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MIKE PENG
OCT 2015
DESIGN
THINKING
YOUR
ORGANIZATION
+
*ARTWORK FROM GENERAL ASSEMBLY, INC.
I’M MIKE.
*ARTWORK FROM GENERAL ASSEMBLY, INC.
A FEW
THINGS TO
KNOW
ABOUT
IDEO
*ARTWORK FROM GENERAL ASSEMBLY, INC.
5
THINGS TO
KNOW
ABOUT
IDEO
IDEO STARTED AS A
PRODUCT DESIGN FIRM
IN SILICON VALLEY.
WE REALIZED THE SAME METHODS A
DESIGNER USES TO DESIGN A
“THING” CAN BE USED TO SOLVE
SOME OF THE WORLD’S BIGGEST
CHALLENGES.
THIS WAS THE BEGINNING OF WHAT
WE CALL “DESIGN THINKING”.
“Design thinking is a human-
centered approach to
innovation that draws from
the designer's toolkit to
integrate the needs of
people, the possibilities of
technology, and the
requirements for business
success.”
—Tim Brown, CEO of IDEO
OUR MISSION: CREATE POSITIVE IMPACT
IN THE WORLD THROUGH DESIGN.
Big idea: Design Thinking & Your Organization
Big idea: Design Thinking & Your Organization
Big idea: Design Thinking & Your Organization
Big idea: Design Thinking & Your Organization
3
TOOLS
KEY
DESIGN
THINKING
*ARTWORK FROM GENERAL ASSEMBLY, INC.
1OBSERVING
OBSERVING
PUTTING PEOPLE FIRST. HOW CAN WE BETTER UNDERSTAND
WHAT PEOPLE NEED AND WANT?
Big idea: Design Thinking & Your Organization
Big idea: Design Thinking & Your Organization
Big idea: Design Thinking & Your Organization
2PROTOTYPING
PROTOTYPING
FAIL EARLY TO SUCCEED SOONER. HOW CAN WE CREATE
EXPERIMENTS TO LEARN AS MUCH AS POSSIBLE?
Big idea: Design Thinking & Your Organization
Big idea: Design Thinking & Your Organization
Big idea: Design Thinking & Your Organization
3STORYTELLING
STORYTELLING
GIVING PEOPLE A REASON TO BELIEVE. HOW CAN I BRING PEOPLE
ALONG ON THE JOURNEY?
Big idea: Design Thinking & Your Organization
YOUR
ORGANIZATIONDESIGN
THINKING
&
*ARTWORK FROM GENERAL ASSEMBLY, INC.
1OBSERVING
OBSERVING.
HOW MIGHT WE BETTER UNDERSTAND, CELEBRATE, AND BE
INSPIRED BY OUR OWN PEOPLE?
Neuroscientist
Product Manager
Industrial Designer
Material Scientist
Magazine Editor
Interaction Designer
Product Designer
ArchitectIndustrial Designer
Business Designer
Communication Designer
Strategy Consultant
Mechanical Engineer
OBSERVING TO LEARN.
HOW MIGHT WE BETTER UNDERSTAND, CELEBRATE, AND BE
INSPIRED BY OUR OWN PEOPLE?
Big idea: Design Thinking & Your Organization
Big idea: Design Thinking & Your Organization
Big idea: Design Thinking & Your Organization
Big idea: Design Thinking & Your Organization
Big idea: Design Thinking & Your Organization
OBSERVING TO GROW.
HOW MIGHT WE BETTER UNDERSTAND, CELEBRATE, AND BE
INSPIRED BY OUR OWN PEOPLE?
