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Your Next Hire Is Right in Front of You: 
Leveraging Internal Mobility & Talent 
Jerrold Pelupessy 
Customer Success Consultant 
LinkedIn 
Networks 
#intalent 
Donna Price 
Resourcing Manager 
Harrods 
Dennis de Munck 
HR Director Sales & Aftersales 
Ferrari
“Internal mobility is a dynamic 
internal process for moving talent 
from role to role – at the 
leadership, professional and 
operational level. ” 
Bersin by Deloitte 
#intalent
Tour of duty framework* 
Who and When? Deal Duration Transition 
Rotational 
Transformational 
Foundational 
Incoming employees are 
onboarded programmatically 
Negotiated individually 
Negotiated individually 
*The Alliance: Managing talent in the networked age 
By Reid Hoffman, Written by Ben Casnocha and Chris Yeh 
Assessment of potential future 
fit at the company; predictable 
employment 
Transformation of employee’s 
career; transformation of 
company 
For company, a steward of core 
values; for employee, deep 
purpose and meaning from 
work 
For typical analyst programs, 
usually one to three years; for 
other rotational tours: ongoing 
Determined by the specific 
mission; usually two to five 
years 
Ongoing 
Employee may start another 
rotation or shift to a 
Transformational tour; little to 
no moral bonus for leaving the 
company afterward 
Prior to completing the 
mission, employee negotiates 
a new tour at existing 
company, or transitions out 
Both parties anticipate the 
relationship will be permanent 
and make their best efforts to 
stay together 
#intalent
“A Talent Network is the concept 
of building a collection of 
candidates that fit job positions 
that you are consistently hiring 
for. ” 
#intalent
Talent Networks 
Social Media Networks 
Facebook Twitter 
LinkedIn 
Followers Groups (Old/Unused) 
Projects 
ATS/CRM 
Alumni Silver 
Medallists 
Direct 
Applicants 
Other sources 
Referrals Internal 
Mobility 
Job boards Niche 
boards 
Niche 
community sites Events 
#intalent
Know your existing Talent Networks: Followers 
Your followers might 
be interesting 
candidates. They are 
7 x more likely to 
respond to your 
messages. 
#intalent
Search through your followers base 
#intalent
Know your existing Talent Networks: Groups 
#intalent
Get in contact with leads via common groups 
#intalent
Know your existing Talent Networks: Projects 
#intalent
Search through old/unused projects 
#intalent
Talent Accelerator 
#intalent
Racing Innovation Exclusivity 
#intalent 
DNA
Unique Business Model 
§ € 2.3bn sales 
§ 6.922 deliveries (+F1) 
§ € 337M R&D 
§ «Most Powerful Brand» 
§ (BrandFinance) 
GT 
Sports 
V12 
V8 
“We build one less car than the market 
demands” 
Enzo Ferrari 
§ Tradition & Innovation 
§ Passion & Excellence 
§ Individual & Team 
<3.000 
staff 
<200 
dealers 
>30.000 prospects 
<7.000 deliveries Historic results 
Options Atelier Taylor-Made « One-Off Ferrari » 
#intalent
Unique Engagement 
§ <3.000 staff 
§ >30.000 CVs/yr 
§ 218 hires (blue/white) 
§ incremental headcount 
§ «Great Place to Work» 
Ferrari Campus Formula Uomo 29 nationalities Engineers, Commercial & F1 
Taylored 
Training 
“Authentic, deep-rooted passion and the 
ability to work together” 
Sergio Marchionne 
§ Tradition & Innovation 
§ Excellence & Passion 
§ Individual & Team 
Health & 
Wellbeing Junior Club « 100 Blue-to-White » 
#intalent
§ Insight into reality. 
§ Authenticity 
§ «Test-drive» before applications 
§ Retain fans 
§ Engage professionals. 
#intalent 
Engagement Hub 
1.6M daily 
41k daily 
153k daily
Mission: identify & attract outstanding Engineering + Business 
graduates to work in Maranello. 
Success: 
In 3 weeks we have achieved: 
§ 5.326 applications 
§ One role description, adapted languages 
§ Direct engagement with specific targeted audience (relevancy, 
time to market) 
§ Reverse-recruitment : universities call us ! 
§ Referrals pipeline 
« Ferrari Graduate Program, 
the Talent Accelerator » 
#intalent
“We do not build cars….we build dreams” 
Enzo Ferrari 
#intalent
#intalent
HARRODS – 
AN ICONIC STORE 
HARRODS – 
AN ICONIC STORE 
1. Understanding You: a variety of ways to progress 
2. Knowing Harrods: some areas have limited opportunities 
3. Being Focused: personal responsibility and good current performance 
4. Seeking Opportunities: improved use of internal communication 
5. Taking Action: our promises to each other 
A BRITISH LANDMARK – LUXURY RETAIL 
A BRITISH LANDMARK – LUXURY RETAIL 
Exclusive products Unrivalled customer service 
Exclusive products Unrivalled customer service 
Understanding 
You 
Knowing 
Harrods 
Being 
Focused 
Opportunities 
5,000 Employees 1 million sq. ft of selling space 
Seeking 
5,000 Employees 1 million sq. ft of selling space 
Taking 
Action 
KEY 
TAKEAWAYS 
#intalent
HARRODS – 
AN ICONIC STORE 
1. Understanding You: a variety of ways to progress 
2. Knowing Harrods: some areas have limited opportunities 
3. Being Focused: personal responsibility and good current performance 
4. Seeking Opportunities: improved use of internal communication 
5. Taking Action: our promises to each other 
WHO DO WE HIRE? 
ARCHITECTS 
BUYERS 
INTERIOR 
DESIGN 
STUDIO 
DESIGNERS CHEFS 
ENGINEERS 
SO WHY IS HIRING SO TOUGH? 
