Boolean Black Belt Glen Cathey hosted a session where you could learn practical search techniques for recruiting.

1. LinkedIn Sourcing
Talent Mining
Glen Cathey
VP, Global Sourcing, Randstad Sourceright
@GlenCathey

2. TALENT CONNECT 2012
Introductions
Glen Cathey
 VP, Global Sourcing and Talent Strategy
 Randstad Sourceright is a global RPO leader
with over 75,000 hires annually
 Lead RSR's Sourcing Center of Excellence
from Alpharetta, GA
 15+ years in professional staffing
– I.T., F&A, Healthcare I.T., Federal, Clinical
Research
– Centralized recruiting (300+ people)
– National VP of Recruiting for Kforce
 LinkedIn Certified, 18th most connected
globally, 5th in the U.K.
 5 time LinkedIn Talent Connect speaker, 5 time
SourceCon speaker
 www.booleanblackbelt.com

3. TALENT CONNECT 2012
Connected

4. TALENT CONNECT 2012
LinkedIn by the numbers
 175m+ professionals around the world as of August 2, 2012
 50m+ members in the EMEA region as of June 30, 2012
 39m+ members in Europe as of June 30, 2012
 30m+ members in Asia and the Pacific as of June 30, 2012
 20m+ students & recent college grads on LinkedIn (fastest-growing demographic)
 16m+ members in India as of August 1, 2012
 10m+ members in the UK as of September 17, 2012
 9m+ members in Brazil as of August 2, 2012
 5m+ members in Canada as of January 19, 2012
 4m+ members in France as of September 5, 2012
 4m+ members in Southeast Asia as of January 29, 2012
 3m+ members in the Netherlands as of December 6, 2011
 3m+ members in Spain as of March 27, 2012
 3m+ members in Italy as of September 18, 2012
 3m+ members in Australia as of March 12, 2012
 2m+ members in the DACH region (Germany, Austria and Switzerland)
 1m+ members in Turkey as of February 10, 2012

5. TALENT CONNECT 2012
Unique Visits

6. TALENT CONNECT 2012
Unique Visits

7. TALENT CONNECT 2012
The Value of Data

8. TALENT CONNECT 2012
Access is Not Enough
"When every business has…ubiquitous data, the ability to
understand it and extract value from it becomes the
complimentary scarce factor. It leads to intelligence, and the
intelligent business is the successful business, regardless of its
size. Data is the sword of the 21st century, those who wield it
well, the Samurai."
- Jonathan Rosenberg, Former SVP, Product Management @ Google

9. TALENT CONNECT 2012
The Value of Data
 The value of data is directly proportional to Information
Retrieval – both ease and specificity
 The good news: LinkedIn is highly searchable!

10. TALENT CONNECT 2012
Information Retrieval
 The science of searching for documents, information within
documents, and searching relational databases and the
Internet.
 An information retrieval process begins when a user enters a
query into a system.
 Queries are formal statements of information needs.

11. TALENT CONNECT 2012
Information Retrieval
When you search LinkedIn, what’s
your information need?

12. TALENT CONNECT 2012
Controlling the Match
"Success in life comes from the
identification, control and elimination of
variables."
SOLAR
• Skills & experience
• Opportunity
• Location
• Availability
• Remuneration

13. TALENT CONNECT 2012
Intelligent Engagement

14. TALENT CONNECT 2012
The Real Goal
Talent mining & analytics
 Querying and analyzing human capital data for talent
discovery, identification and ultimately acquisition.
 Transforming human capital data into an informational &
competitive advantage.

15. TALENT CONNECT 2012
Competitive Advantage
 LinkedIn members performed nearly 4.2 billion
professionally-oriented searches on the platform in 2011 and
are on pace to surpass 5.3 billion in 2012.
 What’s your informational and competitive advantage when
everyone has access to the same information?
 All queries are not created equal!

16. TALENT CONNECT 2012
IR Basics
 The simplest way to construct a query is with Boolean Logic
AND | OR | NOT

17. TALENT CONNECT 2012
AND
Java UNIX Oracle SQL Apache

18. TALENT CONNECT 2012
OR
1. Conceptual search
I. Skills, responsibilities, schools, companies, industries, etc.
 Develop OR developed OR developer OR developing OR
development OR develops
 Deloitte OR PwC OR PricewaterhouseCoopers OR "Price
Waterhouse" OR "Pricewaterhouse" OR "E&Y" OR Ernst OR KPMG
 Oil OR Gas OR Petro OR Petrochemical
 Cambridge OR Oxford OR "City University" OR "Imperial College"
OR "King's College" OR University of Greenwich" OR "University of
Westminster"
2. Preferred qualifications "grab bag"
 (ecommerce OR "e commerce" OR "e-commerce" OR B2B OR B2C
OR ebusiness OR "e-business" OR "e business" OR ERP OR SAP
OR PeopleSoft OR enterprise OR crystal OR inventory OR retail)

