A strong employer brand can be the key to making new hires. It gives candidates powerful insight into why your company is worth working for, where they might fit in, and how they can help further the corporate vision. Join Guillermo Echarte, LinkedIn Talent Brand Consultant, to learn about the importance of building your employer brand, and how social channels can enable your company to share information related to its culture, values, perks, benefits and mission. Learn more about our solutions at http://bit.ly/2f7Cge8

1. Guillermo Echarte
Solutions Consultant
Unlocking the Power
of Your Employer Brand - How It Helps
You Hire

3. What are we here for?!
The development and REAL importance of Employer Branding1
How to brand yourself as an Employer of Choice across social channels2
LinkedIn’s Greatest & Latest – Next Gen Career Page3
We’re branding ourselves. How do I measure my efforts?4

4. To start…
Process of promoting a company, or an
organization, as the employer of choice to a
desired target group, one which a company
needs and wants to recruit and retain.1
Employment Branding
Talent Brand
Term Definition
1Universum Global
2 LinkedIn Talent Blog
Is the highly social version of your employer
brand. It's what people think, say and share
about your company as a place to work. 2

5. Current employment trends are dictating the need
for Employment Branding.
*PWC’s 19th Global Annual CEO Survey, 2016.
** ManPowerGroup 11th annual Talent Shortage Survey, 2016.

6. 6
It’s going to be okay!

7. Light at the End of the Tunnel with Employer
Branding
*Pew Research Center, 2016.
** LinkedIn Global Talent Trends Report, 2016.

8. How do you effectively brand
yourself?

9. 9
Before You Execute, Plan It Out.
Employer
Value
Proposition
What is
your Talent
Brand?
Internal
Resources
Working
Session
Spread the
Love

10. Where do members spend the
most of their time?

11. More engagement
with content vs. job
postings in the feed
15x
Content
Jobs
>61% mobile9 billion content impressions / week
Content > Jobs

12. Sponsored Content on LinkedIn

13. 13
So what kind of content?
Talent Branding33%
Hiring Activities33%
Thought Leadership33%

14. 14
So what kind of content?

15. 15
Get Creative… Your Employees are your
Ambassadors!

16. Next Gen LinkedIn Career Pages
Helps you attract great talent with an authentic, personalized look at your culture & jobs
Job Views
+175%
+60%
Page Views per Visitor

17. Career Pages let you share your authentic
story & drive measurable hiring results
Reach the right talent
Traffic-driving ads & tailored
audience views help you engage
high-priority candidates
Share your authentic story
“Life” page provides candidates
invaluable culture insights from you
& your employees
Drive quality applicants
“Jobs” page helps talent hone in on
the right roles & self-assess fit
before applying
Measure impact
Robust in-product analytics allow
you to see key recruiting results &
insights 17

18. Career Pages let you share your authentic
story & drive measurable hiring results
18

19. “Life” page gives candidates a rich,
authentic view into life at your company
Feature inspiring
company leaders;
allow talent to
get to know them
before they join
Feature videos,
images,
slideshows
highlighting your
company culture,
people, mission
Catch top
talent’s eye
with a standout
image or video
telling your
company story
Share employee-
created photos
and blog posts
that tell an
authentic story,
while still
allowing you to
control your 19

20. Dynamic audience views & dropdown give talent a
personalized tour of your company
Relevancy drives engagement: viewers are 46% more likely to follow your
company when they see content tailored to them1
1 LinkedIn Internal Data, 2016
20

21. “Jobs” page automatically shows personalized
opportunities & insights to every candidate
Show talent
relevant
opportunities
that fit their
background and
skillset
Allow candidates
to meet the actual
team members
they could work
with if they were
to join your
company 21

22. Traffic-driving ads target your high-priority
audiences & invite them to visit your Career Pages
On average, traffic-driver ads increase your company followers 68%;
followers are a warm pipeline that are 3x more likely to apply1
22
1 LinkedIn Internal Data, 2016

23. In-product analytics help you measure success at
all stages of your recruitment pipeline
Measure visitor growth and
frequency; understand the
demographics of talent you
attract
Gain competitive insight,
including Talent Flows
Measure impact on job
engagement and pipeline
23

24. Elevate your Employer Brand with
LinkedIn’s New Career Pages
24

25. Measuring Impact: Employer Branding is going
to drive traffic, but also make you more efficient
25
*Engaged member = any member was a follower, viewed your career page , viewed one of your jobs, engaged with an update or was exposed to one of your ads
within 60 days prior to receiving an InMail

26. New spotlight filter in Next Gen Recruiter highlights members who have interacted with your brand.
Your Recruiters Can Leverage Your Employer Brand
Today!

27. 27
Talent Brand
Index
=
Talent Brand Engagement
Talent Brand Reach
Talent Brand Reach
Talent
Xxx,xxx
members
members
Xx,xxx
??%
Talent Brand Index can measure your talent brand
What percent of people who know about you show an interest?
Talent Brand Engagement

28. Questions?