FOOD 
DEVELOPERS 
SUPER SELLERS 
HARRODS 
BANK 
HARRODS 
ESTATES 
VISUAL 
MERCHANDISERS 
IN-HOUSE 
SECURITY 
20 
INDUSTRIES 
BEYOND 
PURE 
RETAIL 
#intalent 
Understanding 
You 
Knowing 
Harrods 
Being 
Focused 
Seeking 
Opportunities 
Taking 
Action 
KEY 
TAKEAWAYS
HARRODS – 
AN ICONIC STORE 
1. Understanding You: a variety of ways to progress 
2. Knowing Harrods: some areas have limited opportunities 
3. Being Focused: personal responsibility and good current performance 
4. Seeking Opportunities: improved use of internal communication 
5. Taking Action: our promises to each other 
1. We are an iconic British brand 
2. We have a high performance culture 
3. We offer an exceptional total rewards package 
4. We have a great learning and development offer 
5. We offer unique career opportunities for the best 
OUR PROMISE 
TO EMPLOYEES 
To exceed expectations and 
achieve high standards we 
invest heavily in our people, 
service, products and store. 
1. We are an iconic British brand 
2. We have a high performance culture 
3. We offer an exceptional total rewards package 
4. We have a great learning and development offer 
5. We offer unique career opportunities for the best 
EMPLOYEES PROMISE 
TO US 
We expect all employees 
at all levels to uphold the 
brand values and vision 
of Harrods. 
OUR PROMISE 
TO EACH OTHER 
We expect and embrace 
cultural difference as a 
necessity for the richness of 
our working environment. 
HARRODS – 
AN ICONIC STORE 
OUR PROMISE 
TO EMPLOYEES 
To exceed expectations and 
achieve high standards we 
invest heavily in our people, 
service, products and store. 
EMPLOYEES PROMISE 
TO US 
We expect all employees 
at all levels to uphold the 
brand values and vision 
of Harrods. 
OUR PROMISE 
TO EACH OTHER 
We expect and embrace 
cultural difference as a 
necessity for the richness of 
our working environment. 
#intalent 
Understanding 
You 
Knowing 
Harrods 
Being 
Focused 
Seeking 
Opportunities 
Taking 
Action 
KEY 
TAKEAWAYS
OUR EXTERNAL 
MESSAGING… 
OUR EXTERNAL 
MESSAGING… 
1. Understanding You: a variety of ways to progress 
2. 50,000 Knowing Harrods: 50,000 some areas 20% 
have limited 20% 
opportunities 
3. Being Focused: personal responsibility and good current performance 
LinkedIn 
of recent hires 
4. Seeking followers 
Opportunities: improved were followers 
use of internal communication 
5. Taking Action: our promises to each other 
10,000 100,000 
10,000 100,000 
Twitter 
followers 
applications 
via 
harrodscareers.com 
RECOMMEND 
A FRIEND 
Through our new online referral 
scheme. Please visit OMNIA for 
more details. 
LinkedIn 
followers 
of recent hires 
were followers 
Twitter 
followers 
applications 
via 
harrodscareers.com 
RECOMMEND 
A FRIEND 
Through our new online referral 
scheme. Please visit OMNIA for 
more details. 
#intalent 
Understanding 
You 
Knowing 
Harrods 
Being 
Focused 
Seeking 
Opportunities 
Taking 
Action 
KEY 
TAKEAWAYS
OUR INTERNAL 
MESSAGING…#BEHARRODS 
OUR INTERNAL 
MESSAGING…#BEHARRODS 
OUR INTERNAL 
MESSAGING…#BEHARRODS 
1. Review – What was our aim? 
1. Understanding You: a variety of ways to progress 
2. Knowing Harrods: some areas have limited opportunities 
3. Being Focused: personal responsibility and good current performance 
4. Seeking Opportunities: improved use of internal communication 
5. Taking Action: our promises to each other 
1. Review – What was our aim? 
What needed to change? 
What needed to change? 
 x Creating awareness 
 x Tailored feedback 
 x Structured learning 
2. Action – A focus on communication 
3. Result – The launch of 
 x Creating awareness 
 x Tailored feedback 
 x Structured learning 
2. Action – A focus on communication 
3. Result – The launch of 
'Conscious Career Development' 
 10 Most Positive Results Agree 
Strongly Agree Neither Disagree Disagree 
Strongly Mean Resp.  
1 
Q10 : I believe the following brand values are representative of the 
Harrods customer experience Luxury ± Providing one-off products 
and shopping experiences 
 10 Most Positive Results Agree 
Strongly Agree Neither Disagree Disagree 
Strongly Mean Resp.  
