Companies are more empowered than ever to investigate, test, and quantify their talent brand. But how do you know if your efforts are paying off? Ed Nathanson, Founder of Red Pill Talent, will share research from LinkedIn’s new eBook, The Quest to Quantify: Measuring The Impact of Your Talent Brand. Get the ebook: http://bit.ly/1NX3N8F
6. Talent Brand
The
highly
social,
totally
public
version
of
your
employer
brand
that
incorporates
what
talent
thinks,
feels,
and
shares
about
the
organiza@on
as
a
place
to
work.
9. 1
LinkedIn
Global
Talent
Trends
2015,
May
2015.
hIp://linkd.in/1LFQmL9
50% of global professionals discover new
job opportuni9es through word of mouth.1
“This place is sweet – pass it on”
10. The Funnel - what it should be vs what we all
do
11. This stuff matters – big time
Corporate
Responsibility
Magazine
asked
1,000
+
people
in
North
America
about
the
impact
of
a
company’s
reputa@on
on
their
willingness
to
accept
a
job
offer.
93% of those currently employed would leave their
current job to work for a company with a good reputa9on.
76% of people, (even if unemployed!), say they’d be
unlikely to accept a job offer from a company with a bad
reputa9on.
12. This stuff matters – big time
Corporate
Responsibility
Magazine
asked
1,000
+
people
in
North
America
about
the
impact
of
a
company’s
reputa@on
on
their
willingness
to
accept
a
job
offer,
they
learned
33% would be tempted with a
much lower bump in pay if the offer
came from a company with a good
reputa9on.
29. Like IPAs? Our engineering team does and
had a great time brewing some last night.
Want to join them next time? @curaspan
30. People usually dread coming to work on
Mondays. Not the @CloudLock engineering
team in Waltham, as evidenced by me
witnessing Pinata action at 8:30 AM?! Join us!
31. Does it work?
CloudLock:
• 256% increase in inbound applications
• 44% LinkedIn follower growth
• 843% growth in monthly views on GlassDoor.com
• 50% increase in page views on Cloudlock Careers site
• 233% increase in hires over the same time period in 2014
• BBJ Best Places to Work 2015
32. Does it work?
Talend:
- 4,762 total inbound applicants 2014 – 3015 in Q1 2015 alone
- 966% increase in hires Q1 2015 over Q1 2014
- 235% increase on monthly Glassdoor.com views
- 46% LinkedIn follower growth
- Q1 86 days time to fill – Q1 2015 52 decreased 40%
- Top 10 Big Data Companies to work for - Forbes
37. You have no content – or if you do it’s not
good
38. Step 5: Get started
• Brand theme/messaging – # theme name for all social outlets
• Video – Anchor video – Theme videos every 3 month cadence
• Blogs – Employee Spotlights, blogs by execs or employees on a monthly cadence
• Imagery – unleash your employees. Images taken from daily life, existing content, events, office
happenings, team outings, etc.
• Spotlights – develop a cadence focusing as much on diversity as possible
• Career site – tie in to # and include real images of employees in work and fun – drive people to one
place
• Cadence !
• Ownership – divide and conquer with weekly meetings of channel owners
MUST BE “REAL” AND NO “CORPORATE SPEAK”
This is NOT B2B – This is B2P!!!!
45. Enable your teams!
• Social lunch and learn
• Orientation – start at onboarding!
• Contests
• Recognition
• No Big Brother!
• Measure Measure and Measure
• Show them value to THEM : referrals, profile, employment
brand
• Glassdoor – ask – don’t push