19. TALENT CONNECT 2012
NOT/-
1. False positive/term/company exclusion
• "Project Manager" -construction
• -(sales OR account)
• -(recruiter OR recruiting OR recruitment OR HR)
• -(PwC OR "Price Waterhouse" OR Pricewaterhouse OR
PricewaterhouseCoopers)
2. Exhaustive and mutually exclusive search progression

20. TALENT CONNECT 2012
NOT/-
Hiring Manager requests Network Engineer with a mix of
Cisco, Juniper and Alcatel routers
1. Ideal candidate would have all three
2. Next best would be any combination of two
3. Will consider candidates with any one of the three

21. TALENT CONNECT 2012
Cisco
AlcatelJuniper
Cisco Juniper Alcatel Cisco –(Juniper OR Alcatel)
Cisco Alcatel –JuniperCisco Juniper –Alcatel
Juniper
–(Alcatel OR Cisco)
Juniper Alcatel –Cisco
Alcatel
–(Cisco OR Juniper)
NOT/-

22. TALENT CONNECT 2012
Search Field Lengths
What are the limits?Why should you care?

23. TALENT CONNECT 2012
Top Schools
"Cambridge" OR "London School of Economics" OR "Oxford" OR "Imperial College London" OR
"Durham" OR "St Andrews" OR "Warwick" OR "University College London" OR "Lancaster" OR
"Bath" OR "Bristol" OR "York" OR "Exeter" OR "Loughborough" OR "Southampton" OR
"Edinburgh" OR "Glasgow" OR "King's College London" OR "Nottingham" OR "Leicester" OR
"Sussex" OR "Surrey" OR "Birmingham" OR "Newcastle" OR "Queen's, Belfast" OR "Royal
Holloway" OR "East Anglia" OR "Sheffield" OR "Manchester" OR "SOAS" OR "Liverpool" OR
"Reading" OR "Kent" OR "Aston" OR "Leeds" OR "Cardiff" OR "Strathclyde" OR "Essex" OR
"Heriot-Watt" OR "Brunel" OR "Queen Mary" OR "Dundee" OR "Aberdeen" OR "Oxford Brookes"
OR "Keele" OR "Hertfordshire" OR "University of the Arts, London" OR "Swansea" OR "Goldsmiths
College" OR "Stirling" OR "Robert Gordon" OR "Lincoln" OR "Northumbria" OR "Buckingham" OR
"Hull" OR "Huddersfield" OR "Aberystwyth" OR "West of England, Bristol" OR "Ulster" OR
"Bournemouth" OR "Nottingham Trent" OR "Birmingham City" OR "Plymouth" OR "Coventry" OR
"Bangor" OR "Chichester" OR "Chester" OR "Central Lancashire" OR "Brighton" OR "Bradford" OR
"Sheffield Hallam" OR "Westminster" OR "Gloucestershire" OR "Bath Spa" OR "Winchester" OR
"Portsmouth" OR "Salford" OR "Cardiff Metropolitan" OR "De Montfort" OR "Glasgow Caledonian"
OR "Bedfordshire" OR "Middlesex" OR "Queen Margaret" OR "Kingston" OR "Manchester
Metropolitan" OR "Canterbury Christ Church" OR "Roehampton" OR "Sunderland" OR "Liverpool
John Moores" OR "Edinburgh Napier" OR "Glamorgan" OR "Buckinghamshire New" OR "Edge
Hill" OR "Leeds Metropolitan" OR "University for the Creative Arts" OR "Teesside" OR "Cumbria"
OR "Derby" OR "Glyndwr" OR "Northampton" OR "Greenwich" OR "York St John" OR "Trinity Saint
David" OR "University of Wales, Newport" OR "Anglia Ruskin" OR "Worcester" OR "Staffordshire"
OR "London South Bank" OR "West London" OR "Abertay Dundee" OR "Southampton Solent" OR
"West of Scotland" OR "London Metropolitan" OR "East London" OR "Bolton"

