employer Brand for a Hiring SpikeLinkedIn Europe
 
The Era of Talent Intelligence: SIA Executive Forum Slides
The Era of Talent Intelligence: SIA Executive Forum SlidesThe Era of Talent Intelligence: SIA Executive Forum Slides
The Era of Talent Intelligence: SIA Executive Forum SlidesLinkedIn Europe
 
How to use data and insights to become more socially engaged [webcast]
How to use data and insights to become more socially engaged [webcast] How to use data and insights to become more socially engaged [webcast]
How to use data and insights to become more socially engaged [webcast] LinkedIn Europe
 
The Era of Talent Intelligence: Bullhorn Engage Slides
The Era of Talent Intelligence: Bullhorn Engage SlidesThe Era of Talent Intelligence: Bullhorn Engage Slides
The Era of Talent Intelligence: Bullhorn Engage SlidesLinkedIn Europe
 
The Era of Talent Intelligence: ReImagine HR Slides
The Era of Talent Intelligence: ReImagine HR SlidesThe Era of Talent Intelligence: ReImagine HR Slides
The Era of Talent Intelligence: ReImagine HR SlidesLinkedIn Europe
 
Content marketing for search and staffing webcast
Content marketing for search and staffing webcastContent marketing for search and staffing webcast
Content marketing for search and staffing webcastLinkedIn Europe
 
Recruiters: How to win at social engagement webcast slides
Recruiters: How to win at social engagement webcast slidesRecruiters: How to win at social engagement webcast slides
Recruiters: How to win at social engagement webcast slidesLinkedIn Europe
 
Top sponsored content 2017
Top sponsored content 2017Top sponsored content 2017
Top sponsored content 2017LinkedIn Europe
 
The secret to a powerful relationship between sales & marketing
The secret to a powerful relationship between sales & marketingThe secret to a powerful relationship between sales & marketing
The secret to a powerful relationship between sales & marketingLinkedIn Europe
 
Do you prefer to Watch Video with the Sound On or Off?
Do you prefer to Watch Video with the Sound On or Off?Do you prefer to Watch Video with the Sound On or Off?
Do you prefer to Watch Video with the Sound On or Off?LinkedIn Europe
 
Would you consider a Digital Detox
Would you consider a Digital DetoxWould you consider a Digital Detox
Would you consider a Digital DetoxLinkedIn Europe
 
EMEA Q1 QPR Webcast Slides
EMEA Q1 QPR Webcast SlidesEMEA Q1 QPR Webcast Slides
EMEA Q1 QPR Webcast SlidesLinkedIn Europe
 
Is Wearable Technology part of your Daily Life?
Is Wearable Technology part of your Daily Life?Is Wearable Technology part of your Daily Life?
Is Wearable Technology part of your Daily Life?LinkedIn Europe
 
Will you purchase a self-driving car when they become available?
Will you purchase a self-driving car when they become available?Will you purchase a self-driving car when they become available?
Will you purchase a self-driving car when they become available?LinkedIn Europe
 
The Future's so Bright or is it?
The Future's so Bright or is it? The Future's so Bright or is it?
The Future's so Bright or is it? LinkedIn Europe
 
The Hipster's Guide to Speaking Programmatic
The Hipster's Guide to Speaking ProgrammaticThe Hipster's Guide to Speaking Programmatic
The Hipster's Guide to Speaking ProgrammaticLinkedIn Europe
 
The 2016 LinkedIn Content Trends Showcase
The 2016 LinkedIn Content Trends ShowcaseThe 2016 LinkedIn Content Trends Showcase
The 2016 LinkedIn Content Trends ShowcaseLinkedIn Europe
 

Mehr von LinkedIn Europe (20)

Employer Brand Checklist for a Hiring Surge
Employer Brand Checklist for a Hiring SurgeEmployer Brand Checklist for a Hiring Surge
Employer Brand Checklist for a Hiring Surge
 
Designing for Diversity - Global Recruiter Summit
Designing for Diversity - Global Recruiter SummitDesigning for Diversity - Global Recruiter Summit
Designing for Diversity - Global Recruiter Summit
 