54 41 4 1 4.48 3644  
1 
Q10 : I believe the following brand values are representative of the 
Harrods customer experience Luxury ± Providing one-off products 
and shopping experiences 
54 41 4 1 4.48 3644  
2 Q1 : I am proud to tell people that I work for Harrods 55 39 5 1 4.46 3683  
3 
Q18 : When performing my job I think of how I am working to each of 
the following brand values Service ± Making every customer feel 
special 
2 Q1 : I am proud to tell people that I work for Harrods 55 39 5 1 4.46 3683  
52 40 7 1 4.42 3541  
3 
Q18 : When performing my job I think of how I am working to each of 
the following brand values Service ± Making every customer feel 
special 
52 40 7 1 4.42 3541  
4 Q3 : I am willing to go the extra mile for Harrods 50 42 6 1 4.39 3666  
5 
Q15 : When performing my job I think of how I am working to each of 
the following brand values Luxury ± Providing one-off products and 
shopping experiences 
4 Q3 : I am willing to go the extra mile for Harrods 50 42 6 1 4.39 3666  
46 44 8 1 4.34 3543  
6 
Q12 : I believe the following brand values are representative of the 
Harrods customer experience Sensation ± Providing a retail 
experience through product, environment and entertainment 
Q15 : When performing my job I think of how I am working to each of 
the following brand values Luxury ± Providing one-off products and 
shopping experiences 
46 44 8 1 4.34 3543  
42 51 6 1 4.32 3634  
7 
Q13 : I believe the following brand values are representative of the 
Harrods customer experience Service ± Making every customer feel 
special 
Q12 : I believe the following brand values are representative of the 
Harrods customer experience Sensation ± Providing a retail 
experience through product, environment and entertainment 
42 51 6 1 4.32 3634  
43 47 7 2 4.30 3640  
8 
Q17 : When performing my job I think of how I am working to each of 
the following brand values Sensation ± Providing a retail experience 
through product, environment and entertainment 
Q13 : I believe the following brand values are representative of the 
Harrods customer experience Service ± Making every customer feel 
special 
43 47 7 2 4.30 3640  
42 46 10 1 4.27 3534  
5 
6 
7 
8 
Q17 : When performing my job I think of how I am working to each of 
the following brand values Sensation ± Providing a retail experience 
through product, environment and entertainment 
42 46 10 1 4.27 3534  
9 Q2 : I would recommend Harrods as an employer 41 48 7 2 4.26 3669  
10 
Q16 : When performing my job I think of how I am working to each of 
the following brand values Innovation ± Pioneering product, service 
and retail trends 
9 Q2 : I would recommend Harrods as an employer 41 48 7 2 4.26 3669  
37 49 11 2 4.20 3535  
'Conscious Career Development' 
10 
 10 Least Positive Results Agree 
Q16 : When performing my job I think of how I am working to each of 
the following brand values Innovation ± Pioneering product, service 
and retail trends 
37 49 11 2 4.20 3535  
Strongly Agree Neither Disagree Disagree 
Strongly Mean Resp.  
48 Q55 : The programmes, courses, seminars that Learning  
 10 Least Positive Results Agree 
Strongly Agree Neither Disagree Disagree 
Strongly Mean Resp.  
Development offer are easily accessible 19 49 20 9 3 3.73 3646  
You seem to be in a good place compared to other organisations 
– ‘is 45.8% not a good number?’ Sandra Evans, The Art of Work 
48 Q55 : The programmes, courses, seminars that Learning  
Development offer are easily accessible 19 49 20 9 3 3.73 3646  
49 Q33 : I believe there is not much duplication of tasks within my team 18 48 21 9 3 3.69 3638  
50 Q30 : I have the resources I need to do my job effectively 19 49 16 13 3 3.68 3645  
51 Q25 : I believe Harrods has made improvements to simplify the way 
You seem to be in a good place compared to other organisations 
– ‘is 45.8% not a good number?’ Sandra Evans, The Art of Work 
You seem to be in a good place compared to other organisations 
– ‘is 45.8% not a good number?’ Sandra Evans, The Art of Work 
49 Q33 : I believe there is not much duplication of tasks within my team 18 48 21 9 3 3.69 3638  
50 Q30 : I have the resources I need to do my job effectively 19 49 16 13 3 3.68 3645  
51 Q25 : I believe Harrods has made improvements to simplify the way 
we do things within the last 12 months 17 46 25 9 3 3.65 3657  
we do things within the last 12 months 17 46 25 9 3 3.65 3657  
52 Q28 : My role makes best use of my talents, abilities and skills 22 44 15 13 6 3.64 3660  
53 Q23 : Our existing ways of working at Harrods help us do our jobs 
52 Q28 : My role makes best use of my talents, abilities and skills 22 44 15 13 6 3.64 3660  
53 Q23 : Our existing ways of working at Harrods help us do our jobs 
effectively 14 50 21 13 3 3.59 3646  
effectively 14 50 21 13 3 3.59 3646  
54 Q24 : At Harrods, we make decisions in a timely manner 15 49 19 13 4 3.59 3655  
55 Q46 : I am paid fairly for the work I do compared to people in similar 
54 Q24 : At Harrods, we make decisions in a timely manner 15 49 19 13 4 3.59 3655  
55 Q46 : I am paid fairly for the work I do compared to people in similar 
roles in other organisations 20 42 16 15 7 3.53 3646  
roles in other organisations 20 42 16 15 7 3.53 3646  
56 Q20 : At Harrods we share information in an honest and open way 16 44 21 15 4 3.51 3668  
57 Q22 : I believe the IT systems, equipment and support, enable me to 
#intalent 
56 Q20 : At Harrods we share information in an honest and open way 16 44 21 15 4 3.51 3668  
57 Q22 : I believe the IT systems, equipment and support, enable me to 
do my job effectively 13 38 18 19 12 3.20 3664  
13 38 18 19 12 3.20 3664  
1. Review – What was our aim? 
What needed to change? 
 x Creating awareness 
 x Tailored feedback 
 x Structured learning 
2. Action – A focus on communication 
3. Result – The launch of 
'Conscious Career Development' 
 10 Most Positive Results Agree 
Strongly Agree Neither Disagree Disagree 
Strongly Mean Resp.  
1 
Q10 : I believe the following brand values are representative of the 
Harrods customer experience Luxury ± Providing one-off products 
and shopping experiences 
54 41 4 1 4.48 3644  
2 Q1 : I am proud to tell people that I work for Harrods 55 39 5 1 4.46 3683  
3 
Q18 : When performing my job I think of how I am working to each of 
the following brand values Service ± Making every customer feel 
special 
52 40 7 1 4.42 3541  
4 Q3 : I am willing to go the extra mile for Harrods 50 42 6 1 4.39 3666  
5 
Q15 : When performing my job I think of how I am working to each of 
the following brand values Luxury ± Providing one-off products and 
shopping experiences 
46 44 8 1 4.34 3543  
6 
Q12 : I believe the following brand values are representative of the 
Harrods customer experience Sensation ± Providing a retail 
experience through product, environment and entertainment 
42 51 6 1 4.32 3634  
7 
Q13 : I believe the following brand values are representative of the 
Harrods customer experience Service ± Making every customer feel 
special 
43 47 7 2 4.30 3640  
8 
Q17 : When performing my job I think of how I am working to each of 
the following brand values Sensation ± Providing a retail experience 
through product, environment and entertainment 
42 46 10 1 4.27 3534  
9 Q2 : I would recommend Harrods as an employer 41 48 7 2 4.26 3669  
10 
Q16 : When performing my job I think of how I am working to each of 
the following brand values Innovation ± Pioneering product, service 
and retail trends 
37 49 11 2 4.20 3535  
 10 Least Positive Results Agree 
Strongly Agree Neither Disagree Disagree 
Strongly Mean Resp.  