Intro
101 ALUMNI VIDEO
Breakfast
W/ DAVID KELLEY
Learn
From Failure
PANEL DISCUSSION
2:15 - 3:30 PM
1:30 - 2:15 PM
2:45 - 3:45 PM
9:15 - 10:00 AM
8:30 - 9:00 AM
10:00 - 11:00 AM
2:15 - 3:45 PM
1:30 - 2:15 PM
3:30 - 4:30 PM
3:45 - 4:30 PM
10:00 - 10:30 AM
9:00 - 10:00 AM
11:00 - 11:45 AM
3:45 - 4:15 PM
4:30 - 5:00 PM
4:30 - 5:00 PM
10:30 - 11:30 AM
10:00 - 10:45 AM
12:00 - 1:00 PM
10:45 - 11:15 AM
1:00 - 1:45 PM
11:45 - 12:15 PM
12:15 - 1:30 PM
11:30 - 12:15 PM
12:15 - 1:30 PM
1:45 - 2:45 PM
4:30 - 6:30 PM
5:00 - 6:30 PM
5:00 - 8:00 PM
6:30 - 8:00 PM
8:00 PM ONWARDS
Design Challenge
Part II:
INSIGHTS & PROTOT YPING
Ins & Outs
W/ SYLVIA VERGANI
Design Challenge
PRESENTATIONS
Design Challenge
Part I:
RESEARCH & SYNTHESIS
Our Design
Process
W/ CL ARK SCHEFFY
What To Tell Your
Grandmother
W/ WHITNEY MORTIMER
Take It Home
W/ PAUL BENNETT
Icebreaker
AROUND THE WORLD
Welcome
W/ DAVID KELLEY
Journeys, Values
& The BBOI
Moment of
Reflection
Moment of
Reflection
Moment of
Reflection
Our Future
State of IDEO
W/ TIM BROWN
Our Financial
Happy Place
W/ DAVE STRONG
Lunch
W/ DISCIPLINE GROUPS
Workmapping
Getting to Know
Each Other
W/ COE LETA STAFFORD
Legal
Shmegal
ROCHAEL SOPER ANRANLY
Design Challenge
Part III:
PRODUCTION
Location Videos
PIZZA PART Y
A Happy
90 Minutes
Happy Hour
W/ SAN FRANCISCO
Dinner
By The Bay
IN LOOKOUT
After Party
IDEO PAYS FIRST ROUND
Lunch
Designing
Ourselves
W/ ILYA PROKOPOFF
Lunch
15 MINUTE BREAK
15 MINUTE BREAK
Big idea: Design Thinking & Your Organization
Big idea: Design Thinking & Your Organization
Big idea: Design Thinking & Your Organization
Big idea: Design Thinking & Your Organization
Big idea: Design Thinking & Your Organization
Big idea: Design Thinking & Your Organization
Big idea: Design Thinking & Your Organization
2PROTOTYPING
PROTOTYPING.
HOW MIGHT WE CREATE DIFFERENT EXPERIMENTS TO
CONTINUOUSLY LEARN AND FOSTER OUR CURIOSITIES?
PROTOTYPING NEW SPACES.
HOW MIGHT WE CREATE DIFFERENT EXPERIMENTS TO
CONTINUOUSLY LEARN AND FOSTER OUR CURIOSITIES?
Big idea: Design Thinking & Your Organization
Big idea: Design Thinking & Your Organization
Big idea: Design Thinking & Your Organization
Big idea: Design Thinking & Your Organization
Big idea: Design Thinking & Your Organization
PROTOTYPING NEW TALENT.
HOW MIGHT WE CREATE DIFFERENT EXPERIMENTS TO
CONTINUOUSLY LEARN AND FOSTER OUR CURIOSITIES?
Big idea: Design Thinking & Your Organization
Big idea: Design Thinking & Your Organization
Big idea: Design Thinking & Your Organization
PROTOTYPING NEW TOOLS.
HOW MIGHT WE CREATE DIFFERENT EXPERIMENTS TO
CONTINUOUSLY LEARN AND FOSTER OUR CURIOSITIES?
Big idea: Design Thinking & Your Organization
Big idea: Design Thinking & Your Organization
Big idea: Design Thinking & Your Organization
3STORYTELLING
STORYTELLING.
HOW MIGHT WE BETTER COMMUNICATE THE VALUES WE STAND
FOR AND WHAT WE WANT THE WORLD (AND OURSELVES) TO
KNOW ABOUT US?
