This presentation was used for the LinkedIn webcast held on the 26th September 2017. The content was created with the Search & Staffing industry in mind.

1. ​Mary Lee
​Global Customer Success Manager
Recruiters:
How to win
at social
engagement

2. • Building a great profile
• Content – How to differentiate yourself?
• 3 things you can do today
Agenda

3. Building a great profile

4. ADD A PHOTO
Members with a photo get up to:
9x more connection requests
21x more Profile views
36x more messages

5. ADD YOUR INDUSTRY
Members with industry
information receive up to 9x
more Profile views
More than 300K people search by
industry on LinkedIn every week

6. DRAFT A COMPELLING SUMMARY
Focus on career
accomplishments & aspirations
40+ words

7. DETAIL YOUR WORK EXPERIENCE
Members with up-to-date
positions receive up to:
5x more connection requests
8x more Profile views
10x more messages

8. ADD EXAMPLES OF YOUR WORK
Upload photos, presentations,
and videos
Give a dynamic, visually
appealing representation of your
professional story

9. ADD SKILLS & GET ENDORSED
Add at least 5 skills (soft skills &
technical skills)
Members with 5 or more skills are
found up to 27x more via search

10. • Location
• Education
• Volunteer experience & causes
• Accomplishments: languages,
organizations, certifications,
publications, etc.
What else?

11. Content – How to differentiate yourself?

12. Companies
FOLLOW

13. Influencers
FOLLOW

14. Sharing updates vs. publishing posts
​HELPING YOU GROW AND ENGAGE YOUR NETWORK
Share links, articles,
images, quotes or anything
else your followers might
be interested in
Updates
Deeply explore topics
that matter to you, then
watch the comments to
see your impact
Publishing

15. Status updates
SHARE

16. Links and images
INCLUDE

17. Publishing on LinkedIn
Becomes part
of your profile
Gets shared
with your network
Reaches the largest
group of professionals
assembled online

18. What a published
article looks like
PUBLISHING

19. Enhance your
publication with images
PUBLISHING

20. • Create a catchy headline
• Add images that stand out
• Be authentic
• Remember your audience
Publishing Tips

21. Start on your
homepage!
PUBLISHING

22. The publishing
page
PUBLISHING

23. Where it will appear
PUBLISHING

24. Track it
PUBLISHING

25. 3 things you can do today
Complete and
enhance your
personal profile
Profile
Follow companies,
industries and people
you are interested in &
check out where you
have alumni
Follow
Be an active
collaborator – share,
update your status,
discuss, post…
GIVE to your network
Collaborate

26. http://lnkd.in/MSE2017
On October 19th, LinkedIn will announce the Top 25 Most Socially Engaged search and staffing
organisations. Your activity on LinkedIn is one of the measures used to create the ranking.
Find out more about Most Socially Engaged: