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Talent Insights

Students and Recent Graduates
Italy

The Next Generation
of Leaders is on LinkedIn
Insights on our Student members

October 2013

Italian student members are looking for a place they would be proud to work at
when considering a job
Executive Summary

University supply and demand (recent
graduates)

Students and recent graduates are the fastest growing
member segment on LinkedIn. They use LinkedIn
to establish their professional identities, grow their
networks, and build relationships with potential
employers. LinkedIn data reveals where students are
concentrated, where they’re going, and the demand
for them.

HIGH-DEMAND

SDA Bocconi

Università Politecnica
delle Marche

Università Commerciale
‘Luigi Bocconi’

Università Ca’ Foscari
di Venezia
Università degli Studi
di Torino

Università degli Studi di Ferrara

Demand Index

•	 The highest volume of Italian recent graduates on
LinkedIn are in Milan. Rome and Turin come in as
second and third.

SATURATED
Università degli Studi di
Urbino ‘Carlo Bo’

Università degli Studi ‘Gabriele
d’Annunzio’ di Chieti - Pescara
LUISS Business School
Università degli Studi di Bergamo
Libera Università di Lingue e Comunicazione IULM

Università degli Studi di Pavia

Politecnico di Torino
Università Cattolica del Sacro Cuore
Università degli Studi di Milano
Università di Roma Tor Vergata
Università degli Studi
Università degli Studi di Roma Tre
di Milano-Bicocca
Università di Pisa

•	 Milan, Modena and Turin based recent graduate
members are most in demand and more likely to
be approached via direct sourcing.

Politecnico
di Milano

Università di
Bologna

La Sapienza Università di Roma

Università degli Studi di Genova

UNTAPPED
Università degli Studi
di Firenze
Università degli Studi di Napoli ‘Federico II’

You can tap LinkedIn to position your brand in front of
these members at the early part of their careers.

Members

Overview
Students recognize LinkedIn as one of the best tools to
jump-start their professional careers. 71% of student
members in Italy are using LinkedIn to grow and
maintain their professional network.
Our LinkedIn research also shows that 76% of student
members in Italy will look for job opportunities on
LinkedIn.
Student members use LinkedIn regularly to research
companies, industries, and specific jobs and
internships. Showcase your brand and put employment
opportunities in front of highly engaged and
increasingly connected students.

Where are graduates going?
Industry information provides unique insights into
where new graduates are headed. LinkedIn network
data indicates the top 5 industries for this demographic
are technology, marketing and advertising, architecture
and planning, mechanical or industrial engineering,
and research.

Where should you look for talent?
•	 Untapped: These schools have relatively lower demand,
meaning hiring is likely to be easier
•	 High-Demand: These schools have the most activity,
where overall demand is high and hiring may be difficult

Top 10 penetrated Italian Universities
on LinkedIn
1. Università Commerciale Luigi Bocconi
2. Politecnico di Milano
3. Politecnico di Torino
4. Università Cattolica del Sacro Cuore
5. Università degli Studi di Trento
6. Università Ca’ Foscari di Venezia
7. Università degli Studi di Pavia
8. Università degli Studi di Milano
9. Università degli Studi di Padova

We found that 89% of Italian student members are
willing to relocate for a job, and a further 7% are willing
to relocate only if it is within their country.

10. Università degli Studi di Milano-Bicocca
Penetration = Current student volume on LinkedIn/Total student body
What are our student members looking for in a job?
Percentage who believe each attribute is important when considering a job opportunity

41%

A PLACE I WOULD BE PROUD TO WORK AT

30%
32%
31%

EXCELLENT COMPENSATION & BENEFITS

STRONG CAREER PATH

32%
12%
30%

CHALLENGING WORK

26%
29%

GOOD WORK/LIFE BALANCE

45%
27%

CULTURE THAT FITS MY PERSONALITY

33%
23%

A COMPANY WITH A LONG-TERM
STRATEGIC VISION
ABILITY TO MAKE AN IMPACT

38%
19%
19%

Italy Students

Italy Professionals

How can you reach out to this critical talent pool?
If you are looking to find students or recent graduates, focus recruitment messaging on workplace pride, excellent
compensation & benefits and strong career path development. Student members find these more compelling than
experienced professionals.
Reach this critical talent by making the most of LinkedIn. Posting your new graduate positions and internships on
LinkedIn allows our matching algorithms to get those jobs in front of relevant candidates – whether actively searching
or passive candidates already employed in similar jobs.

1.	 Free Student/Entry Level Jobs
Post your student/internships and entry level roles for free at
http://www.linkedin.com/job/consumer/students

2.	 CheckIn
Use CheckIn to improve and streamline the campus recruitment experience
CheckIn is LinkedIn’s newest tool for grad recruiting that dramatically improves your efficiency

3.	 Company/Career Page
Give students a picture of what it’s like to work for your company with authentic messages
Showcase your employment brand with focused, targeted content

4.	 Targeted Advertising
Dynamically deliver your message to members that fit your opportunity - on and off LinkedIn
Drive traffic to your career page and jobs, or reach out to passive candidates directly

Want to learn more about how your company is already connected to this talent pool and how you can best leverage
these assets to reach this important talent pool for job opportunities? talent.linkedin.com
Source: Student Talent Pool Survey - September 2013 – 197 Italy respondents

Copyright © 2013 LinkedIn Corporation. LinkedIn, the LinkedIn logo, and InMail are registered trademarks of LinkedIn Corporation in
the United States and/or other countries. All other brands and names are the property of their respective owners. All rights reserved.

