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Best Practices for Publishing Posts on LinkedIn



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Since opening up our publishing platform, we’ve seen some incredible posts written by our members. Inspired by these amazing pieces, we’ve put together a brief guide to help you make the most of publishing on LinkedIn. Here are some tips and tricks for writing stand-out posts, strengthening your professional reputation, and boosting your reach.

Write about what you know:
-Share your observations, impressions, and firsthand experience with your job, company, or industry.
-Write about your successes--or your failures and how you've learned from them.
-Or write about what inspires you to do what you do.

When in doubt, turn to the news:
Look at recent headlines to see if any recent topics relate to your expertise or interests.

Write often:
Don't worry about waiting for the "perfect" draft--get your thoughts out there, then let the comments you get help craft your next big idea.

Draw readers in with a catchy headline:
Help your post get noticed by making sure the title really captures the message of your post. Avoid numbered lists, and if you're going to use a pun, make sure its more clever than clichéd.

Choose images that stand out:
A clear and compelling image gives people a reason to click--it's a window into your post. Tip: one of the best ways to find a good image is through Flickr's Creative Commons.

Remember: the best way to set yourself apart with your posts is to be authentic.
Above all else, be you and true to your voice. Try weaving in examples from your own experiences--personal anecdotes can go a long way toward capturing your audience’s attention.

What are you waiting for? Start writing here:

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