Finding the perfect candidate isn't easy. Neither is drafting a message that gets you that all-important response. We’ll cover how to run the most productive searches on LinkedIn and how to craft an InMail that merits a response. You'll come away with: • Advanced search techniques: Search smarter with our top three search combinations. • Insider InMail tips: Improve your response rates by using our social InMail framework. • A simple, repeatable process: Pipeline, manage, and reach candidates with a process you can't beat.

1. How to Run a LinkedIn Search
Like a Pro
Zack Andresen
Customer Education Consultant
zandresen@linkedin.com
Kristen Widman
Customer Education Consultant
kwidman@linkedin.com

2. What is advanced search?

3. 3
It’s more than just a long search string
(sales OR "business development" OR "account executive" OR "account manager" OR "district manager" OR "sales
manager" OR "district sales manager" OR "sales rep" OR "sales representative" OR "territory rep" OR "territory
representative" OR "sales consultant" OR "business development consultant") AND (paychex OR insperity OR kronos OR
intuit OR Oracle OR salesforce.com OR ADP OR “Automatic Data Processing”) AND (seeking OR seeker OR “looking for”
OR “in search of” OR “open to” OR “new job” OR “actively pursuing” OR “pursuing new” OR “searching for” OR “new
opportunity” OR “new opportunities” OR “available for” OR 1099 OR “temp to temp” OR consultant OR contractor OR “on
assignment” OR “on-assignment”) NOT (VP NOT director NOT engineer NOT coordinator NOT auditor NOT student NOT
buyer NOT procurement)
This is advanced search
Search
Sort
Save
Send
• Keywords, high performance
indicators, action words.
• Strategically apply refinement
filters.
• Account for human error.
• Search by what’s NOT on their
profile.
• Save your searches to a project.
• Set search alerts to be notified of
new potential candidates.• Review profiles for relevancy.
• Utilize the clipboard.
• Add to projects.• Personalize messages based on
commonalities.

4. 4
3 cornerstone searches for each requisition
Ideal candidate (highly specific search, lower
volume, high quality)
Conceptual search (targeted search that is more
broad, higher volume, requires focused review for
relevancy)
Smart exclusion search (highly specific, takes out
terms from ideal & conceptual search using “NOT,”
lower volume but potentially high quality)

5. Social InMail techniques
Do’s & Don’ts

6. 6
Don’t: Include too much information

7. 7
Don’t: Make it feel like a template

8. 8
Don’t: Put the job title in the subject line

9. 9
Don’t: Focus on the job

10. 10
Do: Use our Social InMail framework
Social
Who & Why
WOW Factor
Call to Action

11. • School
• Relationship
• Function
• Groups
• When joined
11
Do: Use our top five InMail filters

12. 12
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