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Italy Students and Recent Grads | Talent Pool Report

  • 1. Talent Insights Students and Recent Graduates Italy The Next Generation of Leaders is on LinkedIn Insights on our Student members October 2013 Italian student members are looking for a place they would be proud to work at when considering a job Executive Summary University supply and demand (recent graduates) Students and recent graduates are the fastest growing member segment on LinkedIn. They use LinkedIn to establish their professional identities, grow their networks, and build relationships with potential employers. LinkedIn data reveals where students are concentrated, where they’re going, and the demand for them. HIGH-DEMAND SDA Bocconi Università Politecnica delle Marche Università Commerciale ‘Luigi Bocconi’ Università Ca’ Foscari di Venezia Università degli Studi di Torino Università degli Studi di Ferrara Demand Index • The highest volume of Italian recent graduates on LinkedIn are in Milan. Rome and Turin come in as second and third. SATURATED Università degli Studi di Urbino ‘Carlo Bo’ Università degli Studi ‘Gabriele d’Annunzio’ di Chieti - Pescara LUISS Business School Università degli Studi di Bergamo Libera Università di Lingue e Comunicazione IULM Università degli Studi di Pavia Politecnico di Torino Università Cattolica del Sacro Cuore Università degli Studi di Milano Università di Roma Tor Vergata Università degli Studi Università degli Studi di Roma Tre di Milano-Bicocca Università di Pisa • Milan, Modena and Turin based recent graduate members are most in demand and more likely to be approached via direct sourcing. Politecnico di Milano Università di Bologna La Sapienza Università di Roma Università degli Studi di Genova UNTAPPED Università degli Studi di Firenze Università degli Studi di Napoli ‘Federico II’ You can tap LinkedIn to position your brand in front of these members at the early part of their careers. Members Overview Students recognize LinkedIn as one of the best tools to jump-start their professional careers. 71% of student members in Italy are using LinkedIn to grow and maintain their professional network. Our LinkedIn research also shows that 76% of student members in Italy will look for job opportunities on LinkedIn. Student members use LinkedIn regularly to research companies, industries, and specific jobs and internships. Showcase your brand and put employment opportunities in front of highly engaged and increasingly connected students. Where are graduates going? Industry information provides unique insights into where new graduates are headed. LinkedIn network data indicates the top 5 industries for this demographic are technology, marketing and advertising, architecture and planning, mechanical or industrial engineering, and research. Where should you look for talent? • Untapped: These schools have relatively lower demand, meaning hiring is likely to be easier • High-Demand: These schools have the most activity, where overall demand is high and hiring may be difficult Top 10 penetrated Italian Universities on LinkedIn 1. Università Commerciale Luigi Bocconi 2. Politecnico di Milano 3. Politecnico di Torino 4. Università Cattolica del Sacro Cuore 5. Università degli Studi di Trento 6. Università Ca’ Foscari di Venezia 7. Università degli Studi di Pavia 8. Università degli Studi di Milano 9. Università degli Studi di Padova We found that 89% of Italian student members are willing to relocate for a job, and a further 7% are willing to relocate only if it is within their country. 10. Università degli Studi di Milano-Bicocca Penetration = Current student volume on LinkedIn/Total student body
  • 2. What are our student members looking for in a job? Percentage who believe each attribute is important when considering a job opportunity 41% A PLACE I WOULD BE PROUD TO WORK AT 30% 32% 31% EXCELLENT COMPENSATION & BENEFITS STRONG CAREER PATH 32% 12% 30% CHALLENGING WORK 26% 29% GOOD WORK/LIFE BALANCE 45% 27% CULTURE THAT FITS MY PERSONALITY 33% 23% A COMPANY WITH A LONG-TERM STRATEGIC VISION ABILITY TO MAKE AN IMPACT 38% 19% 19% Italy Students Italy Professionals How can you reach out to this critical talent pool? If you are looking to find students or recent graduates, focus recruitment messaging on workplace pride, excellent compensation & benefits and strong career path development. Student members find these more compelling than experienced professionals. Reach this critical talent by making the most of LinkedIn. Posting your new graduate positions and internships on LinkedIn allows our matching algorithms to get those jobs in front of relevant candidates – whether actively searching or passive candidates already employed in similar jobs. 1. Free Student/Entry Level Jobs Post your student/internships and entry level roles for free at http://www.linkedin.com/job/consumer/students 2. CheckIn Use CheckIn to improve and streamline the campus recruitment experience CheckIn is LinkedIn’s newest tool for grad recruiting that dramatically improves your efficiency 3. Company/Career Page Give students a picture of what it’s like to work for your company with authentic messages Showcase your employment brand with focused, targeted content 4. Targeted Advertising Dynamically deliver your message to members that fit your opportunity - on and off LinkedIn Drive traffic to your career page and jobs, or reach out to passive candidates directly Want to learn more about how your company is already connected to this talent pool and how you can best leverage these assets to reach this important talent pool for job opportunities? talent.linkedin.com Source: Student Talent Pool Survey - September 2013 – 197 Italy respondents Copyright © 2013 LinkedIn Corporation. LinkedIn, the LinkedIn logo, and InMail are registered trademarks of LinkedIn Corporation in the United States and/or other countries. All other brands and names are the property of their respective owners. All rights reserved.