The recently re-imagined LinkedIn Career Pages are a powerful tool to strengthen your employer brand. Whether you’re struggling to hire top talent for specific functions, new geographies, or new roles, the Next Generation of LinkedIn Career Pages enables you to attract, engage, and hire the right talent by helping you tell a tailored story to every candidate. The improved interface also makes it easier to build and implement personalized pages with minimal resources, empowering you to tell the right story to the right talent. Expect to Learn: - Discover new features, get content tips, and learn best practices - Dive into the intuitive interface to learn how to build and implement targeted audience views with minimal resources - Explore examples and hear about other customers’ return on investment (ROI) from their new Career Pages Learn more about LinkedIn Career Pages here: http://bit.ly/2e6BhVE

1. The Power of the Next Generation
of LinkedIn Career Pages
Wednesday, Nov 2, 2016
starting at 11:00am PST | 2:00pm EST
Duration: 60 Minutes

2. Speaker

3. Agenda
New admin experience: Simple and Intuitive
Best-in-Class Career Page Examples
1
2
3
4
What is the value of a Career Page?
Introducing the Next Generation of Career Pages
Q&A5

4. LinkedIn is the single best place to reach
and engage the talent you want to hire
4
Members that engage with your Talent Brand are
81% more likely to respond to your InMail2
29% more likely to apply to an open job2
1 LinkedIn Internal Data, 2015
2 LinkedIn Internal Data, 2016. Engaged member = any member that was a follower, viewed your career page,
viewed one of your jobs, or was exposed to one of your ads within 60 days prior to receiving an InMail
450M+
LinkedIn members & two
new professionals
joining every second
80%
Increase in job
applications year-over-
year1
#1
Reason our members
visit company pages is
career research1

5. You can stand out by giving candidates a window into life
at your company
5
Perks and benefits
54%66%
Culture and values
50%
Mission and vision
1 2016 Global Talent Trends Report
2 Member survey: “How and why people change jobs” – March 2015, 10.5k members
49%
of candidates say the #1 obstacle to changing jobs
is knowing what it’s really like to work at a company1
What candidates want to know most about your company:

7. ● Reach more of the right talent
Introducing the Next Generation of LinkedIn Career Pages
Attract great talent with an authentic, personalized look at your culture & jobs
● Tell an authentic story
● Drive quality applicants
● Measure impact

8. … After!

9. Share eye-catching videos with prospective employees
Hero module is bigger & better than ever before
Feature video content
or static photos in the
Hero space on the Life
and What We Do tabs

10. Relevancy drives engagement: tailor content to target talent
Viewers will automatically see the content most relevant for them
Trek features company
leaders and content that is
relevant to two of their most
important talent segments:
Engineering and IT
Viewers automatically see
the most relevant
audience view, based on
their profiles

11. Tailor all page content to audiences who matters most
Target based on viewer location, language, function, industry, seniority
Unilever tailors content to
the location & language of
the viewer (examples
shown: U.S. and Brazil)
Company Photos &
Employee Perspectives
are relevant to the viewer

12. New Audience View dropdown drives discoverability
Give talent the ability to explore careers across your company

13. Your employees are your greatest brand ambassadors
Make them front and center
Prominently feature up to 4 company
leaders; members can visit their
profiles to learn more about their
experience
Continue to highlight authentic
testimonials from 1-2 employees

14. Showcase employee-generated content in Company Photos
New design allows for authenticity with control
Don’t let stock photos happen to you!
Feature up to 20 real photos from your
employees, like these examples from
Undertone

15. Employee Perspectives give your page an authentic voice
New design allows for authenticity with control
Share 2-3 pieces of long-
form content written by your
employees - about your
company, your values, their
job, company culture, etc.
Medallia features content
from their engineering and
sales teams, and highlights
diversity in tech
Add a link, easily search for
any post, or select from a
curated list of content
based on recency and
relevancy to your company

16. Traffic-driving ads target your high-priority audiences &
invite them to visit your Career Pages
On average, traffic-driver ads increase your company followers 68%;
followers are a warm pipeline that are 3x more likely to apply1
16
1 LinkedIn Internal Data, 2016

17. Ensure top talent knows you are hiring people like them
Fully automated Jobs tab puts the right opportunities in front of the right people
Automatically feed
viewers relevant job
opportunities that meet
their background, based on
their LinkedIn profiles
Ensure your opportunities
are posted to LinkedIn to
maximize job views &
applications

18. Next Gen Career Pages deliver results
Helps you attract great talent with an authentic, personalized look at your culture & jobs
Job Views
+175%
+60%
Page Views per Visitor

19. In-product analytics help you measure success at all stages
of your recruitment pipeline
Measure visitor growth and frequency; understand
the demographics of talent you attract
Gain competitive insight, including Talent Flows
Measure impact on job engagement and pipeline
19

20. Admin tools allow you to easily edit & customize your page
Charter Customers updated their page in <10 minutes after collecting content
Edit mode allows you to preview
or save your page prior to
publishing
Easily toggle modules on or off for
every audience view
Much more intuitive, in-line
editing experience

21. Challenge: Competing for tech talent while maintaining
commitment to diversity and company culture
Solution: Target tech talent to their page and customize
their content experience.
● Customized view specifically for tech talent that
showcases what they’ll contribute to the company
Results:
● 42% increase in pageviews/person
● 138% increase in job views
GovDelivery
Attracting tech talent to continue growth
“We see that the new LinkedIn Career Pages, with the right message, will help us reach and recruit a more
diverse range of candidates."

22. Challenge: Transform a traditional company & legacy
employer brand in digital & social media
Solution: Highlight the faces behind the company on
their LinkedIn Career Pages:
● Use custom modules to share videos, images and
blog posts that tell authentic employees stories
Results:
● 47% increase in pageviews/person
● 75% increase in job views
Shangri-La Hotels and Resorts
Bring a legacy company up to speed
“The new LinkedIn Career Pages make us a better storyteller.”

23. Challenge: Create a unified employer brand that
attracts qualified talent to serve World Vision’s mission
Solution: Tell an authentic story with LinkedIn Career
Pages that reaches and drives quality applicants:
● Use targeted audience views for hard-to-fill roles
with specific photos, messaging and articles
Results:
● 62% increase in pageviews/person
● 642% increase in job views
World Vision
A global nonprofit under a single employer brand
“The Life tab is really exciting. It helps us share our unified employer branding story.”

24. Challenge: Attract the right talent in key segments, and
get leadership involved in employer branding
Solution: Target specific talent and drive quality
applicants through LinkedIn Career Pages:
● Host LinkedIn profile & publishing training
● Use Employee Perspectives module to feature
articles by senior leaders in key roles
Results:
● 38% increase in pageviews/person
● 114% increase in job views
Anheuser-Busch InBev
Expand reach and hire for specific roles
“Our employer brand strategy is completely focused on LinkedIn.”