STORYTELLING WHAT WE DO.
HOW MIGHT WE BETTER COMMUNICATE THE VALUES WE STAND
FOR AND WHAT WE WANT THE WORLD (AND OURSELVES) TO
KNOW ABOUT US?
Big idea: Design Thinking & Your Organization
Big idea: Design Thinking & Your Organization
STORYTELLING HOW WE THINK.
HOW MIGHT WE BETTER COMMUNICATE THE VALUES WE STAND
FOR AND WHAT WE WANT THE WORLD (AND OURSELVES) TO
KNOW ABOUT US?
Big idea: Design Thinking & Your Organization
Big idea: Design Thinking & Your Organization
Big idea: Design Thinking & Your Organization
Big idea: Design Thinking & Your Organization
Big idea: Design Thinking & Your Organization
STORYTELLING WHO WE ARE.
HOW MIGHT WE BETTER COMMUNICATE THE VALUES WE STAND
FOR AND WHAT WE WANT THE WORLD (AND OURSELVES) TO
KNOW ABOUT US?
Big idea: Design Thinking & Your Organization
Big idea: Design Thinking & Your Organization
Big idea: Design Thinking & Your Organization
*ARTWORK FROM GENERAL ASSEMBLY, INC.

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Big idea: Design Thinking & Your Organization

  • 2. I’M MIKE. *ARTWORK FROM GENERAL ASSEMBLY, INC.
  • 3. A FEW THINGS TO KNOW ABOUT IDEO *ARTWORK FROM GENERAL ASSEMBLY, INC.
  • 4. 5 THINGS TO KNOW ABOUT IDEO IDEO STARTED AS A PRODUCT DESIGN FIRM IN SILICON VALLEY.
  • 5. WE REALIZED THE SAME METHODS A DESIGNER USES TO DESIGN A “THING” CAN BE USED TO SOLVE SOME OF THE WORLD’S BIGGEST CHALLENGES.
  • 6. THIS WAS THE BEGINNING OF WHAT WE CALL “DESIGN THINKING”. “Design thinking is a human- centered approach to innovation that draws from the designer's toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.” —Tim Brown, CEO of IDEO
  • 7. OUR MISSION: CREATE POSITIVE IMPACT IN THE WORLD THROUGH DESIGN.
  • 14. OBSERVING PUTTING PEOPLE FIRST. HOW CAN WE BETTER UNDERSTAND WHAT PEOPLE NEED AND WANT?
  • 19. PROTOTYPING FAIL EARLY TO SUCCEED SOONER. HOW CAN WE CREATE EXPERIMENTS TO LEARN AS MUCH AS POSSIBLE?
  • 24. STORYTELLING GIVING PEOPLE A REASON TO BELIEVE. HOW CAN I BRING PEOPLE ALONG ON THE JOURNEY?
  • 28. OBSERVING. HOW MIGHT WE BETTER UNDERSTAND, CELEBRATE, AND BE INSPIRED BY OUR OWN PEOPLE?
  • 29. Neuroscientist Product Manager Industrial Designer Material Scientist Magazine Editor Interaction Designer Product Designer ArchitectIndustrial Designer Business Designer Communication Designer Strategy Consultant Mechanical Engineer
  • 30. OBSERVING TO LEARN. HOW MIGHT WE BETTER UNDERSTAND, CELEBRATE, AND BE INSPIRED BY OUR OWN PEOPLE?
  • 36. OBSERVING TO GROW. HOW MIGHT WE BETTER UNDERSTAND, CELEBRATE, AND BE INSPIRED BY OUR OWN PEOPLE?
