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Driving Success with LinkedIn as a 
Small Business or Mid-Sized 
Company 
Caroline Thornton 
Relationship Manager 
LinkedIn 
Lissa Bowen 
Senior Director, Talent Acquisition 
Focus Brands 
Mike McElherne 
VP, Talent Acquisition 
WaterStone Mortgage 
Mark Meaders 
Executive 
Dolphin 
Steve Shapiro 
CFO 
Passkey International 
#intalent
Lissa Bowen, Sr. Director Talent Acquisition – FOCUS Brands 
• Based in Atlanta, FOCUS Brands Inc. is the franchisor and operator of over 4,500 ice 
cream shoppes, bakeries, restaurants and cafes in the United States, the District of 
Columbia, Puerto Rico and 63 foreign countries. 
• FOCUS Brands employs approximately 3500 associates. 
• The Talent Acquisition team is comprised of the Sr. Director TA, Senior Recruiter and 
Restaurant Management Recruiter. 
#intalent
Dolphin Snapshot 
Proven solutions for the SAP customers 
1/3 of all Fortune 100TM running SAP are Dolphin 
customers 
100% Employee owned; no outside stakeholders 
Organic growth since 1995 
Global Solutions: 100s of scalable, flexible & cost 
effective deployments 
3 
#intalent
Headquartered 
in 
Pewaukee, 
Wisconsin 
721 
– 
Employees 
2 
Recruiters
Steve Shapiro 
Chief Financial Officer 
is the travel industry’s leading hotel booking technology for meetings and events. 72 
employees in 3 U.S. offices, plus London, Singapore and Hong Kong. 
“Large” Company Presence 
Customer Type 
Hotels Destinations Event Organizers 
Customers 800+ 80+ 50+ 
Events (Annual) 70,000 1,200 800 
Reservations (Annual) 6 million 700,000 300,000 
“Small” Company Structure 
#intalent
Driving Small and Mid-Sized Business Success with LinkedIn

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Driving Small and Mid-Sized Business Success with LinkedIn

  • 1. Driving Success with LinkedIn as a Small Business or Mid-Sized Company Caroline Thornton Relationship Manager LinkedIn Lissa Bowen Senior Director, Talent Acquisition Focus Brands Mike McElherne VP, Talent Acquisition WaterStone Mortgage Mark Meaders Executive Dolphin Steve Shapiro CFO Passkey International #intalent
  • 2. Lissa Bowen, Sr. Director Talent Acquisition – FOCUS Brands • Based in Atlanta, FOCUS Brands Inc. is the franchisor and operator of over 4,500 ice cream shoppes, bakeries, restaurants and cafes in the United States, the District of Columbia, Puerto Rico and 63 foreign countries. • FOCUS Brands employs approximately 3500 associates. • The Talent Acquisition team is comprised of the Sr. Director TA, Senior Recruiter and Restaurant Management Recruiter. #intalent
  • 3. Dolphin Snapshot Proven solutions for the SAP customers 1/3 of all Fortune 100TM running SAP are Dolphin customers 100% Employee owned; no outside stakeholders Organic growth since 1995 Global Solutions: 100s of scalable, flexible & cost effective deployments 3 #intalent
  • 4.
  • 5. Headquartered in Pewaukee, Wisconsin 721 – Employees 2 Recruiters
  • 6. Steve Shapiro Chief Financial Officer is the travel industry’s leading hotel booking technology for meetings and events. 72 employees in 3 U.S. offices, plus London, Singapore and Hong Kong. “Large” Company Presence Customer Type Hotels Destinations Event Organizers Customers 800+ 80+ 50+ Events (Annual) 70,000 1,200 800 Reservations (Annual) 6 million 700,000 300,000 “Small” Company Structure #intalent