24. TALENT CONNECT 2012
First Name
Eden OR Fernanda OR Ivy OR Katelynn OR Kira OR Lydia OR Rosa OR Stella OR Aaliyah
OR Abagail OR Abbey OR Abbie OR Abbigail OR Abby OR Abigail OR Abigale OR Abigayle
OR Abril OR Addison OR Adeline OR Adriana OR Adrianna OR Adrienne OR Aileen OR Aimee
OR Ainsley OR Aisha OR Aiyana OR Aja OR Akira OR Alaina OR Alana OR Alanis OR Alanna
OR Alayna OR Aleah OR Alejandra OR Alena OR Alessandra OR Alex OR Alexa OR
Alexandra OR Alexandrea OR Alexandria OR Alexia OR Alexis OR Alexus OR Alexys OR Alia
OR Alice OR Alicia OR Alina OR Alisa OR Alisha OR Alison OR Alissa OR Alivia OR Aliya OR
Aliyah OR Aliza OR Alize OR Allie OR Allison OR Ally OR Allyson OR Allyssa OR Alma OR
Alondra OR Alycia OR Alysa OR Alysha OR Alyson OR Alyssa OR Amanda OR Amani OR
Amara OR Amari OR Amaya OR Amber OR Amelia OR America OR Amina OR Amira OR Amy
OR Amya OR Ana OR Anabel OR Anahi OR Anais OR Anastasia OR Anaya OR Andrea OR
Angel OR Angela OR Angelica OR Angelina OR Angeline OR Angelique OR Angie OR Anika
OR Anissa OR Anita OR Aniya OR Aniyah OR Anjali OR Ann OR Anna OR Annabel OR
Annabella OR Annabelle OR Annalise OR Anne OR Annette OR Annie OR Annika OR Ansley
OR Antonia OR Anya OR April OR Araceli OR Aracely OR Arely OR Aria OR Ariana OR
Arianna OR Ariel OR Arielle OR Arlene OR Armani OR Aryanna OR Ashanti OR Ashlee OR
Ashleigh OR Ashley OR Ashly OR Ashlyn OR Ashlynn OR Ashton OR Ashtyn OR Asia OR
Aspen OR Astrid OR Athena OR Aubree OR Aubrey OR Aubrie OR Audrey OR AurOR a OR
Autumn OR Ava OR Avery OR Ayana OR Ayanna OR Ayla OR Aylin OR Baby OR Bailee OR
Bailey OR Barbara OR Baylee OR Beatriz OR Belen OR Bella OR Berenice OR Bethany OR
Bianca OR Blanca OR Brandi OR Brandy OR Breana OR Breanna OR Brenda OR Brenna OR
Breonna OR Bria OR Briana OR Brianna OR Brianne OR Bridget OR Brielle OR Brionna OR
Brisa OR Britney OR Brittany OR Brittney OR Brooke OR Brooklyn OR Brooklynn OR Bryana
OR Bryanna OR Brynn OR Cadence OR Caitlin OR Caitlyn OR Cali OR Calista OR Callie OR
Cameron OR Camila OR Camille OR Camryn OR Candace OR Candice OR Cara OR Carina
OR Carissa OR Carla OR Carlee OR Carley OR Carli OR Carlie OR Carly OR Carmen OR
Carol OR Carolina OR Caroline OR Carolyn OR Carrie OR Carson OR Casandra OR Casey
OR Cassandra OR Cassidy OR Cassie OR Catalina OR Catherine OR Cayla OR Cecelia OR
Cecilia OR Celeste OR Celia OR Celina OR Celine OR Chana OR Charity OR Charlotte OR
Chasity OR Chaya OR Chelsea OR Chelsey OR Cheyanne OR Cheyenne OR Chloe OR
Christa OR Christian OR Christiana OR Christina OR Christine OR Christy OR Ciara OR Ciera
OR Cierra OR Cindy OR Citlali OR Claire OR Clara OR Clare OR Clarissa OR Claudia OR
Colleen OR COR a OR COR inne OR Courtney OR Cristal OR Cristina OR Crystal OR Cynthia
OR Daisy OR Dakota OR Dalia OR Damaris OR Dana OR Dania OR Daniela OR Daniella OR
Danielle OR Danna OR Daphne OR Darby OR Darlene OR Dasia OR Dayana OR Deanna OR
Deasia OR DebOR ah OR Deja OR Delaney OR Delilah OR Denise OR Denisse OR Desirae
OR Desiree OR Destinee OR Destiney OR Destini OR Destiny OR Devin OR Devon OR
Devyn OR Diamond OR Diana OR Diane OR Dianna OR Dominique OR Donna OR DOR othy
OR Dulce OR Dylan OR Ebony OR Edith OR Eileen OR Elaina OR Elaine OR EleanOR OR
Elena OR Eliana OR Elisa OR Elisabeth OR Elise OR Elissa OR Eliza OR Elizabeth OR Ella
OR Elle OR Ellen OR Ellie OR Elsa OR Elyse OR Elyssa OR Emely OR Emerson OR Emilee
OR Emilia OR Emilie OR Emily OR Emma OR Emmalee OR Erica OR Ericka OR Erika OR
Erin OR Esmeralda OR Esperanza OR Essence OR Estefani OR Estefania OR Estefany OR
Esther OR Estrella OR Eva

