Employee experience — how your employees experience your company and define your employment brand — isn’t always a priority for talent leaders. But, by cultivating a personalized and diverse culture, Pandora has enhanced its employee experience thereby strengthening its employer brand in a competitive industry. Join Marta Riggins, Pandora’s Director of Employee Experience & Marketing, for a 45-minutes webcast, where she’ll take you through her journey of: - Creating leadership buy-in, developing employer branding programs, and measuring their ROI - Defining employee experience and crafting Pandora’s B2E (Business to Employee) marketing strategy - Engaging candidates and retaining employees by building a culture of inclusiveness Learn more about developing a powerful employer brand: http://bit.ly/2c5QKta

1. Pandora Confidential
Enhancing Your Employee Experience &
Strengthening Your Employer Brand
MARTA RIGGINS
9/7/16

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Hi, I’m Marta!
@mrsriggins
music, family, eating, travel, volunteering, cats

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WE BUILT THIS CITY
ON ROCK AND ROLL

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Elevating Employer Brand Strategy
Helpthecompanyrecognizethatouremployerbrandisjustasimportantasour
consumerbrand
Elevate Employer Brand Strategy:
- Tell the story of Pandora, the company
- Infuse music and personalization into all aspects recruiting and employee
experience
- Lead with experience first – from social media, to job posting, to events
(Show them, don’t just tell them)
- Invest in employee experience
- Diversity is not an “and”
- Experiment, fail, succeed, repeat

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Employee Experience = Employment Brand

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Life at Pandora –LinkedIn

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Life at Pandora – Job Posting (LinkedIn)

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Life at Pandora – Experiential

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Life at Pandora – Pandora.com/careers

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LET’S STAY TOGETHER
1

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The Writing is on the Wall

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Building a Culture of Inclusiveness

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EVERYBODY HANDS GO UP

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- CreateAnEmploymentBrandStrategy
- DefineYourCompaniesEmployeeExperience&Culture
- Get GoodatStorytelling
- Ifat FirstYouDon’tSuccess,PickYourselfUpandTryAgain
- MeasureROI
Takeaways

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ROIiskeytosecuringconfidence,buy-inandsecuringadditionalbudget
- Get themostbangforyoubuck,buy likea marketer
- WorkwithCommsteamtoamplifycompanystorytelling andhelpwith
candidateperception
- LIEngagementData
- EmployeeSurveyData
- FindROIinuntraditionalplaces(events,socialmedia,pressarticles,awardsetc.)
- DemonstrateROIbeyondyourdepartment–positiveemployerbranduplifts
consumerandclientbrandsentiment
ABM…
Always Be Measuring

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QUESTIONS?