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InMail on the Move:
Attracting the Mobile Workforce
Joe Rocha
Recruitment Product Consultant

Lauren Sands
Recruitment Product Consultant
Agenda
 Why Mobile? Why Now?

 LinkedIn Mobile Statistics
 Creating a Mobile Brand for Yourself
 Enhancing your LinkedIn Mobile Message

 Mobile Jobs
 Mobile Recruiting Best Practices
 Q&A

#intalent
Why Mobile? Why Now?
Mobile is No Longer the Future

>
 Mobile devices now outnumber PCs
 70% job seekers search for jobs on their mobile devices*
 30% apply for jobs on their mobile device*
 86% of job seekers would apply for jobs on their mobile device if there was
an easy way*
 50% of their workforce will be made up of Millennials by 2018*
*Source: Simply Hired

#intalent
Why Job Seekers Like Mobile
 Privacy

 Being able to search for a job
anytime/anywhere
 Speed of response

#intalent
What Features do Mobile Job Seekers Want?
Jobs

Application
Status

Share
Information
with Friends

Alerts

Seek
Advice and
References

#intalent
LinkedIn Mobile Statistics
Optimize for Mobile
30% of unique visiting members came to
LinkedIn through mobile aps in Q2 2013

#intalent
What’s New?
Members Can Now Apply to Jobs on Mobile

20% of job clickers are uniquely on mobile
Previous Experience

xyzCo

XYZ Co

XYC Co

Mountain View, CA

New Experience

xyzCo

XYZ Co
Mountain View, CA

#intalent
LinkedIn on Mobile
Nearly 30% of job views come from mobile devices
Average of 33% unique visiting members come
through mobile apps, versus 21% a year ago
Support 15 total languages on iPhone and Android

26 people searches every second

90 profiles viewed every second

#intalent
Creating a Mobile Brand For Yourself
Optimize Your Profile for Mobile
 Ensure you have the most current
version of the LinkedIn app on your
mobile device
 Ensure your profile is 100%
complete
 Add your cell phone number in your
profile
 Add your IM to your profile
 Get endorsements and
recommendations

 Ensure you have a link to your ATS
or career page
#intalent
Enhancing your LinkedIn Mobile Message
5 Tips for Effective Mobile InMailing

1. Determine if you're sending to a wireless device

2. Keep message under 250 characters
3. Don't overabrvt.
4. Write a strong subject line

5. Skip the lengthy signature line

#intalent
Example of an Effective Mobile InMail

#intalent
Powerful Analytics

#intalent
Mobile Jobs
New Process For Jobs that
Collect Applications in Recruiter
Start the
application

xyzCo

XYZ Co
Mountain View, CA

Apply with profile

Confirm contact
information

Send application

xyzCo

XYZ Co
Mountain View, CA

For jobs that collect applications outside of Recruiter, applicants will now be able to apply on
company websites via mobile

#intalent
Mobile Recruiting Best Practices
Be Aware of your Mobile Surroundings
 Know what your website looks like on a mobile phone
 Offer up your cell phone number and encourage the candidates you are working with to text you
 If you have the option, keep your job responses on the LinkedIn platform
 Keep you InMails short and sweet
 Establish a presence on key social networks which job seekers are likely to turn to when using
mobile devices (30/30/30 rule)
 Think about developing a mobile app (PepsiCo) or a mobile-enabled career site (Rolls-Royce)
 Think of integrating QR codes that will bring people to your jobs portal

#intalent
InMail on the Move Attracting the Mobile Workforce | Talent Connect Vegas 2013

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  • 1. InMail on the Move: Attracting the Mobile Workforce Joe Rocha Recruitment Product Consultant Lauren Sands Recruitment Product Consultant
  • 2. Agenda  Why Mobile? Why Now?  LinkedIn Mobile Statistics  Creating a Mobile Brand for Yourself  Enhancing your LinkedIn Mobile Message  Mobile Jobs  Mobile Recruiting Best Practices  Q&A #intalent
  • 4. Mobile is No Longer the Future >  Mobile devices now outnumber PCs  70% job seekers search for jobs on their mobile devices*  30% apply for jobs on their mobile device*  86% of job seekers would apply for jobs on their mobile device if there was an easy way*  50% of their workforce will be made up of Millennials by 2018* *Source: Simply Hired #intalent
  • 5. Why Job Seekers Like Mobile  Privacy  Being able to search for a job anytime/anywhere  Speed of response #intalent
  • 6. What Features do Mobile Job Seekers Want? Jobs Application Status Share Information with Friends Alerts Seek Advice and References #intalent
  • 8. Optimize for Mobile 30% of unique visiting members came to LinkedIn through mobile aps in Q2 2013 #intalent
  • 9. What’s New? Members Can Now Apply to Jobs on Mobile 20% of job clickers are uniquely on mobile Previous Experience xyzCo XYZ Co XYC Co Mountain View, CA New Experience xyzCo XYZ Co Mountain View, CA #intalent
  • 10. LinkedIn on Mobile Nearly 30% of job views come from mobile devices Average of 33% unique visiting members come through mobile apps, versus 21% a year ago Support 15 total languages on iPhone and Android 26 people searches every second 90 profiles viewed every second #intalent
  • 11. Creating a Mobile Brand For Yourself
  • 12. Optimize Your Profile for Mobile  Ensure you have the most current version of the LinkedIn app on your mobile device  Ensure your profile is 100% complete  Add your cell phone number in your profile  Add your IM to your profile  Get endorsements and recommendations  Ensure you have a link to your ATS or career page #intalent
  • 13. Enhancing your LinkedIn Mobile Message
  • 14. 5 Tips for Effective Mobile InMailing 1. Determine if you're sending to a wireless device 2. Keep message under 250 characters 3. Don't overabrvt. 4. Write a strong subject line 5. Skip the lengthy signature line #intalent
  • 15. Example of an Effective Mobile InMail #intalent
  • 18. New Process For Jobs that Collect Applications in Recruiter Start the application xyzCo XYZ Co Mountain View, CA Apply with profile Confirm contact information Send application xyzCo XYZ Co Mountain View, CA For jobs that collect applications outside of Recruiter, applicants will now be able to apply on company websites via mobile #intalent
  • 20. Be Aware of your Mobile Surroundings  Know what your website looks like on a mobile phone  Offer up your cell phone number and encourage the candidates you are working with to text you  If you have the option, keep your job responses on the LinkedIn platform  Keep you InMails short and sweet  Establish a presence on key social networks which job seekers are likely to turn to when using mobile devices (30/30/30 rule)  Think about developing a mobile app (PepsiCo) or a mobile-enabled career site (Rolls-Royce)  Think of integrating QR codes that will bring people to your jobs portal #intalent