25. TALENT CONNECT 2012
First Name
(Eve OR Evelin OR Evelyn OR Fabiola OR Faith OR Fatima OR Felicia OR Felicity OR Fiona
OR Frances OR Francesca OR Frida OR Gabriela OR Gabriella OR Gabrielle OR Galilea OR
Genesis OR Genevieve OR GeOR gia OR Gia OR Giana OR Gianna OR Gillian OR Gina OR
Giovanna OR Giselle OR Gisselle OR GlOR ia OR Grace OR Gracie OR Graciela OR Greta
OR Gretchen OR Guadalupe OR Gwendolyn OR Hadley OR Hailee OR Hailey OR Hailie OR
Haleigh OR Haley OR Halie OR Halle OR Hallie OR Hana OR Hanna OR Hannah OR Harley
OR Harmony OR Haven OR Hayden OR Haylee OR Hayley OR Haylie OR Hazel OR Heather
OR Heaven OR Heidi OR Helen OR Helena OR Holly OR Hope OR Hunter OR Iliana OR
Imani OR India OR Ingrid OR Ireland OR Irene OR Iris OR Isabel OR Isabela OR Isabell OR
Isabella OR Isabelle OR Isis OR Itzel OR Iyana OR Iyanna OR Izabella OR Jacey OR
Jackeline OR Jaclyn OR Jacqueline OR Jacquelyn OR Jada OR Jade OR Jaden OR Jadyn
OR Jaelyn OR Jaida OR Jaiden OR Jaidyn OR Jailyn OR Jaime OR Jakayla OR Jaliyah OR
Jalyn OR Jalynn OR Jamie OR Jamya OR Jana OR Janae OR Jane OR Janelle OR Janessa
OR Janet OR Janice OR Janie OR Janiya OR Jaquelin OR Jaqueline OR Jasmin OR Jasmine
OR Jasmyn OR Jaycee OR Jayda OR Jayde OR Jayden OR Jayla OR Jaylene OR Jaylin OR
Jaylyn OR Jaylynn OR Jazlyn OR Jazmin OR Jazmine OR Jazmyn OR Jazmyne OR Jeanette
OR Jena OR Jenifer OR Jenna OR Jennifer OR Jenny OR Jessica OR Jessie OR Jewel OR
Jillian OR Jimena OR Joana OR Joanna OR Jocelyn OR Joelle OR Johana OR Johanna OR
Jolie OR JOR dan OR JOR dyn OR Joselyn OR Josephine OR Josie OR Joslyn OR Journey
OR Joy OR Joyce OR Judith OR Julia OR Juliana OR Julianna OR Julianne OR Julie OR
Juliet OR Juliette OR Julissa OR Justice OR Justine OR Kacie OR Kaela OR Kaelyn OR Kaia
OR Kaila OR Kailee OR Kailey OR Kailyn OR Kaitlin OR Kaitlyn OR Kaitlynn OR Kaiya OR
Kaleigh OR Kaley OR Kali OR Kaliyah OR Kallie OR Kalyn OR Kamryn OR Kara OR Karen
OR Kari OR Karina OR Karissa OR Karla OR Karlee OR Karley OR Karli OR Karlie OR Karly
OR Kasandra OR Kasey OR Kassandra OR Kassidy OR Katarina OR Kate OR Katelin OR
Katelyn OR Katerina OR Katharine OR Katherine OR Kathleen OR Kathryn OR Kathy OR
Katie OR Katlyn OR Katrina OR Katy OR Kaya OR Kayla OR Kaylah OR Kaylee OR Kayleigh
OR Kayley OR Kayli OR Kaylie OR Kaylin OR Kaylyn OR Kaylynn OR Keeley OR Keely OR
Keila OR Keira OR Kelli OR Kellie OR Kelly OR Kelsey OR Kelsi OR Kelsie OR Kendal OR
Kendall OR Kendra OR Kenia OR Kenna OR Kennedi OR Kennedy OR Kenya OR Kenzie OR
Keyla OR Kiana OR Kianna OR Kiara OR Kiera OR Kierra OR Kiersten OR Kiley OR Kimberly
OR Kirsten OR Kiya OR Kourtney OR Krista OR Kristen OR Kristin OR Kristina OR Krystal OR
Kya OR Kyla OR Kylee OR Kyleigh OR Kylie OR Kyra OR Lacey OR Laila OR Lana OR Laney
OR Lara OR Larissa OR Laura OR Laurel OR Lauren OR Lauryn OR Layla OR Lea OR Leah
OR Leanna OR Leila OR Leilani OR Lena OR Lesley OR Leslie OR Lesly OR Leticia OR Lexi
OR Lexie OR Lexus OR Lia OR Liana OR Libby OR Liberty OR Lila OR Lilian OR Liliana OR
Lillian OR Lilliana OR Lillie OR Lilly OR Lily OR Lina OR Linda OR Lindsay OR Lindsey OR
Lisa OR Lisbeth OR Litzy OR Lizbeth OR Lizeth OR Lizette OR Logan OR Lola OR London
OR LOR en OR LOR ena OR Lucia OR Lucy OR Luisa OR Luz OR Lyndsey OR Lyric OR
Macey OR Maci OR Macie OR Mackenzie OR Macy OR Madalyn OR Madalynn OR Maddison
OR Madeleine OR Madeline OR Madelyn OR Madelynn OR Madilyn OR Madisen OR Madison
OR Madisyn OR Madyson OR Maegan OR Maeve OR Magdalena OR Maggie OR Maia OR
Makaila OR Makayla OR Makena OR Makenna OR Makenzie OR Maleah OR Malia OR
Maliyah OR MallOR y OR Mandy OR Mara OR Marcella OR Margaret OR Margarita OR
Maria)

