The age of socially engaged leadership. Nayomi Alexander, Senior Customer Success Consultant, LinkedIn. Daniel Sanders, Solutions Consultant, Talent Branding (APAC), LinkedIn Today's high performing leaders are embracing social media to develop connections and build deeper engagement with their customers, employees and peers. Replete with examples of ‘social executives’, you will hear about fundamental changes in the ways that businesses interact with individuals in the social era to unlock organisational benefits. You’ll learn how to educate your executive leadership on all things social, further engaging them in building out their professional brands on LinkedIn, and in turn fueling your organisation’s overall success in attracting and engaging talent. Learn more about Talent Connect Sydney: http://linkd.in/1E9S7cN

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The Age Of Socially Engaged
Leadership
Nayomi Alexander
Customer Success Consultant
LinkedIn
Daniel Sanders
Talent Brand Consultant
LinkedIn

3. Hotel and tripadvisor
Knife fork and plate / Toque de chef

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4 out 5employees would prefer to work for a
‘socially active’ CEO

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James Gorman

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​ 160m 2nd-Degree
Connections
Network Effect
​ 500 Personal Connections
​ 90,000 Personal Followers
45m 2nd-Degree Connections
​ 342,000 Company Followers

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know
awareness
like
value, community
trust
consistency

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How can Executives be more socially engaged?
Set up
LinkedIn profile
Post content
(short & long-form)
Cross promote
via other
channels
Amplify content
through your
Company Page

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27%more engaged
Employees at ‘social organisations’
20%more inspired
20% more likely to stay
15% more connected
to co-workers

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lnkd.in/execplaybook