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How to Outsource Your Talent
Acquisition Function Without Losing
Your Talent Brand (and Candidates)
​ Jeremy Tipper
​ Director, Consulting, Innovation &
Solution Sales
​ Alexander Mann Solutions
#WeAreAMS
Global Clients
Over
3,200+
Colleagues
Delivery
Will fill over
Positions in
2015
100,000 Leader
Market
24/7
7Global Client Service Centres
2014 Baker’s Dozen
Customer Satisfaction
Survey
About Alexander Mann Solutions
#WeAreAMS
Mongolia
Ethiopia
Central Africa
Niger
Belarus
Mali
Bolivia
Greenland
Global Reach
#WeAreAMS
#WeAreAMS
Brand Experience Challenge
Challenge and
engage candidates
#WeAreAMS
For Today
#WeAreAMS#WeAreAMS
​ ‘Perfect fit’
#WeAreAMS
#WeAreAMS
From the Santander
website, the video was
viewed 113 times in the
campaign period
Results
To the careers site
webpage for roles in
Corporate and
Commercial Banking
Shared through their
LinkedIn channel to a
targeted audience in
Manchester of 708 people
– 6% interacted to find out
more
Peak increase of careers site traffic after the
video was embedded in Efinancial careers and
Exec Appointment HTML emails
The Exec Appointments HTML email was sent to
3100 candidates in the Corporate Banking
sector, and yielded a click-through rate of 16%
1/3 through
clicked
43%
increase in
site traffic
446% peak in
Santander careers
site traffic
Winner of the 2014 Candidate
Experience Awards for delivering
positive talent acquisition, hiring and
screening practices
2014 Candidate
Experience
Awards
6%
#WeAreAMS#WeAreAMS
​ ‘More than just a job’
#WeAreAMS
#WeAreAMS
Results
• Launch Date: 7 September 2015
• 4,750 views on YouTube to date
• Three additional films pipelined
#WeAreAMS
146,567
Impressions
1,624
Clicks
280
Interactions
1.30%
Engagement
Spotlight on Social Media
Organic
Targeted to: All
followers
148,509
Impressions
1,457
Clicks
404
Interactions
1.25%
Engagement
Organic
Targeted to: All followers
#WeAreAMS
1
2
3
4
5
Find that town!
#WeAreAMS
4 Darlington
#WeAreAMS
#WeAreAMS#WeAreAMS
​ ‘Explore Atos’
#WeAreAMS
#WeAreAMS
#WeAreAMS
#WeAreAMS
Integrated Campaign
#WeAreAMS
Job posting example
Integrated Campaign (cont.)
Job
Posting
Interview
Reviews
Rate My
Placement –
Top Employers
Guide
Inclusion
#WeAreAMS
Results
235
Candidates
to Assessment
26
Campus
Events held
Campus Activity
111
Candidates
Accepted
and starting in
September 2015
September
£50 Avg, CPA
Media
£1.44 Avg, CPC
Visitors to Application page
7696
Visitors to Graduate pages
Web Statistics
5358
Visitors to Intern pages
7696
3960
Applications complete
Total
#WeAreAMS#WeAreAMS
​ ‘Zurich Heroes’
#WeAreAMS
#WeAreAMS
Results
#WeAreAMS
How to Outsource your Talent Acquisition Function Without Losing your Talent Brand (and Candidates)

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