26. TALENT CONNECT 2012
First Name
Mariah OR Mariam OR Mariana OR Marianna OR Maribel OR Marie OR Mariela OR Marilyn OR
Marina OR Marisa OR Marisol OR Marissa OR Maritza OR Marlee OR Marlene OR Marley OR
Martha OR Mary OR Maryam OR Mattie OR Maura OR Maya OR Mayra OR Mckayla OR
Mckenna OR Mckenzie OR Meadow OR Meagan OR Meaghan OR Megan OR Meghan OR
Melanie OR Melany OR Melina OR Melinda OR Melissa OR Melody OR Mercedes OR Meredith
OR Miah OR Micaela OR Micah OR Michaela OR Michelle OR Mikaela OR Mikayla OR Mina OR
Miracle OR Miranda OR Mireya OR Miriam OR Miya OR Mollie OR Molly OR Monica OR
Monique OR Monserrat OR Montana OR MOR gan OR MOR iah OR Mya OR Myah OR Myra
OR Nadia OR Nancy OR Naomi OR Natalia OR Natalie OR Nataly OR Natasha OR Nathalie OR
Nayeli OR Nevaeh OR Nia OR Nichole OR Nicole OR Nicolette OR Nikki OR Nina OR Noelia
OR Noelle OR Noemi OR NOR a OR NOR ma OR Nya OR Nyah OR Nyasia OR Nyla OR
Odalys OR Olivia OR Paige OR Paloma OR Pamela OR Paola OR Paris OR Parker OR
Patience OR Patricia OR Paula OR Paulina OR Payton OR Penelope OR Perla OR Peyton OR
Phoebe OR Piper OR Precious OR Presley OR Princess OR Priscila OR Priscilla OR Quinn OR
Rachael OR Rachel OR Rachelle OR Raegan OR Raina OR Raquel OR Raven OR Rayna OR
Reagan OR Reanna OR Rebeca OR Rebecca OR Rebekah OR Reese OR Regan OR Regina
OR Reilly OR Reina OR Renee OR Reyna OR Rhiannon OR Rianna OR Riley OR Rita OR Riya
OR Robin OR Robyn OR Rocio OR Rose OR Rosemary OR Roxana OR Ruby OR Ruth OR
Ryan OR Ryann OR Rylee OR Ryleigh OR Rylie OR Sabrina OR Sade OR Sadie OR Sage OR
Saige OR Sally OR Salma OR Samantha OR Samara OR Samira OR Sandra OR Sandy OR
Sara OR Sarah OR Sarahi OR Sarai OR Sarina OR Sasha OR Savana OR Savanah OR
Savanna OR Savannah OR Scarlett OR Selena OR Selina OR Serena OR Serenity OR Shakira
OR Shania OR Shaniya OR Shannon OR Sharon OR Shawna OR Shayla OR Shaylee OR
Shayna OR Shea OR Sheila OR Shelby OR Shirley OR Shreya OR Shyann OR Shyanne OR
Sidney OR Sienna OR Sierra OR Simone OR Sky OR Skye OR Skyla OR Skylar OR Skyler OR
Sofia OR Sonia OR Sonya OR Sophia OR Sophie OR Stacey OR Stacy OR Stephanie OR
Stephany OR Summer OR Susan OR Susana OR Sydnee OR Sydney OR Sydni OR Sydnie OR
Sylvia OR Tabitha OR Talia OR Taliyah OR Tamara OR Tamia OR Tania OR Taniya OR Tanya
OR Tara OR Taryn OR Tatiana OR Tatum OR Tatyana OR Taya OR Tayler OR TaylOR OR
Teagan OR Teresa OR Tess OR Tessa OR Thalia OR Theresa OR Tia OR Tiana OR Tianna OR
Tiara OR Tierra OR Tiffany OR Tina OR Toni OR TOR i OR Tracy OR Trinity OR Trista OR
Tristan OR Tyler OR Tyra OR Unique OR Valentina OR Valeria OR Valerie OR Vanesa OR
Vanessa OR Veronica OR VictOR ia OR Violet OR Virginia OR Vivian OR Viviana OR Wendy
OR Whitney OR Willow OR Ximena OR Xiomara OR Yadira OR Yasmin OR Yasmine OR Yazmin
OR Yesenia OR Yessenia OR Yolanda OR Yuliana OR Yvette OR Yvonne OR Zaria OR Zoe OR
Zoey OR Zoie

