Learn how jobs automation, advertising and a social sourcing strategy can help you achieve long term results on passive candidate pipelining. Continue your talent acquisition transformation at Talent Connect 365: http://linkd.in/1z8YEaf

1. Sam Wener
Solution Consultant
LinkedIn, NYC Office
Finders keepers:
how to target the best candidates
before your competition does
Sam Morovati
Recruitment Product Consultant
LinkedIn, NYC Office
Ryan Buhs
Senior Technical Consultant
LinkedIn, Chicago Office
#intalent

2. Build
Build your brand with
clients, candidates, and
potential consultants.
#intalent

3. Build Engage
Build your brand with
clients, candidates, and
potential consultants.
Engage with them to position
yourself front of mind and as
a thought leader.
#intalent

4. Build Engage Recruit
Build your brand with
clients, candidates, and
potential consultants.
Engage with them to position
yourself front of mind and as
a thought leader.
Recruit your followers
with jobs that are
relevant to them.
#intalent

5. Build Engage Recruit
Build your brand with
clients, candidates, and
potential consultants.
Engage with them to position
yourself front of mind and as
a thought leader.
Recruit your followers
with jobs that are
relevant to them.
#intalent

6. Agenda
Thinking like a marketer
Why followers matter
Recruiting made easy
#intalent

7. The world’s best recruiters
think like the world’s best marketers.
- Jeff Weiner, LinkedIn CEO
#intalent

8. Great recruiters think about jobs the way
marketers think about products.
Strong brands move people toward purchase
long before they enter the store.

9. Do you think people treat
career decisions
any less seriously?
#intalent

10. Every member travels a different path…
ensure that you engage them at every touch point
Publishing
content
Researching
universities
Gaining insights
from Influencers
Staying connected
and networking
Participating
in groups
Searching
for jobs #intalent

11. Lead by following
#intalent

12. Followers have a massive impact on
your recruitment efforts
Engaged
talent pool
Long-term
relationships
Brand
evangelists
79%
of members are interested in
job opportunities from
companies they follow
64%
of followers would follow companies
“indefinitely”
61%
of members are more likely to
share information as a result
of following a company
#intalent

13. Build and engage
Awareness to your target audience
directly in their news feed
Amplify the reach of
your company
LinkedIn APIs and plugins,
and career page powered
by LinkedIn
#intalent

14. Jobs are the fuel that engages your followers
Job posted
Automatically update your
followers when jobs are posted
#intalent

15. How many of you dream about manually posting jobs
in LinkedIn Recruiter?
Step 3
Step 5
Step 1
Step 2
Step 4
What if we could automate all of
this for you?
#intalent

16. Automate job postings via job wrapping
How job wrapping works
Jobs on client career site Job wrapping process Jobs posted on LinkedIn
#intalent

17. %
New hires followed your
company before being hired
#intalent

18. Inbound followers are the key to
your passive-interest talent pool.
#intalent

19. Manage inbound followers
Save your search
Activate an alert
Use the Company
followers filter
#intalent

20. Manage LinkedIn inbound talent
Save your search
Use the Joined filter Activate an alert
#intalent

21. Finding Conan O’Brien
#intalent

22. Stay informed about that ultimate candidate
Company Follower icon
Update me
#intalent

23. Key takeaways
Build
Your follower growth
Engage
Followers with regular updates on your
organization, culture, and opportunities
Recruit
Followers – they are your talent pipeline
#intalent