LinkedIn Talent Insights Launch event
LinkedIn Talent Insights Launch eventLinkedIn Talent Insights Launch event
LinkedIn Talent Insights Launch event
 
Top Hacks to Prepare Your Employer Brand for a Hiring Spike
Top Hacks to Prepare Your Employer Brand for a Hiring SpikeTop Hacks to Prepare Your Employer Brand for a Hiring Spike
Top Hacks to Prepare Your Employer Brand for a Hiring Spike
 
The Era of Talent Intelligence: SIA Executive Forum Slides
The Era of Talent Intelligence: SIA Executive Forum SlidesThe Era of Talent Intelligence: SIA Executive Forum Slides
The Era of Talent Intelligence: SIA Executive Forum Slides
 
How to use data and insights to become more socially engaged [webcast]
How to use data and insights to become more socially engaged [webcast] How to use data and insights to become more socially engaged [webcast]
How to use data and insights to become more socially engaged [webcast]
 
The Era of Talent Intelligence: Bullhorn Engage Slides
The Era of Talent Intelligence: Bullhorn Engage SlidesThe Era of Talent Intelligence: Bullhorn Engage Slides
The Era of Talent Intelligence: Bullhorn Engage Slides
 
The Era of Talent Intelligence: ReImagine HR Slides
The Era of Talent Intelligence: ReImagine HR SlidesThe Era of Talent Intelligence: ReImagine HR Slides
The Era of Talent Intelligence: ReImagine HR Slides
 
Content marketing for search and staffing webcast
Content marketing for search and staffing webcastContent marketing for search and staffing webcast
Content marketing for search and staffing webcast
 
Recruiters: How to win at social engagement webcast slides
Recruiters: How to win at social engagement webcast slidesRecruiters: How to win at social engagement webcast slides
Recruiters: How to win at social engagement webcast slides
 
Top sponsored content 2017
Top sponsored content 2017Top sponsored content 2017
Top sponsored content 2017
 
The secret to a powerful relationship between sales & marketing
The secret to a powerful relationship between sales & marketingThe secret to a powerful relationship between sales & marketing
The secret to a powerful relationship between sales & marketing
 
Do you prefer to Watch Video with the Sound On or Off?
Do you prefer to Watch Video with the Sound On or Off?Do you prefer to Watch Video with the Sound On or Off?
Do you prefer to Watch Video with the Sound On or Off?
 
Would you consider a Digital Detox
Would you consider a Digital DetoxWould you consider a Digital Detox
Would you consider a Digital Detox
 
EMEA Q1 QPR Webcast Slides
EMEA Q1 QPR Webcast SlidesEMEA Q1 QPR Webcast Slides
EMEA Q1 QPR Webcast Slides
 
Is Wearable Technology part of your Daily Life?
Is Wearable Technology part of your Daily Life?Is Wearable Technology part of your Daily Life?
Is Wearable Technology part of your Daily Life?
 
Will you purchase a self-driving car when they become available?
Will you purchase a self-driving car when they become available?Will you purchase a self-driving car when they become available?
Will you purchase a self-driving car when they become available?
 
The Future's so Bright or is it?
The Future's so Bright or is it? The Future's so Bright or is it?
The Future's so Bright or is it?
 
The Hipster's Guide to Speaking Programmatic
The Hipster's Guide to Speaking ProgrammaticThe Hipster's Guide to Speaking Programmatic
The Hipster's Guide to Speaking Programmatic
 
The 2016 LinkedIn Content Trends Showcase
The 2016 LinkedIn Content Trends ShowcaseThe 2016 LinkedIn Content Trends Showcase
The 2016 LinkedIn Content Trends Showcase
 

Talent Voices Webinar: Employer Brand, where to from here?