27. TALENT CONNECT 2012
Female Software Engineers

28. LinkedIn Recruiter
Developing a Competitive Advantage

29. TALENT CONNECT 2012
Competitive Advantage
To have a competitive advantage on LinkedIn, you have to
be able to find profiles that others can't and don't
Usual and customary searches yield usual and customary
results
Over 100M profiles on
LinkedIn may never be
found or reviewed

30. TALENT CONNECT 2012
Understand IR

31. TALENT CONNECT 2012
Hidden Talent
Every query you run includes qualified candidates and
excludes qualified candidates
Many profiles are not keyword/content rich
How can you find people with skills and experience that
don't explicitly mention on their profile?
Image credit:http://www.flickr.com/photos/metrognome0/3181913412/

32. TALENT CONNECT 2012
Who's the Best Candidate?

33. TALENT CONNECT 2012
Hidden Talent
Profiles you can't find
 People with skills and
experience that is stated in a
way in which you didn't
search for
 People with skills and
experience that isn't explicitly
mentioned on their LinkedIn
profile

34. TALENT CONNECT 2012
Beyond Basic Keyword/Title Search
Terms
 J2EE OR JEE OR "J EE" OR "Enterprise Edition" OR JEE5 OR
JEE6 OR "Java 2"
 (Global OR international OR foreign OR multinational OR
worldwide OR Europe OR European OR OR EU OR EMEA OR
Asia OR "Asia-Pac" OR "Pacific Rim" OR "South America" OR "
Latin America" OR Americas OR CALA OR Caribbean OR "Latin
America" OR "Middle East" OR Canada OR Japan OR China OR
Russia OR India OR UK OR "United Kingdom" OR Countries OR
Offshore OR Overseas)
 Manufacturing OR Mfg

35. TALENT CONNECT 2012
Beyond Basic Keyword/Title Search
Titles
 ("Vice President" OR VP OR "V.P." OR SVP OR "S.V.P." OR EVP
OR "E.V.P.")
 (Account OR Business) (Rep OR Representative OR Manager
OR Development OR Executive OR Associate)
 ("Software Engineer" OR Programmer OR Developer OR
Consultant")
 Senior OR Snr Or Sr OR Lead
 Mgr, Engr

36. TALENT CONNECT 2012
Engr

37. TALENT CONNECT 2012
SW

38. TALENT CONNECT 2012
SW OR "S/W"

39. TALENT CONNECT 2012
Snr

40. TALENT CONNECT 2012
Sr = Senior

41. TALENT CONNECT 2012
Company Variations
Companies
 PwC, "Price Waterhouse," Pricewaterhouse,
PricewaterhouseCoopers
 JPMC, JPMorgan, JPMorganChase, JP Morgan Chase
 Glaxo, GlaxoSmithKline, GSK
 Citi, Citibank, Citigroup
 Microsoft, MSFT

42. TALENT CONNECT 2012
PwC
 PwC -"Price Waterhouse Coopers" -Pricewaterhouse
-PricewaterhouseCoopers = 34,925
 -PwC "Price Waterhouse Coopers" -Pricewaterhouse
-PricewaterhouseCoopers = 6,112
 -PwC -"Price Waterhouse Coopers" Pricewaterhouse
-PricewaterhouseCoopers = 2,113
 -PwC -"Price Waterhouse Coopers" -Pricewaterhouse
PricewaterhouseCoopers = 60,496

