Learn the tools and tactics used by other government agencies on social media to generate interest in career opportunities. To learn more about LinkedIn Talent Solutions, visit us at business.linkedin.com/talent-solutions
2. What we’ll cover
Do’s & Don’ts: Social Recruitment Strategy
Tips for Government Hiring Managers
Revamp your Government LinkedIn Page
#hiretowin
12. RESPECT THE PLATFORM
DO:
Share posts on economic development
Job openings
New businesses opening
Background on working for the agency
Showcase employees
Awards won by agency
Behind the scenes of working for agency
14. LEGAL ISSUES W/ SOCIAL RECRUITMENT
Same legal issues apply to SM job postings
Can’t be sole location job is posted
Look at profiles after formal interview
Don’t request passwords
Be consistent
Subscribe to Municipal Minute:
http://municipalminute.ancelglink.com
15. AVOID DOING
THESE THINGS
Showing preference in Job Ads
Engaging in prohibited employment
practices
Using personal profiles for agency (set
up Company Page and Showcase
pages)
Using only text and links - use images!
17. Tips for Government Hiring Managers
In the U.S., there are currently over 500k jobs
posted on LinkedIn
There are over 15k government related jobs
on LinkedIn
18. Tips for Government Hiring Managers
Tweak your profile as a recruiter / hiring
manager / HR professional
Use LI groups to find candidates
Use LI as personal publishing platform
Get to know the Job Seeker experience
22. Agencies Using LinkedIn Pages
4,000
1750
1702
1175
798
531
Government
Admin
Public Safety
Govt.
Relations
Public Policy
Law
Enforcement
Military
23. Revamp Your Government LinkedIn Page
‘Company Page’ Best Practices
Create ‘Showcase Pages’
Tell Your Agency’s Story
24. Revamp Your Government LinkedIn Page
‘Company Page’ Best Practices
Create ‘Showcase Pages’
Tell Your Agency’s Story
Post Regularly
Embed LI Follow Button on Agency’s H.R. Site