48 Q55 : The programmes, courses, seminars that Learning  
Development offer are easily accessible 19 49 20 9 3 3.73 3646  
49 Q33 : I believe there is not much duplication of tasks within my team 18 48 21 9 3 3.69 3638  
50 Q30 : I have the resources I need to do my job effectively 19 49 16 13 3 3.68 3645  
51 Q25 : I believe Harrods has made improvements to simplify the way 
we do things within the last 12 months 17 46 25 9 3 3.65 3657  
52 Q28 : My role makes best use of my talents, abilities and skills 22 44 15 13 6 3.64 3660  
53 Q23 : Our existing ways of working at Harrods help us do our jobs 
effectively 14 50 21 13 3 3.59 3646  
54 Q24 : At Harrods, we make decisions in a timely manner 15 49 19 13 4 3.59 3655  
55 Q46 : I am paid fairly for the work I do compared to people in similar 
roles in other organisations 20 42 16 15 7 3.53 3646  
56 Q20 : At Harrods we share information in an honest and open way 16 44 21 15 4 3.51 3668  
57 Q22 : I believe the IT systems, equipment and support, enable me to 
do my job effectively 13 38 18 19 12 3.20 3664  
1. Review – What was our aim? 
What needed to change? 
 x Creating awareness 
 x Tailored feedback 
 x Structured learning 
2. Action – A focus on communication 
3. Result – The launch of 
'Conscious Career Development' 
 10 Most Positive Results Agree 
Strongly Agree Neither Disagree Disagree 
Strongly Mean Resp.  
1 
Q10 : I believe the following brand values are representative of the 
Harrods customer experience Luxury ± Providing one-off products 
and shopping experiences 
54 41 4 1 4.48 3644  
2 Q1 : I am proud to tell people that I work for Harrods 55 39 5 1 4.46 3683  
3 
Q18 : When performing my job I think of how I am working to each of 
the following brand values Service ± Making every customer feel 
special 
52 40 7 1 4.42 3541  
4 Q3 : I am willing to go the extra mile for Harrods 50 42 6 1 4.39 3666  
5 
Q15 : When performing my job I think of how I am working to each of 
the following brand values Luxury ± Providing one-off products and 
shopping experiences 
46 44 8 1 4.34 3543  
6 
Q12 : I believe the following brand values are representative of the 
Harrods customer experience Sensation ± Providing a retail 
experience through product, environment and entertainment 
42 51 6 1 4.32 3634  
7 
Q13 : I believe the following brand values are representative of the 
Harrods customer experience Service ± Making every customer feel 
special 
43 47 7 2 4.30 3640  
8 
Q17 : When performing my job I think of how I am working to each of 
the following brand values Sensation ± Providing a retail experience 
through product, environment and entertainment 
42 46 10 1 4.27 3534  
9 Q2 : I would recommend Harrods as an employer 41 48 7 2 4.26 3669  
10 
Q16 : When performing my job I think of how I am working to each of 
the following brand values Innovation ± Pioneering product, service 
and retail trends 
37 49 11 2 4.20 3535  
 10 Least Positive Results Agree 
Strongly Agree Neither Disagree Disagree 
Strongly Mean Resp.  
48 Q55 : The programmes, courses, seminars that Learning  
Development offer are easily accessible 19 49 20 9 3 3.73 3646  
49 Q33 : I believe there is not much duplication of tasks within my team 18 48 21 9 3 3.69 3638  
50 Q30 : I have the resources I need to do my job effectively 19 49 16 13 3 3.68 3645  
51 Q25 : I believe Harrods has made improvements to simplify the way 
we do things within the last 12 months 17 46 25 9 3 3.65 3657  
52 Q28 : My role makes best use of my talents, abilities and skills 22 44 15 13 6 3.64 3660  
53 Q23 : Our existing ways of working at Harrods help us do our jobs 
effectively 14 50 21 13 3 3.59 3646  
54 Q24 : At Harrods, we make decisions in a timely manner 15 49 19 13 4 3.59 3655  
55 Q46 : I am paid fairly for the work I do compared to people in similar 
roles in other organisations 20 42 16 15 7 3.53 3646  
56 Q20 : At Harrods we share information in an honest and open way 16 44 21 15 4 3.51 3668  
57 Q22 : I believe the IT systems, equipment and support, enable me to 
do my job effectively 13 38 18 19 12 3.20 3664  
Understanding 
You 
Knowing 
Harrods 
Being 
Focused 
Seeking 
Opportunities 
Taking 
Action 
KEY 
TAKEAWAYS
THE HARRODS 
SERVICE PROPOSITION 
THE HARRODS 
SERVICE PROPOSITION 
1. Understanding You: a variety of ways to progress 
2. Knowing Harrods: some areas have limited opportunities 
3. Being Focused: personal responsibility and good current performance 
4. Seeking Opportunities: improved use of internal communication 
5. Taking Action: our promises to each other 
Professional Premium Luxury Bespoke Elite 
Professional Premium Luxury Bespoke Elite 
#intalent 
Understanding 
You 
Knowing 
Harrods 
Being 
Focused 
Seeking 
Opportunities 
Taking 
Action 
KEY 
TAKEAWAYS
1. Understanding You: a variety of ways to progress 
2. Knowing Harrods: some areas have limited opportunities 
3. Being Focused: personal responsibility and good current performance 
4. Seeking Opportunities: improved use of internal communication 
5. Taking Action: our promises to each other 
1. Understanding You: a variety of ways to progress 
2. Knowing Harrods: some areas have limited opportunities 
3. Being Focused: personal responsibility and good current performance 
4. Seeking Opportunities: improved use of internal communication 
5. Taking Action: our promises to each other 
Understanding 
You 
Knowing 
Harrods 
Being 
Focused 
Seeking 
Opportunities 
Taking 
Action 
KEY 
TAKEAWAYS 
1. Understanding You: a variety of ways to progress 
2. Knowing Harrods: some areas have limited opportunities 
3. Being Focused: personal responsibility and good current performance 
