Lindsey Wagner & Sarah Widdes from LinkedIn dive into the analytics of the next generation of LinkedIn Career Pages. In this presentation we cover details on how you can ensure your page is successful and how to measure this success to be able to show results. At the end of this presentation, you’ll be able to answer the questions of: What are the most crucial numbers to be looking at? What else can I be doing to make sure I’m getting the most out of my investment?
You’ll learn:
- Tips on the most critical parts of the page you should be filling out
- From companies who are doing it right and the results they’re seeing through examples of their pages
- We’ll show you the power of the new analytics section and the most relevant metrics you should be keeping track of
Learn more on how to leverage LinkedIn Career Pages here: http://bit.ly/2et9Slo
2. What you’ll learn
1. Introduction: Quick refresh of the new product
2. Overview of analytics and admin portal
3. Analytics deep dive
4. Success stories
5. Resources for you!
4. ● Reach more of the right talent
Introducing the Next Generation of LinkedIn Career Pages
Attract great talent with an authentic, personalized look at your culture & jobs
● Tell an authentic story
● Drive quality applicants
● Measure impact
5. In-product analytics help you measure success at all stages of your
recruitment pipeline
Measure visitor growth and frequency;
understand the demographics of talent
you attract
Gain competitive
insight, including
Talent Flows
Measure impact on job
engagement and pipeline
7. 6Confidential, LinkedIn
Company and Career Pages comes with up to four
Analytics reports
12 October 2016
1. Updates Analytics
2. Follower Analytics
3. Visitor Analytics
4. Talent Brand Analytics
9. 8Confidential, LinkedIn
Analytics vary depending on your pricing package
10 October 2016
Analytics
Performance metrics related
to the updates posted by your
administrators
Where is it found?
• All Company Page and Career
Pages Packages
What is it?
Updates Analytics
Performance metrics related
to your follower demographics
• All Company Page and Career
Pages Packages
Follower Analytics
Details on the amount of
member traffic to your pages
• All Company Page and Career
Pages Packages
‒ Career Page Packages
include ‘Life’ and ‘Job’
tab analytics
Visitor Analytics
Metrics showcasing how well
you’re competing for top talent
• Only certain Career Page
Packages
Talent Brand
Analytics
10. 9Confidential, LinkedIn
Key functionality in the analytics dashboards
10 October 2016
You will always have the preset options to select the
last 7, 30, or 90 days of metrics or select a custom
date range of your choice.
All reports will be produced as CSV files and provide
daily metrics
11. 10Confidential, LinkedIn
Updates Analytics provides aggregate and individual
performance of your updates
10 October 2016
Organic Updates vs
Sponsored Update
Performance
Individual Update
Performance
Updates Analytics
12. 11Confidential, LinkedIn
Updates Engagement table provides detailed individual
performance of your updates
10 October 2016
Updates Analytics
Updates Engagement Table
• Follow Acquired = Number of followers gained from update
• Impressions = Number of times the update is shown
• Clicks = Click on Company Logo, Company Name, or the Content Posted
• CTR = Clicks/Impressions
• Social Actions: Like, Comments, Shares of an update
• Engagement = (Clicks + Social Actions + Follows Acquired) / Impressions
• Captures all possible activity with an Update
13. 12Confidential, LinkedIn
Followers Analytics paints a complete picture of
performance on building your follower base
10 October 2016
Followers Analytics
Three key areas will show Follower performance:
Follower Acquisition
Performance & Trends
Follower Demographics
Relative Performance to
similar companies
Follower Analytics
14. 13Confidential, LinkedIn
Highlight and trends gives an immediate snapshot of
Follower performance
10 October 2016
Follower Acquisition Performance & Trends
Follower Analytics
Highlights quickly show:
• Total Followers
• New Followers defaulted to
the past 30 days (you can
change the timeframe) and %
change
Follower Gains indicates:
• Followers gained from last
data point
• Total followers in 30 day
time frame (which can be
adjusted)
15. 14Confidential, LinkedIn
Demographics and Benchmarks gives a deeper
understanding of your Followers
10 October 2016
Follower Demographics & Benchmark Performance
Follower Analytics
Understand which type of
Followers are visiting by
Filtering through:
• Geography, Job Function,
Language, Seniority,
Industry, Company Size,
Current Employee
Key Features of the Benchmark
Landscape:
• Pick up to 10 companies to
benchmark against
• Can compare total followers,
follower growth, # of
updates, and level of Social
Engagement
• Can change/switch
companies at any time
16. 15Confidential, LinkedIn
Visitor Analytics shows information on the amount of
traffic to the page and who is visiting
10 October 2016
Three Key Graphs make up
the Visitors Analytics Report:
1. Traffic Metrics
2. Visitor Demographics
3. Specific Page Traffic
Visitor Analytics
Visitor Analytics
2
1
3
17. 16Confidential, LinkedIn
1
Traffic Metrics showing page performance can be found
in the first chart
10 October 2016
Traffic Metrics
Unique Visitors
Page views
Visitor Analytics
As always you can :
• Change metrics to split out performance each tab (Overview, Jobs, Life)
• Adjust timeframe shown on the chart
20. 19Confidential, LinkedIn
Talent Brand Analytics show the strength of your Talent
Brand and competitive insights
10 October 2016
Four Key Charts make up the
Talent Brand Analytics Report:
1. Talent Highlights
2. Company Talent Flows
3. Talent Attraction
4. Applicant Behavior
Talent Brand AnalyticsTalent Brand Analytics
2
1
3
4
21. 20Confidential, LinkedIn
Talent Highlights provides the first quick snapshot of
your talent brand performance
10 October 2016
Talent Brand Analytics
Talent Highlights
Job View Job Applicant Follower
1
22. 21Confidential, LinkedIn
10 October 2016
2
Talent Flows show which companies you have lost and
gained most employees from
Talent Brand Analytics
Company Talent Flows
2
Will be able to sort by:
✓ Employees lost to
✓ Employees gained from
23. 22Confidential, LinkedIn
10 October 2016
Discover the top companies where talent is actively
seeking out your organization
Talent Brand Analytics
3
Talent Attraction
So you can continue to strategize and stay a step ahead of your competitors, we will show
you the companies where you are most heavily attracting from for:
✓ Company page views
✓ Job views
✓ Applicants
24. 23Confidential, LinkedIn
10 October 2016
What are your job applicants also doing on LinkedIn?
Talent Brand Analytics
4
Application Behavior
For your applicants, you can see which other companies pages they are viewing, jobs they are looking
at, and companies they are applying to.
Being armed with these rich insights will hopefully make it easier to know where your team needs to
provide extra focus, further nurture specific talent pools, and who to look out for when it comes to
competing for talent.
28. 27Confidential, LinkedIn
Resources for you!
10 October 2016
Learn more: lnkd.in/nglcp
Check out our LCP video:
https://www.youtube.com/watch?v=9vLWSC3jdgI
View examples of companies with great pages:
http://bit.ly/2cIQ4KY
Image specs for the new pages: lnkd.in/LCPspecs