  • 2. Janine Chamberlin Director, Talent Solutions John McCall Manager Talent Attraction EMEA Marie Herlihy SeniorTalent Acquisition Partner Julian Constance Global Employer Brand Solutions Consultant Speakers
  • 4. External Focus | Candidate-centric Adapting to a dynamic, evolving ‘new normal’ Immediate & Operational Adapting our creative content To reflect the new realities of work
  • 5. Adapting to a dynamic, evolving ‘new normal’ Forward-thinking & Strategic Engage our candidates in meaningful conversations and share skills. Recruiting For Good And do our part to help combat Covid-19 External Focus | Candidate-centric
  • 6. Immediate People-centric Clear comms for internal candidates, stakeholders and scheduled to start employees. Recruiter Upskilling Leveraging LinkedIn Learning to upskill our team on: o Project management o Data analysis o Leverage online collaboration tools o Remote working Internal l Focus | Team First Medium-Term Focus on Strategic TA Projects o Internal Mobility o Data driven innovation & talent intelligence o Identifying and nurturing talent of the future with specific focus on diversity & inclusion o Partnering with the business to deliver customer value #inittogether
  • 7. Employer branding What are our members telling us?
  • 8. Now is not the time to go silent, rather to step up and lead 40% of LinkedIn Members report reading the news more frequently 30% are checking social media more often to stay up-to-date as a result of the COVID-10 outbreak 60% year-on-year increase in content creation on LinkedIn 55% year-on-year increase in conversations on Linkedin as people look to reconnect with their networks 90% say brands must do everything they can to protect the well-being and financial security of their employees and their suppliers, even if it means suffering big financial losses until the pandemic ends 71% say brands and companies placing their profits before people during this crisis will lose their trust forever Sources: 1) Coronavirus Professional Impact survey fielded March 11-17, 2020 among 2455 LinkedIn members in the US in a Vision Critical Insights Community 2) Edelman Special Report: Brand Trust and the Coronavirus Pandemic 2020
  • 9. Conversations on LinkedIn are shifting in relations to today’s environment Top 10 trending #Hashtags Jan 2020 Top 10 trending #Hashtags Feb 2020 #Marketing #Leadership #business #realestate #hiring #jobs #innovation #kudos #digitalmarketing #marketing #leadership #business #realsestate #hiring #innovation #jobs #digitalmarketing #recruitment #coronovirus #covid19 #marketing #iwd2000 #leadership #realsestate #business #hiring #eachforequal Top 10 trending #Hashtags Mar 2020 Source: LinkedIn Data , top trending #Hashtags on LinkedIn.com in 2020
  • 10. What do people want to hear?
  • 12. Manage employees through change • Where does your Employee Value Proposition (EVP) align with the principle’s pillars? • Where is the relationship between your company’s values and those tenets strongest? • Crowdsource stories that illustrate that pillar in action in your organization. • Create content (e.g. articles, videos, photos of employees) highlighting those human stories. • Share your content.
  • 13. Manage employees through change • Where does your Employee Value Proposition (EVP) align with the principle’s pillars? • Where is the relationship between your company’s values and those tenets strongest? • Crowdsource stories that illustrate that pillar in action in your organization. • Create content (e.g. articles, videos, photos of employees) highlighting those human stories. • Share your content.
  • 14. Adapt to drive business continuity • Has senior leadership directly communicated your company’s evolving response? • If not, identify 2-3 new initiatives that promote the emotional and physical health of employees. • Assume a leadership role and proactively engage your executive team. • Create content that spotlights their unique point-of-view (e.g. first- person blog posts, short videos of executives describing the response). • Share your content.
  • 15. Adapt to drive business continuity • Has senior leadership directly communicated your company’s evolving response? • If not, identify 2-3 new initiatives that promote the emotional and physical health of employees. • Assume a leadership role and proactively engage your executive team. • Create content that spotlights their unique point-of-view (e.g. first-person blog posts, short videos of executives describing the response). • Share your content.
  • 16. Lead with trust • Are there existing corporate communications containing collateral and/or strategic messaging you can build from? • If not, then which pillar has defined your company’s response? • Leverage that differentiating principle and create content (e.g. articles, videos, first-person employee testimonials) capturing it in action. • Collaborate with other business units to hone messaging and tone. • Share your content.
  • 17. Always remember the fundamentals of content creation