Kerry Noone, Director, Employment Branding, Amtrak At the center of the transformation happening within HR and talent acquisition at Amtrak the past few years has been the legacy company’s talent brand. Amtrak has spent more than a year building an active and responsive talent brand through their new career site and social channels such as Twitter, Facebook, Linkedin, Instagram, and Tumblr. The content communicated through these digital spaces has been recognized internally by senior leadership and the Board of Directors, as well as externally by a variety of respected industry websites. In addition, candidates have shared that they appreciate the opportunity to connect with their talent acquisition team and to better understand the company culture. Join this session to learn how to effect similar transformation at your organization. Check out the best of Talent Connect: http://bit.ly/1MBqz6m

1. 1

2. 2

3. 3

4. 4

6. 6

7. 7

8. 8

9. 9

10. 10

11. 11

12. 12

13. 13

14. 14

15. Great source of content for us has been
user generated or employee generated
content and a great resource for sharing
this content has been Instagram. I
search for images that I can share tag
them with the #TeamAmtrak hashtag and
ask for permission to repost. Most of the
content we post on instagram is
employee or user generated content – it
genuine.
15

16. 16

17. 17

18. 18

19. 19

20. 20

21. 21

22. 22

23. 23

24. 24

25. 25

26. 26

27. 27

28. 28

29. 29

30. And last, I want to THANK YOU… for
allowing me to tell the Amtrak branding
story because in the process of pulling
this information together I gained a whole
new appreciation for my colleagues who I
work with everyday and WITH them I will
be successful.
30

31. 31