  • 37. Intro 101 ALUMNI VIDEO Breakfast W/ DAVID KELLEY Learn From Failure PANEL DISCUSSION 2:15 - 3:30 PM 1:30 - 2:15 PM 2:45 - 3:45 PM 9:15 - 10:00 AM 8:30 - 9:00 AM 10:00 - 11:00 AM 2:15 - 3:45 PM 1:30 - 2:15 PM 3:30 - 4:30 PM 3:45 - 4:30 PM 10:00 - 10:30 AM 9:00 - 10:00 AM 11:00 - 11:45 AM 3:45 - 4:15 PM 4:30 - 5:00 PM 4:30 - 5:00 PM 10:30 - 11:30 AM 10:00 - 10:45 AM 12:00 - 1:00 PM 10:45 - 11:15 AM 1:00 - 1:45 PM 11:45 - 12:15 PM 12:15 - 1:30 PM 11:30 - 12:15 PM 12:15 - 1:30 PM 1:45 - 2:45 PM 4:30 - 6:30 PM 5:00 - 6:30 PM 5:00 - 8:00 PM 6:30 - 8:00 PM 8:00 PM ONWARDS Design Challenge Part II: INSIGHTS & PROTOT YPING Ins & Outs W/ SYLVIA VERGANI Design Challenge PRESENTATIONS Design Challenge Part I: RESEARCH & SYNTHESIS Our Design Process W/ CL ARK SCHEFFY What To Tell Your Grandmother W/ WHITNEY MORTIMER Take It Home W/ PAUL BENNETT Icebreaker AROUND THE WORLD Welcome W/ DAVID KELLEY Journeys, Values & The BBOI Moment of Reflection Moment of Reflection Moment of Reflection Our Future State of IDEO W/ TIM BROWN Our Financial Happy Place W/ DAVE STRONG Lunch W/ DISCIPLINE GROUPS Workmapping Getting to Know Each Other W/ COE LETA STAFFORD Legal Shmegal ROCHAEL SOPER ANRANLY Design Challenge Part III: PRODUCTION Location Videos PIZZA PART Y A Happy 90 Minutes Happy Hour W/ SAN FRANCISCO Dinner By The Bay IN LOOKOUT After Party IDEO PAYS FIRST ROUND Lunch Designing Ourselves W/ ILYA PROKOPOFF Lunch 15 MINUTE BREAK 15 MINUTE BREAK
  • 46. PROTOTYPING. HOW MIGHT WE CREATE DIFFERENT EXPERIMENTS TO CONTINUOUSLY LEARN AND FOSTER OUR CURIOSITIES?
  • 47. PROTOTYPING NEW SPACES. HOW MIGHT WE CREATE DIFFERENT EXPERIMENTS TO CONTINUOUSLY LEARN AND FOSTER OUR CURIOSITIES?
  • 53. PROTOTYPING NEW TALENT. HOW MIGHT WE CREATE DIFFERENT EXPERIMENTS TO CONTINUOUSLY LEARN AND FOSTER OUR CURIOSITIES?
  • 57. PROTOTYPING NEW TOOLS. HOW MIGHT WE CREATE DIFFERENT EXPERIMENTS TO CONTINUOUSLY LEARN AND FOSTER OUR CURIOSITIES?
  • 62. STORYTELLING. HOW MIGHT WE BETTER COMMUNICATE THE VALUES WE STAND FOR AND WHAT WE WANT THE WORLD (AND OURSELVES) TO KNOW ABOUT US?
  • 63. STORYTELLING WHAT WE DO. HOW MIGHT WE BETTER COMMUNICATE THE VALUES WE STAND FOR AND WHAT WE WANT THE WORLD (AND OURSELVES) TO KNOW ABOUT US?
  • 66. STORYTELLING HOW WE THINK. HOW MIGHT WE BETTER COMMUNICATE THE VALUES WE STAND FOR AND WHAT WE WANT THE WORLD (AND OURSELVES) TO KNOW ABOUT US?
  • 72. STORYTELLING WHO WE ARE. HOW MIGHT WE BETTER COMMUNICATE THE VALUES WE STAND FOR AND WHAT WE WANT THE WORLD (AND OURSELVES) TO KNOW ABOUT US?
  • 76. *ARTWORK FROM GENERAL ASSEMBLY, INC.