4. Seeking Opportunities: improved use of internal communication 
5. Taking Action: our promises to each other 
Understanding 
You 
Knowing 
Harrods 
Being 
Focused 
Seeking 
Opportunities 
Taking 
Action 
KEY 
TAKEAWAYS 
#intalent 
Understanding 
You 
Knowing 
Harrods 
Being 
Focused 
Seeking 
Opportunities 
Taking 
Action 
KEY 
TAKEAWAYS
Your Next Hire Is Right in Front of You: Leveraging Internal Mobility & Talent Networks | Talent Connect London 2014

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Your Next Hire Is Right in Front of You: Leveraging Internal Mobility & Talent Networks | Talent Connect London 2014

  • 1. Your Next Hire Is Right in Front of You: Leveraging Internal Mobility & Talent Jerrold Pelupessy Customer Success Consultant LinkedIn Networks #intalent Donna Price Resourcing Manager Harrods Dennis de Munck HR Director Sales & Aftersales Ferrari
  • 2. “Internal mobility is a dynamic internal process for moving talent from role to role – at the leadership, professional and operational level. ” Bersin by Deloitte #intalent
  • 3. Tour of duty framework* Who and When? Deal Duration Transition Rotational Transformational Foundational Incoming employees are onboarded programmatically Negotiated individually Negotiated individually *The Alliance: Managing talent in the networked age By Reid Hoffman, Written by Ben Casnocha and Chris Yeh Assessment of potential future fit at the company; predictable employment Transformation of employee’s career; transformation of company For company, a steward of core values; for employee, deep purpose and meaning from work For typical analyst programs, usually one to three years; for other rotational tours: ongoing Determined by the specific mission; usually two to five years Ongoing Employee may start another rotation or shift to a Transformational tour; little to no moral bonus for leaving the company afterward Prior to completing the mission, employee negotiates a new tour at existing company, or transitions out Both parties anticipate the relationship will be permanent and make their best efforts to stay together #intalent
  • 4. “A Talent Network is the concept of building a collection of candidates that fit job positions that you are consistently hiring for. ” #intalent
  • 5. Talent Networks Social Media Networks Facebook Twitter LinkedIn Followers Groups (Old/Unused) Projects ATS/CRM Alumni Silver Medallists Direct Applicants Other sources Referrals Internal Mobility Job boards Niche boards Niche community sites Events #intalent
  • 6. Know your existing Talent Networks: Followers Your followers might be interesting candidates. They are 7 x more likely to respond to your messages. #intalent
  • 7. Search through your followers base #intalent
  • 8. Know your existing Talent Networks: Groups #intalent
  • 9. Get in contact with leads via common groups #intalent
  • 10. Know your existing Talent Networks: Projects #intalent
  • 11. Search through old/unused projects #intalent
  • 14. Unique Business Model § € 2.3bn sales § 6.922 deliveries (+F1) § € 337M R&D § «Most Powerful Brand» § (BrandFinance) GT Sports V12 V8 “We build one less car than the market demands” Enzo Ferrari § Tradition & Innovation § Passion & Excellence § Individual & Team <3.000 staff <200 dealers >30.000 prospects <7.000 deliveries Historic results Options Atelier Taylor-Made « One-Off Ferrari » #intalent
  • 15. Unique Engagement § <3.000 staff § >30.000 CVs/yr § 218 hires (blue/white) § incremental headcount § «Great Place to Work» Ferrari Campus Formula Uomo 29 nationalities Engineers, Commercial & F1 Taylored Training “Authentic, deep-rooted passion and the ability to work together” Sergio Marchionne § Tradition & Innovation § Excellence & Passion § Individual & Team Health & Wellbeing Junior Club « 100 Blue-to-White » #intalent
  • 16. § Insight into reality. § Authenticity § «Test-drive» before applications § Retain fans § Engage professionals. #intalent Engagement Hub 1.6M daily 41k daily 153k daily
  • 17. Mission: identify & attract outstanding Engineering + Business graduates to work in Maranello. Success: In 3 weeks we have achieved: § 5.326 applications § One role description, adapted languages § Direct engagement with specific targeted audience (relevancy, time to market) § Reverse-recruitment : universities call us ! § Referrals pipeline « Ferrari Graduate Program, the Talent Accelerator » #intalent
  • 18. “We do not build cars….we build dreams” Enzo Ferrari #intalent
  • 20. HARRODS – AN ICONIC STORE HARRODS – AN ICONIC STORE 1. Understanding You: a variety of ways to progress 2. Knowing Harrods: some areas have limited opportunities 3. Being Focused: personal responsibility and good current performance 4. Seeking Opportunities: improved use of internal communication 5. Taking Action: our promises to each other A BRITISH LANDMARK – LUXURY RETAIL A BRITISH LANDMARK – LUXURY RETAIL Exclusive products Unrivalled customer service Exclusive products Unrivalled customer service Understanding You Knowing Harrods Being Focused Opportunities 5,000 Employees 1 million sq. ft of selling space Seeking 5,000 Employees 1 million sq. ft of selling space Taking Action KEY TAKEAWAYS #intalent
  • 21. HARRODS – AN ICONIC STORE 1. Understanding You: a variety of ways to progress 2. Knowing Harrods: some areas have limited opportunities 3. Being Focused: personal responsibility and good current performance 4. Seeking Opportunities: improved use of internal communication 5. Taking Action: our promises to each other WHO DO WE HIRE? ARCHITECTS BUYERS INTERIOR DESIGN STUDIO DESIGNERS CHEFS ENGINEERS SO WHY IS HIRING SO TOUGH? FOOD DEVELOPERS SUPER SELLERS HARRODS BANK HARRODS ESTATES VISUAL MERCHANDISERS IN-HOUSE SECURITY 20 INDUSTRIES BEYOND PURE RETAIL #intalent Understanding You Knowing Harrods Being Focused Seeking Opportunities Taking Action KEY TAKEAWAYS
