Learn InMail best practices on how to differentiate your opportunity and how to structure your messages to stand out from the rest. Continue your talent acquisition transformation at Talent Connect 365: http://linkd.in/1z8YEaf

1. Hit your target: InMail best practices
Tina Dover
Executive Senior Recruiter
iHeartMedia
Rebecca Vertucci
Recruitment Product Consultant
LinkedIn
Maya Toussaint
Recruitment Product Consultant
LinkedIn
#intalent

2. Jeff’s Angels

3. Good morning, Jeff!
Angels, InMail crimes have been
committed!
Candidates are feeling spammed.
• Leads to low response rates
• Dilutes the brand of recruiters
#intalent

4. Help us work the case

5. Common InMail pitfalls
We give them way too much
information!
They may opt out before ever speaking
with us.
#intalent

6. Common InMail pitfalls
We make it all about us!
Prospects should feel special, not like
they have to do you a favor.
#intalent

7. Common InMail pitfalls
We make the prospect feel like a
number.
This message is an obvious template –
nothing personalized, nothing to grab
attention.
#intalent

8. 45%
LinkedIn traffic via mobile

9. InMail on mobile
Prospects are on the go!
Make that message short but impactful.
#intalent

10. We must go undercover

11. Act like a recruiter,
think like a candidate.
– Adaptation of Steve Harvey’s book
Act Like a Lady, Think Like a Man
#intalent

12. Touch points along a prospect’s journey
1. Receives InMail
2. Visits your profile
3. Visits your company page
4. Views a job opportunity
5. Opts in or out

13. Touch points along a prospect’s journey
1. Receives InMail
2. Visits your profile
3. Visits your company page
4. Views a job opportunity
5. Opts in or out
Each touch point is an
opportunity to share your
employee value proposition

14. Touch points along a prospect’s journey
1. Receives InMail
2. Visits your profile
3. Visits your company page
4. Views a job opportunity
5. Opts in or out
#intalent

15. Touch points along a prospect’s journey
1. Receives InMail
2. Visits your profile
3. Visits your company page
4. Views a job opportunity
5. Opts in or out
#intalent

16. Touch points along a prospect’s journey
1. Receives InMail
2. Visits your profile
3. Visits your company page
4. Views a job opportunity
5. Opts in or out
#intalent

17. Touch points along a prospect’s journey
1. Receives InMail
2. Visits your profile
3. Visits your company page
4. Views a job opportunity
5. Opts in or out
#intalent

18. Touch points along a prospect’s journey
1. Receives InMail
2. Visits your profile
3. Visits your company page
4. Views a job opportunity
5. Opts in or out
#intalent

19. Time to gather clues!

20. Two strong adjectives to
describe the opportunity
What is the most important thing
the person will accomplish?
What is the role?
Describe your company
highlighting what makes you
stand out from your competitors
What are the top qualities your
ideal candidate will have?
#intalent

21. Top InMail tips
This is what I can do for you!
A targeted approach makes the
prospect feel special.
#intalent

22. Top InMail tips
Don’t hide the hook.
Let the prospect know right away
what’s great about your company and
the opportunity.
#intalent

23. Top InMail tips
Make it enticing to get back to you.
InMail is just an initial contact, not the
sales pitch or the prescreen.
#intalent

24. Stand out in the crowd!

25. Strategic InMail template types
Let’s connect!
Networking
Company followers
Expertise request
Groups & shared memberships
Referrals
#intalent

26. You are your company’s
brand ambassador

27. Act like a recruiter,
think like a marketer.
– Adaptation of Steve Harvey’s book
Act Like a Lady, Think Like a Man
#intalent

28. Your brand
The employee value proposition
#intalent

29. InMail is an opportunity to promote your brand
Never assume you know what’s
known about your company.
You can present your company in the
most positive light possible and
highlight accolades that may not be
well known.
#intalent

30. Things to consider when promoting your brand
Recent strong hires
Public articles or press
Company news (on LinkedIn or corporate site)
#intalent

31. Case study: iHeartMedia
(formerly Clear Channel)
“a hidden gem with undiscovered value and
untapped potential”
“Clear Channel had better facts than reputation.
I love a business like this.”
“Don’t think of it as 850 radio stations, towers
and transmitters—think of it as 240 million
consumers a month.”
Source: Adweek, December 15, 2013, T.L. Stanley.
http://www.adweek.com/news/advertising-branding/mtv-founder-bob-pittman-our-first-media-visionary-154510
#intalent

32. Brand best practices
Drive home the
employee value proposition
Always leave them wanting
more from your company
InMail is your first touch point of the
candidate brand experience
Tell candidates what’s
in it for them
Speak to how your company develops
individuals within the broader organization
#intalent

33. Connect with your target
Be mobile-ready!
Act like a recruiter, think like a candidate
Be authentic, unique and personal
Be a brand ambassador
Relationships matter
#intalent

34. Congratulations!

35. Learn more …

36. Learning Center
30 resources in 10 languages … and growing!
#intalent

37. InMail playbook
Available in the Learning Center
#intalent

38. InMail analytics reporting
LinkedIn Recruiter > Reports > Job Analytics
#intalent

39. LinkedIn Talent Blog
http://talent.linkedin.com/blog
#intalent