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For more information on LinkedIn for Nonprofits, visit us at https://nonprofit.linkedin.com/
3. What is this
webinar about?
LinkedIn for Nonprofits
✓ LinkedIn basics for nonprofit professionals
✓ Best practices for nonprofits
✓ Tools and resources
4. Agenda
Basics for Every Professional
Elevating Awareness of Your Nonprofit
Advanced Use of LinkedIn
101
201
301
10. Creating Your Identity on LinkedIn
Improve Your Profile
✓ Profile picture
✓ Summary - personal mission
✓ Education
✓ Volunteer experience
& causes
✓ Detailed work experience for
at least 3 recent positions
✓ Skills
101
11. Connect with Volunteers
& Board Members
✓ Ask volunteers and board
members to add their work
with you to their LinkedIn
profile
✓ Build an auto-response:
When a volunteer signs up, send them
an automated email asking them to
include their involvement on their
LinkedIn profile
✓ Summarize events in blog
posts, and ask your volunteers
to share on with their networks
on LinkedIn
101
13. Status updates go a long way to
generate awareness
✓ Post at peak activity times
✓ Lead with a catchy first line
✓ Reciprocate
101
14. Master LinkedIn 101
with these steps
Fill out all components of your profile
• Best practices: https://smallbusiness.linkedin.com/professional-
branding/linkedin-profile-tips
Make personal connections to colleagues, board members, and supporters
• Best practices: https://smallbusiness.linkedin.com/professional-
branding/networking-tips
Post updates on LinkedIn
• How to: https://help.linkedin.com/app/answers/detail/a_id/434/bid/239/pid/231
101
15. Elevate awareness of
your nonprofit
201
✓ Complete your organization’s Company Page
✓ Get followers involved
✓ Post status updates
16. Create a Company Page to
showcase your work
Home
✓ Create or claim your
nonprofit’s Company Page
✓ Add an image, logo, and
short description
✓ Encourage board members
& supporters to follow you
✓ Post updates to communicate
with your supporters
201
17. Consider this:
Engage & grow your follower base by regularly sharing company updates
Only 2% of employees regularly
share but are responsible for 20%
of engagement
Make Company updates
201
147% avg increase in engagement
by sharing a photo in your
company update
19. Master LinkedIn 201
with these steps
Add multiple owners to your Company Page
• How to: https://help.linkedin.com/app/answers/detail/a_id/4783
Make your Company Page pop
• See tips and examples here: http://blog.linkedin.com/2014/12/09/announcing-
linkedins-best-of-company-pages-2014/
Post updates from your organization on LinkedIn
• Steps to engage your followers: https://smallbusiness.linkedin.com/small-
business-marketing/engage-your-audience
Publish a thought leadership piece
• See examples and get inspiration here:
http://blog.linkedin.com/2015/01/07/linkedin-reaches-one-million-posts-opens-
publishing-to-new-markets/
201
20. ✓ Nonprofit branding
✓ Volunteer / board member recruitment
✓ Full time employee recruitment
✓ Build fundraising relationships
Advanced use of LinkedIn
301
23. Status Updates
Engaging followers on LinkedIn 301
Branding
Consider this:
Engage & grow your followers base by regularly sharing company updates
84% (on avg) increase in
engagement by including a link in
your company update
Posting images results in a
98% higher comment rate
30. Manage the right candidates
Management tools
One-click InMail
Full names and profiles
for 3rd degree
Premium search facets
301
Recruitment
31. Reach out
✓ Target, target, target.
✓ Make the first InMail
short, personal and
actionable.
✓ Include a common
connection, if possible
301
Recruitment
32. job title
job description,
desired skills
and expertise
location
Post your jobs
clickable link to
company page
how candidates
apply
301
Recruitment
Job post
$NP discount
34. 201 Grad
School101
Nonprofit story
Boys & Girls Clubs of SF
Highlights
Reduced time to fill from 100 days to 62.
Cut spending in half by posting jobs to
LinkedIn instead of Craigslist.
Built a pipeline of candidates for future
positions.
36. More charitable than you might think
Our members:
http://mashable.com/2014/09/18/social-media-charity/
37. What is social fundraising?
Social fundraising proactively
leverages relationships and insights
to find the right people and
secure connections.
Social fundraisers drive relationships.
301
Fundraising
38. Best ways to use
LinkedIn for fundraising
Find the right connections to build
strategic partnerships
Target foundations and corporations to
develop meaningful relationships
Engage and manage existing donor
relationships
Leverage your board’s relationships
efficiently
Drive strategic partnerships1
Establish institutional
connections2
Cultivate existing relationships3
Leverage board connections4
301
Fundraising
39. Drive strategic partnerships
1) Identify a
partnership
you’re working
to foster
2) Search to find
the right
contacts
3) Narrow the list
to the people
you need to
connect with
4) See how you’re
connected and
ask for an
introduction
301
Fundraising
41. Master LinkedIn 301
with these steps:
301
Branding Recruiting Fundraising
Ask supporters to follow
you
Use advanced search or
Recruiter to find candidates
Connect with your board and
volunteers
Post updates Reach out using InMails Make sure organization presence
is strong – post updates
Evaluate your Talent
Brand
Post full time / volunteer /
board member opportunities
Talk to us about institutional
fundraising and building
relationships with corporate donors
/ foundations. Email:
nonprofitsolutions@linkedin.com
Add a Career Page,
sponsor updates, or
target ads if it helps
your goals
Check out LinkedIn Solutions
(with nonprofit discounts) if
you’re hiring more than 5
people
42. Start with the basics and advance
your skills
101 201 301
Add multiple owners to your
Company Page
Make your Company Page
pop
Post updates from your
organization on LinkedIn
Have directors publish
thought leadership pieces
Branding
Recruiting: post and
search for volunteers,
board members,
employees
Recruiting solutions
Fundraising
Fill out all components of
your profile
Make personal
connections to colleagues,
board members, and
supporters
Post updates on LinkedIn