  • 22. HARRODS – AN ICONIC STORE 1. Understanding You: a variety of ways to progress 2. Knowing Harrods: some areas have limited opportunities 3. Being Focused: personal responsibility and good current performance 4. Seeking Opportunities: improved use of internal communication 5. Taking Action: our promises to each other 1. We are an iconic British brand 2. We have a high performance culture 3. We offer an exceptional total rewards package 4. We have a great learning and development offer 5. We offer unique career opportunities for the best OUR PROMISE TO EMPLOYEES To exceed expectations and achieve high standards we invest heavily in our people, service, products and store. 1. We are an iconic British brand 2. We have a high performance culture 3. We offer an exceptional total rewards package 4. We have a great learning and development offer 5. We offer unique career opportunities for the best EMPLOYEES PROMISE TO US We expect all employees at all levels to uphold the brand values and vision of Harrods. OUR PROMISE TO EACH OTHER We expect and embrace cultural difference as a necessity for the richness of our working environment. HARRODS – AN ICONIC STORE OUR PROMISE TO EMPLOYEES To exceed expectations and achieve high standards we invest heavily in our people, service, products and store. EMPLOYEES PROMISE TO US We expect all employees at all levels to uphold the brand values and vision of Harrods. OUR PROMISE TO EACH OTHER We expect and embrace cultural difference as a necessity for the richness of our working environment. #intalent Understanding You Knowing Harrods Being Focused Seeking Opportunities Taking Action KEY TAKEAWAYS
  • 23. OUR EXTERNAL MESSAGING… OUR EXTERNAL MESSAGING… 1. Understanding You: a variety of ways to progress 2. 50,000 Knowing Harrods: 50,000 some areas 20% have limited 20% opportunities 3. Being Focused: personal responsibility and good current performance LinkedIn of recent hires 4. Seeking followers Opportunities: improved were followers use of internal communication 5. Taking Action: our promises to each other 10,000 100,000 10,000 100,000 Twitter followers applications via harrodscareers.com RECOMMEND A FRIEND Through our new online referral scheme. Please visit OMNIA for more details. LinkedIn followers of recent hires were followers Twitter followers applications via harrodscareers.com RECOMMEND A FRIEND Through our new online referral scheme. Please visit OMNIA for more details. #intalent Understanding You Knowing Harrods Being Focused Seeking Opportunities Taking Action KEY TAKEAWAYS
  • 24. OUR INTERNAL MESSAGING…#BEHARRODS OUR INTERNAL MESSAGING…#BEHARRODS OUR INTERNAL MESSAGING…#BEHARRODS 1. Review – What was our aim? 1. Understanding You: a variety of ways to progress 2. Knowing Harrods: some areas have limited opportunities 3. Being Focused: personal responsibility and good current performance 4. Seeking Opportunities: improved use of internal communication 5. Taking Action: our promises to each other 1. Review – What was our aim? What needed to change? What needed to change? x Creating awareness x Tailored feedback x Structured learning 2. Action – A focus on communication 3. Result – The launch of x Creating awareness x Tailored feedback x Structured learning 2. Action – A focus on communication 3. Result – The launch of 'Conscious Career Development' 10 Most Positive Results Agree Strongly Agree Neither Disagree Disagree Strongly Mean Resp. 1 Q10 : I believe the following brand values are representative of the Harrods customer experience Luxury ± Providing one-off products and shopping experiences 10 Most Positive Results Agree Strongly Agree Neither Disagree Disagree Strongly Mean Resp. 54 41 4 1 4.48 3644 1 Q10 : I believe the following brand values are representative of the Harrods customer experience Luxury ± Providing one-off products and shopping experiences 54 41 4 1 4.48 3644 2 Q1 : I am proud to tell people that I work for Harrods 55 39 5 1 4.46 3683 3 Q18 : When performing my job I think of how I am working to each of the following brand values Service ± Making every customer feel special 2 Q1 : I am proud to tell people that I work for Harrods 55 39 5 1 4.46 3683 52 40 7 1 4.42 3541 3 Q18 : When performing my job I think of how I am working to each of the following brand values Service ± Making every customer feel special 52 40 7 1 4.42 3541 4 Q3 : I am willing to go the extra mile for Harrods 50 42 6 1 4.39 3666 5 Q15 : When performing my job I think of how I am working to each of the following brand values Luxury ± Providing one-off products and shopping experiences 4 Q3 : I am willing to go the extra mile for Harrods 50 42 6 1 4.39 3666 46 44 8 1 4.34 3543 6 Q12 : I believe the following brand values are representative of the Harrods customer experience Sensation ± Providing a retail experience through product, environment and entertainment Q15 : When performing my job I think of how I am working to each of the following brand values Luxury ± Providing one-off products and shopping experiences 46 44 8 1 4.34 3543 42 51 6 1 4.32 3634 7 Q13 : I believe the following brand values are representative of the Harrods customer experience Service ± Making every customer feel special Q12 : I believe the following brand values are representative of the Harrods customer experience Sensation ± Providing a retail experience through product, environment and entertainment 42 51 6 1 4.32 3634 43 47 7 2 4.30 3640 8 Q17 : When performing my job I think of how I am working to each of the