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1. ​ Charles Hardy
​ Higher Education Lead, EMEA
​ LinkedIn
Dancing with Talent
​ Devrim Aksu
​ HR Director
​ Aselsan
#intalent

2. The Economic Graph
Knowledge

3. EMPLOYERS
1. Find Talent
2. Build Brand Engagement
3. Streamline Process
UNIVERSITIES
1. Attract Students
2. Career Centres
3. Alumni Relations
CommunityCareer
Identity Insights
STUDENTS
Influencers
Alumni Parents Teachers
LinkedIn brings all parties together
#intalent

4. Choosing a
Direction
Getting
There
Choosing education
or employment
Choosing the right
course & university
Research
Postgraduate study?
Alumni Network
Optimise Success
Internships
Choosing career &
finding 1st job
Creating first profile
School
University
Employment
Provide help to students at every milestone
#intalent

5. 40m+
Students & Recent Graduates
on LinkedIn
#intalent

6. Direct to Students
• Direct marketing via social media
• Dedicated student content / video
Through Universities
• Developing a dedicated toolkit
• Resource Centre (university.linkedin.com)
• Train the trainer - for Careers / Academics
Through Employers
• Train the trainer - On campus skills sessions
• Engagement through LinkedIn
Driving this student growth on LinkedIn
#intalent

7. LinkedIn for Students: Your Career Starts Here
#intalent

8. Support
Advocacy
Mandatory
• Profile clinics
• Via Careers & Faculties
• All students on LinkedIn
Universities are promoting LinkedIn to their students
#intalent

9. The LinkedIn Alumni Tool
The Power of Data

10. Marrying DATA and BRAND
University Pages on LinkedIn
All Students and
Alumni are
automatically
following their
university
#intalent

11. Available to every LinkedIn user
Unparalleled graduate destination data
#intalent

12. Available to every LinkedIn user
Unparalleled graduate destination data
#intalent

13. Filter by Field of Study / Course
Unparalleled graduate destination data
#intalent

14. Identify where specific course graduates are employed
Unparalleled graduate destination data
#intalent

15. Drill down further by Employer, Location and Specialism
Unparalleled graduate destination data
#intalent

16. Drill down further by Employer, Location and Specialism
Unparalleled graduate destination data
#intalent

17. Your greatest assets are your own
employees.

18. What are students actually doing on LinkedIn?
Connect &
Communicate
48%
Network
with
others
Research People
& Companies
64%
Learn
about
what
others
are
doing
Professional
Insights
65%
consume
content
or
contribute
to
discussions
Seek Career
Opportunities
15%
Ac6vely
research
job
opportuni6es

19. Most
popular
content
consumed
by
UK
Students
in
the
last
month
What kind of content resonates with your target
audience?

20. European Students
1. Challenging Work
2. Good relationships with colleagues
3. Good work/life balance
4. Excellent compensation & benefits
5. Strong career path
UK Students
Source: LinkedIn survey
vs.
1. Good work/life balance
2. A place I would be proud to work at
3. Strong career path
4. Ability to make an impact
5. Culture that fits my personality
What are student members looking for in a job?

21. End of part 1

22. Reliable Technology

23. Who am I?
17 years of work experience
14,427,148 Professionals in My
LinkedIn Network
Biggest Achievement in Life
Great Success at Work
TRANSFORMATION
3 Master
Degrees
#intalent

24. A world brand
• Defense News World Ranking: #67
• Deloitte Bigstar Fast 50: #1
• Over 5,000 employees
• - 62% have Master or PhD
- Mean age: 34
- 3 generations working together

25. Where we were 3 years ago
Facing a few challenges…
u Average time to fill position 85 days
u High cost per hire
u Turnover rate >5%
u Followers on LinkedIn: 1,700 only
u Bloomberg Business Week Most
Popular Companies – Ranked #52
HIGH
Turnover Rate
WEAK
Talent
Brand
HIGH
Recruitment
Cost
HIGH
Time To Fill
Position
#intalent

26. Understanding the real needs and issues
Research is critical for heading out on the right path
u Surveys with students
u Surveys with interviewees
u Employee survey
u Brainstorming with Managers
u Assessment of key HR metrics
#intalent

27. A new approach…

28. Dancing with Talent

29. Dancing with Talent
A partnership
u Have you got the right moves?
u Finding the right dance partners for you
u Convincing them to dance with you
u Leading the dance
#intalent

30. The right moves

31. In whose eyes?
Are you a good dancer?
#intalentRicky Gervais & BBC

32. Understanding and Acting
What are the right moves that lead to success?
u Our real business and talent needs
u Our USPs
u Our gaps
u What our target audience are looking for…
#intalent

33. Transformation
What we found and how we re-invented our approach
Engineering
Intern
Programme
Career
Coaching
ASELSAN
Talent
Acquisition
Model
Support
Academic
People
UniversityStudent
aselsan Findings
u Need to design programmes that meet both
Aselsan’s and students expectations.
u Students want coaching from professionals
u There is a shortage of talent in specific areas
#intalent
Priority actions
u Train managers for interview skills
u Employee Referral Programme
u On-boarding programme
u Reorganise working conditions to fit with
Generation Y needs
u LinkedIn Recruiter and Company page

34. Finding the right dance partners

35. How we focused energy on the right partners
Dance Potential
u Identification of the right universities
u The right courses
u Brand awareness, content availability
u On campus engagement
u Alumni
#intalent
Field of Study Explorer
www.linkedin.com/edu/

36. Convincing them to dance with YOU

37. Programmes that meet Aselsan’s needs
And student’s expectations
Engineering Intern Programme
u Duration of Work: 6 months
u Transportation Provided
u Health insurance and salary
u Guaranteed hiring for high
performing interns
92 talents hired through “Engineering Intern Programme”#intalent

38. Convincing the right talent to dance with you
And teaching them to dance
Career Coaching
u Help to create their own brand
u Use personality test and interview with
students to find their dream job
u Train students about how to transform
their ideas into business
u Support start-ups
#intalent

39. Convincing the right talent to dance with you
And teaching them to dance
Academic sponsorship
u Support PhD students and
research
u After PhD they start training
students who are interested in the
Defence sector
Our Critical Technology: Underwater Acoustics
#intalent

40. Leading the dance

41. Leading the dance
And engaging your Followers
Social media activity Influencers
On campus presence and activity

42. Results

43. Great progress! – but just the beginning…
u Improved retention of graduate talent 67%
reduction in turnover
u Increased talent pool – now over 90,000
u Graduate cost per hire reduced by 69%
u Reduced time to fill position by 62%
u Increased LinkedIn Followers by 1344%
#intalent

44. Ready to dance?!
u Understand the right dance for you – and get
your own moves sorted first
u Use data insights and campus engagement to
find the right dance partners for you
u Understand what your target talent want and
how to get them dancing with you (well)
u Lead on campus and in social media – get
them following and dance together
#intalent

45. The NEW
LinkedIn Student
Recruitment 2.0
Playbook
linkd.in/1p0aq28
#intalent