GoogleDave's Strategy and Persuasion Techniques
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Dave Hazlehurst, Partner & Director, Client Services, Ph Creative Dave shares his ideas on embracing the digital revolution to amplify your brand, build loyal customers and drive ROI. Gain deeper insight into your target audience, how to find them, talk to them and create world class experiences…online and offline. Check out the best of Talent Connect: http://bit.ly/1MBqz6m
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GoogleDave's Strategy and Persuasion Techniques
- 2. #TalentConnect @googledave “Strategy without tactics is the slowest route to victory, tactics without strategy is the nose to defeat” SUN TZU The Art of war @googledave
- 4. #TalentConnect @googledave We believe in challenging the status quo and doing things differently Apple - WHY? Our Products are beautifully designed and easy to use Apple - HOW? We make Great Computers etc Apple - WHAT?
- 11. #TalentConnect @googledave Ethos Pathos Credibility - Trust Logos Consistency - Logic Emotions - Imagination
- 14. #TalentConnect @googledave 1. Persuasive Facts & Figures 2.Be Truthful 3.Bullshit Monitor 4. Thought Leader 1. Drivers 2.Speed 3. Lead with empathy 4. Same Wavelength 5. Pain & Pleasure
- 15. #TalentConnect @googledave 4. Thought Leader 1. Persuasive Facts & Figures 2.Be Truthful 3.Bullshit Monitor 1. Drivers 2.Speed 3. Lead with empathy 4. Same Wavelength 5. Pain & Pleasure
- 17. #TalentConnect @googledave 4. Thought Leader 1. Persuasive Facts & Figures 2.Be Truthful 3.Bullshit Monitor 1. Drivers 2.Speed 3. Lead with empathy 4. Same Wavelength 5. Pain & Pleasure
- 28. @googledave
- 32. #TalentConnect @googledave Silver and Bronze medalists…. Image…. @googledave #TalentConnect
- 39. #TalentConnect @googledave Persona has a problem but is not aware of the solution SEE Has a problem and is researching the solutions THINK Aware of your solution, convince them! DO They’re a customer encourage to buy and share more DELIGHT
- 40. #TalentConnect @googledave 1. Industry Pain Points 2. Common Customer Q’s 3. Trending Industry Topics 4. Brand Stories 5. Research & Analysis 6. Outside of industry into your world 7. Industry News & Trends
- 44. #TalentConnect @googledave 1. Satisfied with what one is or has; not wanting more or anything else.
- 58. #TalentConnect @googledave your evp “A Brand is not what YOU say its is… it’s what THEY say it is”
- 59. #TalentConnect @googledave Be genuine, Be sincere, Be authen/c
- 64. #TalentConnect @googledave Maya Angelou @googledave “People may forget what you said or did, but they will always remember how you made them feel”