43. TALENT CONNECT 2012
Industry Search

44. TALENT CONNECT 2012
Industry Search
"Aintree University Hospital, North Mersey HIS" OR "Ashford and St. Peter's Hospitals NHS
Trust" OR "Aspen Healthcare Solutions" OR "Barchester Healthcare" OR "Barts and The
London NHS Trust" OR "Barts Health NHS Trust" OR "Bedford Hospital NHS Trust" OR "BMI
Healthcare" OR "Brighton & Sussex University Hospitals NHS Trust" OR "Bupa" OR
"Cambridge University Hospitals NHS Foundation Trust" OR "Cambridgeshire Community
Services NHS Trust" OR "Care Quality Commission" OR "Care UK" OR "Castlebeck" OR
"Central London Community Healthcare NHS Trust" OR "Central Manchester & Manchester
Children's Foundation Trust" OR "Chelsea and Westminster Hospital NHS Foundation Trust"
OR "Cheshire & Wirral Partnership NHS Trust" OR "Cheshire East Community Health" OR
"Circle" OR "Cygnet Health Care" OR "Derby Hospitals NHS Foundation Trust" OR "East
Lancashire Hospitals NHS Trust" OR "East London NHS Foundation Trust" OR "Epsom & St
Helier University NHS Trust" OR "Follow Company" OR "Frimley Park Hospital NHS
Foundation Trust" OR "GE Healthcare" OR "Great Ormond Street Hospital for Children NHS
Trust" OR "Hallmark Healthcare" OR "Harmoni HS Ltd" OR "HCA International Ltd" OR "Health
Protection Agency" OR "Heart of England NHS Foundation Trust" OR "Heatherwood &
Wexham Park Hospitals' NHS Foundation Trust" OR "Helping Hands Homecare" OR
"Homerton University Hospital NHS Foundation Trust" OR "Hospital & Health Care" OR
"Imperial College Healthcare NHS Trust" OR "International Medical Corps" OR "International
SOS" OR "Lincolnshire Partnership NHS Foundation Trust" OR "Liverpool Community Health
NHS Trust" OR "London Care" OR "Luton and Dunstable Hospital NHS FT" OR "Maidstone
and Tunbridge Wells NHS Trust" OR "Methodist Homes MHA" OR "Mid Yorkshire Hospitals
NHS Trust" OR "Newham University Hospital NHS Trust" OR "NHS" OR "NIHR Clinical
Research Network" OR "North East London NHS Foundation Trust" OR "Nuffield Health" OR
"Oasis Dental Care" OR "Oxford Radcliffe Hospitals NHS Trust" OR "Papworth Hospital NHS
Foundation Trust" OR "Pennine Acute Hospitals NHS Trust" OR "Portsmouth Hospitals NHS
Trust" OR "Priory Group" OR "Ramsay Healthcare UK" OR "Royal Berkshire NHS Foundation
Trust" OR "Royal Bolton Hospitals NHS Foundation Trust" OR "Royal Brompton Hospital" OR
"Royal Free Hampstead NHS Trust" OR "Salford Royal Foundation Trust" OR "Salisbury NHS
Foundation Trust" OR "Sanctuary Care" OR "Similar Companies" OR "Solent NHS Trust" OR
"South Central Ambulance Service NHS Trust" OR "Southern Cross Health Care" OR "SRCL
Ltd" OR "St Georges Healthcare NHS Trust" OR "St John Ambulance" OR "Surrey Community
Health" OR "Synergy Health PLC" OR "The Advisory Board Company" OR "The Christie NHS
Foundation Trust" OR "The London Ambulance Service NHS Trust" OR "The Regard
Partnership" OR "The Royal Marsden NHS Foundation Trust" OR "Turning Point" OR "ubu
Health and Social Care" OR "University College London Hospitals" OR "University College of
London Hospital" OR "University Hospitals of Morecambe Bay NHS Trust" OR "Walsall
Hospitals NHS Trust" OR "Birmingham Children's Hospital NHS Foundation Trust" OR
"CareTech Community Services Ltd" OR "Hertfordshire Partnership NHS Foundation Trust"
OR "Milton Keynes Hospital NHS Foundation Trust" OR "NHS Lambeth" OR "NHS South of
Tyne and Wear" OR "Nottingham University Hospital" OR "Nottinghamshire Healthcare" OR
"Royal Devon and Exeter NHS Trust" OR "UCLH NHS Foundation Trust"

45. TALENT CONNECT 2012
Ghost Hunting
How do you find people with the skills and experience you're
looking for who make no explicit mention of it on their LinkedIn
profile?