following brand values Sensation ± Providing a retail experience through product, environment and entertainment Q13 : I believe the following brand values are representative of the Harrods customer experience Service ± Making every customer feel special 43 47 7 2 4.30 3640 42 46 10 1 4.27 3534 5 6 7 8 Q17 : When performing my job I think of how I am working to each of the following brand values Sensation ± Providing a retail experience through product, environment and entertainment 42 46 10 1 4.27 3534 9 Q2 : I would recommend Harrods as an employer 41 48 7 2 4.26 3669 10 Q16 : When performing my job I think of how I am working to each of the following brand values Innovation ± Pioneering product, service and retail trends 9 Q2 : I would recommend Harrods as an employer 41 48 7 2 4.26 3669 37 49 11 2 4.20 3535 'Conscious Career Development' 10 10 Least Positive Results Agree Q16 : When performing my job I think of how I am working to each of the following brand values Innovation ± Pioneering product, service and retail trends 37 49 11 2 4.20 3535 Strongly Agree Neither Disagree Disagree Strongly Mean Resp. 48 Q55 : The programmes, courses, seminars that Learning 10 Least Positive Results Agree Strongly Agree Neither Disagree Disagree Strongly Mean Resp. Development offer are easily accessible 19 49 20 9 3 3.73 3646 You seem to be in a good place compared to other organisations – ‘is 45.8% not a good number?’ Sandra Evans, The Art of Work 48 Q55 : The programmes, courses, seminars that Learning Development offer are easily accessible 19 49 20 9 3 3.73 3646 49 Q33 : I believe there is not much duplication of tasks within my team 18 48 21 9 3 3.69 3638 50 Q30 : I have the resources I need to do my job effectively 19 49 16 13 3 3.68 3645 51 Q25 : I believe Harrods has made improvements to simplify the way You seem to be in a good place compared to other organisations – ‘is 45.8% not a good number?’ Sandra Evans, The Art of Work You seem to be in a good place compared to other organisations – ‘is 45.8% not a good number?’ Sandra Evans, The Art of Work 49 Q33 : I believe there is not much duplication of tasks within my team 18 48 21 9 3 3.69 3638 50 Q30 : I have the resources I need to do my job effectively 19 49 16 13 3 3.68 3645 51 Q25 : I believe Harrods has made improvements to simplify the way we do things within the last 12 months 17 46 25 9 3 3.65 3657 we do things within the last 12 months 17 46 25 9 3 3.65 3657 52 Q28 : My role makes best use of my talents, abilities and skills 22 44 15 13 6 3.64 3660 53 Q23 : Our existing ways of working at Harrods help us do our jobs 52 Q28 : My role makes best use of my talents, abilities and skills 22 44 15 13 6 3.64 3660 53 Q23 : Our existing ways of working at Harrods help us do our jobs effectively 14 50 21 13 3 3.59 3646 effectively 14 50 21 13 3 3.59 3646 54 Q24 : At Harrods, we make decisions in a timely manner 15 49 19 13 4 3.59 3655 55 Q46 : I am paid fairly for the work I do compared to people in similar 54 Q24 : At Harrods, we make decisions in a timely manner 15 49 19 13 4 3.59 3655 55 Q46 : I am paid fairly for the work I do compared to people in similar roles in other organisations 20 42 16 15 7 3.53 3646 roles in other organisations 20 42 16 15 7 3.53 3646 56 Q20 : At Harrods we share information in an honest and open way 16 44 21 15 4 3.51 3668 57 Q22 : I believe the IT systems, equipment and support, enable me to #intalent 56 Q20 : At Harrods we share information in an honest and open way 16 44 21 15 4 3.51 3668 57 Q22 : I believe the IT systems, equipment and support, enable me to do my job effectively 13 38 18 19 12 3.20 3664 13 38 18 19 12 3.20 3664 1. Review – What was our aim? What needed to change? x Creating awareness x Tailored feedback x Structured learning 2. Action – A focus on communication 3. Result – The launch of 'Conscious Career Development' 10 Most Positive Results Agree Strongly Agree Neither Disagree Disagree Strongly Mean Resp. 1 Q10 : I believe the following brand values are representative of the Harrods customer experience Luxury ± Providing one-off products and shopping experiences 54 41 4 1 4.48 3644 2 Q1 : I am proud to tell people that I work for Harrods 55 39 5 1 4.46 3683 3 Q18 : When performing my job I think of how I am working to each of the following brand values Service ± Making every customer feel special 52 40 7 1 4.42 3541 4 Q3 : I am willing to go the extra mile for Harrods 50 42 6 1 4.39 3666 5 Q15 : When performing my job I think of how I am working to each of the following brand values Luxury ± Providing one-off products and shopping experiences 46 44 8 1 4.34 3543 6 Q12 : I believe the following brand values are representative of the Harrods customer experience Sensation ± Providing a retail experience through product, environment and entertainment 42 51 6 1 4.32 3634 7 Q13 : I believe the following brand values are representative of the Harrods customer experience Service ± Making every customer feel special 43 47 7 2 4.30 3640 8 Q17 : When performing my job I think of how I am working to each of the following brand values Sensation ± Providing a retail experience through product, environment and entertainment 42 46 10 1 4.27 3534 9 Q2 : I would recommend Harrods as an employer 41 48 7 2 4.26 3669 10 Q16 : When performing my job I think of how I am working to each of the following brand values Innovation ± Pioneering product, service and retail trends 37 49 11 2 4.20 3535 10 Least Positive Results Agree Strongly Agree Neither Disagree Disagree Strongly Mean Resp. 48 Q55 : The programmes, courses, seminars that Learning Development offer are easily accessible 19 49 20 9 3 3.73 3646 49 Q33 : I