46. TALENT CONNECT 2012
Implicit Search

47. TALENT CONNECT 2012
Implicit Search

48. TALENT CONNECT 2012
SWE's w/no keywords

49. TALENT CONNECT 2012
SWE's w/no keywords

50. TALENT CONNECT 2012
Any Group Search

51. TALENT CONNECT 2012
Hidden Talent
Profiles you don't find
 "Too many" results, not
reviewing them all
 Overlooking profiles that
don't look like your ideal
candidate

52. TALENT CONNECT 2012Image credit: http://www.flickr.com/photos/raspberreh/1619205675/

54. TALENT CONNECT 2012
Search Strategy
 Target "maximum qualifications" first
 Systematically progress through results from highest
probability/explicit mention to lowest probability/no explicit
mention

55. TALENT CONNECT 2012
Example Job
 Software Test Engineer
– Must have experience with SQL
– Preferred experience: Data warehouse, RUP or Agile,
shell scripting

56. TALENT CONNECT 2012
Basic Search – 72 Results
Keywords
SQL
Title
"Test Engineer"

57. TALENT CONNECT 2012
Better Search
Keywords
SQL
Title
(test OR testing OR QA OR quality OR tester) (analyst OR
engineer OR tester)

58. TALENT CONNECT 2012
554 Results

59. TALENT CONNECT 2012
Best Search
Keywords
(sql OR Oracle OR database OR databases OR DB2 OR
MySQL) (ETL OR "data warehouse" OR "data warehousing"
OR datawarehouse OR datawarehouses OR "data mart" OR
"data marts") (RUP OR "Rational Unified" OR Agile OR Scrum
OR Scrums) (shell OR korn OR bourne OR perl OR csh)
Title
(test OR testing OR QA OR quality OR tester) (analyst OR
engineer OR tester)

60. TALENT CONNECT 2012
6 Results

61. TALENT CONNECT 2012
2nd Search
Keywords
(sql OR Oracle OR database OR databases OR DB2 OR
MySQL) (ETL OR "data warehouse" OR "data warehousing"
OR datawarehouse OR datawarehouses OR "data mart" OR
"data marts") (RUP OR "Rational Unified" OR Agile OR Scrum
OR Scrums) -(shell OR korn OR bourne OR perl OR csh)
Title
(test OR testing OR QA OR quality OR tester) (analyst OR
engineer OR tester)

62. TALENT CONNECT 2012
35 Results

63. TALENT CONNECT 2012
3rd Search
Keywords
(sql OR Oracle OR database OR databases OR DB2 OR
MySQL) (ETL OR "data warehouse" OR "data warehousing"
OR datawarehouse OR datawarehouses OR "data mart" OR
"data marts") -(RUP OR "Rational Unified" OR Agile OR Scrum
OR Scrums) (shell OR korn OR bourne OR perl OR csh)
Title
(test OR testing OR QA OR quality OR tester) (analyst OR
engineer OR tester)

64. TALENT CONNECT 2012
4 Results

65. TALENT CONNECT 2012
4th Search
Keywords
(sql OR Oracle OR database OR databases OR DB2 OR
MySQL) -(ETL OR "data warehouse" OR "data warehousing"
OR datawarehouse OR datawarehouses OR "data mart" OR
"data marts") (RUP OR "Rational Unified" OR Agile OR Scrum
OR Scrums) (shell OR korn OR bourne OR perl OR csh)
Title
(test OR testing OR QA OR quality OR tester) (analyst OR
engineer OR tester)

66. TALENT CONNECT 2012
60 Results

67. TALENT CONNECT 2012
5th Search
Keywords
(sql OR Oracle OR database OR databases OR DB2 OR
MySQL) (ETL OR "data warehouse" OR "data warehousing"
OR datawarehouse OR datawarehouses OR "data mart" OR
"data marts") -(RUP OR "Rational Unified" OR Agile OR Scrum
OR Scrums) -(shell OR korn OR bourne OR perl OR csh)
Title
(test OR testing OR QA OR quality OR tester) (analyst OR
engineer OR tester)

68. TALENT CONNECT 2012
18 Results

69. TALENT CONNECT 2012
Action Items
1. Fully leverage LinkedIn's advanced search interface
– Make use of OR and -/NOT
– Don't be afraid of big searches – LinkedIn can handle 1,000's of characters!
2. Remember that the best candidates may not mention the
terms you think they should, and thus can be excluded from
your search results
3. Be aware of the 2 hidden talent pools on LinkedIn and
develop a search strategy to exploit both
4. Take time to think about term variants
5. Be careful with company and industry searches
6. Whenever possible, start with a "maximum qualifications"
search, and then run a mutually exclusive search
progression

70. TALENT CONNECT 2012
Questions