believe there is not much duplication of tasks within my team 18 48 21 9 3 3.69 3638 50 Q30 : I have the resources I need to do my job effectively 19 49 16 13 3 3.68 3645 51 Q25 : I believe Harrods has made improvements to simplify the way we do things within the last 12 months 17 46 25 9 3 3.65 3657 52 Q28 : My role makes best use of my talents, abilities and skills 22 44 15 13 6 3.64 3660 53 Q23 : Our existing ways of working at Harrods help us do our jobs effectively 14 50 21 13 3 3.59 3646 54 Q24 : At Harrods, we make decisions in a timely manner 15 49 19 13 4 3.59 3655 55 Q46 : I am paid fairly for the work I do compared to people in similar roles in other organisations 20 42 16 15 7 3.53 3646 56 Q20 : At Harrods we share information in an honest and open way 16 44 21 15 4 3.51 3668 57 Q22 : I believe the IT systems, equipment and support, enable me to do my job effectively 13 38 18 19 12 3.20 3664 1. Review – What was our aim? What needed to change? x Creating awareness x Tailored feedback x Structured learning 2. Action – A focus on communication 3. Result – The launch of 'Conscious Career Development' 10 Most Positive Results Agree Strongly Agree Neither Disagree Disagree Strongly Mean Resp. 1 Q10 : I believe the following brand values are representative of the Harrods customer experience Luxury ± Providing one-off products and shopping experiences 54 41 4 1 4.48 3644 2 Q1 : I am proud to tell people that I work for Harrods 55 39 5 1 4.46 3683 3 Q18 : When performing my job I think of how I am working to each of the following brand values Service ± Making every customer feel special 52 40 7 1 4.42 3541 4 Q3 : I am willing to go the extra mile for Harrods 50 42 6 1 4.39 3666 5 Q15 : When performing my job I think of how I am working to each of the following brand values Luxury ± Providing one-off products and shopping experiences 46 44 8 1 4.34 3543 6 Q12 : I believe the following brand values are representative of the Harrods customer experience Sensation ± Providing a retail experience through product, environment and entertainment 42 51 6 1 4.32 3634 7 Q13 : I believe the following brand values are representative of the Harrods customer experience Service ± Making every customer feel special 43 47 7 2 4.30 3640 8 Q17 : When performing my job I think of how I am working to each of the following brand values Sensation ± Providing a retail experience through product, environment and entertainment 42 46 10 1 4.27 3534 9 Q2 : I would recommend Harrods as an employer 41 48 7 2 4.26 3669 10 Q16 : When performing my job I think of how I am working to each of the following brand values Innovation ± Pioneering product, service and retail trends 37 49 11 2 4.20 3535 10 Least Positive Results Agree Strongly Agree Neither Disagree Disagree Strongly Mean Resp. 48 Q55 : The programmes, courses, seminars that Learning Development offer are easily accessible 19 49 20 9 3 3.73 3646 49 Q33 : I believe there is not much duplication of tasks within my team 18 48 21 9 3 3.69 3638 50 Q30 : I have the resources I need to do my job effectively 19 49 16 13 3 3.68 3645 51 Q25 : I believe Harrods has made improvements to simplify the way we do things within the last 12 months 17 46 25 9 3 3.65 3657 52 Q28 : My role makes best use of my talents, abilities and skills 22 44 15 13 6 3.64 3660 53 Q23 : Our existing ways of working at Harrods help us do our jobs effectively 14 50 21 13 3 3.59 3646 54 Q24 : At Harrods, we make decisions in a timely manner 15 49 19 13 4 3.59 3655 55 Q46 : I am paid fairly for the work I do compared to people in similar roles in other organisations 20 42 16 15 7 3.53 3646 56 Q20 : At Harrods we share information in an honest and open way 16 44 21 15 4 3.51 3668 57 Q22 : I believe the IT systems, equipment and support, enable me to do my job effectively 13 38 18 19 12 3.20 3664 Understanding You Knowing Harrods Being Focused Seeking Opportunities Taking Action KEY TAKEAWAYS
  • 25.
  • 26. THE HARRODS SERVICE PROPOSITION THE HARRODS SERVICE PROPOSITION 1. Understanding You: a variety of ways to progress 2. Knowing Harrods: some areas have limited opportunities 3. Being Focused: personal responsibility and good current performance 4. Seeking Opportunities: improved use of internal communication 5. Taking Action: our promises to each other Professional Premium Luxury Bespoke Elite Professional Premium Luxury Bespoke Elite #intalent Understanding You Knowing Harrods Being Focused Seeking Opportunities Taking Action KEY TAKEAWAYS
  • 27. 1. Understanding You: a variety of ways to progress 2. Knowing Harrods: some areas have limited opportunities 3. Being Focused: personal responsibility and good current performance 4. Seeking Opportunities: improved use of internal communication 5. Taking Action: our promises to each other 1. Understanding You: a variety of ways to progress 2. Knowing Harrods: some areas have limited opportunities 3. Being Focused: personal responsibility and good current performance 4. Seeking Opportunities: improved use of internal communication 5. Taking Action: our promises to each other Understanding You Knowing Harrods Being Focused Seeking Opportunities Taking Action KEY TAKEAWAYS 1. Understanding You: a variety of ways to progress 2. Knowing Harrods: some areas have limited opportunities 3. Being Focused: personal responsibility and good current performance 4. Seeking Opportunities: improved use of internal communication 5. Taking Action: our promises to each other Understanding You Knowing Harrods Being Focused Seeking Opportunities Taking Action KEY TAKEAWAYS #intalent Understanding You Knowing Harrods Being Focused Seeking Opportunities Taking Action KEY TAKEAWAYS